 I'm Brad and that's nor stitch fix. Let's talk about them. They're important They've been riding high the company has been on a rally and earlier today briefly hit a new record of over $33 a share Wall Street only getting more bullish on the stock with three of the analysts who cover the company having a by Equivalent rating joining us now to discuss is Melissa Arma owner of the stock Swooch Melissa great to have you as always. What is hey? What is behind this optimism coming from Wall Street right now? Stitch fix is very interesting because it's kind of like the wave of the future where you can I don't know people know this or not But you can go online and you can order a look and they have a personal stylist and for only $20 That's all that you pay. They style it together a look it gets shipped to you Free shipping and then if you like the look then you buy it. It's very convenient and living in New York City I'm telling you stylists charge hundreds and hundreds of dollars an hour to put together a look So this is very very reasonable and I think I really think this is a wave of the future But a lot of people don't know how to put together a simple outfit and it can make a big difference Especially if you have a big event or even a job interview or something like that. I sure don't I mean that's the thing Melissa is maybe Citrax is one of the first players to do this But there are so many companies popping up trying to do the same thing wire investors are so optimistic about stitch fix specifically First of all, they have a great website. I don't know if you ever went there a surfer man. It's really nice. It's really easy It's very convenient all the graphics. Everything is very nice So I don't I don't know why but I will tell you one thing just looking at the stock technically speaking This is one of the very few stocks that came out with an IPO and they're not out for a year yet So it's it's kind of risky when you buy something long-term It isn't out for at least a calendar year which they're not but I will tell you the one thing that they've done Well as they didn't overprice the cost of buying into it initially they open and the stock has rallied ever since the IPO You didn't see that with Twitter. You didn't see that with Facebook. You didn't see that with Dropbox You didn't even see that with LinkedIn all the stocks were so heavily overpriced in the IPO that they dropped initially So the one nice thing about the stock itself if you do want to get into this long term It's a comfortable positioning here because they came out at a good a good solid number They weren't overvalued when they came out and the stock has risen and it's made brand new all-time highs today Well, you know, I guess the question a lot of our viewers might be asking themselves is you have two different ends of the spectrum in this kind of Services and subscription as a service type of business model You've got one end which is a blue apron Which is on the meal kit delivery side and you've got your subscriptions there Or you have your stitch fix subscription which is performing well And we all know how blue apron is doing giving up a significant amount of market Capitalization and value since it's going public. So how does a company in today's environment? Make sure they get to this end of the spectrum that stitch fixes on and exceed that instead Well, I think you got a look at who you're marketing here for something like this in other words Millennials would be interested in this millennials probably are not buying into blue apron Do you know what I'm saying as far as using the services? So this is something where I can't name one age bracket that doesn't want to look good and probably needs help With fashion sense. So this is this is something that's marketed to all age levels at some point And so blue apron even blue apron although it sounds great to have the meals come You still have to cook it and personally, you know, like I would love that but I don't like to cook So, you know, I mean, I think that this is just this just applies to a broader age bracket More consumers more customers than the blue apron because even though you get the food You still have to cook it. So it sounds like seamless is actually the biggest nemesis to I feel like blue apron is targeted towards Millennials if not Millennials then who Well, I don't know a lot of millennials will like to cook I do I do actually love to cook From scratch I cook from scratch Back to Sitchfix though, what do you think is the long-term view? What's your long-term view for Sitchfix? I like the stock and there's a potential it could even get to you know Almost double where it's at right now the stocking over $35 even like it up to $50 in the next six to 12 months And I and that's almost double where it's at right now The stock was around 21 it hit up over 3350 today So that's just within 30 days. This stock has had a massive 13 point move So the idea of it going up to 50 any year from now is not crazy I don't think this is great place to buy right here the second today the stock gapped up today and fell and the markets running today So I wouldn't buy into it today But long term there's a potential if it keeps going if the next earnings look good They're not till October towards the end of this year that this stock if it hits over 35 Could very easily see with a strong market up to $50 and again What I like about it is the fact that they really held on when they started in the IPO It really just rallied ever since then and that is a very strong sign for the stock. Okay, another component to stitch fix stitch fix kids What's the success? What's the sentiment on the success of this new offering? Haven't really taken a look at that. So I can't really speak to that But you know my guess is that they're gonna try to look to do this something similar We're they're gonna start out at a good price not overprice it and look to have the same kind of Rally, I mean I think that that's key And I think that's another thing that investors look at again Sometimes people are looking at value or they're looking at price point So I don't know what I don't know exactly what they're gonna do with that But they're probably gonna try to do something similar to what they did with this. Okay, so let me reposition that question Where does that effort fall in line compared to some of their other efforts at stitch fix to make sure that they are going After the right target market it where where could this kids component fall in the broader revenue pie? Well again, it goes back to the same thing where they've got to have the good marketing They've got to be able to appeal to to find those people So if you have this thing for the kids, what are you gonna get to you got to reach the moms? You got to reach the moms It's probably the people they're gonna be buying this stuff for the kids or maybe some dads But you know a lot of moms are shopping online to buy stuff So you're competing again against the Amazons the one nice thing about this the nice thing is that they have putting Outfits together it'll be really interesting to see if that takes off for kids All right, Melissa armor owner of the stock swoosh. Thank you for joining us. It's always great to see you All right coming up Apple a slicing into Spotify's lead in the US music market will dive into what that spells music streaming landscape That is next