 Bah! What's up everybody? Once again, it's Brandman. Shine! And today's video is brought to you by SoziLad. Because Sozi was watching the XXXTENTACION 7 Tips for Success video and said this, leave something to be desired. Can you do a video on the 7th tip? It contradicts the high-release strategy a little bit. True! That's the very reason why you do not make strategies. Because if you make strategies, then you don't have a strategy. But that boy Sozi's question did make me think about the fact that there is another part to that question that I haven't discussed yet. So here it is. Yes, it does contradict. Don't do that. The second answer is, eh, it doesn't necessarily contradict itself. Here's an extreme case. The weekend dropped the trilogy, which was a lot of people's first introduction to do. That's 30 songs, but we all know how mysterious the weekend was when he first came out. Mystery is leaving something to be desired to the max. And 30 songs dropped at once is high-release org's strategy to the max. How was the weekend able to do that? Well, I'm kind of about to tell you, chill. There's technically three brands that artists have. You have in front of Curtain, you have behind the Curtain, and then you have life or personal, whichever one you want to call it. In front of the Curtain is basically artist, right? It's that first phase with that superficial level that most people see of artists. You see their performances, right? They're literally in front of a Curtain. The performance, think about the music. Think about any aesthetic or maybe movies that they're in. All of that in front of the Curtain giving product. Usually you can define it by being the product or a part of the product. And then you have behind the Curtain. Think about behind the Curtain almost as a job. Behind the Curtain is the professional version of the artist, how they deal with other professionals, maybe how they collaborate with other artists, how they move throughout the industry. In all of that behind the scenes stuff just weren't getting done, the production being made for in front of the Curtains. And of course, now you have personal slash life. That means the actual person. Who is this person? Not the artist. Who is the actual person? What are they like? How do they move? What are their interests? And even in the age of social media, this is the least seen side of artists, especially since we still kind of curate what we show people on social media. But people like Trans The Rapper and so many other people in general is just not chance. Actually show, hey, my kids and me just chilling with my kid, all that stuff is just personal, my life. So why does the fact that there are these three brands matter? Because each one can have its own strategy of sorts. While the weekend is dropping a high volume release of music, he can still curate a very mysterious personal brand because he's not high volume release in his front facing personality. Two different boxes. I think I left a side off of that one. He wasn't doing a lot of interviews, right? So he had a lot of music and people really got acclimated to him and his brand. But his actual personality, he's not really showing that. There's no high volume release where there's some artists who are always on social jumping around, just trying to get attention or just letting people into their world. I'll get to which one is the most important in a second, but I want to first emphasize that it's very important that you're at least aware of these boxes. Remember when Beyonce introduced Sasha Fierce to the world? She clearly stated that Sasha Fierce was somebody that she always had or saw herself as that box for in front of the curtain, because when she gets on stage, she becomes this different woman that is not Beyonce. So she just actually branded that front side of somebody separate, which could be pretty important mentally, literally for someone who is actually going by their real name at all times. And to ask which ones are most important, well, technically fans care about number one and number three the most. That's sure in front of the curtains and your personal life. That's what people really care about. They're not really thinking too much about that behind the scenes production type. So that's what people pretty much will spend a lot of time branding or deciding how they want to handle. But number two is actually extremely important as well, but it's just a long term thing that just can't really be controlled per se. Because of the fact that number two is really your brand, with your peers for the most part, that means whoever you're collaborating with, whether that's a videographer or an artist, another rapper, you can't really push that brand and promote it in one way, but what makes that even more potent than the other two is because then you can create testimonials, because if you handle yourself really great professionally, you have other artists, which are other credible people in the fans' eyes, talk about you in whatever the way that professional ran is important. Case in point, think about how many people talk about Tupac's work ethic. Everybody knows that guy had a crazy work ethic because people who were with him are always telling stories of his work ethic. Whatever brand you establish there does have a potential to make a strong impact on your brand overall. But just think of number two behind the curtains as the long term brand legacy impact because that's what turns people into legends. After you die or just after some years in your career when people are really talking about you and giving that dirty stuff what really happened, that fans or nobody ever really knew about, that's when you really just get solidified that stamp. And because of some of these questions that sparked this video, I want to end with the last word. Contradictions almost never exist past the surface. What we're usually experiencing is a lack of understanding or context. The funny part about that is because a lot of people are actually too lazy to think past the surface. Contradictions are one of the most commonly used devices to distract the public so you can control what they're thinking or get a different agenda done. Anyway, please share this guys if you think other people will find this helpful and you know what to do. Hit that subscribe button.