 Yes, we are back with Why In The Morning as promised. I go by the name of Barry Moses or it's by my name is Social Media Platform. Yes, it's time for it's Entrepreneurship Tuesday as you already know and that this is the third segment of the day and my guest, my guest is a special one. She turned her passion to a business before I introduce her. Y-254 channel on Twitter, Y-254 underscore channel on Instagram, Y-254 on Facebook is the way to reach us. Don't forget the hashtag Why In The Morning and Entrepreneurship Tuesday. So on to my guest now. She goes by the name Mariana Brown. Brown is a nickname, I'll be telling you where it came from. But from the name Brown, she built a business which is the Brown's Bakery, Karibusana. Thank you. Alright, Kamerako is number four. I love to give everybody this opportunity. You say it right there, Kamerako, as you say your name, intro, grief intro. My name is Mariana, Mariana McCall. I own Brown's Bakery. Basically we make cakes, cookies and hopefully much more with time. Alright, hopefully much more. But Saeed Sanasani Cookies and Cakes. Alright, so Brown's Bakery is the name of the company. It's a unique name, you want to patent it. It's a very good name if you ask me for a bakery. It goes hand in hand. Most of the pastries are brown in colour. Yeah, do you know my slogan? Your slogan, it gets better, don't tell me it gets better, alright? Kick me away. Kick me, it doesn't get better than this. Brown's Bakery, kick me away is the slogan. You came up with all this by yourself. Yeah, I did. Alright, people would like to know where this brown came from because it's from Mariana McCall. So where did this brown come from? Well, when I was a kid, a young baby, I loved Chris Brown with all my heart. So people named me Mariana Brown and I grew up with the name. Alright, it was a unique name you got from loving Chris Brown. Yes, I loved him so much. So you used to sing a lot of Chris Brown songs. Every song. Alright, you never knew one day it would give birth to something special like Brown's Bakery. I never thought so. Alright, so what we hear now, so Brown's Bakery is set up online. You do most of your business online, you do everything yourself, apart from the delivery part. Yeah. Alright, so let's start from the production stage. How is the production like, Eurobaker? Well it gets a bit hard when there are too many orders because I'm alone at the moment and it gets a bit challenging because at times you don't even sleep because you have an order for tomorrow and it's already paid for so you have to make sure by, let's say it's tomorrow lunch time it has to be ready. So when I make an order I have to pay for, I have to pay a deficit. I usually do depositors, yes. So a deficit is like half, half the amount. Yes, half the amount. Alright, so sometimes you have so many orders that are paid for that you need to deliver. Yes. Alright, so what happens when the ovens are not enough? I ensure that does not happen because I do 24 hours before, orders are always 24 hours before time. So there's always, I always have allowance of time. So you make sure you don't over order, over book yourself. I've never done that. You've never done that. It's risky for the business. Yes. Alright, before you get into a business like this, it's not like, say, selling clothes. I can make up in the morning and say, I want to buy jackets and sell them at a profit or buy shoes. You need some skills. Yes. You need to know what baking is. You need to have some knowledge in baking. So how did you manage to gather all this knowledge? Okay, I used to bake before, but I just never thought of it as a business. But with time, I thought of it as a business and I went to a school called... So you started as a whole being. Yes, I loved baking at home. Yes. Just, you know, for my mom, for my sister, but not with the question, just baking. Then I went to school. It's called Gina's Bakes in Laventown. And from there, I got to sharpen my skills because I already knew how to do it. I just got to sharpen my skills. I needed to know what equipment I needed for business. What do you need? Licensing, all those things I had to learn from school. From school. So school is very important. It's very important for the business because, you know, it's not just waking up and posting cakes. Alright. You need to know how to do the decoration. Because presentation of cakes is very critical because you just can't deliver a cake that looks anyhow. Alright. So what the client sees is very important? Very important. It's actually what, you know, people are so much into Instagram, Facebook, they see the cake, they want to take the photo. So you need to make sure it looks good. That is what sells you. Exactly. Because, you know, as much as the taste is good, they'll not probably post the taste. They will definitely post the picture and then they say it tastes good. And this is what marketing and branding is all about. Exactly. Alright. So we're living in the era of information, yeah. And so many people have gone to the University of YouTube, if you ask me. Are you one of them? I haven't. But I guess it's a very good university, so I think I will. You think you're going to visit YouTube sometime? Yeah. Alright. So coming back to the business now, Mariana, the image of the cake, the image of the brand is very important from the branding to the marketing. The branding and marketing go hand in hand. So you handle this yourself as well. After you bake the cakes, after you make them presentable, you go forward to brand and market your stuff. Yes. Isn't this a lot of work first? Well it is. But you know, when you start a business, you need to be ready for such things. You need to start from somewhere, until you're ready to get employees who can do it for you. But at the beginning, you need to do everything by yourself, if you ask me. Secondly, I am a perfectionist. I like doing things to perfection, so I can't even tell someone else, okay, the cake is ready, take the photo for me. I feel like they'll not take the angle that I want. So you also want to be involved with it. Yes, I want to. Your Kanye West. I want to be involved with everything in Browns Bakerie. You are like Kanye West of the baking. Alright, so these pages I see on Instagram, from tasty, you know them, tasty pages, the cooking pages. I love them so much. I drool on them sometimes. Well, other people check out, you know what the other guys check out. I check out cakes, I check out food. Sometimes they make short clips, 20 seconds, a cake is made, like they time lapse it. And then you go to the kitchen, you try to do the same exact thing, but it doesn't come out. Yes, what goes wrong? What are some of the mistakes we make as bakers? Okay, I'll tell you. As people are trying to bake. For cakes. Every different cake has different measurements of everything that you put. And every measurement, yes, like. Did you love chemistry in high school? No. But it's coming in handy, right? Like if you put, just an example, a quarter cup of flour and you're supposed to have half cup of sugar and then you put a quarter cup of sugar, that cake will be bad. Yeah. They just, it totally depends. At times you put too much baking soda, the cake will not come out. It will be bad. It just has to have the specific measurements. Alright, so the measurements are key. What about the stages in which you add the ingredients? Are they also very important? Very important. What makes dry ingredients and wet ingredients? You have to start with the dry, then go to the wet. Alright, when you say dry, you mean flour, you mean baking soda. Yeah. What else is dry? Cocoa. Cocoa. Salt. Spicy. Well, the salt goes into cake as well. Yes. It's good to know. Not all. Not all. If you'd like to know anything about baking, or the baking business, hit us up on Y2P4, Channel on Twitter, Y2P4, and the School Channel on Instagram and Y2P4 on Facebook. We are with Miss Mariana Brown, the CEO and founder of Brown's Bakery. How can they find you on social media? Brown's Bakery KE underscore and MS Mariana on Instagram. Facebook Mariana Brown, Twitter Mariana Brown. Alright, Mariana. When you're looking to get into a business, like personally I'm an artist. Before I got into music, I went, did my research. I looked at Drake. I saw his views on YouTube. I was like, if I want to do this, I really need to work on this. In your field, I see each and every supermarket now has a bakery section. Yeah. And they do it large scale. They have the big office. Yeah. Does this worry you? And if it does, or if it did, how did you manage to cut this carbonage for yourself? It does not worry me actually, because I feel like everybody has their own lane. And as for me, I do fresh, fresh things. Like, I would not sell a cake that I slept in the house. I do fresh. By order. Yes, by order, which I think is very important. And I think that would be, I'm not talking about those ones in the supermarket, but I think it's better. It's better. You have to blow your trumpet. Nobody else is going to blow the trumpet for you. Exactly. So you do it by order. This makes you stand out. Yes. You do it by order. Yes. And you employ social media platforms and the internet as well, which we are going to address in a few. But now I'd like to check out your Instagram. This is Brown's Bakery KE. All right. On Instagram. So you're open from Monday to Saturday. 800 hours. It's 17,000 hours. Yeah. Call a WhatsApp 072955015. DMs you can hit Ms. Mariana or Brown's Bakery KE. So maybe you can scroll up. I see the poster. That's a beautiful picture right there. That is your last post. All right. So... Are you seeing my happy client there with cookies? Yeah. That is your happy client right there. You made some cookies for the client. Yes. What type of cookies are there? I see some toppings. Yeah. Chocolate chip cookies. Chocolate chip. You don't want to sleep longer. All right. I see different kinds of cakes. I see a birthday cake. I see a thank you cake. I see chocolate chip cookies again. All right. Maybe we can pose the pose, pose, pose, pose, pose. Many people want me to ask about the cakes, but I won't ask about the cakes. I want to ask about the brand right there, the logo. Okay. All right. How did you come up with that? I had... Maybe you can open this one. This logo right there. All right. I had someone. You have a profit designer? Yes. I worked with him before when I used to do events. And I told him that I have my bakery. I gave him my logo and everything. And yeah, he told me I'll come up with something. I told him I want something unique, something that shows a bakery. So came up with ideas. I see some wits there at the bottom. Yeah. He gave me about five different samples, but I fell in love with this one. I see a rolling pin there. It's very creative. That's why I had to take some time. So this represents pastry in all dimensions. Yes. From the wheat to the rolling pin to the browns. Yes. I like that. All right. I see Mr. D&G himself at 1FM right there. Yeah. What was happening there? I had an interview with him too. He ordered a few cakes from me and he loved them and he had to have me at the show. Wow. Yes. I see some, wow, I see some very good cakes. Talking about Mr. D&G loving your cakes and having you on his show, do you consider word of mouth as a tool of marketing for you? A very huge one. I think actually, apart from my Instagram and my Facebook and my WhatsApp, I think recommendations are one thing I really, what do I say? Live off. Yes. Because so many, like I'd sell you a cake and you'd go tell your friend, your friend would order from me. All the friends that I'm going to share the cake with. Yes. All right. Or even your friend who has a birthday. You tell them, I got a cake somewhere. It was very nice. Call this number. All right. So word of mouth is very important for a small business or for a startup. It goes a huge way. It goes a huge way. All right. So what do you attribute to people recommending brown, brown bakery? Brown's bakery. Well, first of all, my cakes are nice. Your cakes are nice. They are tasty. They kick you away. Yes. And they look good. Yeah. So I would tell anybody get cake from me because my number one thing is to make sure the cake is very tasty, very well baked. And it's beautiful. I don't think there's any other thing someone wants from a cake. That's tasty and look good. Yes. That's the only thing. Yes. It's straight. All right. But I'm starting something that's going to be unique with my cakes. But for adults only, I'm going to have alcoholic cakes. All right. Yes. Come and see me. By the end of the month, yes. All right. So there's a formula for making cakes that will get people drunk. Yes. You have the formula. Yes. Is it out there or you're going to put it? I don't know. It's out of my research, out of my own hard work. So I don't know if anybody else does. Wow. So this is going to be for 18 plus parties. Yes. If you want a cake that is this and that. Yes. So innovation is also something that is very important. Yes. All right. So since you started, now that you want to venture into alcoholic cakes now, what are some of the innovations you've come up with along the way that really blew you? And you said this was very necessary for my business? I think it's just on the decoration part. You need to have your cakes different from other bakeries. There's some things that are common, like the chocolate drip. You need to have things that are different. So for me, like I tried, I don't know if you've seen one. There's one with the chocolate flakes. It's different from what other people are doing. It looks like a snowy, rainy chocolate thing. Yeah. It's just good to have different decoration from all other cakes. So that when someone takes a photo, they feel good about it. And people would ask, oh, where did this come from? All right. When it comes to your business, the pastries business, ice cream, people tend to sensualize the marketing. If you know what I'm talking about, sex sells so much. So people sensualize the drips, the kind of terms they use to market. Do you use the marketing tools as well? And what do you think about them? I don't. I don't see it's a right way to go when it comes to cakes. I feel like they're two different things. They're two different things. Yeah. Like, why would I sell cakes like that? All right. So you don't judge people who do it, but it's not your way? If it's working for them, it's good for them. But for me, I don't think it would work for me. I don't see how it would work for me. All right. So we've talked so much about your business. We've talked so much about the cake. But the big question is always at that point that you're trying to turn your hobby into a business, there's one thing that comes between you and turning that hobby into the business. This is the capital. This is the factors of production. I'd like to know how you managed to transform your hobby into a business, considering getting the capital and just factors of production. Okay. It wasn't easy, to be honest, when I started out, because I did not have the capital truth be told. I just had a bit, but when you're starting, you need so many things. There's the mixers, there's the ovens, there's the flour, there's the beans. There's so much that you need. But I thank God for my mom. My mom really came in handy. She gave me so many other things. And my sister, my brother, yeah. So family really came in handy. Family is number one. All right. So you're a mom now. Most people don't know you're a mom. You don't look like it. You still kill it in the game, but you're a mom now. And I'd like to know how has it affected your business? Your perspective or perception of business? One of my biggest challenges, actually, because my baby is only five months old, standing six months, and she needs my attention 24-7, and she is so attached to me, because I think I've just been with her ever since she was born, and whenever I need to bake, that's the moment she actually wants me to be there. So it's been hard, but I just find a way. I always find a way with her. Moms always find a way. Your mom found a way. And I find a way for her. And you find a way as well. All right. So what would you tell the people who are looking at you right now and say, ah, I want to be like Mariana. I want to turn my hobby into a business. I always paint, and I want to take it to the next level. I always cook, and I want to take it to the next level. I sing in the bathroom. I want to take it to the next level. I play video games. I want to design my own. What would you tell this type of person? I'd say go for it. Go for it. I didn't think I would do this. I was like, what if I don't get people buying? What if I mess up a cake? What if I sell a bad cake and someone has a bad stomach cake? But I'd just tell you, go for it. Whatever you want. The only thing between you and your business is yourself. Go for it. If you need equipment, start looking for capital. Start it. Go for it. Like if that's what you love, just go, go, go. G, G, G. Go, go, go, go for it. And yes, Mariana, before you can go, we have to talk about the other aspect of your business, because we've talked about the production part, the branding part, and the marketing part. So this is where you get the cake from the oven to the client, and this is the delivery. All right, so people have mixed feelings about food delivery. People have mixed feelings about who's going to handle their food in between where it's being made to where it's going. All right, so how do you handle your delivery first? Okay, so for me, I like trusting one or two people. I would not just put a cake to some motorbike guy and let it go to the customer. A random order. Yeah, I would not do that. I have someone who does my delivery. Her name is Holda, and she's really good. She's a very nice person, and she comes home and literally carries the cake to the person. She's the only delivery person that I have, the only one that I trust. And yes, we have a very good relationship with her. All right, so you tell your clients, this is my delivery person, this is the person who's going to deliver the cake. Yes, I give them the number and they know who to expect. All right, so what do you think about all these delivery services that have come up? And I'm very particular with food, because food is a very sensitive thing. Clothes, you can just deliver clothes, but food is a very sensitive thing. What do you think about this delivery? By random people, a random person delivering your food, sometimes not even sealed. If it's not sealed, to be honest, I don't think it's safe. I don't think it's okay. Anything can happen. Your food can even fall, but because the person doesn't really know you, doesn't care. They'll just pick it up and bring it to you. Anything can happen anytime. Anything can happen along the road. Maybe the food smells so good, you'll taste one or two. You never know. So it's good to have, or if you're having random people delivering, at least seal it. At least seal the food, make sure it's sealed. Yes. Have the prowess to seal the food. Yes. If it's not sealable, have somebody trust. Yes. All right, personally, have you had food delivered to your doorstep? Yes. All right, so it's something, it's a service you've used. Yes. All right, wow. So some of us are just paranoid. Yeah, but it's good to have. But it's valid. But I see this food delivery service is nowadays, it's really improved. People have taken the precautions, they're having food really well sealed. And for example, the junior food and everybody, it's good. It's a company, it's something people can trust. So it has to be from somebody reliable when it comes to food delivery. Another thing about my delivery, I do not allow motorbikes to deliver my cakes. Because when it shakes, the cake is going to... Oh, Nizagun ka okucha. And the decoration is everything. The decoration is everything. How do you even start with the client? I get you, but all right, so your camera is number four. Just give them social media handles and how they can get in touch with Brown's bakery. Brown's bakery ke underscore, that's on Instagram. And msmariana underscore on Instagram. Facebook Mariana Brown, Twitter Mariana Brown. And yeah, the number 0729 055 015. Are you going to put it down? 0729 055 015. All right, thank you very much Mariana. Before you go, the big question is, what is pastry? If I ask, is it only cakes and cookies or...? No, pastry is a whole wide lot. Pestries, just anything made of flour, milk, butter, sugar, just these things. Does it have to be sweets to be called pastry? No, not really. There are some pastries that are not sweet. There are some that are sour because people have different preferences. But there's so much, there's cinnamon rolls, there's pastries like a whole, there's pies. You see when you go to a hotel, all those desserts, all those are pastries. All desserts, maybe. All right, so pastries is a whole course, if you ask me. Yeah, you can go to university and get a whole course of pastries. All right. I went to course in that sense of meals. Or meals, yes. But you can still go to school. I like that. All right, so you've come to the end of this. Ms. Mariana, we had Ms. Mariana Brown, CEO and founder of Browns Bakery. You can find them at Browns Bakery on Instagram. Just make your order, just enjoy pastries. Do you offer classes as well? No, not yet. All right, but it's coming. Enjoy pastries from Browns Bakery, Browns Bakery, and the school. On Instagram, I go by the name of Barry Moses. Or it's Barry Moses on every social media platform. And Hilda with Hithi is coming up next with another interview for Entrepreneurship Tuesday. Don't forget to get in touch with us on Y-54 channel on Twitter, Y-54 underscore channel on Instagram, and Y-54 on Facebook. Or if you miss anything, catch us on YouTube at Y-254 channel. Hilda with Hithi is coming up next. As I say, don't touch that. I don't go to work.