Justin Locke: "Principles of Applied Stupidity" | Talks at Google





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Uploaded on Jan 4, 2012

Justin Locke, author and former bass player for the Boston Pops, visits Google Cambridge to discuss his book, "Principles of Applied Stupidity." From the book's description:

"How often have you seen someone fail to move ahead in life because they were afraid of facing the unknown? How often have you seen someone endlessly seek guidance and expertise, and never actually act? The belief that we must become fully knowledgeable (and certified by others) BEFORE moving ahead is a great disincentive to success and personal fulfillment. In this new groundbreaking book (which, we admit, sounds like a gag) Justin Locke (author of 'Real Men Don't Rehearse') does the first actual study of the science, and benefits, of not knowing everything and not thinking too much. (Just one example: 'Principle #7: Ignorance of Difficulty = Optimism') The ability to overcome 'analysis paralysis' and take action in spite of not knowing all possible consequences in advance is key to innovation and success in both your business and in your personal life. This book will show you how to avoid the overly cautious 'let's-commission-a-study-first' thinking that bogs down so many people and projects. The word 'stupid' comes from the Latin 'stupidus,' meaning 'to be astonished,' and you may very well be astonished at the power, freedom and opportunity that will be yours after reading 'Principles of Applied Stupidity.'"

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