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Published on Aug 29, 2012
Greg Jarboe, SEO-PR, interviews Avinash Kaushik, Digital Evangelist and Visionary, at SES San Francisco 2012 on the topic of mobile and paid media. Avinash references a presentation by Mary Meeker that mobile now made up 26% of paid media today. The amount of time American consumers spend on mobile channel is around 26%, for television (tv) it's 43%. The explosion of smart phones over the past three years is a principal cause for this, according to Avinash.
01:33 Tripit - Avinash discusses how Tripit has used mobile effectively in its mobile advertising. When mobile is done well, you can reduce your acquisition costs, says Avinash.