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Published on May 13, 2012
Working with creative agency Grey's concept, Clusta built and animated a rich takeover to promote the groundbreaking science behind Sensodyne Repair and Protect toothpaste. Utilizing multiple post-production techniques Clusta animated the homepage to demonstrate the exposed areas in teeth which cause pain and sensitivity and then subsequently repaired them demonstrating the toothpaste's innovative Novamin technology. The ad needed real cut through, which Clusta achieved by exposing areas of the home page itself using creative lighting effects and sound FX.
Matt Clugston, Creative Services Director + Co Founder, Clusta Ltd