 What's going on it's your man Kory welcome to the Digital Dash where I'll be giving you tips on how to market your songs and get those numbers booming now today. What I want to do is give you my music marketing predictions for 2020. Now last year did a very similar video with my music marketing predictions for 2019 and I'm not the type to brag man I'm pretty humble God but if you go look at that video I was riding a couple of things. I decided just to give you guys some insight into what I'm looking forward to in 2020 based on conversations that I had with Arius or just based on information that we've seen here at Brandman or just with clients that I bring through through my agency and hopefully some of these things will start to help you figure out how you're going to plan out your 2020 and maybe there are some couple of things that you can stumble upon that might help you cross some of those goals that you were trying to reach in 2019. Now before we get into all of that come and follow me on Instagram I'll make sure to put my name on the screen come talk to me come engage with me come give me some video ideas all of that good stuff now with that being said let's get right into it. Now my first prediction for 2020 is that TikTok would become a major force and if you've noticed recently we've been going hard for TikTok and artists migrating to it over here on the channel and that's for great reasons currently it is the only social media platform that is completely audio driven meaning that the viral content on the platform is being powered by the sound and the music that is behind it that is completely unheard of and in my opinion it sounds like the perfect social media platform for any music artist or anyone making any type of sound that's stuck. Now on top of that TikTok is slated to release its on streaming platform in mid 2020 and we're looking at it like it's going to be a serious competitor to Spotify to Apple Music to title in all of the major streaming platforms that we think of now and you may be wondering Corey how does a lip syncing app that is dedicated towards teenagers how would how are you guys expecting that to compete with Spotify and let me paint this picture for you think about this when TikTok creates its streaming platform it will be the only streaming platform the only streaming platform with a built-in influencer base meaning that any artist who comes to TikTok when TikTok decides to start doing campaign release plans for artists very similar to what Spotify does when they put people on the cover and stuff they can go directly into their base hit these influencers go you you you you and you you're promoting this song boom you the artist now have instant 10 million 20 million people reach and that's something that Spotify Apple Music entitled can't quite deliver to people yet now on top of that TikTok is the only social media platform right now but you can get more views and more engagement than you're following like I've seen artists on there who have 10 followers and they get videos with 10 to 20 thousand views and you can actually grow pretty fast on there and get a lot of natural engagement that you just aren't seeing on any other platform right now and then on top of that if I have to bring it back to the marketers world what you know we use it for on a day-to-day basis is the influencers the influencers on TikTok are cheap because most of them are teenagers who are not used to being asked what are their promo prices so I'm getting bad prices from influencers with millions of followers to hundreds of thousands of followers who are charging me a hundred dollars two hundred dollars three hundred dollars maybe even a thousand and the prices that I'm seeing for these influencers coupled with the natural engagement that they get because TikTok is not limiting its reach like other social media platforms makes for an interesting combination of influencer campaigns that can be done on TikTok and like I said I don't see TikTok going away anytime soon I think it's going to get bigger I think it could potentially become bigger than Instagram and Twitter at least in 2020 and if nothing else it's going to become the go-to platform for music artists because like I said it's the only platform that's based around music and based around audio now my second prediction for 2020 is that there will be an increased value and long-form content from the artist to the consumer now if you watched my video from last year my music marketing predictions 2019 one of the predictions I made was that we were going to start to see more long form content from mainstream and no cracking into mainstream artists and that's because most of these platforms are starting to advocate for longer form content YouTube is advocating for longer content and it's even starting to emphasize videos that are over like six to eight minutes Facebook is emphasizing long-form content with its Facebook watch and the ever so popular Instagram has been emphasizing long-form content by going really hard for IGTV so what does that mean for you the artist that means that you are no longer subjected to trying to tell your story in a three minute clip or a two minute music video or a 15 second Instagram story you now have the freedom and the willingness from the audience to put your story out into a 15 minute vlog or a 20 minute Craig digging video that shows you making beats or even more interesting long-form content that you can create that may not even have anything to do with your music thank Kenny beats the cave and how he kind of brings in artists that he doesn't normally work with fans are looking for content like they're from artists and part of the reason why is that because we are now starting to look at artists like content creators which they're basically the same thing but now the public is starting to treat them like the same thing meaning that if I you know a fan of my favorite content creator and expecting this high quality long-form content over whatever consistent periods of time I'm now starting to expect the same thing from the artist that I look at because at the end of the day music artists are no different than TV networks you have to figure out how to entertain your audience with different various pieces of content that makes sense for your brand and the message that you're trying to push but what I'm telling you is that now the world actually wants to hear long-form content whether they be vlogs like I said Craig digging videos podcasts or whatever people actually want to hear from you for an extended amount of time and my last music marketing prediction for 2020 is that there will be a decrease in Spotify play listing or a playlisting as a whole for artists you may be wondering Corey why do you think there's going to be a decrease in play listing what have you seen that will make you think that a lot of this is just speculation but some of this stems from policies that Spotify has recently made so this past year 2019 Spotify has went really hard at trying to crack down on bot playlists and fake playlists that have been like running amok on Spotify so if you've ever tried to do a place and campaign yourself you know how crazy it gets with the bot playlists and how they are on Spotify now because of this Spotify is now starting to attack and deem any playlist curator that charges money for their playlist or that they don't feel like it's favorable they start to treat them like scam playlist bot playlists and get them shut down accordingly what this is starting to cause is a distrust amongst artists and curators there's a distrust between curators and Spotify because it's like hey if I'm not an official Spotify playlist you can just shut me down at any time whether or not I'm using you know good or bad marketing tactics to grow my playlist you're going to treat me like a bad playlist anyway so what you start to see is the good curators right the curators who are actually using good traffic methods to grow their playlist they're going to get fed up they're going to get tired of being treated like these scam playlists and they're going to want to eventually transfer to something else some of the platform that treats them a lot better or stop doing it overall right and what does this mean for the artist this means that you will have to start to rely on a lot more foundational marketing things to grow yourself out then just play listing what I've noticed is that a lot of artists like to do play listing because it's instant number get into a playlist tomorrow you have 20,000 strings it looks nice it feeds the ego but on the back end play listing is a black data hoe 20,000 people hear you from a playlist you have no way to talk to those 20,000 people couple that with the fact that Spotify may shut down your most reliable playlist the one that's bringing you the most traffic and then you just end up being ass out and just left out to Spotify's mercy with nothing to do so what I've been recommending to artists is that you should stray a little bit more away from just doing play listing there are more marketing tactics out there that will work better for you in the long run than just play listing focus on paid advertising focus on your content marketing focus on creating viral content on some of these other platforms and then figuring out how to funnel and systemize that traffic onto Spotify so that you don't have to rely so heavily on Spotify playlist because I'm telling you telling him telling him telling you it's going to get so much harder so much harder and then the fact that we already see that mostly major labor artists get onto the Spotify playlist trust me it's only going to get a lot worse so just start figuring out now how you're going to be ahead of the curve so the one these other artists are still like Spotify playlist and it's not working for me you're on to some other stuff that you know is working out for you so there we have it those are my music marketing predictions for 2020 now like I said I would love to hear if there's anything that you think is going to be different from 2020 what have you been seeing marketing yourself whether some tactics some trends that you see working out for other artists you think are going to spill over or carry over into 2020 and would you these things are you looking to implement into your music marketing strategy and putting yourself out and side note going back to the tiktok stuff if you're an artist who's interested in figuring out tiktok you just really don't know where to get started we actually released a tiktok course over on the brand man network if you're interested in checking that out I'll make sure to leave a link to that in the description below now as always if you feel like you're learning anything today please like and share this video hit those post notifications as well as I wouldn't want you to miss anything once again my name is Calvary and I'll see you next time