 All right, we got one more. Are these good so far? Raise your hand if you disagree with us. I'm curious. Anything. All right, we got a few. Well, we have one more panel here. This one's a little more fun. We're basically scouting this one in its entirety and we're going to tell you how to win at the internet. Well, I have it. This is, you know, the first two things we've presented to you are more of the theory level, right? What I'm about to show you is a hypothesis I have and I want you to help me prove whether this hypothesis should be elevated to the level of theory or whether it should be thrown out. We're going to do real science that's not really real. Yeah, we don't have enough proof for this one yet. We're not academics, but we'll see how this goes. So yeah, dude bro. Dude bro. Dude. Bro. What is dude bro? Well, before we talk about dude bro, everyone knows this, right? Be greater internet, fuck what theory. This is definitely theory level. Definitely. I've never seen any sort of falsifiability legitimately prove to me. This is counter-strike in a nutshell. You take a normal person, you take away their identity, you give them an audience, and fuck what? Shit cock. I love that picture of him yelling shit cock. I love the tongue hanging, that's awesome, right? But anyway, I have my hypothesis is sort of an addendum to this. It's got to hypothesis, right? Let me see if you like my hypothesis or not. Shit cock, right? Plus, creativity equals winning the internet. So how could shit cock be an ingredient winning the internet, right? Like how could you possibly take that guy who is going, eh shit cock, you all suck, and claim here's a New Earth all day, right? How could that guy help the internet become better and awesome and make all the good stuff we like about the internet and world and communities and everything else, right? Well, let's look at this story. Who here knows the story of Dude Bro? Oh, it's good. Oh, wow. It's good, okay. Here's the story of Dude Bro. There is an internet forum called NeoGaff. It is an internet forum. I think it's p-p-b-b-ish. It might be V-bullet, and it's one of those. Now, internet forums in general prove John Gabriel's greater internet fuckwad theory to a high degree. NeoGaff is an internet fuckwad theory to like exhibit A, right? You have a lot of game players, but also game developers are on this forum. It's a very large community of people discussing video games primarily, right? It's incredibly popular. It's very active, you know, and if you're a gamer, you might enjoy going to NeoGaff. But anyway, one day in the NeoGaff forums, somebody decided to make a thread about this game. Imagine Baby's fashion. This guy, his name is Kriahoga, at least that's his internet name, and he said he just innocently tried to start a thread about Imagine Baby's fashion. Dude, I like this game. It's pretty cool. Does anyone else play it? Yeah, he was completely, he liked this game. It's a game where you dress up babies in different clothes. I see no, there is no evidence at all that he was trolling. As far as I can tell, he legit likes this game. I've never played it. It could be good, it could be bad. I have no idea. I could understand how someone might like dress up. I mean, like, you know, even, you know, most games it's like, say, City of Heroes, right? It's dress up when you're making your characters. They're just, the characters have many babies. I guess they're gonna be a beauty pageant. I just kind of screwed up. Anyway, he legitimately liked this game and he posted a thread as, you know, as such. Now, as you know, on the internet, if someone said that they like a game like this, people might respond. So on a forum such as NeoGaff, right, the response was, of course, you pedophile, you moran, this game is poop, why do you like this game? You suck, you suck pedophile, oh my God, you like baddies, you wanna do them, blub, blub, blub. Now, internet flame war, well on its way to Hitler, like all flame wars go. So Cuyahoga was not that experienced in the internet, you couldn't tell. He fed them trolls, he fed them trolls big time, he fed a big old steak. Man, come on, I love this game. What is wrong with you? I'm not a pedophile. He's like, just because he's got babies don't, you know, I mean, he's like, you played the exact same game only, right? And then, somewhere deep down in that thread, Cuyahoga posted a gem. These are immortal words that have changed the internet forever. Are you ready for this? So, I'm a pedophile, because I don't wanna play Dude Bro, my shit is fucked up, so I got to shoot slash, slice you too, it's straight up dog time. You're not even murdering games, right, where you're slaying people and shooting and slicing and Dude Bro-ing, right? Dog time and, you know, you guys are screwed up, I'm dressing up babies, I'm a good guy. Now, what's happened here? Up until this point, this thread was like every other thread that was a flame war. It's approaching the event horizon from which it cannot return, where it is just one of those flame threads that gets like sunken and buried and everyone forgets about it. But what happened after this? You remember my hypothesis? Shit cock, we've seen the shit cock. Oh, there's a lot of shit cock here. But it was plus creativity. So as soon as this post was made, there was a creative explosion that we shall now explore. We're playing the Wu game with you. We are in fact controlling your minds. Bro lower, bro mass. I think that's everyone's favorite. So what happened here? There was huge shit cockery of the first order, right? The most epic in that flame war, but somehow one of the posts, instead of responding with more hate and more curse words, they responded with work, right? They made jokes. They made funny JPEGs, which is like the lowest level, right? But actually they're making a real goddamn game, right? So flame war didn't result in just people being angry and making the internet a worse place. It resulted in video games being made. It resulted in videos, there's trailers, there is go search for Dude Bro on YouTube. It's a fun time. You can go find you search for Dude Bro on Google. You'll find like the original thread where all this stuff is posted and it is off the hook, as you can tell. This is like a best of, a very small best of, like top 10, not even 10. And somehow that wins the internet, right? Does that not? So next time there's a flame war, right? Don't respond with like, oh, you suck pedophile. Respond with, oh my God, pedophiles Dude Bro, some JPEG, I don't know. I don't think the words pedophiles and then some JPEG are the proper response, right? So one example does not a hypothesis or theory make, right? So I have some other examples of this phenomenon for you. Oh, the slide's messed up. What's that square? I don't know, it's you fault. It's your panel. Sure. Open source software, right? I'm a tech person. I'm a tech person. I get involved in a lot of open source communities and what generally happens is they'll argue like, we should use this algorithm for this. No, no, we have to use this algorithm. We should remove the X buttons from the top of the windows. No, we should have two X buttons from the top of the windows, right? And they'll argue about this stuff on newsletters and IRC day and day and day, oh my God, it's horrible, right? And what eventually happens, one of the two guys or maybe even a third guy comes along and actually writes the code and submits a page, right? The guy actually wrote the code, won. It doesn't matter if even if the other guy was winning the argument, right? Whoever actually does the work who creates something, writes software, ends up winning. Kind of like how making, posting that first dude for a picture ended that flame war and turned it into something awesome. I mean, even at work, if I'm having an argument with a coworker, the moment I do some work that pushes it in my direction, that's it, the decision's over because no one's gonna do the work I just did, they're just gonna follow on what I, they're gonna follow my path and that's the end of it. Game modding, right? A lot of people will argue, for example, Counter-Strike, if you were around in 1999 or 2000, people were like, AWP ban it, it's no good and other people were like, AWP's awesome. So what do we do? Some servers just actually change the code, use a mod or something, block the gun. Perfectly valid, not technically Counter-Strike anymore, but they have actually fixed the problem at a fundamental level rather than just arguing about it forever. Yeah, some guy, maybe he goes onto a forum and posts an idea, hey, I have this idea for a mode of play called gun game, right? And if you wanna be, that's a stupid idea, that's a good idea. Well, some guy actually made gun game and now it's really popular. If you try to just play it without actually making a mod, what'll happen is, all right, hey, we're playing knives only. Someone else joins the server, he doesn't care about my knife only game, he's coming in with shotgun. I'm often that guy. Creativity also works as sort of a circuit breaker in communities like 4chan and FARC where normally flames and Godwin's Law would just bring the whole sights down to their knees within seconds, right? But they have this release valve, they have funny JPEGs of squirrels, nuts and my little pony, right? They release some of the steam that's going on in these places, allowing the communities to continue going on despite the fact that there's nothing but flame wars, right? No, even go one step further. Slowly retardment and asbestos on the law. Look at 4chan and FARC and even something awful, places like this. A lot of the memes and the kind of social currency that we all replicate, we hear like butt scotch on, it comes back out. All these jokes, this is kind of like the high culture of the internet, like the high fashion, the really impractical dresses that you couldn't wear down the street that kind of, those are like the precursors to the fashion that you see in Target a year later. A lot of internet jokes and things come out of these places. They're like the primordial ooze of the internet. You don't want to go in there. But you enjoy the things that come out of it and I would argue there's a lot of shit cocking going on in there and a lot of creativity and we win as long as we don't go in there. I'm sure everyone here has watched South Park and or The Simpsons, right? And often these shows and other shows like them cover very hot political issues, things that normally if you saw one of those stupid emails that's not true or even some news on TV, there'll be flame wars on real TV, there's crazy flame wars, right? And people just cursing at each other and yelling and screaming and it's ridiculous, not a hand. But somehow when South Park or The Simpsons managed to present an opinion or a view on those exact same issues, right? It's they do it in a way that somehow everyone's agreeing with it. Why? Because they're doing it with art. They're not just doing it with straight up words or direct talking. Or straight up dog time. They're using images and audio and their creativity to go along with their message and it's sort of like a Trojan horse, right? It's like funny cartoon, ha-ha I snuck my political opinion in your brain and now you didn't have a flame war with me because it snuck through and it passed the flame war gland. You know? And Penny Arcade, of course, you've all read. It does a lot of the same things that South Park and The Simpsons do. Sometimes not successfully, but they're not as professional. They know that. Oh snap, whatever. And let us be here. Horses love me. What are you talking about? I love them too. All right, so the moral of our story is again, when there's a flame war, right, and you're about to post in that thread, stop. Don't post. Instead, rip out the impact font and photoshop. At the very least, right, don't grab your keyboard. Grab the photoshop, grab the garage band, maybe make a song, make a video, make something, even if it's a five minute something, right? I wish I had it. I lost the audio file a long time ago in the Mega TF forums, which was the precursor to Team Fortress 2. Oh, what a great example. There was this dude named Moog. I was in Clans back in the day, and you know, that whole like old world of Mega Team Fortress. And this dude got mad at the community. He made this like two hour rent with a microphone and boosted it. On the internet, back when it took like three days to encode an MP3. So he post this thing. An hour later, before anyone could respond, before the gigantic flame war would have started, some other dude, this day I don't know who it was, posted an edit. It was like a minute long that he had pieced together from words the guy used. And I don't think anyone even listened to the original array. There were eight people. God, I don't remember. Everybody was Gaga. There are things that are hurting this community more so now that everybody is an everybody's wife. Fuckin' everybody in everybody's room. Fuckin' back door, fuckin' fish tank, deep in other people. It's like those who investigate, and there's eight people. Ahem, ahem, ahem, ahem. God, you should see this shit. Hey, talkin' about disease, we don't need it. I'm sorry I memorized that. I imagine if you're in like, I don't know, the deviant art community and someone who was in the center of all the drama posted a two hour rant calling out everybody they hated, what would happen to defuse it so elegantly and so simply with something so stupid? There's power here. We are on the verge of an untapped resource. So avoid the keyboard, reach for the Photoshop, reach for the GarageBand, the audio editor, the video editor, make some of the code, do some sort of creative thing to combat whatever sort of flame war is going on. And I guarantee that would be a 20 times more powerful weapon than just typing into the text box in the form. And we will leave you with the secret. What is it, dude bro? Nothing but a miserable little pile of straight-up dog tags.