 Hola! Don't I sound like Anya? Don't I sound like Panko? Whatever, okay. I can't speak any Spanish, so I hope that I've seen already that many of you maybe not here, but in Spain don't speak English, so I might think that I can speak whatever I want. But anyway, I'm caught up. Some people think that I'm from Krypton because they pronounce my name as Kalev, Superman, but actually I'm from Estonia. So, today I'm here because I'm talking about a little bit about WordPress, but more about the crisis that came in the beginning of 2008. Estonia went into economic crisis and my company went into wave bottom. So, to understand what kind of crisis it was, I'll tell you two stories about the fridge. You know, the fridge will keep the food. My fridge was empty, beautiful white. There was no money. There was no money to buy any food to buy any stuff. So I was waiting, actually one invoice that was left to be paid. No other invoices for the future. So, there it was. The empty fridge. So she was unemployed, so she was happy. She didn't get back the cigarettes because she was a smoker. So everybody was happy and so I thought, I know I will only transfer the money to another account so I can take it out. I was preparing the list, so everything that would go into it. And so we, 15 minutes later, quickly, so I quickly thought two months later, the other fridge story. We had these kids and I also have done, these engines are done and it makes ugly noise. So annoying the kids are sleeping, it should be more quiet. So we were thinking that, actually we just suffered this noise all the time. We actually don't have to. Anyway, it's empty, so we were laughing and we unblocked it and it was silent. We laughed at each other. Anyway, this was just a bit about guest house business. I was in a tourist business and I thought that, okay, I should do something more that works through this lifetime. So I started this for developing. I'll just quickly finish my things because I had to let go of the employees. I was doing almost of that myself and my wife was also helping me. So a few hours later I tell my team again that, okay, we're going home in a second, wait a little bit. Until it's like 10 o'clock, and they say, okay, now we quickly need to pass through the post office to bring some stuff away. This was a family lifestyle that I actually didn't want. So we decided that we need to change. We need to change something. And we decided to pay for anything at all. So we just paid deposit money and sold our TVs, stuff. And we decided that we'll go to some more place because it's still quite cold. Right now there's lots of ice and snow, but not like here. Beautiful weather. So we decided to do some stuff. In the Internet we have a lot of new skills. Actually, before I was going to just do WordPress, I could have saved a lot of money if I didn't know that before. While I started my website, I thought, why did we do this service or why did it happen? And I was really angry and bad emotions about it. And then it seems it's just something that you have in the situation. But it's your body, because I was offering this service to help them to how to run your costs. You could cut down everything and then change other companies and improve them. While I was one huge creator that became my client and I was learning about WordPress. It fixes about 90% of the page SEO. So I changed the platform to WordPress and used videos for marketing. I did it before. And also I learned that maybe while you're doing things in your way and you think that this is right, sometimes you need to change the angle, you need to change yourself then things go better. Because maybe the business was not. I was in the beginning I thought that we would make money to advertising and stuff. But video series or these videos and the same videos can be used in Russia or in Estonia and nobody could tell the actual benefits if it wasn't made especially for that website. So we now sell quality content for different websites and help other companies make money with our products. So it's a win-win-win situation where the visitors of our client's site get really good content from the website. Our clients get their money from it. We just need to think of it as less or something that needs to be changed. We need to get this business there. We just need to do things.