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[Pointcast Showcase] K11 Play & Reward Campaign

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Published on May 28, 2013

Play and Reward is a treasure hunt game to encourage visitors to explore every corner of K11. The whole mall was divided into 2 zones, and visitors have to collect one stamp from each zone in order to get the special reward prize. The key is discovery of K11's hidden gems.
Our goal is to have the visitor's presence detected right at the moment when he or she steps in a shop. The advantage of Pointcast is that it only requires the shop to install a small box for detecting the visitor's entrance while on the handset side, we only needed to add a Pointcast SDK plug-in in the K11 application, which already supports both iPhone and Android smartphones. When the visitor opens the app while entering the shop, his or her presence will be automatically detected and the corresponding stamp will be delivered to their phone.

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