 What is up everyone and welcome to yet another video we on that Monday Wednesday Friday grind So if you can respect that hustle thumbs up this video But what we're talking about today is these three big changes in the Kindle publishing world in 2019 now there are a few things or there's actually a lot of things within publishing that remain constant that were a certain way in 2013 that are a certain way in 2019 and will be a certain way for the next 510 forever in Publishing things like having a good eye-catching book cover having a compelling book title Publishing books about topics that people actually care about things like that But there are three big changes in 2019 that publishing has gone through that we really want to talk about in this video now Before we get into it. I want to introduce a very special guest that will be joining us to talk about the topic You may know who he is you may not I don't want to reveal it I'll just let the sick edit take care of that. Let's just roll to it. Who is it? All right guys, let's get into it. But before we do I just want to just acknowledge this big black man sitting right here Like to a seven to a seven how much did you how much did you weigh like a few years ago like one? No, man, come on, bro We're putting up some before and after pictures before and then we'll take a picture an epic one to show off your muscles like it's fucked He's the biggest guy. I know okay. If you don't know who he is He has his own YouTube channel as well about publishing. It's a publishing channel, right? It's not a publishing channel, but it's probably a posting pot. I just talking about publishing on it a lot We embrace our channel being a publishing channel right now, right? So right now right now it is a publishing semantics Okay, all right, go subscribe to his channel if you don't if you haven't done so yet card right there for Not real quick before we get into it. Let's just give him a proper introduction. Tell about yourself, man When you start publishing let's start there same time we didn't know earlier no August 2016 is when my first book went live. That's about that might be the exact same month Literally literally really August 2016 crazy. Yeah, so it first took off like December 2016, but that was the first same I didn't I get to make money came on mastery came But what kind of publishing numbers have you achieved like in the past was this tobacco sign of you? Yeah Well, just quickly. Yeah, look consistently. We do anywhere between 70 to $12,000 each month, right? So if we looked at the average of 2019 probably right around 90 grand nice, right, which is a shitload of money life-changing much money Oh, totally like I used to look at like, you know, nine ten grand like a month It you like we oh my god if we could only do that, right? Like it's a like now We look at it. It's obviously a lot different, but you just level up. Yeah, but no, it's saving for a house It's ain't for the range. Yeah range Rover. It's a rain But silly that's just the power of publishing it is right. It's publishing is completely changed my life Yeah, the same way it has for us and a lot of other people So let's get into what this video is actually about the three big changes in publishing in 2019 and going forward So the first one we want to talk about is Amazon ads previously known as AMS ads now known as AA ads or Amazon advertising ads and it's changed a lot recently So it's changed in terms of like the platform itself like the competition how much you need to spend to get impressions But also it's literally changed platforms. It was a MS ads now. It's Amazon advertising ads Like it's it's like in the past like month or two. They've changed everything and regions like where you can place the ads Yeah, okay, US. I don't even know anything about it as well You don't even know that I exist like UK and Canada ads are like the most profitable profitable one You just Canada just got either display or sponsored ads. Yeah, remember like last week. Yeah, and also I don't think people I don't think there is training out there from the of the new no What I want to say in this video it bring to your attention this big change this new Amazon ads platform It basically just to tell you to do your research and learn all about it So that you're the first one on this platform that you could be like What's it called when you're early to like a party a trend setter kind of like a trend on a trend? But yeah, or get being early on a trend, which is this new Amazon ads platform So you do need to go heavy into this right now not just applying it to your business But just learning a shitload about it and that's currently about that's what I'm doing right now That's like my biggest focus and it will of course be in our new course So that's actually what wrestlers has been spending a lot of his time doing yeah Learning these in this entire new system of Amazon I've basically dropped everything else and focusing just on this yeah There's gonna be a whole different video But like your productivity levels when you focus on one thing post others never mind that yeah I just want to become as good as I can at that and then also teach it in the new course a 2-point-all which is really the big reason Big reason for it But the big thing I think has changed with Amazon ads not like the ads themselves But kind of how it works is that in the past, but you can't go organic anymore You can't go all organic and expect to make 10k a month like you used to do you can But you had to literally do it. Yes more But you would literally be an idiot to not take advantage of Amazon Yeah, you'd be an idiot like if it's not a focus of yours you're losing Yeah, you're missing out leaving money on table Which is like the worst thing you could do in a business now on to the second change that we've experienced with publishing 2019 is the quality of your books right you cannot get away anymore with publishing shit books Yeah, that's how it was back you really could in 2017 like why we why spend all the time and effort to being super good if you Could just slack and still get great results now fair now quality of your books has to be literally the number one focus of your Publishing business because once you start or if you get any better views like if you just you won't just get one if you Get one you'll get more. Yeah, so if you get any better views like your book dies off It goes to the publishing cemetery. That's how like publishing income dies I had the best story about that. Please tell us so in back in the September 2017 and I launched this book a new is gonna do big because I knew the market launched it and I got overconfident and Totally misjudged the the content of the book like I just I did I wasn't checking it closely enough guilty of it and Went in there and the content was just so basic and once again took full responsibility for it And like I was literally Refreshing the page. I'd have like two three four one-star reviews five by refreshing But like there I That's probably the base like lesson. I learned just quality control and after that we 10x our quality control I fired that guy and like we we've probably redone that book like three four times But like literally it cost me probably eight to ten grand on launch fuck me because Yeah, what you said it comes back to those two words quality control you need to control your own quality and not just Publish everything like you need to have a high standard for the books that you're publishing or else again You're leaving money on the table or you can take a step further. You're throwing money out the window with that I just want to say that back in 2016 when you published a shit book you would still get bad reviews, right? But there were no other options for people to buy so they would still buy your shitty book There was a fraction as many options like they're like well this book is about what I want might be back content But I have no at least I can learn about I can learn something at least right right But now in 2019 there's like there's gonna be at least ten different options of that same book on the market If yours is bad reviews, they're going straight to the ones that don't have that a big reason why people were publishing shit books back then Like we said, let's just be an adequate training an adequate training like out in K-Money mastery 5k word books like but it works back to that in 2012 or 2013 Yeah, not 16, but so yeah 2012-2013 right like it works like that was 5k is not a book That's a long blog post so we always say 30k word book But I guess people were making money with it back then but the point is you can't now Yeah, I make money with 5k word books anymore. Oh my god And just because it's 30k words does not mean it's good enough either great There's it needs to be a certain length and then also have like be very informative I wish we could show people what a 30k word book looks like it's up in the room just to show you like this is a real fucking book 150 pages like it has weight to it when you throw on the ground. I can get it real quick Can we do that? Real quick run go to the room. We're going There it is. There it is. All right It's just a real ass book I'm not seeing a KDP print book yet. Let's show everyone. Oh my god 30,000 words Five by eight. This is really good. You see other thing in the bookshelf She like you'd never know this legit like wow there their quality is so much better than what create space You massive upgrade from massive upgrade from create space like I got books back And it was all it even really it was really it was shit Yeah, like the texture of the attention to detail all this well That's that's on the cover design. I know but the fact that it could be printed. Yeah, no They did a really really really good job do publish high quality like this book So this was actually written by Laura rest of his girlfriend and it's just a really good book We'll put a link in the description if you want to check it out my mindfulness movement journey So I move on to the third point Yes, let's let America take this last one because you have the most experience with this last I've learned this from you Yeah, yeah, yeah, and that's Publishing off of Amazon utilizing platforms like Ingram Spark Google Play Store I haven't done Lulu, but I've heard great things about Lou and just like draft the digital Just utilizing other platforms because having all your eggs in one basket Let's say your account your account from Amazon gets closed Even people who never who seemingly never break any rules like Amazon will find something Oh, you did this like it doesn't even have to be legit or not. Well, it's Amazon sandbox Exactly, they can make up the rules they pull the plug whenever whenever they want never get don't get too comfortable ever Even if you're like being super vanilla about everything. Yeah, it's bullshit, but it is what it is. It is what it is So just having Income sources from there because it does a couple things why it gives your business more stability more security But it also gives you and this is what people don't realize Two chances to go for the coveted buy box on the Amazon page. I don't know Right The buy box is when you go to the Amazon page and you click buy now So whatever Product is in that buy boxes. That's the buy box section So it could be the one it could be for your product or it could be a third-party seller So because I have my books on different platforms I have the there's multiple listings for my look Products but get this because Ingram Spark actually pays higher royalties in Amazon I can have my book price like a dollar or two dollars less than what it's priced on KDP So the Ingram Spark will now take the buy box, but I'll get higher royalties Then if somebody buys the book from Amazon, that's fucked. This is a ninja ass shit. Yeah. Yeah, I didn't know about I'm gonna show you how big right now Amazon's taking. Oh, it's ridiculous Ridiculous the big platform that you mentioned that we've never talked about before Ingram Spark, which is like an aggregate publisher for paperback books. Yeah, they do a books as well But the big one is but I just focus on paperback because Who cares about you? Yeah, so yeah, honestly So to show like that is could actually create a legit stream of income How much have you made from Ingram Spark in a month before I think just outside of it last month was like I posted I think in your group No, no, it was like just under four like That's insane to me Yeah, like it's solid yeah, we're happy with it Yeah, I mean that's full-time income. Yeah. I know we don't realize that dream about making that Yeah, like in a business and you just made that just from Ingram Spark just to throw it up there And it's like it's there's additional steps you have to do to get it on Ingram and like it's a little shirkier But their customer support is about 300,000 times better than Amazon's nice because you speak to them The great thing is we will be showing how to publish on Ingram Spark in the new updated course Everything everything like like there is nothing that that will be missing from there because it's about building the full Publishing empire the last point I just want to make about Ingram Spark real quick is that we said fuck ebooks Which yes ebooks don't make much money compared to the others But many people also have their ebooks in the KDP select program for example Which means that you can't distribute them anywhere else even if you wanted to but with paperback But that does not apply to paperback books. There's no restrictions at all with those You can sell them wherever you want and so if you're not selling them on Ingram Spark for example You're you're literally just you leave money on the table all three reasons come back to that leaving money on the table So all three of these big changes that we just talked about these are big changes that you need to keep up with in Your business and also to realize that everything you're doing within publishing. It's much more than just publishing books It's actually running a publishing business like things like running ads Worrying about like delivering the best product possible. These are not inherently characteristics of publishing These are characteristics of building and scaling a business and that is one of the big reasons I would say the main reason why we came to Cancun last year It had nothing to do with publishing whatsoever now to quickly mention what cancun is you have a publishing event that you Hosting cancun last year was the first one. Yeah, we attended it. We have changed my life Literally, that's not an exaggeration. Yeah, not at all But we didn't come it is a publishing event technically It's in the name. Yeah, the reason we did go to Cancun last year was to one We had an opportunity to speak which was fucking awesome first time ever first time ever But the biggest reason was honestly to meet all the people that we had been talking with on the internet for the past One to two years there were so many people like I built like most of my friends right now I've met through publishing. Yeah, like that night. That's a little sad. I should when you say it out loud It's not sad. I had never met some of my best friends in person So that was the reason we did come there and that is why it fucking changed our lives completely changed our lives that was Like if you know me and Rasmus, we never ever ever ever bullshit anything We always just stayed cold-heart facts all the time And the truth is that weekend was one of the most life-changing weekends of our entire lives and also One of the most fun weekends of our entire life. So what we did there we launched our course for the first time We did over $50,000 in sales in one day. We went jet skiing. We made tons of friends. We I'll be honest I was drunk for most of the four days. Yeah, I was and I don't really drink much anymore It's not because of that but next can koon. I will oh, yeah, that's yeah. Yeah. Yeah. Once a year every can koon I'm gonna get drunk, but yeah You're hosting the same can koon publishing event this year in can koon to say September again Is it the exact same week? No, it's a week before. Okay, September September dates below So we'll be there again like there's no chance in hell We would ever miss that like that was too good of a fucking weekend the first time and last year there were how many people 20 yeah, just under 20 I think 17 17. Yeah, we were a small group. It was a small group Yeah, but I became tight friends with almost everyone. Yeah, but it was super fucking epic Like what's the goal for this year this year's a hundred a hundred if we could get a hundred people there That would be a dream come true for me I want to say one of my favorite things is meeting other people in the space Yes, and it would just be dream come true to meet so many of the other people Right here from all the time right and we will be I just want that I just want this to be really we will be talking on stage again last time we were talking front of 17 minus 2 so 15 But it was still we were still shitting our pants like it. I think we bombed it But and it's talking in front of a hundred people would be way bigger stuff for us because one of the biggest things We're working on is our public speaking so I would love to talk in front of a big crowd I think that would be fucking the same honestly I just can't wait for this upcoming cancun. Can you give a little elevator pitch? Do you have an elevator? It's because we want everyone viewing this video everyone who watches us who's in publishing To join us in cancun and hang out for those four days and get drunk and do everything that we did last year You said so much about it, but it's it's really it's designed for people to Come in as publishers and then leave as business owners. It's designed to show you that Publishing is so much bigger than what you think it is like you you sign up you buy products from us that's great, but Publishing can open up doors to your life that you never even knew were possible And this event is going to show you exactly how to do that So that's like we have people coming in from from the UK from India From all over the state so far, but like yeah, there's literally people coming from all over the world already to this event And it's just it's it's it's it's so what do you say? Yeah, what you said actually happened to us like we went into it super skeptical like like very skeptical at first We weren't gonna go then you call this up or like oh, yeah But we came to super skeptical like we were excited for it But like we were wondering I already know everything I really knew knew everything there's to know about publishing for them Most part. Yeah, so I was like what will I get out of it? But in the end the people like me and Raston's got the absolute most out of it Yeah, meeting you meeting Ali meeting Marco meeting Juan meeting that these are just a few of the people that went last year That we became good friends with the reasons for coming are not on the sales page Basically, that's it. That's very well said the reasons for coming or not in the sales page. You're coming to Get connected with people like us with the lit fam with people who are doing what you're doing people Who want to get the most from life? Who don't want excuses who just want to have the most epic life possible for themselves for their family for their friends for Whatever reason, but that's why you're coming to catco. I actually just remembered why I actually am coming back It is because of the resort that resort Like all you can eat all you can drink everything for four days straight I mean you could literally order five cocktails from the pool bar Shut your own shoulder and go back and say like give me five more and then do it again and then pour them out I'll be like I got the bracelet, bro. Yeah That's yeah, this is the bracelet from the resort. It's called the God bracelet When you when you wear it, what's the place called? Paradises. Paradises when you wear this in there. You could basically do anything Yeah, all right Let's wrap this video up because it's getting a little longer than we thought would be We just talk a lot and I really just want to end it on the point that if you want to come to Cancun to this publishing event That will all be at Please go down to the description. You can see there's a sales page. You can check it all out You could hop on the phone with Emeka. He'll explain everything like everything you need to know You can learn more comment do whatever but we're gonna be there We hope to see as many of you there so we can hang out and just do whatever the fuck we want for four days In Cancun so with that said let's end it on the magic emoji So if you watch this video to the end spam that shit in the comment section for Cancun. Let's just do that mechton flag Thank you. All right, thanks for watching comment like subscribe put your hand over the lens will you buddy?