 The broadcast is now starting. All attendees are in listen-only mode. Got up the trick. Excellent. Sounds like we found the trick. And everyone should be able to hear me now. Excellent. Thumbs up from Rachel. We're winning. Excellent. Well, thank you guys for your patience. This is Holly from the Drupal Association. And we're going to get started now. I think we're all here. So, Lucy, I don't know if you want to get a recording going. Oh, it's already on. That's excellent. So, we're set to go. Again, thanks everyone for being here. This is our quarterly update for the supporters of the Drupal Association. And I just want to give you the heads up about what's going on over at the association and what you can expect. So, lots of updates in here because there's definitely lots going on. So, let's get some housekeeping out of the way again. Welcome. I think I've said it like four times, but in various states of audio completion. My name is Holly. I'm the executive director here at the Drupal Association. And let's get some of this housekeeping done. If you are listening from your computer, we definitely recommend a headset for our folks who are speaking today. Make sure you've got your mic and speaker audio action set the right way. We're going to keep you guys muted during the call. Just help keep down on the background noise, but you do have a Q&A window. So, feel free to pop questions in there. I'm going to keep an eye out on that throughout this session to keep things moving. And then, if you hear anything interesting, you want to share anything. Our Twitter handle is at Drupal ASOS. So, feel free to share away. We'd be happy to see stuff out in the Twitterverse. So, those are our housekeeping notes. Let's get started with some of our content. Just a reminder, in case you forgot, we've got a few things coming up going on here in the community. So, Drupal on Los Angeles is coming up May 11th through 15th. And it's definitely looking like a strong event. We're excited to be there shortly. And we're debuting a brand new higher ed summit at Los Angeles, which already sold out. So, very cool to have that event on the books and have so many people there. And after Los Angeles, of course, we're going to Barcelona on the 25th of September, which is going to be a gorgeous venue, an amazing place. The community there is so excited to have us, and they're already cooking up lots of great stuff. So, it's our next Drupal Con. And Global Training Days. For those of you who do any kind of Drupal training or have great Drupal staff who want to help bring new Drupal developers out into the world, Global Training Days, we hold those once per quarter. And we definitely recommend you check those out and help spread the word about Drupal. We have had them on every content except Antarctica at this point. So, if you are going to Antarctica and would like to train the penguins, we would be excited to have you so that we could check that off our list. No rimshot or any kind of, no? Okay. Sorry about that joke. Alright, here's what we're actually going to cover today. I'm going to share some Drupal Association news with you. We have a few things going on over here. And then we will talk about some Drupal.org improvements with Josh, our CTO. Then I'm going to hand things over to Joe Saylor, who is going to talk about marketing Drupal, oh sorry, and Kerry who will address some of the plans that we have for advertising on Drupal.org and our Drupal Jobs platform. So, that is our plan for today and what we are, what we're going to sail through. And of course, I just want to stop for a second before we get into the content and thank all of our partners for making this happen. Hopefully you see yourselves here, but it's been amazing how much support the Drupal community has been able to put into the Association fund, all of the work that we do. And we're just really so pleased that you've not only shown that support, but that we get the chance to work with all of you. We really love our partners and it's been so much fun to get to know these companies and what you're doing and how to support that. So, with that, let's talk about what you're able to make happen, for example. A little bit of growth over here at the Association. We don't have a ton planned for 2015, but these four folks represent some of that. We just hired a CFO, Matt Segawa, who joined us a couple of weeks ago. And he will be based here in Portland. We have a new content manager, Brad Fields, also based here in Portland. He's working on some of the work that Joe will tell you about here today around some new newsletters and other content initiatives. Some of you may know that Stephanie Alhange left us last month for a different pasture. She's doing some project management over at AMAZEE, which is pretty cool. And so we have a new team member on the con team and that is Tina Cross, also here in Portland. You're going to get an update on digital advertising from Cary. We need someone to help make that program run. So we have a new digital ads manager. He starts on April 20th, his name's Jenner Umali. He's a really great guy. So we're really excited to have these four new folks on our team and get them... They have various levels of experience with Drupal and the Drupal community. So we're looking forward to get them all inaugurated, initiated but not haste, because that's wrong. So these folks are going to be joining us and we also just want to take a moment to say a huge thanks to our friend Don, to whom we own a big debt of gratitude. Don came out of retirement to come work with us and help us get our sales program off the ground. And he's going to go back into retirement. We are so grateful for his time with us and we're definitely sad to see him go, but most of our staff is really excited that we're probably going to get more shark pictures, more skydiving pictures, more general mountain photography out of Don now that he's on full retirement. So we look forward to hearing about his adventures and hope that he stays in touch with us and stays part of our community. So I know many of you have worked with Don and know what a great guy he is. We'll definitely all miss him. So thanks so much, Don. So those are our staffing updates for the association. We also have a new board member, in case you somehow missed it, we just ran our 2015 general election for our at-large board member seat. These folks are elected to hear terms and they are staggered. So we elect one person per year. So Matthew Saunders is our candidate who was elected in the last round. He's on for two terms and then we just ran the next set of elections. Addison Berry was our winner. Folks should be familiar with her. She is add one son in Drupal, in the Drupal verse. And she works with Lullabot, does the Drupalize Me podcast, shares that possibility over there now. And although she is American by birth, she resides in Copenhagen, Denmark. So she can definitely represent that sensibility. Her first board meeting will be the board retreat in Los Angeles that precedes Drupal Con LA. So we're excited to welcome her on and we actually have our official onboarding with her tomorrow morning at 8am. So it's a busy week. Let's see. One more thing just I wanted to share about elections. We're excited that Addison is the winner, but I would also love to just share that it was definitely a huge election for us. So we had 24 candidates, more than we've ever had before. We had over 1400 votes, which is a big number for us in our elections, although we definitely want to see that get bigger and bigger. And we also, we had two goals for these elections. One was to increase the diversity of the candidates. We had one, just one female candidate, but we did have candidates from all over the world this time, which is fantastic. We had candidates from China and India, all over Latin America, several Europeans, Americans, also Canadians. So again, we really covered the continents with this election, which was fantastic and we were really excited to see that kind of diversity. And then the second goal for the elections was for us to be able to increase voter participation. And so we definitely did that year over year. The last year, the last time we ran elections, we had only about 660 ballots cast. So as I mentioned, we had over 1400 this time, which is great. So we definitely feel like we succeeded with our goals for the program overall. But we are now in the process of getting feedback from candidates themselves about how to make it better and we're going to be focusing more on voter turnout for the next election as well. So final notes about elections there. And then we also just want to talk a little bit about Triple Con Latin America, which we just held in February in Bogota, Colombia, which was a totally amazing experience. So we had almost 300 attendees there, which was a good solid turnout for the event. And again, a lot of geographic diversity, especially within Latin America. So it truly was a Latin American event, which is fantastic. We had a really interesting challenge with this con that taught us several lessons that we're really looking forward to applying to future events, particularly around translations. So we were able to at the con in several of the sessions provide simultaneous live translation between Spanish, English, and Portuguese. The three main spoken languages in Latin America in the session videos, so they're available in those languages as well, which is pretty stupendous. So we learned a lot about translation at those sessions. We can apply to lots of work across Drupal.org and our live events all over the place. So that was really fantastic. And then just a couple of other key points. This was a really highly participatory and engaged group of folks. They were so excited, con the way that it was scheduled. So that's a huge turnout. And it was a really great sprint where lots of folks who had been participating in Drupal as developer for a long time for their clients, but had never given back to the project finally got to learn about that. And it was really amazing. We had an overall NPS score of 80 for this event which is remarkable. So I think it's just a testament to how much this community wanted to be brought into the fold officially. And we saw that coming out of the con as well. Several candidates put their name in the hat for a board seat. A couple of them did really well in the election as well. So that was fantastic to see. And we saw a huge bump in global training day participation from Latin America coming out of this event as well. So hopefully we're able to keep that community momentum rolling forward. And more and more of these folks will get more and more involved in the broader community. So that was a great event. And hats off to Rachel and the Drupal con team for making that happen during the time we had lots of transition going on to not only just make the event happen, but have such a success. It was really amazing. So good stuff. All right. And I think my last update from the association is our Drupal 8 Accelerate program overview. So if you had not heard, we are we are opened up a fund of money to be made available to the community with the purpose of accelerating the release of Drupal 8. So we're very focused on fixing release blockers right now, making sure that those get out of the way and that the Drupal 18 can get to release candidate stage as quickly as possible. So the way that it's structured right now, the association kicked in an initial $62,500 of funding. The board worked with several their organizations and a couple of others to be able to provide a matching $62,500 which brought us to $125,000 for the fund. And now we are working with the community to match that $125,000 and bring the total amount available to $250,000. And what we're doing with that money is working with the core maintainers, so the folks who are really in charge of getting this version to a release candidate state to identify the issues that need to be addressed, the people that can address them and match those things up with funding. So there are two ways that that can happen. The core maintainers, formerly known as branch maintainers I haven't updated this slide since they released a post last week with some updated governance language, but the core maintainers can do some top-down funding. This issue over here, this release blocker on menuing, we've got to get to that this group of people should work on it. Here's the scope, let's make this happen. And then we also have a community process so anyone can go to the website, request a grant to work on a particular issue, and possibly receive funding that is authorized from the core maintainers at that point as well. So the core maintainers are really doing the deciding about how to push the project forward. Our role at the association is to be the administrators of these grants, so we make sure that people get paid when the work is done. We're also keeping all the logistics in place, the list of grants that are going out, their state of completion, et cetera, et cetera. And you know, the, like I said, the end goal here is that we're able to produce a release candidate sooner than what have happened without the funding. It's definitely starting to pay off at this point. We have funded over a dozen issues and if you go to the site, you can go check out the list of funded issues and you'll see that we've knocked off, I think my last count yesterday was something like 25, 25 release blockers, so 25 issues. So it's definitely starting to get into play. We're really excited about the progress that's being made. On the fundraising side, like I said, our goal is $250,000. We started with $125,000 from the association and the board fundraising. We're right now at about $139,000, so we've raised about $14,000 from the community. The campaign's been open about a week, so we're really excited and we're going to keep pushing forward with that and definitely feel free to help us spread the word and make that happen. You can join us as a fundraiser and help get your community members to contribute to the campaign as well, or just help spread the word. That is it for me. I don't see any questions in the queue. That's the end of the Drupal Association updates and I'd love to just turn things over to Josh. Let me just make sure there you are. Here I am. I want to do a really brief recap of what's happened with Drupal.org and the first quarter of this year. One, we've done a lot of work that has culminated in the last couple months around better account creation and user experience. It's a lot easier to sign up now, especially if you're coming from one of our sub-sites. We've tried to make, in particular for the process for creating an account whenever you're coming from Drupal jobs, we've tried to make that a little bit easier. The good news is, even though it's better for people, it's worse for spammers, which we really like. Another thing that's happened as a part of the account creation work and some of the things that we've been doing there is we've moved most of our newsletters at this point have been moved over to MailChimp. You can still sign up for them straight from your profile, but our delivery is a lot better. We've got a more stylized layout. Looks a lot better whenever we send them out. I think Joe's going to talk a little bit more about a really big announcement as it relates to newsletters, which most of you are probably aware of by now, but we've relaunched the Drupal newsletter that's supposed to come out weekly, so that's big news. Issue credits. Now this is something that I'm going to make an ask of everyone who's listening and who may be listening to the webcast afterwards. If you have an organization and you have developers that are contributing on behalf of your organization, we've got this great new feature in the issue queues so that you can have the developers give credit to your organization or to the customers that are funding the work, and we can actually track that as a part of how our ecosystem works. This is a really exciting approach to tracking how organizations influence the code of an open source project and we're excited about it. Drees has a huge presentation on this as a part of the Amsterdam keynote. We're excited too about the ways that we can start highlighting these organizations that contribute time and money to the project. What you'll see in our plans for what's upcoming up next, our user profiles are going to be improving, but we're also, we have plans for improving the organizational profiles to show this information. We've also been, I will say, neck deep in a content strategy project. It's been a lot of great work. We've been working with Form 1 on this. We are at the point now that we have a new content model that is in review with the working groups, and we're about to be publishing some blog posts to the wider community to give some feedback on some new content types that we're planning on implementing on Drupal.org. It's really going to take Drupal.org into kind of its next phase as a site. We're excited also it's going to make Drupal.org a shining example of what's possible with Drupal, which has not always been the case. It's an awesome site. It scales incredibly well, but whatever it comes to really showing off the relationships and the content capabilities within Drupal, Drupal.org is not always the best example outside of the issue cubes. We're also excited about a governance plan that we're putting in place for these new content types so that we can make it really clear how to contribute to Drupal.org and what the roles and permissions should be for each content type in getting that out. Holly, can you go ahead and advance me a slide? So on the roadmap, one of the things you'll see, we've hit our milestone of yes it did. I see the Drupal.org roadmap now. I think everyone knows that we had seven initiatives that we really highlighted as our strategic roadmap that we wanted to focus on. We've hit the first initiative, our new user plan, our new user account creation process is definitely improved. There will be some other small tweaks on that over the course of the next few months, but we're calling that at this point done. We have organization and user profile improvements which are in progress right now. Drupal Events, which is the new home of all the DrupalCon websites, that's in progress, but as many of you have seen, DrupalCon LA has launched on that platform and it is looking phenomenal. The content strategy work that I was just talking about is going to lead to some pretty significant changes in design to Drupal.org and that work is in progress right now. We're doing a lot of infrastructure work around building up some best practices for how an infrastructure that works like ours should be configured. And we're trying to get a little bit of independence from some of the OSL shared services so that we can have services that are tailored to the Drupal.org experience. DrupalCI which is Drupal Continuous Integration. For those of you who are familiar with our test spot infrastructure, DrupalCI is going to be the replacement for that test spot infrastructure. It's in progress right now and it's actually really exciting. The Drupal8 Accelerate program, an example of it being put into practice is we have a sprint going on this week where we brought in some of the key contributors from the community and they're working directly with my infrastructure team to begin putting in the final pieces so that we can get the ideas. By the end of this week we'll have at least a behind the scenes working example of the DrupalCI system and infrastructure. We're very excited about that. It's also a great example of the Drupal8 Accelerate program funding great work. I just saw Rachel LOL. Heads up Holly. No one direct message Holly because whatever you say is going to show up to the supporting partners. So the remaining roadmap items that we have on there, we're going to be starting issue workflow improvements very soon. This is kind of making our get process a little bit more seamless and a little bit easier to onboard new people into that process because right now it's a fairly complex process for people to learn. We are kicking off some work on the localize.drupal.org upgrade in the coming month and the goal is to have localize.drupal.org upgraded right around the time of DrupalCon LA which is another key Drupal8 dependency that we want to have out of the way. We're doing some work and actually a lot of the work around search is actually going to happen as a part of rolling out the new content types from the content strategy. We're going to be doing some work about the localize.drupal.org search making it a lot more usable. And also some improved tools to find and select projects. So we're beginning to collect some metrics on our projects and we're going to be using those metrics to help people make better decisions around which modules are the right fit for the solution that they're trying to build with Drupal. And last and certainly not least is we've been looking to do an update of Drupal groups and we're exploring a couple different paths with that and suffice it to say that we're really focused on making a better experience for local user groups and for interest based groups and making it so that we can really grow the Drupal community using the collaborative tools in Drupal groups. Holly could you go ahead and give me the next slide? No, I cannot. There we go. I had one job, Josh. It's okay. It's okay. I really want to put out there was just a sincere thank you to the supporting partners. You've made it possible for us to build up an incredible team that the last hire was made in November. So I'm really feeling confident. We're finally hitting our stride in terms of having full capacity of what this team is capable of and it's beginning to show lots of changes on Drupal.org over the last few weeks. Lots of new features much better structure going forward and it's your support that's made that possible. So very much a heartfelt thanks to all the supporting partners. You're making Drupal better and I really appreciate that. And that's it for me. I believe up next... Yeah, I keep going backwards somehow. No, you were going forwards. We had a Drupal 8 Accelerate slide that was on the back. It was so nice. I wanted to talk about it twice, huh? Exactly. Okay. Thanks, Josh. No problem. Awesome. Excellent. I think Joe will throw things over to you if you are ready. I am. Can you hear me? Excellent. Yeah, so I always like to throw in a couple of recent articles when we do this update. It's kind of fun to show off Drupal on the news. The Australian federal government just went live on their Drupal-based platform and they've got several departments migrating to that platform. That's great to see. It's been in the works for some time and it did just go live recently. Another article from Computer World, Drupal getting off the island with version 8. A real nice article about Drupal 8 and it's always fantastic to see a key message like that right in the headline. And a nice piece there about why digital marketers should be looking at Drupal this year. And those are linked. So I believe folks get the presentation after Word. Is that right, Holly? Absolutely, yep. Yep. So you can check those out. Also wanted to point out an exciting project we're doing this year. We're calling it a pilot project to see how this goes. But we are going to be exhibiting Drupal at two European events. They're listed there. The first one is DMXCO in Cologne, Germany, September 16th through the 17th. It's really a show that caters to the confluence of IT and marketing. So a nice sweet spot for Drupal there. And then the Festival of Marketing which will be in London on November 12th through the 13th. And that's really kind of a cutting edge for a digital marketing event. We'll have a Drupal presence in the exhibitor area. We'll have Drupal collateral case studies. Everything will be branded. Drupal in the exhibit. We're using a co-marketing model for this. So Drupal businesses have the opportunity to actually kick in some funds to help pay for the space, for the exhibitor space and in exchange they get some benefits including a representative to be in the booth at the event. As of this morning I believe there are still opportunities for Drupal businesses to participate in that. So if you are interested in getting more detail on how that works, Johanna is the person to talk to in her email addresses there. So very excited about that. Also Josh referenced this a few minutes ago. We've relaunched the Drupal newsletter. Believe it or not there was a Drupal newsletter that ended publication in 2008. So there really hasn't been anything like this since 2008. But we've relaunched it. And what it is is a really nice way to get some tips and how to's and kind of technical marketing out to the community. That was something that was really been lacking was sort of a curated vehicle with tips and tricks and how to's, tutorials, news, project news. The Drupal Association newsletter has primarily news about what we're up to at the association as well as some project news. But this is really about how to make Drupal work for you and how to be successful with Drupal. So very excited about it. We've got about 40,000 subscribers right now. And it is, you'll notice there, it's actually a syndication of the weekly drop newsletter which is an excellent newsletter, a community newsletter. And we decided at this point not to reinvent the wheel and just syndicate that newsletter. So it is the weekly drop. And if you'd like to subscribe to it, if you're not already, you can go to your Drupal.org profile and it is there. You can subscribe to a number of newsletters including the Drupal Association newsletter, information for Drupal businesses and the Drupal newsletter along with a couple of others. And Kerry is actually going to talk a little bit more about that here in a moment. And before I toss it over to Kerry, just wanted to also point out the branding and marketing committee which is a Drupal Association board committee has been not super active over the last probably two months due to difficulties in finding a chair who had the time to dedicate to it. But we did, if you've been on the board calls, you've heard Gina Montoya did step up to become the chair of the branding and marketing committee. She is awesome and she has just formed a committee and we have our first meeting tomorrow as a matter of fact. So really looking forward to that and I know one of the things that's high on her agenda is a collateral refresh. So taking a look at the Drupal collateral that is out there, there is actually quite a bit but it needs to be curated and refreshed and updated and I know that's high on her list. So look for more details on that if you're looking for collateral to either pass through to your clients or your colleagues. That'll be coming soon and I'll keep everyone posted. And with that I will toss it over to Carrie. Thanks Joe. This is Holly. And Carrie, you should be there. Alright, I'm here. Hi everyone. I'm Carrie Lathina, the product manager for digital advertising on Drupal.org as well as Drupal jobs. Are we on my slide, Holly? Oh yeah, we are. I wanted to talk to you about three new digital advertising opportunities that are available in Q2. The first is curated topical content with banner opportunities. Holly could you advance the slide please? So we're rolling out a lot of new content on Drupal.org and then building in banner opportunities for advertisers. So you can target banner ads to contextually relevant pages right on Drupal.org. We have a wide range of topics. It ranges from Drupal 8 to building a nonprofit or government site, managing media, and a whole lot more. So as always we'd love to hear your feedback if there are topics that you don't see as covering that might be important to the community. Next slide. We are partnering with a company called Perfect Audience for this new product that we're calling Audience Extension. This essentially allows advertisers to target Drupal.org visitors through their partner connect platform. It's a secure anonymous way to advertise to Drupal.org visitors outside of Drupal.org. So we're plugging into their platform which allows advertisers to programmatically reach the Drupal.org audience through ad networks and exchanges while they're on other sites. We have an audience pool of over 700,000 Drupal.org visitors already. And why we really like this product is that there's no minimum spend requirement. You can test with any size budget. Pricing and CPMs are very competitive with other retargeting exchanges or for example with Google AdWords. The campaigns are managed through our partner Perfect Audience, but if you're interested in testing it out, please reach out to your association Rep and we can walk you through the process on how to get going. Next slide. We are launching sponsored dedicated email for our partners. We're allowing users to opt in to an email subscription to receive special offers from our partners upon signing up for a Drupal.org membership. Here's an example that we mocked up using DrupalizeMe. I hope the folks over there don't mind, but it's just a really good example because they're offering a very special discount to Drupal.org visitors. And the goal is that we will be offering some kind of unique offer or benefit to the user when we send these out. The association just launched the opt-in in February, so the list is relatively small right now. We're a little over 1200 names, but growing very fast. And although the list is small, it's really fresh. It's really high quality. And the benefit of this is that the email message is 100% your message with no other competing content or partners. We do expect the list to be quite a bit larger by Q4, but if you're interested in testing out the smaller lists sooner, we can definitely work something out for this small list right now. Alright, moving on to Drupal jobs. Traffic is continuing to grow and we're really excited to say that we have over 1000 registered job seekers on the site at this time and growing. The association is continuing to add value and make improvements. We just added a lot of new features and benefits if you could go to the next slide. We just added a new feature for Drupal job subscribers, so there's this really high profile promotional featured company block. You can see in this example we're showing blink reaction. It's on the homepage of Drupal jobs and if you are a Drupal job subscriber, so if you purchase the annual subscription package where you get unlimited jobs, you also get a lot of added value on the promotional side of things with this regular rotation. We are also adding the ability for job seekers to sign up for a daily, weekly, or monthly email job alert that's based on their search preferences. So if you could move on to the next slide, I've got an example of what that looks like. It's based on their search parameters so it's essentially keeping relevant job seekers a lot more engaged with the site and they'll be notified of your new job postings right away. And then we do also have a featured company block in all of those email job alerts so it's even more promotion for our Drupal job subscribers. And then lastly on the next slide, as Joe mentioned, we just launched our Drupal newsletter that's going out to a list of about 40,000 subscribers on a weekly basis and as a benefit to a featured job in addition to getting listed at the top of the listings on the site, we're also going to be featuring featured jobs right in these newsletters every week. And then that's all for now but please do continue to send your feedback and let us know what we can do to help the employer experience on the Drupal job site. Thanks, Carrie. And Joe and Josh. So hopefully as you can see there's lots of stuff going on over here which we're so happy to have the team that we have which is made possible by the support from you and the supportive programs that do so much more work for the community to do a third con every year to help grow that community wherever we are and bring them into more fully into the Drupal world to be able to make the improvements that we're making for our Drupal developer on the Drupal.org platform and we're making changes there every single day. And to be able to increase the marketing capacity of our Drupal shops and universe and to get Drupal out there in the larger world more fully. So all of that's possible because of you and we're just so grateful for the opportunity to do this work with the community and with you. It's wonderful to work with you. So let us know how we return the favor for you besides using your money wisely here but definitely feel free to reach out to myself or to your account managers, Don, Johanna and Rachel I am just Holly at association.drupal.org but you can always keep up with what we're doing on the association blog with our newsletter and definitely come check out the board meetings I totally did not proofread this slide I'm sorry the meetings are actually the third Wednesday of each month now not the second they're noon Pacific time so our next board meeting is going to be April 15th and that's another great way to sort of keep on top of what's going on in the community. So we hope that you will follow us for more updates but feel free again to reach out with any questions and please do let me know how we can help make your experience with the association even better. And with that I think we wrapped up everything and I'll just say thanks one more time and giving us your time again this morning and we will see many of you in Los Angeles and have a great day.