 What is up everybody welcome back to the channel you guys and today's quick video I'm going to try to make this one a short one. And just give me my freaking two cents right I'm going to kind of just give you my little my little experience and little two cents and hopefully it adds value to you. When it comes to social media marketing, building a business online and really, really have Facebook in this particular video. If you've been following me for for a while you guys. My name is David I've been out here in San Diego, building an online brand of social media business and agency, whatever the hell you want to call it servicing clients running Facebook ads been doing that since 2017 successfully. And again if you've been following me on this channel. I talk a lot about it like I have a lot of videos pertaining to how I did it. My strategy and and and just the, the ups and downs of just building something online right servicing others servicing clients and really trying to bring value. I have a ton of videos where I go over my my direct message strategy so as I came into the scene and started running Facebook ads for businesses. I got to them I prospected them I scheduled appointments with them. I started building a community and building building a social media, you know, connection around all of them through the direct message and all through Facebook, like and so I'm going to kind of walk you through and answer this question, I'm going to start out to Spanish go to enter. I think I'm pronouncing that right shit my Spanish ain't all that but hopefully, hopefully I said that said that somewhat right, but I'm going to answer a question here and again kind of just sprinkle my experience on it man because again I talk about it a lot on this channel so if you're into social media marketing Facebook advertising servicing clients maybe your freelancer maybe you're an aspiring agency owner, and you want to start you either at social media marketing or Facebook advertising or, or anything online. So you can either maybe build your business or you can help others build theirs are kind of just just just, you know, again, walk you through how I how I done it so if you're into that type of stuff subscribe smash the bell for notifications and drop me a comment below. As you can see here I love answering your guys questions. It helps me really bring the value and keep this channel as relevant as possible to what you guys are experiencing right online trying to build something so here's what it is this is a video that that that I put out just a couple days ago. I'm going over what not to do on social media right how not to promote your business how not to hit people in the direct message right in the dm right so this this reply is is is based off of that. So Spanish, go then they hopefully again I'm saying that right. Ask right here hey David thank you for this video very helpful and real. Do you use your personal Facebook profile to reach your prospects. Okay, so again I touched on that in this video. This one that that that Spanish is referring to but I'll but I'll say it again. Yes, it was it was my personal profile so what I did you guys in in 2017 and I and I tell us to my clients all the time like this is something I'm. It's part of my presentation as I'm as I'm talking to people. It all started in 2016 right in 2016 I leave mortgages I was a licensed loan originator of mortgage guy a lender a banker whatever the hell you want to call it I'm the guy you come to to get you approved to go buy a house right in the US. So in that in that six year run and in that industry, you got the mortgage guy, which was me, and then you got the real estate agent, which is the person selling the house, right. So in that six year period I had a ton of them come over to our bank, come over to, you know, to my company and and and work with us to get their clients approved. I had clients who had who have clients that want to purchase a house right so that client needs to come to a bank, preferably a mortgage bank to get them approved for a loan to go buy the damn house right. So, so in that six year period I'm meeting a ton of real estate agents I'm networking with a ton of real estate agents and that's where the light that's when the light bulb went on for me, because I started realizing because I had a marketing background it wasn't just mortgages. Prior to that I've been in marketing forever online marketing and really trying to try to master what it takes to capture lead on the internet I've been doing that since 1999. So I had all this market marketing background before mortgages right so as I'm in mortgages and as I'm networking with these realtors. I'm noticing that they all suck in marketing I'm noticing that the ones that are actually advertising are still spending online billboards bus benches direct mail, maybe even a TV commercial expensive offline advertising is what most real estate agents in this case we're doing, if at all. And anyone who wasn't doing anything just wasn't doing anything. And I just knew that they that all of them damn near 100% of them were not leveraging social media, I knew that the majority of them were not built in an online brand. And I didn't know about Facebook ads. And so I leave mortgages in 2016 to start helping real estate agents and that's where all all happened. I started consulting real estate agents in late 2016 into 2017. And, and started getting really good at servicing them when it came to social media marketing and Facebook advertising but again in my videos or in my presentations I'm always talking about how I did it and and and when it started. I simply came over here to Facebook okay 2016 2016 into 2017. And when you look at if you guys are on Facebook on the personal, you know you have a personal Facebook. If you look at your friend count, I don't care how much it is, how many you have. It's only a handful of people that you actually know your brother your sister your cousin your your aunt your freaking girlfriend your husband your wife your friends from freaking school your buddies that you drink with on the weekends, whatever. Out of your friend list and the same thing it's not just Facebook. It's LinkedIn it's Instagram it's Twitter. It's only a handful who you actually know who you actually have a personal relationship with that you shook hands with you freaking hugged you kissed you know them right it's only a handful. So as you scale this number up, you're not going to know anyone right. So here's what happened in 2016 2017. It's just a handful of people that were actually my friends right my family my mom my brother. So what I did is I literally removed all of them 2016 2017, I removed all of them, all of them, every single one of them every single one of them. I removed off of this friend list, and I added them to my Instagram. That's why if you go to my Instagram, I only have a couple hundred followers followers there because those are all my actual real friends. I'm not even building that brand over there building as a brand over there. My Instagram account is simply pictures of my family and things like that but the followers are all like people that I know that actually know me from back in the day right because my whole strategy over here on the personal Facebook, you get 5000 friends. So my whole strategy was to simply start requesting those who I wanted to serve. I was running ads. I didn't cold call I didn't freaking build up a call center and have 15 people cold calling for me. I didn't run Facebook ads I didn't, I didn't, I didn't, I didn't reach out to my previous network of realtors because I did mortgages. So I knew a ton of real estate agents. I did not reach out to anyone in the past and say hey you know I'll do your marketing now. Okay, so I wanted to start fresh. I wanted to really build a whole different new line of business like a whole new book of business a new list of prospects, and I chose Facebook I don't know how I don't know why but I did. And so, over here I simply came over here and searched you can come over here and search any any field. If I go plumbing. And then what I want to do is I want to go over here to people. And I could simply come over here and I start I can start requesting all of these freakin plumbing plumbing companies, and they're and these are personal pages right so this personal page has to be connected to someone maybe the owner of the company, maybe maybe maybe the wife, the wife of the owner, whatever maybe maybe because it's not their assistant, right it's not freaking just a random employee that works for Sean Welch. This is a personal page, this has to be his right so I typed in my keyword, I got a shitload of people in that industry and I started requesting requesting requesting. And that's how I still build a huge part of my income through this alone. So the 5000 friends. My whole goal was to fill up the list with nothing but my niche, nothing but my niche if you're not part of my niche, go follow me on Instagram. If you're not part of my niche, go follow me on Twitter, right like whatever like, like, I need the 5000 spots. That's how I looked at this and again you can apply this to Instagram you can apply this to Twitter, you can apply it to LinkedIn. Those are the four that would focus on Facebook, Twitter, LinkedIn, or Instagram. Like those are the top four that I would that I would focus on to apply this message but at this or the strategy, but at the same time, you only need one. You don't need all all platforms like just pick one I just chose Facebook for whatever reason. So that's what I did so back to the question back to the question. Facebook profile to reach your prospects. That's how I did I started I started requesting nothing but nothing but my niche and this now 5000 every single one of them is in my niche and it started in 2017. Now those aren't the same 5000 people, right some will unfriend me all unfriend a few, but the thing is, is that no one knows each other. So as you take your friend count past the 200 friends that you freaking know past your aunts and uncles, and you scale that friend friend list up. You're not going to know any of them. So again, it's the same on every platform. So I just simply created a whole new freaking group of people that I don't know, because my whole my whole strategy was to request them here, become friends with them here, and then start floating that relationship with them here start liking all their stuff, start commenting on their stuff, start sharing their stuff, and really allow myself to stick out right and that's that that's how I did it that's what I did that's what that's what I I've always done. And so again I'll come over here, and I'll just get my name out like I'll start liking all their stuff. And that's that's what creates that buzz right because now my name is floating through their notifications and I'm going to keep doing that. And I don't do that all damn day I'll just simply do this you know just as a quick little few minutes right here. But that's what I would do like that's how I still do it like I'll just come down and just boom, like, now they saw my notification now they saw my name, I'll even hard it that this is what I kind of went over in the in the video that I'm that I'm that I'm, you know, this video right here how not to promote your business on social media so it all started with a personal profile okay, get up a personal profile. Create a legit one don't put some random logo don't put some freaking random picture of the back of your head, show your face like that's another thing man is that you don't want to build around, even with Spanish. This logo, I wouldn't put it there look at the difference between this logo the profile picture and Lynette, look dude and the difference between look soft one soft soft one. This logo, Lynette her her personal profile, this SC logo that right there you guys that's a big deal like that's a big deal so a lot of a lot of businesses that I speak to. They hide behind the image they hide behind freaking a logo they hide behind the brand name. And they don't want to put themselves out there that's one huge huge huge deal about this you guys look like the only reason why you guys are here man because you see my damn face. Only reason dude you see my personality you see my characteristics you see my flaws, you see my freaking unshaved beard, you see my hair all freaking jacked up like that's the reason why you guys are here. I'm hiding behind a logo and you guys didn't see none of this you guys you guys now there's many channels like that don't get me wrong, but you wouldn't be getting the same kind of value on, and it wouldn't feel like this it wouldn't feel like a personal connection. That's the difference between what a face gives gives gives your overall brand versus trying to hide behind a logo. When you're hiding behind a logo it's going to make it very difficult and challenging and just take it a little longer if you're actually trying to build something because no it's hard to connect with something like that I can't connect with the logo, but I can connect with the face right here right different connection where human beings we need to see someone personal. Okay, so what I started doing is I started just keeping it personal. I'd comment I'd like I would share their stuff, and then and then what I would start posting was not even business related stuff like I didn't start the only business stuff that I would ever ever ever do over here with share a YouTube video. That's the only thing I would ever do and I rarely even do that. This entire time that I've been on Facebook, it was always pictures of me and my kids and my wife and my, and just just my family of what I'm doing. That connection right there is different now now everyone has a different strategy, there's people that are way way successful than me that than me that don't even do it this way but I'm just, I'm a consumer so I just kind of break it down to the most common before, where, what do I relate to like I'll ask the questions to myself, what do I relate to, you know what what what catches my attention, you know, social media is social media because of a personal connection. That's why social media is so freakin powerful, because we gravitate to people, people need people, like we, we feed off of that we eat off of that we freakin desire that that's what makes social media so crazy is that it's it's human it's another human connection. So, so my whole thing was the fact that I looked at it from a consumer's perspective and I relate to more things like this, then if you were just pitching me shit all damn day. Like, so you got, you know, to many different strategies but let me just give you two examples. One person is keeping it personal. The other person is posting nothing but business related shit. And depending on the content, depending on the topic. Yeah, we get value out of out of pages like that out of, out of profiles like that. We do get value I follow some stuff that I don't even know who the hell's behind it. Right, but they got to be good like they got to be very, very good for me to even for me for me to even give it attention right it got it has to be super on point. But, but, but if it's not super on point and there's no person there, then what am I really connecting with. I could be interested in the topic, but I'm only going to last so long because there's no human connection there's no, there's no social proof there's no there's no you, right. So, so my whole thing over here was to simply get people to fall in love with me. Like that's where it all started. Now that this is this was just my strategy all I'm doing is simply answering this question and giving you my two cents. My whole experience was the fact that I started getting hundreds and hundreds of customers of clients, because it started here on the personal page I kept it real on the personal page. And, and, and, and, and that's what I truly believe was my strong point. That's what I truly believe was the icing on the cake was was was the actual, you know, freakin just ninja hack, where I didn't want to pitch I didn't want to talk business I didn't want to get you to register for a webinar. I wanted you to fall in love with me I wanted you to start liking me I wanted you to start getting emotional when you see a picture of my kid. I wanted you to start looking at that pay at that picture and start commenting 40 people liked it right sweet baby, because if I can get them struck if I can get them stuck on on me personally. And then when I hit them up regarding business, they're more likely to give me their time, because I'm not coming off at that point. I'm not coming off it as this crazy sales person, or this crazy business person, because I've been falling. I've been I've been posting and getting you to fall in love with me first, right, keeping it personal keeping it real keeping it authentic. And then when I hit you in the DM, then that's about business right but again when that person gets it they're like damn okay there's that cool guy with the kid. There's that cool guy that likes to chill with this, you know, chill with his chick and go to the beach with his daughter. Right that's what they're thinking and that's the reality that's that that's what it is. So, I kind of went the back door approach man I kind of went the back door approach, and the indirect approach on prospecting. That's what it was. So, if it's all about personal brand. There's many ways to skin a cat, you can build the damn thing however the hell you want. You know but I truly believe the easiest thing to do is to build it around you and build it around the realness of you the authenticity of you don't sugar coat shit you are you like there's only one you people are going to gravitate to you is a whole market going to love you know do you need the whole market to love you. Right, so it's like that's why even on my small channel right here I'm always given freakin praise and thanks and and gratitude and appreciation to my few thousand subscribers, because that first of all is building me a brand it's getting me clients up the ying ying, and I'm now building this income through YouTube through the AdSense right now YouTube sending me a check every every month because of all these ads that are running on this video. So, the support that I get from a handful of people. It's like, dude, I freaking appreciate that so shout out to every single subscriber if you haven't subscribed. Subscribe man smash the bell for notifications all I do on this channel is just drop the realness of what I'm doing day in the life of me building a business online on social media, running Facebook ads for either my business or for other businesses, and I keep it real and document what I'm doing. So, I truly believe that it was the indirect approach that that that I share and that I showed on this personal profile that allowed me to successfully direct message and get that person to have their guards down right away and take my call, because they know that there's nothing to I'm not look like I'm not there's no threat right there's no threat there there's no logo that's hitting them up look me look dude. Look, all ages welcome right this is when I had my little baby like his little baby bottle like do like this is just keeping it real people like that shit right they they eat it all up endless drinks right so it's like their guards are down by the time I hit them in the in the DM. And I truly believe that was a huge, huge part of it man. A huge, a huge part of my success of being able to get so many appointments. I literally get appointments on demand I can direct message right now and have four appointments lined up for tomorrow. Like it's that crazy that's why I haven't had to run Facebook ads for myself to get clients because I got so good at the direct message and it was free. What it took was my damn time, which could be time consuming but if you can allocate your time in a in a timely manner, and not overkill it or spend too much time and just just get it down to a science I literally put in an hour a day of prospecting. I'll do an hour. I'll do an hour to two hours of direct messaging to schedule appointments, and that alone has me booked right so all these calls that you're hearing dude all these videos that I have on YouTube of my presentation and I'm on the phone with a client right going over Facebook ads training whatever 99% of that dude 99% was from a client that came through the direct message 99% that's still my business model till this day. Now, where I'm at right now 2021. I'm taking all my knowledge, recording videos on it, packaging it up in a digital course, and that's what I'm getting ready to scale that's what I'm getting ready to run Facebook ads on is my actual digital course of all this shit right so that's where I'm at today. So this whole time and I've been direct messaging. I've been getting clients on zoom. And I've been using my personal profile to make it happen. And this is the content that I truly believe made it happen is the real me the real me the real me right so back over here. Hopefully that answer that question or is it better to have a business one. Okay, so the business page. Let me make this part really really clear. The business page. It's only only necessary only necessary and let me let me really really stress this man. The business page and this is for all of you guys the business page. Let's go to my business page real quick. The business page 1000% okay 1000% this business page it is only only only only important if you're running Facebook or Instagram ads. That's it. That's it. If you are not running Facebook ads or Instagram ads, the hell with this page, you don't need it, you don't need it, you don't need it. Okay, keep everything on your personal goal build that of 5000 friends and get every single friend in your niche and build a relationship there. If you're going to run Facebook ads. That's what the business page is for. Okay, so, so to answer your question over here. Again, you only need the business one if you're running ads, right, which which I highly recommend you do like you need to be learning Facebook ads so Spanish. If you don't know space Facebook ads freaking hit me up let me teach you like you need to know how to run Facebook ads for sure no matter what. But again if if you don't plan to or if you don't think you need to for whatever reason okay whatever business page and even ain't even necessary. You know, so, and the reason for it is because of the reach. When you post organically, Facebook only shows it to 1% of your likes. And if these likes are at 210, because you've been clicking invite, and trying to get all these friends over here on the personal page to like your business page. Then that right there is why you only have 210 because you're clicking invite. And if all these friends over here are not in your niche. If they're not in your niche, then your 210 and 10 likes are a bunch of random as people. So if you have a business page and you're sitting at 109 likes. And those are all from you clicking invite to all your random as friends on your personal Facebook page. That's a waste of time. And that's why there's not much engagement because as you post your business related stuff. The 109 friends aren't even in that niche. So it doesn't it doesn't pertain to them it's not relevant to them that post. That's reason number one. If you're clicking invite chances are your 109 likes are from random people and and and your your your business over here doesn't apply to them that that's reason number one reason number two is as you post organically. Facebook only shows your posts to 1% of your like count. So it's like dude. Okay, so I have 110 likes. Facebook showing it to 1% I'm dead. So it's like dude you can't build a business that way you can't get exposure that way you can't make it happen that way at all that's organic posting so if that's what you're doing. Look at all your post. Is it getting much engagement. Look at your likes. What do you got 310 it's like dude like you're not going to get any momentum. That way at all. So that's why what I do is I literally teach Facebook advertising I have coaching programs and and I take people through a to z on how to learn how to run Facebook ads because that's what this page is for man so you're not going to connect and direct message people from this page you're going to just all keep it on the personal page and build up relationships man build up build a brand build up a relationship and get these people to be your friend first. That's what I highly recommend so I would like to know what kind of stuff you post on your profile to attract customers. That is what I kind of explained in the beginning is that that's the shit you see it man, you see it that's the stuff I post. So again when I hit you in the direct message your guards are down. I'm not aggressive you know that I'm not a bad guy. You know that I'm not some creep you know that I'm not some scam you know that I'm not some freaking offshore logo to a profile picture right like you know that I'm real. And so again I just truly believe that's what got me a ton of appointments and what continues to get me a ton of appointments is the realness of me this is the should I post. And then I end up hitting you in the direct message. And before you know it I'm on a zoom call with you taking your credit card. That's how I did it. That's how I did it. Okay so it may be an idea for a new video yet. Shout out to Spanish Corrente man that's if it wasn't for your freaking questions here yeah we wouldn't have this new video today. So shout out to you thank you so much for asking the questions. Just to recap. This is just what I did right you guys now now now what I do that would I do that again let's let's end it here. What I do that again. Probably not probably not probably not because direct messaging is time consuming right. I'm the type of person where I want to automate everything I want to leverage I want to automate I don't want to do shit. That's why I love YouTube because I make the video put it up it gets played and it could get played for years to come and now YouTube's paying me money. I like that shit I like passive income I don't want to do shit to try to make a dollar I want passive income I want to be able to do something once and get paid for it over and over and over reoccurring residual income. That's what that's what that's what I'm into right so today what I do all that again probably not today I probably get a case study of a client and then run Facebook ads to get my points that and I could still do that right now but again that's not really my model anymore. I'm trying to I'm trying to sell my course now right I'm trying to automate that so run Facebook ads while I'm sleeping getting people to buy my course while I'm taking a shit and and get people learning from my course while I'm on freaking some island but naked with my wife right keeping it real so automation leveraging the Internet 24 seven income that's what I want to be doing so so everything I just went over the direct message the direct message to my friends all that was manual effort manual labor me putting in the time but that's where I started I didn't have a dime to my name I'm trying to start something for the first time 2016 2017 and so I'm just like getting where I fit in and and and and shout out to Gary V because as I started messaging people in the direct message in 2016 2017 not long after that call it 2017 in 2017 not long after I started you know requesting all these people. I've seen a video on Gary V confirming it Gary V ended up having a video talking about how powerful the direct message was and how much business is in the direct message. And when I saw that in 2017 I'm like holy shit I'm on to something big here. And that point on the rest of history that was 2017. I've gotten hundreds and hundreds of clients since then, all from that one strategy direct message, finding everybody finding every finding everyone within that niche on Facebook again you can do it on Instagram you can do it on LinkedIn you can do it on Twitter. And if you didn't watch the video this video that we're referring to that I'm answering right here. Watch it okay I'm going to link it right below and also tie it to the end of this video so if you stay to the end, you'll see this one that that Spanish current is is questioning on commenting on, you'll see that video right below so watch that one if you didn't because in that video I'm going over, you know the approach and what not to do like don't come off as a freaking salesman don't come off as a freaking as someone that's just trying to close someone come off genuine, you know, start by being their friend first compliment, thank them, you know, give them something of value for free. So I'm covering some things in that video that you that you may want to watch if you didn't already so hopefully that made sense you guys. Again many many ways to skin a cat this just how I did it. You guys can choose, you know, other other strategies and not put your face on anything you know you could totally do that. It just it just comes down to what feels right for you and how you're trying to build your business man so thank you so much for the questions you guys. Thank you so much for taking value on this channel so if you're new to online marketing if you're new to social media marketing Facebook advertising subscribe smash the bell for notifications and drop me a comment below. My name is David I'm out here in San Diego doing all the above every day all day in the trenches documenting what I'm doing and turning that into a YouTube video for you guys right so hopefully you got value you guys again drop me a comment if you did and I'll see you in the next video over now.