 Okay, cool. So what we're going to do is we're going to set up the Facebook Business Manager. And so when it comes to running Facebook ads and Instagram ads, there's three ways that you can technically run an ad, right, Facebook, Instagram. There's three ways. One way is where you post on your business page, like your Facebook business page, you just put up a normal post and you can boost it. So one way of running an ad is boosting the post. The second way is where you simply come back here and you run it through the ads manager. Okay, these are pretty much the two popular ways that most amateurs run a Facebook ad. An Instagram ad or a Facebook ad, they'll just simply run it one of those two ways. They'll boost it or they'll come right here into the quote unquote ads manager and they'll do it that way. The problem with these two ways is that you don't get any of the tracking. Now you can't capture any of the tracking, I should say. So a form of tracking are all these different columns, delivery, bid strategy, budget, attribution setting, results, reach impressions, cost per result. You see all those columns right here from left to right? Yeah, that's tracking. But what you're not able to do through this boost in a post and through just simply running it through here through the ads manager is you're not able to capture and keep any of that data. And the reason why you want to and need to capture that data is to be able to put that data aside, collect the data and run future ads to them again. So for example, when you watch a video, like let me try to explain it this way. You ever go online? Any random website, you're on there freaking looking at shoes, you're on there looking at freaking hats, whatever. You go to any random website and then you check out that red cap. You're about to buy that Houston freaking hat, that freaking, you're about to buy that cap or whatever. You leave that website and then all of a sudden you see an ad from that company. You ever experienced that? Yeah, they're like, hey, you left some stuff in the car. All that is is tracking. So whatever company that was, is they were able to capture your data, not name and number and private information. It's not that, it's just simply cooking you. Tracking the fact that you landed on this website. I got four caps, I got four hats, I got the green one, the red, the black and the freaking blue. You clicked on the black. I tracked that specific link. I turned around and I showed you another ad. Hey guys, we noticed you were looking at that black Houston cap, but for whatever reason you didn't purchase, we want to offer you 10% if you click and check out now. Right, because they tracked the visit. They tracked the fact that you landed on that website. That cannot happen and that does not happen through boosting the posts or the ads manager. It happens through setting up the business manager, which it looks just like this, but it's just actually setting up a few different parts of this part that 99% of people don't do. And for that, their ads are never successful. They're never able to scale their ads. Their ads get rejected and they just flop because they never set up the back end. 99% of social media marketing running ads on Facebook, Instagram, LinkedIn, Twitter, freaking TikTok, whatever. 99% of social media advertising is about tracking the visit. And that can only happen through the business manager. And so from this point on, we're going to be running ads through the business manager. So we can create custom audiences. So we can create look-alike audiences, which is what Robbie teaches in the course. So we can integrate our domain. So when you go out there and get your own freaking Jason's products.com or whatever, you can now integrate it with Facebook and say, hey, Facebook. This is the domain that I'm running Instagram ads on. This is the domain that I'm running Facebook ads on. Track this domain. Now Facebook can actually track it. Now you can get, now you have access to your pixel. So now you can put the pixel code on your website to start tracking the visit. So all the extra benefits and advantages that we have as running ads successfully, it's all done through the business manager. So the business manager is the third way. Boost into post number one, ads manager number two, the third way is the business manager. Cancel out, boosting in ads. We're only going to run ads from this point on out of the business manager. Every successful advertiser, Instagram, Facebook runs it out of the business manager. And again, it's because you could track everything and retarget these people in the future. No, look at me. I'm a rookie doing all these boosters. Yeah, you boosted post, right? Yup, you boosted the post. Not knowing, and that's the thing too. I mean, Facebook doesn't like just shoot you an email and say, hey, Jay, freaking don't do it this way. Do it that way. Like they don't even freaking, like I got a call set up because I have a rep because I run a lot of ads. I've been running ads forever, well, not forever, since 2017. And so I have a Facebook rep now. So now I'm able to schedule calls and jump on screen shares with an actual Facebook representative. I got a call with them. I got a call with one tomorrow. And so this is kind of where I learned it off from. It's coaches that I hire for learning this stuff, but then also speaking of Facebook directly. So yeah, I mean, it's not like they even teach you, like unless you really start spending money, then you'll have these calls, but the average person, they don't know any better. And so right here, yeah, you just didn't know any better. You just, you know- I thought I was doing something to be honest with you. I was like, oh shit, I'm boosting this shit. Oh yeah. Right? And then when you look at the result column, it's all about the result. They say nothing. Yeah, I don't see anything. There ain't nothing there, right? So we just ran in the wrong way. And that's why a lot of people, a lot of times people think that they could just, that they know how to run an ad. Like that's what I do, right? I teach people how to run Facebook ads. And many, many times they'll tell me, like before they become a client, they'll say, yeah, David, I ran an ad. I know how to run an ad, blah, blah, blah. It's like, yeah, okay, anybody can click the damn button, but did you really run it the right way? And nine out of 10 times that person's always saying, well, I didn't get anything from it. I didn't capture any leads. I didn't make any sales. Yeah, because none of this shit was set up. You didn't set up the business manager. It's that simple. You didn't set up the business manager. None of this shit was tracked. You're not able to retarget anybody and you're just running a cold ad every time. That's what these are. These are like, if you just label them one, two, three, four, five, six, seven, eight, every single ad is a cold ad going to a cold audience. It should only be the first few ads. So if you look at the, if we start at the top, we got, yeah, go to the top. So other than the button that's shaded gray, let's start at the blue dot. Post, thank you for allowing us to satisfy. Post the people have spoken. That right there, those first three should have been the only ones that were maybe going out to a cold audience. After that, the business manager allows you to track those three ads, track the data, track the ones that clicked on the ad, track the ones that went to the website but didn't purchase, track the ones who watched your video but didn't click. Those three ads are meant for that is to build the audience. Once we have the data from the first three, then on number four, which is six, 11, five, six, 10, 14, seven, seven. From that point on, we're now just retargeting the people who engage with the first three. We learn about these, oh, okay. That's when you now start targeting a warm audience because when we ran those first three, those people saw us for the first time. Now we're running the next three. We're retargeting those who saw us before. Now they're seeing us as a second time. As we get to the third set, seven, seven, ongoing send message promotion, post, new flavor alert. As we get to this set of three, now we're retargeting everyone from set two and set one. Now people from set one, they're like, damn, I've seen this guy before. Okay, what's he really talking about now? Right, so it's all about the data, collecting the data, and again, you can only do that through the business manager. And that's what it's truly all about at the end. It's about the data. It's about retargeting those who have engaged with your posts before. That's it, bottom line. And what's so cool though, and that's why the commission hero course really like prior to me purchasing it, I somewhat, I knew about Facebook ads. Like I already had coaches. I've already been running ads for a few years prior. But then when I purchased it, it actually was a game changer for me. Like I learned some Facebook ad shit in it and that's in the six week, the six week to success module that I told you right now. So go through that later on, but the way he does it is he doesn't even, he doesn't even track any of the data. So, which is super powerful and super effective where he's not even, he's not even retargeting. He kind of, it's all about looking like audiences at the end. And again, that's another reason why you need to set up the business manager is because at the end of the day, what he's teaching and what he's doing is game changing where you're only targeting, put it this way, all these blue dots, just imagine this, all these blue dots right here. Imagine we had, let's just call it, let's just call it, let's just call it, let's just call it a hundred, a hundred. Let's call it, let's call it, let's call it 50. Let's call it 50. We got from the word post all the way down to post say it louder than the people. Imagine all this, we got one, two, three, four, five, six, seven, eight, nine, 10, 11, 12. We got 12. Imagine this. And this is what he teaches. This is how I'm trying to explain it. We got 12 ads right here. Imagine if the 12 ads all brought in, let's just say, let's just say, let's just say 10 cells each. Let's say we were actually selling something, right? The 12 ads brought in 10 cells each. So I ran 10, I ran 12 ads and I got 120 cells. Wow. Right? I just want you to imagine this. We got these 12 ads right here. We got 10 cells from each ad. We got 120 cells, 12 ads times 10, 120 cells. Now that I have 120 cells, that's the data I needed. So again, this can only be done through the business manager, but this is what he teaches in the course, which was completely game changer and it was worth every penny. I learned this one trick from him and it was worth the entire $1,000 investment for me. The one trick was the fact that what he teaches is he teaches, okay, we have 120 cells here. Now what you're able to do with Facebook, this is a Facebook thing. Now what you're able to do with Facebook, and again, you could only do this to the business manager. You can't do it by boosting or just running through the ads manager. You have to set up the actual business manager. And again, that's what we're gonna do today, but I'm just trying to explain how important it is, trying to give you some context here. Now we have 120 cells. What he teaches in the course is he teaches look-alike audiences. He teaches, okay, now that we have 120 cells on the books, like we have a factual 120 cell book, like we have 120 units sold. Now what Facebook allows you to do is Facebook allows you to say, okay, or we're able to tell Facebook, okay, Facebook, here's 120 cells. These are 120 people that actually purchased my product. Now what I want you to do Facebook is I want you to go find me hundreds of thousands of more. I want you to find me millions. I want you to find me millions of people more that resemble my 120. So that might be kind of hard to really understand, but imagine it this way, imagine it this way. Let's say for example, let's say for example, let's say, let's just call your wife, my wife, your wife, whatever. Let's just say your wife had an online business. Let's say your wife had an online business and I already know you and I are very similar, you and I probably like the same shit. Like you're out there in Texas, I'm out here in Cali, but we probably like the same shit when it comes to a lot of different shit. I already can assume that. Imagine this, your wife has an online business, she's selling hats, right? She's selling hats and you guys are in Texas, right? She has an online business and she's selling hats. Every hat, every MLB, every NBA, every football hat you can possibly want, she got an online store. Let's say for example, she's running ads to California. That's where I'm at, right? She runs ads to California and I purchased one, just randomly, saw it online, saw Facebook ad, boom, click, purchased a freaking San Diego hat, whatever, right, fitted hat, new era. Now she has the data, now she has the cell, now she has the data. Now what she's, and let's say for example, she did that 120 times. So she had 120 orders by running an ad to California. And let's say that was her grand opening. She just wanted to open up her online store and she just wanted to advertise to California because California for whatever reason she thought bought more hats, whatever, let's just hypothetically freaking imagine it. She runs an ad to California, I buy the hat. Now she's like, okay, I got 120 units sold, I now have this data, I'm now able to track it, I'm now able to give it to Facebook. In fact, Facebook already has it because it happened from an ad. It wasn't 120 people that bought a hat from me at the mall, it was 120 people that actually bought from an actual Facebook ad. So Facebook already has the data. We have 120 units sold. Now she's saying, okay, this shit's successful. What I wanna do now is I wanna target Texas. And so what she's able to do now through the business manager, and this is what Robbie teaches in the course, a look-alike audience. What she's able to tell Facebook now and say, hey, Facebook, I got 120 units sold, now I'm gonna target Texas. What I needed to do Facebook is I needed to take my 120 people and go find me 500,000 more people that look just like them, that have the same buying habits, that are probably the same age, that fit the same demographics, that like the same shit, that are buying the same shit online, that are clicking on the same websites, that are watching the same shit, go and find me 100,000 more people that look just like the first initial 120. Now I'm gonna run the ad to Texas and Facebook can, now I'm gonna leverage Facebook and now Facebook is gonna go find me the Jason's. So I no longer need to stress on the targeting. I don't have to freaking put in age or demographics or these people are interested in baseball, these people are interested in football. I don't gotta do shit. I'm letting Facebook do all the heavy lifting because they're basing the targeting off of my initial 120. That's crazy. So what's the shit? What's a qualifier to be able to unlock that secret code? Very good question. Very good question. So in the course, what he teaches, he teaches you to reach out to whatever product you're gonna be, whatever product you're gonna be offering. Like for example, let me stop here, let me share my screen now. So let's say for example, in here, where are the products, right here? So these are a few of the top selling products that he recommends, right? Easy battery, Ted's woodworking, research, manifestation magic. These are the few products that he highly recommends and you can go into ClickBank and find any product and same principles that were taught here apply. But he's just recommending a few that have been high sellers for a long time. What he teaches in the course is he teaches you how to reach out to easy battery. And the messaging is very simple and every single vendor, that's what these people are called, vendors, the owner of the product, every single one of them, this is normal procedure. So they're already waiting for our email. They're already waiting for Jason to email them. What he teaches is he teaches to reach out to these vendors and pick one. He doesn't recommend going in promoting all these. He recommends picking one, pick one. Just rock with one, go with one. That's it, all you need is one. These are all proven products. They've been selling forever. People make a shitload, pick one, okay? So let's say for example, we go with easy battery. In the course, you're gonna learn where he teaches you how to reach out to them. Hey, easy battery, this is Jason. Hey, I just partnered with commission hero and Robbie. I'm getting ready to run some Facebook ads. What I am requesting is a hashed customer list. What I am requesting easy battery is a list of your previous customers. Easy battery, reply is back. No problem, Jason, we'll send it right over. What? What easy battery ends up doing in every vendor, every company on ClickBank. What easy battery ends up doing is they end up emailing you a list of thousands of their previous customers. Wow. Name, email, phone number, all this shit, but it's not in normal verbiage. It's not in normal text. It's what we call quote unquote hashed. So I'm gonna give you the list, but the list, easy battery is saying, okay, Jay, I'm gonna give you the list, but the list is encrypted. You can't read the names, you cannot read the emails, you can't read the phone numbers, but when it comes to computer code, the computer can. So what easy battery sends you is what we call a quote unquote hashed list. That hashed list is customers that they already have. You then take that hashed list, you upload it to Facebook into what Facebook calls custom audiences, which is right over here. Wow. You upload that hashed list of previous customers that already bought easy battery, you upload it to Facebook as a custom audience. Wow. Once I have the custom audience, I then, if we're not done yet, I then turn it into a lookalike audience. And now Facebook has this data of thousands of customers in my custom audience. I don't wanna target them. I want Facebook to turn it into a lookalike, because those are people that already bought. So I don't wanna target them. It's 10,000 people that have already bought easy battery. So that's not who I'm looking to target. What I wanna do is just simply create the audience of those 10,000. And I'm gonna take it a step further, check the box. I'm gonna click these three dots and I'm gonna create a lookalike. And so now what I'm gonna do is I'm gonna tell Facebook, hey man, here's 10,000 people that have bought this product. Go and find me three million more people that resemble them. That's crazy. So now as I go set up my ad tomorrow, all I'm doing, I ain't targeting freaking people interested in this age group, gender. I ain't targeting none of that shit in my ad. All I'm targeting are my lookalike audiences. Wow. And that's freaking gangster, bro. Like that's how, so when you hear about anybody, any guru you're following, any freaking, any high earner, any freaking marketer, any, anyone you're following, bro, when it comes to internet marketing and making money online. If they're running Facebook ads or Instagram ads and they're successful, that's all they're targeting. They're targeting lookalike audiences. That's crazy. So all these people that you could buy a course from, right, like everyone's selling a course and there's many, many legitimate ones and great ones out there, I buy courses all the time. What they've done is they simply got a customer list. So I ran a course out to freaking the country. I got a hundred people to buy my Facebook advertising course. Now I have proof of a hundred people buying it. Now I take that hundred people, put them in a custom audience, check the box, click the three dots, create a lookalike audience. Now I have a list, a lookalike audience. Now I have an audience, I should say. Now I have an audience of 700,000 people who resemble my 120. Now all I do is spend time and money targeting my lookalike. And that's where all the money, and that's where all the sales come in, bro. Cause now you're targeting freaking people that you would have never thought of that resembled your past customer. Bro, so people don't do this? Like, bro, like who that? No dude, who's, no, not at all. Not at all. That's why, that's why, yeah, not at all. Not at all. You gotta be, you gotta be up in it. You gotta be like learning, you gotta be learning from people. Like, and it's not like, like I don't mean to to my own horn, but what I just threw at you sounded pretty damn good. Right? I didn't. I know it was good though. I ain't even gonna give myself credit on that. I learned that shit. So you have to be all up in it to really want to learn, you know, certain shit, right? And so, and so yeah, in the course I learned, I learned how to create a lookalike audience like that. And I'm like, damn dude, that was that one tip. And that's in the sixth week to success right here. That one tip. Is that all I need to watch? Okay, is this all I need to watch right here? Is this really what I should be watching? Yeah, to tell you the truth, it's a sixth week to success. Watch each video, take note on each video of the six, of the six weeks, and you'll be a completely different person. Like you can literally, you can literally take that knowledge and start teaching people. Man. Just what you learn in the damn six weeks alone. Like just what you learn in the six weeks alone. You know, so, so, so, so go and share your screen and let me just help you set it up. Let me help you set up the business manager and then we'll get to the Facebook page and name it and all that shit. But go ahead and share your screen. Okay, so here's what we're gonna do. We're going to, and are you on, are you on a, yeah, you're on an Apple, you're on a Mac, huh? So let's create a bookmark, let's create a folder. So right at the top bookmarks, before we even set anything up, let's set up a folder. Okay, so here's what I want you to name it. FB Business Manager. FB Business Manager. And in the folder, I want you to change out that folder. It's not gonna go in bookmarks. Actually, that's the name of the folder. And actually, yeah, it's gonna go in the bookmark bar. Yeah, click done. Okay, cool, we're good. So now we have a folder which is FB Business Manager. And what we're gonna do is we're gonna, is I'm gonna teach you today, from all this shit, bro, Facebook ads, this whole platform, Instagram ads, all these damn things we can click on in here. At the end of the day, there's only seven things you'll ever click on. When it comes to running Facebook ads and Instagram ads, there's only seven buttons you'll ever click on in here. And we're gonna bookmark those buttons. So I'm gonna save you a ton of time on having to try to navigate this shit when there's only seven things I'm ever gonna click on. Right, so let's start with the three lines. Let's go to the business settings. So right there in the top business, yeah, click on that and then go to business settings. Right over here, you'll have, yeah, see, so you don't even have a business account. I mean, you don't even have a Business Manager setup, which is a good thing, which is a good thing. And that's what we're gonna do, we're gonna create it. But again, that's where everyone drops the ball. No one has their Business Manager setup. And then at the end of the day, they're complaining on how their ad didn't work, right? Because you didn't track any of this shit. So go ahead and create an account. Okay, cool. So right here, perfect. So I would go ahead and let's think of a name. Like what's our business name? Like what do we wanna roll out? What do we wanna rock with? Like what's a... What a do, but what product do you like stand out to you or like what? Okay, so I think he touches on this in the course as well, but this is just general and this is just what I already know to be a fact. When it comes to online marketing, when it comes to online sales, when it comes to dominating a certain niche within the internet, there's only three niches that make the most money. There's three niches that make you make the most riches. And then this is just a fact. It's money. So if I'm gonna create a product or if I'm gonna teach a service or if I'm gonna sell a course, the financial niche is big, right? Everyone needs to learn how to make money. Everyone wants to make money. Everyone's always trying to make more money. Everyone's looking for a side hustle. That's why YouTube is full of how to make more money, affiliate marketing, all this shit online because that's a niche. People always need to make more money, right? Financial, financial, the financial niche. That's one niche. A second niche, and these are the top three powerful, most wealthiest niches in the economy. Number one was finances, money, make money. Number two, the biggest niche is relationships, love and relationships. So when you go to the grocery store and you're out there at the grocery store and you're about to just check out and you're looking at right before you check out, you're putting your groceries on the little freaking belt or whatever and you're in the grocery line, you're about to check out. What's normally right there next to you? You got candies, you got all the candy bar, you might got a little ice chest of soda, but then you got all these magazines, right? All these magazines, bro, what are they? Freaking, someone said gossip, love, this celebrity broke up with that celebrity. It's relationships. People always want to gossip about someone's relationship, especially when it comes to entertainment and celebrity. So that's a whole niche. A whole niche is love and relationships. When you're marketing a product and you're teaching men how to get more chicks, when you're freaking, when you're just, it's that whole loving relationship is what I'm trying to say. That's a whole niche. The third niche, and that's what a lot of the products on ClickBank consist of as well. So yeah, so these three niches are all on ClickBank. The third most powerful niche is health, health and wellness. So if you notice, like, I know you're not sharing your screen, but I'll go back to mine real quick. If you notice in the products, the ones that he's referring, the ones that he's recommending, one, two, three, four. One, two, three, four, five, six, seven. Four out of the seven that he's recommending are in the health and wellness space. Four out of the seven. So that's the third most powerful niche is health and wellness. Health and wellness, excuse me, health and wellness. And that's why the supplement industry is so big. Protein, vitamins, nutrition, freaking exercise. That's a whole freaking niche, bro, where billions of dollars are made every day. It's like that. So it's really you. It's really up to you. What do you resonate with? More financial and the money side of everything or love and relationships or health and wellness? Health and wellness, excuse me, health and wellness. And all of them, because I've dealt with all of them. And I know how lucrative they are, especially like the supplements. Everybody's looking for a shortcut. Yes, bro. Everyone needs to lose weight, all that shit, bro. Like that's health and wellness. That's all I know. I know with anything like you're saying, it's just in addition to the back end tracking is your ad copy, your images, your images and how persuasive they are. And it's kind of big too. So if you have that, then being in the niche, you'll just kind of tap in, tap in really. Yeah, man. So you can always change the goal. So he created an account. You can always change this name. You can always freaking edit this. So what's something general? Because he had something like the Daily Apple. So something like that is really cool. Like an information source where you can put out multiple subjects and it's like a... We'll create different accounts for, again, niches. So just think these three niches. Okay, okay. So pick a name in one of the niches. Pick a name in one of the niches. You can always change this. You can always change this. Okay, okay. So let's just try health. Let's do health. Okay, perfect. So put anything there, bro. Jason's health. Jason's health guide or anything. Just freaking put anything. How about the health corner? Perfect. I love it. I love it. The health corner. The health corner. Perfect. And then go in and put your email down there at the bottom and then we got to confirm that email. So that just have to be a business email or just a mailing... It'll eventually be a business email. For now, you can put that. But yeah, we'll end up changing that email out. So that's cool. That's good. That's cool. Like, we're gonna submit that and then check your email. So now that we confirmed the email, we're freaking good. Now it's game time. So here, you always wanna make sure that your name is right there, Jason G. Ruiz Ruiz. So you're right there. So you're good. Now click on pages. So right here on the left, and all we're gonna do is we're gonna work our way down on the left-hand side. So pages. So go ahead and create the page right here. So click on add and we're gonna create a new page. We're gonna create a new page and the health corner. I freaking love that, man. That's actually a really good name. Go with Brand or Product. Brand or Product. Okay, perfect. And then go to give it the name, the health corner. Man, bro, did you just think of that on the fly? I did, bro. I really like that, dude. That's fucking, that's crazy. So choose a category, go Health and Wellness if it's somewhere down there. Health and Beauty. Perfect, Health Beauty. That's perfect. And then create page. We're gonna make this our first bookmark. So hit the star on the top right. We're gonna bookmark this and let's just name it business settings. Business settings and change the folder. It's not in the bookmark bar. It's in the FB Business Manager. So see if you can choose another folder. Yeah, down choose another folder. You should see it. What is your other bookmarks? What is your... I made a folder, right? Yeah, I thought you did. I did make a folder. Or maybe you just bookmarked it. But I thought you made a folder. Oh my God. So as we view the page, it'll be a brand new page. And now this page is connected to the new... Damn son. Yeah, bro, we ain't playing. So go ahead and like it. Be the first one to like it. Click on like. And then what you wanna do here for sure is fill out everything. So click on more right there. The dropdown more in the middle. To the left. No, to the left, right there, the word more. And come down to about. Where's your about? Oh, you don't have an about. Oh, actually, I'm sorry. Below the profile picture about. Normally it's in the more, but right there, you got it right there below. Below, below, about. Oh, good, about. Okay, so right here, we're gonna wanna fill out. We're, okay, go ahead and scroll down. Can you edit anything? Did you confirm the email? I did. You did, okay, so you should be good. So normally there's a bunch of stuff to fill out right here. Go ahead and click on the three dots to the right. So you must be in, I think you're in, you might be, yeah, no, you're in, switch. Yeah, actually, that's what it is. So click the blue button, switch to the bottom left. Yeah, so you're in a different view, but yeah, click on that. There we go, now we're good. Okay, so now. Click on that one. See, right now you're viewing it from like the visitor view. So now, click on, not now, we're good, not now. Now we can, now we're in it as the admin view. So now we can change everything. So go ahead and click on about again, right there below the profile picture. Now we can update everything. So what we're gonna eventually wanna do is why don't we go ahead and click on, let's see if it's under the word manage to the top right manage. I wanna go back to the original classic view real quick. Yeah, it's not that, hit the back button, just go back, the arrow, and then click on the three dots. Let's see if it's in the three dots. Where did it go, page? Cause I wanna go back to the classic view. Yes, email and then maybe just add some hours. So just filling in as much information here as possible is important. It makes the page more legit. It's always open, that's fine. Always open and then make sure it's public. Yeah, go ahead and save that. And then we'll eventually set up all your social media links. We'll set up your website, your.com, and then we'll be able to add that. And you're good for now. So scroll down, what else do we got, Lord? So okay, cool, so we're good. So now what you can do is you can just go in and bookmark this page, bookmark this one and we'll have eight bookmarks at the end of all this. So go ahead and just name it, take away the number one and just leave it the health corner Facebook page or whatever. Yeah, let's just clean it up, take away that one and then the health corner Facebook page. And you'll just have it in this folder. Okay, we're good. So now let's go back to the bookmarks and let's go back to the business settings. Actually now right there, just go to the folder, the bookmark folder. So get out of there, click on done. And then just go back to go to bookmarks right at the top of your screen, bookmarks in the middle, no, in the middle to the top, at the very, very top, yeah, bookmarks at the very, very top of your screen. So at the very, very top, bro, you got your bookmarks to the left, you got Chrome file, no, to the left, file, edit, view, history, bookmarks, very, very top, bro. Yeah, right there, bookmarks. So now you got your, see, you did bookmark it but you didn't create a folder. So that first one, so come down, come down, the FB business manager down, right, no, not that one, the one on top of it, right click and just delete that one, we don't need that one. Or maybe just un-start or whatever. We just need that second one down. So no, no, no, don't start, just go back and just delete that one, delete that one right there, delete that one, okay, cool. So go out to the folder, yeah, normally it's right click and delete but I don't know about a Mac, I'm still on PC. No, that's why I'm not, this is my wife's actually, I'm a PC guy, so that's why I'm like, what are you talking about? Just go to the folder, that's fine, go to the folder and then go back to business settings. So we got business settings, we got the Facebook page and now we're gonna just keep going down on the left-hand side. So now we're gonna go ad accounts. So the ad account is where the credit card is tied to, right, when you're running your ads. So you've boosted those posts in the past, all the blue dots, you did all those in the past, those were all tied to a certain credit card. Now over here, now that we have a new account, which is the health corner, now this is gonna be a different credit card. It could be the same credit card for sure but it's a different account, it's a different account. Like we're gonna click the blue one and let's just create new account. So the very bottom, create new account. And then here's what I would do. We're gonna name everything the same. This is the health corner. We're gonna name the business banner the same, we're gonna name the ad account the same, we're gonna name the pixel the same, everything evolves around the health corner, that's the name. So yeah, you can click next, that's fine. And then my business, the health corner and then create. Okay, cool, so over here, it's gonna simply just have you check your circle. So click the dot or the circle right on the top left, Json G, yeah, click on that one. And then full control, manage ad account. Perfect, assign. Okay, cool, so now you click assign, now I'll take you to the actual ad payment info and just yeah, click on ad payment info. And then you can add this now or you can add it later but it's up to you, just whatever card. We're not gonna, we're far from running ads, so we're not gonna run anything right now but here just putting a card on file for now, you can do that now or you can do it later, it's up to you. Yeah, let's do it. So here's what we're gonna do is we're gonna bookmark this page. So hit the star, this is your ad account. So take away business settings, it stays in that folder but the name is ad account, ad account. So in the future bro, like I got your back from this point on, any Facebook ad side, the commission hero side for sure, like I'm gonna be a freaking call away, a text away, a freaking zoom away. And I got this shit on lock but every now and then bro, like I'm stuck on something, every now and when it comes to the Facebook ad side, every now and then something will come up and I'm like, shit bro, you're gonna have to reach out to Facebook, I don't know what the hell is going on. Whenever you need to reach out to Facebook, the first question they have is what is the ad account ID number? And that's it right there at the top, 642114. So this is a bookmark, that's the important, an important number when it comes to your account without them knowing what the account, what the ad account ID number is, they can't help you. Right, so and normally whenever you have to reach out to Facebook it's normally because you got charged for a random ad, normally for something like that, it's not because freaking your pixel didn't work or any other random shit, it's always because I got hacked or my card got charged and wasn't supposed to or something random like that when it comes to billing. That's pretty much the only reason why you'll ever reach out to Facebook and that's the important number that they'll need to know. Okay, so that's an important bookmark. Okay, so now left-hand side we'll keep going down. So Instagram account, what I'd probably do is I'd probably, I'd probably create a whole new Instagram account around the health corner. So click on Instagram account and then go ahead and click on add. Let's just add one right now. Connect it? Yeah, connect to Instagram and then what we can do is we can just see if we can create a new one. So yeah, don't have an account, sign up. Oh, nice. Yeah, let's just create a whole new one and you have IG already, right? Like I would assume you have an IG already? I do. Okay, so whatever email is tied to that one, here use a different one. Do you have a different one? Oh, okay. Yeah, I do. We'll do that part later. So now data sources, data sources to the left, we're gonna just keep going down. So now we're gonna set up our pixel and we're not gonna install it just because we don't have a website to our landing page to put it on just yet. So we can't fully activate the pixel but we can somewhat set it up and that's what we'll do here. So click on add and this is the new pixel. So go ahead and take away the PosterVS, take away the word pixel, everything is the health corner. That's it and then continue. So now what you're gonna do is you're gonna go set up the pixel now we'll just go through the actual process, manually add pixel code, click on that one in the middle one and then click, go ahead and just click. Perfect, now you copy. So now scroll down to number two and turn this on. Yeah, turn it on, scroll down a little further, make sure all that's on. So turn off again and turn back on. Turn back on. Okay, so now they're all blue. So now hit continue. Okay, cool. So now go ahead and use Facebook. Actually, no, you can hit cancel, that's fine. So we don't need that part so hit cancel. So now here's what I want you to do is go ahead and just go to your email and just email it to yourself. Email it to yourself, compose, email it to yourself and the subject line is the health corner pixel, the health corner pixel and then just paste it in, the health corner pixel. Yeah, and just paste it. So that way you have a copy of a pixel. You're gonna, the pixel page is gonna be a bookmark. So you're gonna always be able to go back to your bookmarks and find your pixel right away. But having a backup copy here is cool too. That's the Facebook pixel. That's what we're gonna eventually put on landing pages. Okay, so that's that. You'll have your pixel there. And so now you gotta always add people. You gotta always add yourself. What we're doing here is we're setting up different what Facebook calls assets. Okay. The pixel is an asset. The ad account is an asset. The page is an asset. The Instagram account is an asset. Everything is on the left-hand side. They're all different assets. So because Jason is the personal profile behind all this, Jason is the one tied to all this, right? So you always gotta make sure you're connected to the asset. So add people. You'll see your name right there. Manage pixel full control and then assign. That's it. And then right now the red dot is red. The dot is red. And then when you actually install it on a webpage or a landing page, then it become active and it'll be green. All right. So right now we're good. So we have it set up and we're ready to go. But this won't be a bookmark. We're gonna bookmark it from another section, but this is where your pixel is set up at. Okay, so now, and then also, here's another thing to keep in mind. When it comes to websites, just every website, every website in general, it doesn't matter if it's a Shopify, if it's a landing page, click funnels, cartra, whatever, like any website online. There's only two forms of a pixel that they ask for. There's only two forms of a pixel. One is that code that you just emailed yourself. That's the full pixel code. Some websites ask for and require the full pixel code which is what you emailed yourself. Some websites like a Shopify, for example. So if you wanna start selling necklaces or shoes or freaking hats or whatever online and you go get a Shopify store, Shopify only asks for the number, your pixel ID number. So you don't need the full pixel code that you just emailed yourself. All you need to give them and install on the website is the pixel ID and that's it at the top. So if you ever come across a website that you're gonna set up and you wanna use this account, this health corner one, all you gotta do is copy that number, the 4893 or whatever, and it'll call for that. So those are the only two ways that websites require or ask for your pixel, either the number or the full-blown code. That's the number. Okay, so you're good here. Jason's tied to the pixel. We're good there. Now we'll just keep going on the left-hand side and we'll go down to, we'll go down to brand safety. Come down to brand safety. And this is where you actually integrate your domain with Facebook. You tell Facebook, hey man, here's the domain. I'm gonna be running ads to track this domain. And so that's what we'll eventually wanna do. And just for the hell of it, open up another tab, go to GoDaddy and just see if the health corner is even available, bro. I was just thinking that. I was like, please, all domain. That sounds too damn good. I don't even, I don't wanna burst your bubble. It should be one word, right? All one word, the healthcorner.com. Chances are, bro, that's taken, but you can get the .net, you can get the .co. Scroll down, scroll down, you got the .net, you got life, you got art, club, quest, info, the healthcorner.info. Oh, so the .net is good. So I can do .net. Yeah, do .net, do .net. Ooh, nice. You can get it now, you can get it later. It's up to you. Look at this one, ooh, my healthcorner.com. Yeah, man. Yeah, so that's available right now. So eventually we'll wanna get the domain and then just integrate it with Facebook. And the reason why you don't need domain protection is because once you integrate the domain on an actual website, the landing page, ClickFunnels is what Robbie recommends in the course, super popular landing page software, ClickFunnels, 100 bucks a month. So you'll eventually wanna start at least, before you even run ads, before you even try to get, before you even try to get a, before you even try to put together a budget for advertising. Make sure, and this is the advice I always give everybody, make sure that there's a budget there for at least your landing pages, because even the landing page is a loanee, really cheap, it's 100 bucks a month. But everybody needs it. Like every, anyone who's doing anything on social media, building a business, it's landing pages. Like we know- Would you recommend Carter though, as like an all-in-one really? Or just- To tell you the truth, not really for this. And the only reason why is because, with ClickFunnels, ClickFunnels is what he recommends. And it's because everybody recommends ClickFunnels, but ClickFunnels is the only reason why I'm not like a major, major user of it. Because, and the reason why I use Carter is because I'm in the business of appointments. So, so, so I need an online calendar. I need an email auto responder. I have an online course. So I need a software to host my course. I got 50 videos where I'm teaching Facebook ads. It's a freaking course. So I use Carter to host my course. So with Carter for the same 100 bucks a month, I get all this other shit. With ClickFunnels, it's 100 bucks a month, just for the landing pages. But what's so freaking gangster, the way he teaches is he teaches where there is no email automation. There is no online calendar needed. We're running ads straight for a sell, and that's it. We ain't emailing them. We ain't scheduling appointments with them. We ain't doing shit. We're just running an ad to a page and taking that click straight to a click bank offer. That's it. There's no freaking follow up. There's no email collection. There's none of that shit. So ClickFunnels is just the pages. And I think it's the best for affiliate marketing. When you're not clicking emails or care to click emails, or when you're not hosting a course and you don't have a crazy online course to sell to people, then ClickFunnels. Serves a purpose. It serves its purpose. It serves its purpose. So right here, when you're getting the domain, the reason why you don't need domain protection is because once you integrate the domain with ClickFunnels, for example, with Karcher, or with many of the different landing page softwares, they have the protection. So I don't need to pay go daddy here when ClickFunnels is already going to protect me with that domain. Yeah, I'm good. Yeah, so right there. So actually, go back though real quick, because I don't know if you clicked no on the email. Go down to the email central. Yeah, no thanks. OK, cool. So continue to cart, and then we'll just check out. But that was a good pickup. So now what we're going to do is we're going to click on Use My Domain. So we want to go to the DNS settings, which I'll show you where they're at. So go ahead and actually, this is just asking you to connect it somewhere. So we don't want this. Just hit back real quick. And let's just see if we can go to, yeah, right. It might be right here. We're going to click on DNS. So right there, we're going to the DNS. We need to get to the DNS settings. So right here, click on DNS. And this is where we want to be. OK, cool. So now, go back to Facebook. We're going to simply get a piece of code from Facebook right here. So go to Add, click on Add, and then create a new domain. And then just type in the domain right here. Do I need a WWW? No, just a domain. Perfect. And then click on Add. And then here, we're going to get a set of instructions on what to add to GoDaddy. So this dropdown right here at the top, add a meta tag to your HTML. Click on that dropdown. No, to the right, that dropdown, add a meta tag down. Right there, the dropdown, add a meta tag. Yeah, click on that one. Come down to the third one down, DNS, TXT. OK, so now what we're going to do is we're going to follow instruction number two. So follow the instructions to add this text record to your DNS configuration. Click right there. Go ahead and click. Perfect. Now, we're going to take that to GoDaddy. And we're going to create a text file, a TXT file. So click on that black, that black add button. And then right here, type, you're going to hit the dropdown and go down, go up to TXT. The name is going to be the at symbol. So just shift to the at sign. And then the value, paste in that link. No, no, not right there. That's the name. So to the value to the right. So take away that. That's the at sign. Oh, just an at sign by itself? Yeah. And then to the right, you got value, paste it in right there. And then click on add record. OK, cool. So once we add record, this should be a success here. Close out GoDaddy. We don't need GoDaddy anymore. So now what we're going to do is let's go back to the business settings. So and you can close out that one. We don't need that one. Yeah, we're just going to work out of here. So right here, this might take a few minutes. It might take a few clicks, but go in and just try to verify the domain, the green button. Verify. Come on, baby, let's go. Yeah. That happened quick and you just purchased it. So that was good. That was good. So now what we want to do is we want to we want to connect. And all we're doing here is connecting the dots. We're just lining everything up. So now the domain, we want to connect it to. We we we want to get connected to either the ad account or the pixel. So click on add assets right there in the middle, add assets. And then down here, you're going to see. Yep, there's the page. So go and click on that circle right there and then add. And then and then click on done and then do it again. Add assets and then click on classic pages to the left, classic pages. OK, cool. We're good. Cancel. We're good. OK, so now the domain is connected to the business page. So we're telling Facebook here that not only are we running ads to this domain, but this domain is connected to this Facebook page. That's what we just did there. So we're good there. Now what we're going to do is we're going to simply scroll down on the left hand side. We're going to keep going down on the left and we're going to go to now business info. This is super important. This is one reason why accounts get shut down and blocked and banned and rejected ads and all that stuff because this was never set up. So now we're going to fill out all this information. Let's start at the top. Let's click on edit. And then the primary page, go and type in your new business page. We're telling Facebook that the business manager is tied to this new business page. Right, here's my error. Yep. And then click on save. OK, so now we're going to the business details right below, we're going to fill in all that information except for the tax ID. We don't need the tax ID. The legal name of business, go and put the health corner. That's fine. And then this is all internal. So no one sees this part, but Facebook and you. So put your actual correct information. Tree, yeah, go ahead and throw that in there. Yeah, there we go. Perfect. OK, cool. Save and then we'll scroll down. And then what we want to do also right here is set up the two factor authentication. This is super important. So go ahead and click on that drop down and go to everyone. Come down to everyone. This is super, super important. And then scroll down. And we're going to simply my info right here. Scroll down, keep going a little further. That's it. Actually, no, the email's already been verified. OK, cool. So we're good. We're good. We're good. Business info, we're good. So those are really all the bookmarks that we need in the business settings. Now let's go to the three lines at the top, those three lines. And let's go to ads manager. And so now as we come to the ads manager, now we have a whole new ad account. We have a whole new ad manager account. So click on no, right at the top. You still have the old account. So click on the drop down at the top, the health corner. You still see more ad accounts. You still have that old account. So you ran everything prior under your name in your ad manager, which was boosting a post in your ad manager. By default, as long as you have a personal profile, everyone has an ads manager. That's where everyone's boosting posts and all that shit. That's all at that bottom account. So go ahead and click on that bottom account. This where you'll see every prior ad, right? All the ones that you had before, that's where everything's at. So those ain't going nowhere. Those will be in that ad account, that ad manager account. But from this point on, we're running ads out of the other account. So hit the drop down, go back to that other one. And then this is where every ad's gonna be ran for this campaign. So bookmark this page. Bookmark this page. This is ads manager, ads manager. That's it. Just ads manager, it's in that folder. And we're good right here. So click on done. And then now we'll click on the three lines again. Let's go to three lines and let's go to, let's go to billing. Billing. So billing, obviously super important. If you ever need to change out that credit card, click on payment settings, right in the top right, payment settings. So if you ever need to change the billing, you can always change it here. If you need to know where your balance is at throughout the month, you can check it here. So bookmark this page. This is billing. And then in the very, very beginning of a brand new ad account, that's what this is, is a brand new ad account. You have a threshold. So right now your threshold is two bucks. So every $2, you're gonna get a charge. So Facebook will send your receipt, $2, $2, $2. And they do it in the very beginning of a new ad account. You might get billed like five, six, seven times on little increments, on little amounts. I think Facebook does that just to make sure your credit card is freaking going through and making sure that you're a legit freaking advertiser. That's what I really, really think. I don't know why they do it that way, but they do it. They wanna hit that credit card a few times. Be very... Before they allow you to spend more on the platform. So once they do swipe, hit that card a few times, then they increase your threshold. And I think they increase it to like 25 bucks and then 75 bucks. And then after that, after your card's been hit several times at these different dollar amounts, then you're billed once a month. Okay, so this is an important page obviously. And so at the very, very bottom, business info, go ahead and click on edit and let's make sure this is all filled out as well. This is super important. Let's fill out all this business name, everything you did on the business settings. So yeah, the health corner and then same address, all that stuff right below. That's good. So now we're good there on the building site. So now let's click the three lines and we'll go to audiences. Audiences are what it's all about. That's what I was trying to explain in the very beginning with look-alike audiences and tracking the data and tracking those who purchased and all that shit. That's all done through custom audiences. So we don't have a website yet to create the audiences around because that's what you really create audiences around as a website is different landing pages. But we can still set it up. So click on create a custom audience and we'll set up an audience right now around the Facebook page. Since we have the Facebook page now, so click on Facebook page and then we'll just simply click next and there's a few different options and we'll go with... So the events, yeah, actually get it out of that one out of that page, come down to the new one. That's the new one there. And then the events, it's gonna be the fourth one down. So click on that dropdown, people who engage with any poster ad. So if you click like, comment, share it on any of my poster ad, you're in this audience. I can turn around and show you another ad, right? That's what this is. So the retention, bring the retention down the 365, bring that down to 30 days. If you clicked on any of my ads or posts or anything like that within the past 30 days, you're in this audience. So the audience name, go to name it the same. People engaged with any poster ad. And again, man, this is what 99% of social media advertising is all about is the custom audiences. It's the same with YouTube. It's the same with Twitter, every platform. This is what it's all about. This is the reason why they're successful advertisers because they know how to track all the engagement from previous ads and all they're doing is retargeting you with future ads. Hit create audience and we're good. So now this page will open up and we'll bookmark it from here. So go ahead and hit the star. And this is custom audiences. Bookmark this page, custom audiences. Go back to the all tools and now we're gonna come to events manager. So we have two more bookmarks, events manager. So in the events manager, this is where you'll find your pixel in the future once we do connect it and see. So connect data, go ahead and click on that. Yeah, see the pixel's not on anything just yet. Let's actually exit of this. And then on the dropdown, yeah, you canceled the dropdown on the top right, the health corner, click on that dropdown and come to the top one, the health corner. Yeah, go to that one, yeah, that one right there. Okay, so this is where we wanna be, perfect. So now the blue, that blue clock looking thing to the left. Hover over that blue circle thing. Yeah, overview and come down to data sources. Data sources is where you'll find your pixel. So once we actually install the pixel on a page then it'll become active and this page will actually open up. So for right now, go ahead and just bookmark this page. Hit the star, this is pixel. Okay, this is where we'll get our pixel, PI, PL, pixel. Okay, done. Okay, good. So now we'll hover over the blue triangle and we'll go to custom conversions. This is another super, super important page that we need to set up once we have our pages. And so once we have our landing pages, whether it's click funnels or whatever, then we'll be able to create this, we'll be able to complete the custom conversion. So go to bookmark this and this is custom conversion. And now let's see what we have in our folder. That should be it. Bookmark folder, we got, what do we got? We should have eight, I believe in there. So if you hover down to the folder at the very bottom, yeah, hover over that, we got business settings, the Facebook page, the ad account, the ad manager, building custom audiences, pixel and custom conversion. That's it, bro. Damn, son. That's it. Crazy. When it comes to scaling Facebook ads and Instagram ads, those are pretty much the only eight buttons you'll ever freaking need to know from this point on. And so as you move forward with your advertising, all you're doing is setting up custom conversions around your thank you pages, you're putting the pixel on pages, you're creating custom audiences around people who are landing on pages, you're billing, you're knowing what credit card is on file, you're running ads through the ads manager, you're running it from that ad account, you're running it from that Facebook page, and then you have access to your business settings should you need anything in there. But that's it. And watch, go ahead and click on business settings. Only time you'll go to business settings is when you add a domain or when you need to take away a domain, because that's what's over here on brand safety to the left, brand safety. So if I really need to add another domain, I can just add it here, click on domains. I could just add it here. If I need to update my email with my business manager, I can just scroll down the bottom left, click on business info, and I can change out the email. If I got a different address, I can change out the address. If I do set up an Instagram account, I can connect it here through Instagram account. So, but that's about it. Like all this other shit you don't really need. If I do create a new business page and I wanna tie it to this business manager, right? Cause we can have different business pages and it can all be stemmed back to this business manager then I can just go to pages, create a new page. So everything is here in the business settings, but really it's just those other bookmarks that you'll really kind of spend a majority of your time in. And that's it, man. That's the Facebook business manager set up 2022 and beyond, bro. That's crazy, but it's all good. I'm all good though, right? I'm all good. I'm all good, man.