 Hey everyone, my name is Anthony Johnson founder of the 21 convention in 21 studios today here in this episode of 21 radio I'm with Richard Cooper from entrepreneurs and cars a very popular YouTube channel. That's blowing up lately with subscribers and videos Richard thanks for coming on the show. Yeah, thanks for having me brother. Oh, I should also mention of course Richard Cooper is a Confirmed speaker this year for the 21 convention 2017 10-year anniversary event He was Percy personally recommended to me by Roland Tomasi of the rational male Yeah, that was that was quite the recommendation You know cuz I because I reached out to him like I had finished reading his book It was a game changer in the way that I had viewed a lot of stuff in life And then we did the interview in the end. He's like, yeah, yeah I'm gonna be down here in the fall. You should really be a speaker there I'm gonna recommend you so that was that was kind of flabber. No dude I take his recommendations like really seriously. You're not the only speaker this year that's come on because of him Yeah, so I'm excited to meet you and I'm glad to have you at the event. Yeah, thanks, man So with your channel and what you do now Can you kind of give us the origin or intro story to what is it or what it is? Yeah, I started it at a time in life when I was really stuck on stuff and I and I didn't know what I wanted to do I I had left a Very familiar and happy place in a entrepreneurs organization that I was thriving and I was kind of like just treading water And I wasn't moving so I felt like I needed to grow so I left that and I started kind of just putting these videos together on stuff that I was passionate about there's a Podcaster and author his name is James Altichurney and he did this one session that I was listening to and it kind of came at the right time It's like one of those things where it's like You know when you're stuck on something the teacher kind of appears sort of thing and the episode was about Idea generation stuff and he said basically what did you what did you love doing when you're about 12 years old? You know find a couple passions that you have and marry them into that and I've always been a car guy like I Was the kid that had the poster of the white Lamborghini Kuntash with the Pirelli logo on the bottom and the black background and the phone dial wheels so you know like I've always been a big big car guy and You know for the past ten years being an entrepreneur and being involved with a lot of the stuff It's like you find your tribe and people get you so I just figured I'll just mash up cars and entrepreneurship And I'll showcase successful entrepreneurs in their rides and they'll kind of tell their success stories and the stuff they got stuck on and I found out that it's very difficult to to put out really good video content on YouTube And I started running out of friends that had cool cars And I didn't have the talent or I didn't want to spend any money because I like the bootstrap startups You hire somebody to edit and put stuff together So by the time I ran out of videos of interviewing people that are cool cars I think was the first five or six on the channel. I mean you can go back to the start check it out Then I started filling it in with Business tips like how I hire people by using parties and the best way to leverage lawyers in your business And you know so on and so forth and then people start asking me questions in the comments about Relationships and women and stuff and I don't know why they figured I might have any experience at it I mean I did obviously because I'm because I'm older and I've you know, like I've been You survived a lot of shit you're older. I mean everything Yeah, pretty much right. Yeah, so I actually heard that first from you with regard to scars on your channel That was really cool. Yeah, so yeah scars are just proof that you know, whatever tried to kill you was a lot weaker than you So I've got scars on my arms and chest and neck and stuff But yeah, so I started talking about that sort of stuff and becoming a better version of yourself And I started to notice like a general challenge. It's just like me talking about being a better version of yourself So the content that I put out I like cars. So there's stuff that goes out on that I like talking about dating and women and business and Self-care Basically the pillars of just being a better man sort of thing So okay, I'm just some meatball on the planet like you are flying around the Sun on a rock at a million miles an hour So that's just me sharing my experiences people now man I get now I mean before but especially now hearing this why roller-commended you for the convention and for what we do So this is a this is a perfect fit for everything that we do. Cool Well, thanks for that. I wanted to move then into you saw this before I even hopped on or we hopped on live But these are actually your three most recommended books these upside down. Yeah. Yeah, so we have From Jack Donovan the way of men We have of course the rational male from roller to Massey, which I believe is your number one book recommended right now Yeah, definitely and then the third one is about your pad economics, which I'm least familiar with out of three I just got a week ago. Yeah So our fans are most familiar at this point with rollo So we could start there and then from there I like to move into the two books And why you recommend these books for young men or for any man for that matter Yeah, I I've read Rollers book probably at three times now or listen to it because I don't read books. I just listen while I drive I get a audible credit monthly, so I just buy books And it was a it was a complete game changer in the way that I viewed women Relationship society like a lot of shit and it was recommended to me from a friend that I met at a retreat in Washington in December. I was at an all-mens retreat Entrepreneurs group again, and we were talking about dating and women and stuff And he said you got to read this book because we're talking about the red pill movie and I grabbed it and I downloaded it on the flight back so Now when you say game changer, was it like completely new to you and challenging or is it like connecting the dots for things? You already knew I think it was Amplifying my intuition like my intuition knew all along like one of the things that I've talked about a lot on my Channel was guys really sucking with listening to their intuition and subscribing to it And all it did was it just amplified the voice that was talking to me my entire life To a point where it's like taking a frying pan to the forehead and really you know waking up You know he starts the book with a line, you know something like you know Your eyes will hurt because you haven't been using them or something along that line It's completely true, right? I mean, you know until you really set aside all the blue pill nonsense all the crap that the media religion your parents and Everybody's been feeding you all your life cramming down your throat it's very hard to listen to your intuition and you know Get get into the reality of dealing with women and intergender relationships and sexuality and masculinity and all that stuff And it's a big part of guys life. You know, it's a huge part of guys lives Yeah I think it's my role is a little bit critical of the like make time movement. It's that you can't get away from it It's a huge part of life. Even I am to like I like I don't I don't subscribe to the whole You know pump them dump them make tab blah blah blah stuff I think that if you operate with a lens of red pill awareness Then then you're gonna be far better off because you can't get away from the fact that you're designed to scatter seeds and be with women Yeah, yeah, plus they're everywhere. I mean, let's you literally about in the woods, right? Middle-nowhere. Yeah, that's really like one of those level 10 mixtiles that live in a cabin off the grid that Bank account and all sort of stuff Yeah, and you recently did a video I think on mixtile right like your thoughts on it You expand yeah, yeah, I just kind of freestyle that it was you know, it's on the channel. It's Yeah I'll make sure to put a link to it under this video after we're done filming it for sure All right, talk to me about the way of men from Jack Donovan. Yeah, that's a book about masculinity He's you know, I've only gone through that once I'd like to go through it again You know, he kind of opens your eyes to the way that men have developed and evolved throughout time and our place in society and how things have changed and You know, that was another one where it's like it just amplified my intuition that was speaking to me You know my entire life and it's like, yeah, that's just basically said You know said to me what I've what I've always kind of known or thought might have been true is like it It just works. It's like you said, you know It's like you start to see these these like patterns of like data points that start to collect after a while And then you just connect them all and it just makes sense. Yep. Yep. Yeah Finding a role as work was like that for me, too I had had many years being like out in the field approaching women cold approaching and then I had a particularly nasty kind of divorce With someone who I believe has a cluster B personality disorder Between those two then, you know thousands of women I met out, you know in bars and clubs And then I really kind of fucked up exit out of that relationship Finding his book was just like, you know Like a light bulb lighting up all these dots connecting at the same time data points as you said Yeah Talk to me a little bit more about Then we'll bet your pot economics. This is the one at least familiar with out of the three books that you recommend Yeah, Aaron Aaron Cleary is an interesting guy, you know I've chatted with him over Skype and I've and I think that was a first book out of the three that I had read that I started recommending on my channel to people to read because this is more of a lifestyle Approach it's a no nonsense. No bullshit kind of lifestyle approach to Going through life. So it doesn't matter if you're 20 years old or 40 years old There's something in there that will make sense a lot of it echoes the stuff that Rolo talks about But he goes a lot deeper on things from a slightly different approach. I think Aaron's kind of got this He's got this approach where he's got the gray in his beard sort of thing, you know from life experiences from traveling the world from You know from his own coaching business. He has a coaching practice. I think he calls it asshole consulting And he answers people's questions You know in a very honest way in a very very similar the way that I do with my own coaching business It's just I didn't call it asshole consulting But yeah, he's he's uh, yeah, he's got some good content in there that also makes a lot of sense It's it's it's certainly worth the read Go talks about different stuff too though like money and education and the sort of stuff You should take in school where I was gonna say it's a little bit more expensive than rolls book Which focuses on you know Sexual strategy and things like that. Yeah, and actually I one of the reasons I bought it was not just because you recommended it Through emails and stuff like that But that's a part of my life and it's been being a young man that I've had a difficult time really finding good information on And you see that reflected in the 21 convention It's been difficult for me to find speakers on business and career and wealth and things like that That are any good without them charging like tens of thousands of dollars to speak that I just can't I can't throw at them Right, I'm glad you recommended it. I'm looking forward to reading it. Cool Nice, so we talked about before going live We're talking a little bit about your divorce experience mine that I haven't shown you the video yet But I'll send it to you after we're done cool And so let's talk a little bit about that and that was this is part of also let you to finding rollers book too Right, or it's part of the data points You know it was a conversation with a guy that I had because I've been dating a lot and You know stuff just wasn't adding up and we were kind of getting into stuff not adding up why it doesn't add up You know a lot of you know suspicions and it didn't take long for him to say, you know, have you read? You know the rational male and I was like no, what's the book about and I was like, okay I was sold like we only talked for about five minutes on it, right? Okay You know we were also talking about women and dating and you know the difficulty and you know the world that we live in today with hypergamy and You know the kind of centric nature of the way that the government positions family law We're chatting about divorce. I know we're talking about the divorce videos So do you kind of want to talk about divorce and how that affects men? I'd love to yeah, it's a even for young guys I think it's a huge topic of interest and obviously guys in the 30s and 40s. Yeah, like there's an interesting Group of men that are that are they're really getting quite quite loudly called, you know mick Tao guys And a lot of them. Well, I think there's two distinct areas of them There's guys that have been divorced and go mick Tao after they get divorced because they see the shitty way that You know the legal system treats them and how women have no incentive to behave well during divorce And how hypergamy governs their, you know, belief system and the choices that they make and stuff like that And then there's the other group, which is the younger guys which are listening to the older guys going I don't I don't want to end up there, you know, let's see how it's killed something like, you know some of the commit suicide And you know, some guys are completely broken destitute You know, it's funny your whole life and your future sometimes that alimony and child support and things like that Yeah, well, it's funny because I had a conversation with a woman once You know, we're out on a date and we were driving by this townhouse neighborhood very small townhouses And she's like, yeah, there's there's that townhouse develop and she goes I think I've dated like five divorce guys And I said, oh, why what happened did they all get taken to the cleaners after their divorce and she was like, yep. Oh I know it's just a coincidence of it. There's no there's no significant behind that nothing to see behind the curtain there Yeah, right. Fuck man. I didn't actually tell you this but I think this would be quite interesting to you Usually is to red pill guys. So I I got married when I was pretty young was 24 I believe right so I'm married for two years But because I listened to guys in the kind of P way field and like related areas like men's rights movement I opted for what's called a private marriage, which is something I kind of made up and then realized people already doing it So I never actually got married on paper Because I saw guys in my 30s 40s and 50s that just got demolished by the court system by divorce by all of it And I was like, I don't ever want to do that So what I did was listen to guys who older than me somewhat and never get married on paper and then opted to do all the things along with them So we had a wedding a honeymoon traded rings and she took my last name And I talked about this in the video too. I'll send you but I kind of gloss over it there So I need to do like a future a thing on it Okay, anyway, I thought this would be yeah kind of an interesting point because guys have been you know yelling at not yelling but You know saying this for a long time the internet and not meant that many young men are listening. I think as of yet Yeah, like like there's nothing like guys just don't get I had no idea like I had I had no idea how bad it could be Trying to exit a marriage that just wasn't right, you know, like it was a wrong fit and the laws are just I Just had no idea like I had no idea that the laws are not in your favor You know like a conversation I have with my lawyer at the time He goes well, you've got the penis so you're basically screwed if you have to go to trial damn And I was like what like are you fucking kidding me? And then I started reading Case law, you know like I started reading case law between what happens between men and women in court and here in Canada It's publicly available on a website called canley.org and all I would do is I would basically on the nights when I Wasn't with my daughter. I would start, you know looking for case law stories on custody arrangements Support alimony basically anything to do with divorce and I was reading all these like 80 page documents Like I was basically studying to become a lawyer. It was nuts And I just couldn't believe the shit that I was seeing like I just I just I mean It still shakes me to this day when I think about it And as an entrepreneur you're you were already familiar with reading about legal things and dealing with this kind of stuff Yeah, yeah, like when you run a business, I mean you're running illegal matters all the time I mean I ran out of my first legal matter I think probably a year or two into my business and usually you have about one or so per year I think in the US is probably higher because it's a little more let's just down there But it's very stressful at the very beginning and you lose a lot of sleep And I'll tell you like even after about five or six fairly significantly legal matters that I had to resolve my own business My sleep patterns completely changed through the course of divorce Yeah, yeah, it's really fucking stressful. I mean guys kill themselves over it. No doubt Yeah, there's nothing worse to the mental health economic health physical health self-care to a man then picking the wrong partner and Settling down with them and I've said this over and over again in my channel And it's one of the things that I coach guys, you know the most on when I book my time on the phone off my channel Is you know, I'm I'm getting married. I'm engaged. You know, this is what's going on What do you think of this this and this right and it's like dude your intuition speaking to you? I didn't listen to it. Okay, let me just point to some data points here for you And you know, there's some things in your blind spot that you're not seeing and here's what could potentially happen on the exit If it doesn't work out, right? And it's not like I encourage them to get married or discourage them from getting married But it's like let me just point to some facts for you, brother Because there's some shit that you're not really seeing here right now Even though you kind of sense it like the spidey senses tingle because that's what happens with guys, right? Our spidey senses tingle, you know, I think with women. Yeah, and we don't like shut the fuck up I got this right, you know, I can handle anything. I read a quote the other days from somewhere It might have been the red pill separate it I'm not sure but it was that Men are tuned to sense physical threats nights not psychological threats Which may not be 100% true, but it's true in that practically speaking. That's how we operate physical threats We pay attention to and and ones where you hear it or you feel it and you're like I fuck it Yeah, well, you know, we've been we've been nomadic hunter-gatherers for a long long time It's only like this recent sliver of history It's like the blink of an eye that we've been operating with Agriculture and transportation and communication and we're sitting here on computers with microphones and all kinds of crazy shit And I can go and get meat out of my fridge and cook it up in the barbecue. I don't have to hunt it you know, we've been nomadic hunter-gatherers for a long time and it's like if you and I went out hunting and I Got smoked by a saber-toothed tiger and you went back with the mastodon meat to the to the tribe of 2040 50 people Whatever and you'd be like, you know, sorry in fufu or Wilner, you know, whoever my partner was or whatever Rich got cooked by the saber-toothed tiger Everybody else would just pitch in and take care of her, you know And the kids and everything would just kind of work out sort of thing, right? So guys would just get smoked throughout history, you know I think there was an article that Rolo did on war brides was that he's done too. I think and they're both famous Like the whole concept of war brides makes a lot of sense because you know That's that's more of a modern concept where there would be two conflicts and they would go in You know defeat the other band or village or tribe or country or whatever and they would either kill off the men Kill off the boys that were of war fighting age or put them into slavery And then they would just take women and marry them and have children with them, right? So women are very adaptive to changes. I think, you know, that's why I think they deal with breakups a lot easier guys Just we don't really know how to deal with that sort of stuff because we we really haven't been conditioned to it You know what I mean? Yeah, things like I've seen a channel to where you actually talk about like the best ways It might have been before you found rep Hill But I thought it was pretty useful where you talk about some of the best ways to get over a breakup Or one of some of those important things to do after the fact Yes, it's funny because I had somebody mentioned that to me the other day They you know, they'd watch the video and they said, you know Like I saw like a really honest vulnerable guy talking there But I wasn't like I was talking about my top tips about getting over a breakup and I still you know stand by them saying that They're useful, but now that I see the video again I know that I was full of shit when I was trying to tell myself that I'd use these and I had gotten over break up very quickly Okay, because it took a long time. Yeah. Yeah, it takes time. I was talking to one of our other speakers yesterday Christian McQueen I don't know if you know he is right pill guy I've followed him on Instagram, but I don't know too much about him yet Okay, yeah, he's another speaker at the convention him and Roller pretty tight. Yeah, and we're talking about the same issue Getting over break up and like one of the things are necessary and one of the things I mentioned to him was his time I mean, I've only I'm only now post a sort of divorce ahead a little bit over a year And every month it goes by it's like better and better But it's like damn like time is by far the most useful thing It's more powerful I think than banging the chicks which I thought would have been the most important thing Yeah, I think it just doesn't work. That's just I found it helped it helps a little bit But it's like pretty far distant behind his time focusing on what's important to you in your life taking care of yourself Taking care of your business in my case. Yeah, yeah, it's really the whole self-care thing You know if you can if you can just work on being a better version of yourself and being a higher value type of mail And really valuing yourself and understanding more, you know But what your non-negotiables are like a lot of people don't learn from their past breakups They don't learn from their past, you know what I mean And they just kind of make the same mistake over and over again You know you got to ask yourself what's the common denominator in every single fucking equation? It's be making sure you have choices So question your value system question, you know what you've been doing wrong question the lens in which you view Relationships just ask ask questions, you know seek seek answers I mean one of the things that I did a couple years ago when I first Set up the channels. I actually spent a lot of time on YouTube looking up, you know clinical psychologists talks about Breakups marriages divorces women and it's like, you know, one thing led to the another, you know, it's like I Feel like I'm a way way better person today than what I was five years ago Just because of all the pain the hurt the cost the expense lack of sleep, you know You know, I go on and on and on but it's like I'm a way better version of myself and people see it today It's like, you know, they just know that You know, I'm unfuck with a bull Yeah, I get the minute I talked to you last time we talked on Skype I was like, yeah, this guy is totally fucking on point It comes across every time you do a video and every time I talk to you Actually, you know speaking to your point I think one of the best ways I've heard put what you're saying is that adversity is a hardening experience And it makes you more masculine, which is why the more shit you go through in the older you get without dying More masculine the more, you know badass you get in your case. Yeah, you definitely become more badass as you get older I mean if you if you Work on yourself, you know, if you're open to the fact that you need to be vulnerable sometimes you need to Question a lot of the things that you've done question a lot of the things that you believed, you know I talk, you know, my channel a lot about our belief system governing the daily choices that we make which get the results that we get out of life So a lot of the times, you know, whenever I'm coaching somebody I'm just asking questions about, you know, what do things look like today? Like, you know, tell me about the results that you've gotten out of life Which tells me what choices they make every day and I know what choices they make Come from their belief system and for you to get different results to change that flow You have to really change your belief system Yeah versus a lot of guys will get kind of stuck in their ways and they'll be They'll just stay stuck on that for the rest of their lives I think that's why we talked about a little bit about Andrew the private man before this call went live And he was I think 47 when he found the red pill. I don't know how you were when you just found it, but Well, it was probably it was probably about November December, so it's fairly recently Were you in your I don't know. I don't know old you are in your your 40s at some point now. I'm 44 this year Yeah, okay. Yeah, a little bit younger. Yeah, but both exhale. Yeah, both you guys man shit Yeah, I'm I found it, you know at 27 so I'm pretty happy to have found it then but Yeah, it's it's a testament to your I think to find it at that age and then turn on dime like that Or turn over however hard you need sharp you need to yeah, like it's a sharp turn You know, like it's a 90 degree turn and you know, it's not always 90 degrees But you know, it's a hard turn at high speed going in a different direction. Yeah, it forces you to Change the way that you deal with a lot of shit, you know You start giving less fucks about things that you don't need to give fucks about because you know You only have so many fucks in your day that you can dispense to things that are truly fuck worthy So you tend to reserve fucks for things that are fuck worthy, you know if you know what I'm saying You know sometimes people don't like that in you, you know family and friends don't like that in you women a lot of women don't like that in you because you've got this New level of power that I don't want you to have that they can't manipulate that they can't fuck with you on And it's like, you know, I can't even count the number of times where I've just told tell like told people to pound sand and It's not me even saying why don't you go fuck yourself or go pound sand? It's just I just have a way of just letting them go and like goodbye You know for me to be offended I would first have to care basically, right? Yeah Let's shift gears a little bit. We also talked a little bit about sex at dawn before we got in the call Yeah, that's a book. I just got from Andrew the private man I heard before he died and I'm ready yet, but I've heard a lot about it Not only recently if you're red pill, but even before that in the kind of pickup community I was involved with yeah me a little bit about that and what it means to him Once again, another another huge game changer for me, I'd say it's right up there with the rational male It it talks a lot about it it forces you to question the Narrative that we've been told about Marriage intergender relationships a lot of the stuff that rollo gets into but it gets more into the Anthropological, you know scientific evolutionary You know scale of things like like the difference between us and our next closest primates The bonobo chimp is something like 1.7% on like a DNA like a genetic level So we're actually more closely related to the bonobo chimp than we are then like an African elephant is to an Indian elephant For example, okay, okay, so You know, there's a lot of things in that book that talk about You know us being in nomadic hunter-gatherer tribes for a very long period of time and how agriculture agriculture changed all that because we had property rights that needed to be You know pass on to our children and how that you know change things but if you look at the at the Structure of you know human beings, you know men and women and the way their reproductive systems are designed There's no question in my mind that we're not designed to be monogamous for the rest of our life You know we're pair bonding creatures for sure But we're not designed to be monogamous for our entire life. So it it really Explains a lot in the way that you know breakups happen marriages fall apart cheating You know infidelity and a lot sort of stuff and I'm and I really don't even know what the answer is right now In fact, you know selling you before we flipped on the camera that I was that I'd reached out to the author Christopher Ryan And I got a response back. So I'm trying to book an interview with them Nice, but Yeah, like I've been watching the TED talks that he's got on YouTube. I've listened to a bunch of interviews He had with Joe Rogan And he makes a lot of sense, you know It's like another one of those things where it's like your intuition has been talking to you It's been whispering in your ear and then reading this book kind of amplifies it And it just makes sense and all those data points to sort of start connecting, right? Okay So is this influencing how you're looking at the future of your life? I mean like the rational now I'm sure it's as influence either too. Is it is it that impactful for you? Definitely. Yeah, definitely Okay, man. Yeah, I need to pick it up. Fuck so many books and picking up man Station I just feel like by the time you get through sex at dawn, you're probably gonna have him as a speaker at the event Yeah, that's I wouldn't man that that's not be the first time that happened So the role I think role happened that way to actually the minute I found his work I got the book and then I'm like fuck I need to get this guy to speak. Yeah Yep, let's touch those shift gears entirely we've been talking mostly about red pill sex things of that nature Let's talk about entrepreneurship something that on our channel is Like to think quite a bit, but we don't talk about it that much So you've been an entrepreneur for over 10 years now. I believe you said yeah So I think I started my first business around well in my teens and you know as a younger kid I always kind of like trying to scramble to you know find money because I was in one of those households where we never Got an allowance. It's we just had to figure out our own shit But yeah, that kind of ended by my teen years and I did what everybody told me to do which was go to college You know get a degree go work for somebody You know get a watch when you retire and all that bullshit And that Yeah, you know the standard I never heard that one I guess I'm a younger generation, but there is like a gold watch You know you're supposed to retire and get a gold watch, you know sort of thing like that It's very familiar You know, it's more familiar maybe to my generation, but yeah, so I got packaged off when I was about 30 I think it was about three weeks after I bought a house and I just moved on I had a mortgage to deal with and I just knew that I didn't want to go work for anybody else again Like I just knew that I had to start up my own business because I needed a you know Like I had bigger shit to do with my life than that basically line somebody else's pocket with gold and serve their narrative and deal With all their bullshit because I had seen enough So yeah, I just I just went balls deep man. I just went all in Created a couple of different businesses. There's one that stuck that I still work on today That's my main source of income, but I've Diversified over the year and I've paid a lot of attention to create You know to create streams of passive income so that right now I've got this one-hour time to talk to you while other things that I've done are still making me money You know like like a book that I've published on do-it-yourself that settlement pays me money Private investments that I have out pay me recurring revenue You know videos that I've created on YouTube that have ads running on them that people are watching right now are paying me passive revenue You know people booking calls from my coaching expertise pay me passive revenue right sort of thing so Yeah, like I've kind of built it out so that I've created this lifestyle that I can live right now so that I you know I can keep working on myself because To me that's like the most important thing is I can't serve anybody really really well unless I'm the best version Myself, okay, so entrepreneurship basically serve serves you in building the life that you want and living how you want to tea Yeah, it's it's you know It's a lot of work the first like when you look at the stats They're just nuts like you know There's people that refuse to get into a marriage because of the divorce rates Well the stats on on building a successful business are even worse, right? Yeah, most of them almost all of them fail right yeah like nine out of ten are gonna fail within the first three years and And the fact of matter is if you take a look at the stats of all the people that are self-employed So entrepreneurs in North America right now. I think the stat is something like 97% of them Report less than a million dollars a year in sales Hmm, which is fuck all you know because a lot of people see guys like Elon Musk You know the apples of the world the Google's the Facebook's the snapchats and the blah blah blah and they think yeah I can do that too. Well the chances of that happening of you being in the right place at the right time with the right Experience with the right know-how and the right people and the right amount of financing all those things coming together very slim So yeah, so I do do some coaching for people in Entrepreneurship and getting their business off the ground and making better choices and marketing stuff like that but it's very difficult and The reward is big but so is like so is a risk. I'd say that the risk is probably greater than the reward Damn. All right. Well, here's a follow-up question. Do you think I was kind of a I've seen you talk about your channel That's why I'm asking do you think entrepreneurship is for everyone or not or is there is a certain set like you mentioned starting your business in your Teens I think the way you put that I've heard you put it as like you were a self-starter and that's why you stuck with it Over the years as you've aged. Yeah, so Most of my closest friends are entrepreneurs. I you know, I have a difficult time, you know connecting with somebody that's like You know, it works at the paint counter at home depot or is an early childhood care educator or something like that they just Don't have any clue as far as the kind of shit that I've been through and You know what I'm talking about, right? Yeah Right, you know, like they you know, they think that there's some magic one that you wave or you've got some like horseshoe Up your ass when you wake up in the morning and everything just magically comes to go They have no clue about all the pain all the stress all the sleepless nights all the times you've cried Over the massive the massive responsibility of running a business and being Nobody gets it even even the government doesn't fucking get it because they tacked it because they taxed a shit out of us And they put it put these ridiculous rules in place which they think make things better But we still persist, you know, we still push on and we still make shit happen And it's entrepreneurs that that put dents in the universe, you know, Steve Jobs said it said it We said, you know, he just wanted to put a little dent in the universe And you've got guys like Elon Musk that are doing ridiculous fucking things like he wants to fly people to the moon, right? You know, like we've got autonomous electric cars And we've got you know things like uber and Airbnb and like in a world where I grew up It was like, you know, I would see hotel chains and you'd think oh, wow That's a nice piece of real estate and da da da. Well Airbnb is the biggest fucking hotel chain in the world They own no real estate. They don't have to pay any maintenance on any of that real estate So entrepreneurs innovate and they and they break it break out, you know, it's a new ground, you know They just create it's it's entrepreneurs that that drive the Economy of the world It's nuts and it's very very difficult. It's very hard and you know to get to your original point Can anybody do it? I think that there's signals that that come off kids and I've seen it You know kids anywhere between like five and maybe 15 years old Signaling that they're looking for innovative ways to make money to solve problems and there's certain things that parents can do to Encourage that sort of behavior like one of the things that I always tell parents whenever they ask about, you know My kid might be an entrepreneur is um, you know, rather than give them chores or rather than give them a Allowance tell them to go around the house and and find something that needs to be solved Some problem needs to be fault, you know solve something that needs to be done And then they come to you with a price that they're then gonna negotiate for that task You know starting out with something simple like that and that kind of gets the ball rolling some some kids are just like out of the box batshit crazy like like Elon Musk was Designing software when he was like 11 years old, right? You know, okay down his own right, you know computer software his parents had no idea what the hell he was doing He just did it so I Don't think that you can you know train or you know train entrepreneurship into somebody you can certainly Bring it along and move it along quicker like yeah Everybody that I've met over the last ten years. That's in my like inner circle my my closed circle That's an entrepreneur that's built a business that does over a million dollars a year in sales They all did something when they were young barrier. They all did something in there, you know, like 78 years old plus Wow make money or solve some sort of problem Damn, that's rough. I was a young starter, but damn I didn't start till I was like 16. So yeah Close close I guess but not quite All right, talk to me a little bit about the entrepreneur. I think it's something we hit on last time a little bit on our last Skype call Yeah, one printers are I Don't know. I mean Things more modern phenomenon, but yeah, that's well, you know, here's the thing, you know I saw a study done on right swipes on dating apps and the number one right swipe was pilot You know for some reason for women number two was entrepreneur So I think I think lately, you know in the last, you know, five to ten years with, you know Social media and a lot of information moving around very easily and and it being very sexy, you know I'm saying like Elon Musk the sexy dude that's got all this cool shit Even though he's a stuttering mumbling muppet sometimes when he's talking on stage He's still like any like any chick would throw themselves at him, right? Yeah, he has a habit of getting married to me and I think he's yeah for the same woman twice even sometimes too My god, I don't I'm not that from there with the holy shit. I'm not surprised. Yeah, he's been married to Lula twice apparently We got again the rational male Well, that's the thing, you know what I mean like Even even uber successful guys like that don't always make the best choices when it comes to women, you know Because we're focused on other things. They're insulated to like it's hard Even for even if my channel was a lot bigger than it is like a million or years or something It's still hard to get in contact with them to get him that information because he's so Zeroed time probably. Yeah, like there's people all over him all the time the stuff So he's so he's very you know, he's guarding his time very well Obviously, you know what you have to do when you're an entrepreneur because people try to throw themselves at you with their ideas or their investments There's some bullshit at any given time and Yeah, it's it's It's leaving him open to just getting divorce rapes again and again and again and Yeah, yeah, I guess he has enough money to keep getting divorce rave, but yeah, I think once I think one of his wives got X Y's got stuck out of his company or something. Yeah, that's first one probably. Yeah. Oh my god. That's horrible. That's fucking evil Fuck man So you're speaking at the 21 convention this year You've obviously a number of things you could talk about I know you've made a decision yet But do you kind of have like a direction or kind of a few different directions you want to talk about? For speaking this year at the event. Yeah, it's you know, it's certainly gonna be stuff That's gonna help guys become a better version of themselves. It's gonna create a lot of moral, you know, like awareness around their life You know talk about it more offline, of course afterwards so I can make sure that I can fill a Yeah, I feel a good void, but there's a lot of stuff that I could talk about Yeah, I'm excited men anybody that has a good background entrepreneurship always has my Some cool badass Talk to me a little bit more about your channel so entrepreneurs and cars is really broke blowing up and subscribers I think you've gone from 30,000 to 40,000 pretty quickly Yeah, well, it was it was that 5,000 on my birthday on November 2nd November holy shit. Yeah, it's a thousand right now. So that is badass do congratulations. Yeah, thanks Yeah, it picked up a lot of new subscribers. I think just because You know like I pivoted like I stopped talking about basic bit shit and I started being more Authentic I started, you know pouring myself into it more and just Being very polarizing and I think that you know in life if you're gonna do anything like there's like there's too much of this Bullshit cookie cutter political correctness. Let's not offend anybody and all the fucking snowflakes They get their feelings hurt and I see them write comments of my videos, right? Like I've done videos on single motherhood I've done, you know videos on the millennial generation I've done videos on all kinds of stuff and there's always some you know snowflake that comes along with their hurt feelings That likes to spit venom, but it's like dude, you know, it's the truth and I know the truth hurts sometimes But it will set you free if you're open your eyes and you let it sort of thing So I'm just not afraid to say stuff that a lot of people are afraid to say the problem with that now though Is that YouTube's changed your algorithms quite a bit in the last 60 days and they don't recommend my videos in Other people's feeds when they kind of go on because I talk about shit that you know isn't very mainstream It's not it's not blue pill stuff. I talk about red pill stuff, right? Have you been hit by any demonetization stuff? That's been a big time I had a few videos demonetized, but I fixed it by changing the title in a tag So I never even had to change the video itself But I but I have noticed that the ad rates dropped by like 80% Yeah, they did everyone universally. Yeah, and they've and they've shown my stuff a lot less in the recommended feed to people But people still see it so yeah, you know as long as people are watching content that's similar to mine on YouTube YouTube's gonna You know just at some points there. All right, fuck it He's not interested in rainbows unicorns and butterflies and kitty cats He wants to see stuff about dating or or you know hear the truth about business or wants to know more about BMW M5s with 700 horsepower sort of thing and they'll just throw it in their feet So it still shows up Nice man. Yeah, that's fucking badass. We had a blow-up like that too a few years ago in subscriber base But more recently it's been like a couple thousand anywhere from one to like two thousand per month three thousand something like that Yeah, that's huge from five thousand forty one thousand in just a few months. Holy fuck. Yeah, I'm excited man You'll probably hit a hundred thousand in a few months or something like that Yeah, I was looking on social blade and they said by like the end of the year I should have about a hundred twenty thousand subscribers, but you know who knows yeah, dude I'm rooting for you man shit. I have you in our little sidebar thing So maybe I'll get some from us this video too, of course cool Another topic I wanted to hit on that I've seen your channel that I agree with you So I watched the video a few weeks ago. I liked it a lot. You talked about I think it was just porn and masturbation Which you know the the standard narrative right now is like It's kind of this pop science like have you seen this Ted talk? Have you seen your brain on porn porn's evil porn's double It's gonna kill you. No, it's ruining your life Talk a little bit about that and what your views are Compared to that standard kind of mainstream narrative right now Listen anything is bad if you do too much of it You know if you're jerking off 16 times a day, then you're gonna have calluses on your hands and your dick's gonna hurt You're not gonna do anything with your life, right? There's nothing wrong with masturbating, you know, there's nothing wrong with beating off to porn You know, it's it's you know, it's there as long as you're not letting it consume your days in your lives There's absolutely nothing wrong with it, right? All right, do you think there's any sort of my theory in this is like there's some sort of It was like a restraint of a kind of anti-masculinity that comes along with like the anti porn stuff the anti masturbation stuff Have you found any of that true as well? Or is that influence you're thinking? Anti-masculinity was respects to porn no You don't see this woman, right? Women are not discouraged to use vibrators and shit. They're not discouraged to look at porn It's just whatever, you know female masturbation sexy and for men. It's like vicious evil perverted wicked weird It's huge double standard actually not necessarily true I was I was watching something the other day and The top five searches that women use to get off on when it comes to Pornography and I don't know if it's visual or if it's like stuff that they read I Suspect it's more about stuff that they read because I think that women kind of get more off on like the storytelling like the 50 shades Great like the fastest selling book of all fucking time ever, right? Yeah, so it's vampire shit werewolf shit billionaire stuff What was the other one pirates and I can't remember what the fifth one was but it's like, you know They like guys that are dominant big strong can fuck them up You know, it's just weird stuff like weird like that's what gets them off guys like shit. Yeah, right? I know You know guys like to rub one out to a chick with a nice round ass and big boobs I mean, you know, that's that's never changed You know guys have always liked nice hips nice bomb and nice tits because it signals to us that you know They're reproductively ready, right? So You know just as long as it doesn't consume your day I see nothing wrong with porn and I've you know, like I've made that quite clear to people some people still vehemently oppose it I don't know, you know, that's your opinion. Well, I'm like I'm looking forward to reading such an authentic Genuine take on this issue in the Wall Street Journal sometime soon And that's never never see what you just said, you know woman And this is I'm sure there's like research and stats for this but no one talks about yeah Well, hey, you know if there's anybody out there that's an author that's watching this right now You know 50 shades of gray has been done the billionaire things been done So if you want to do a book on book on some billionaire werewolf Like in you know, yeah pirate with an eyepatch or something go nuts because you're probably sell it out like huge Buckman So here's a question. I think I know the answer, but I like to just kind of talk about anyway What other speaker or fellow speaker at the convention this year your first time speaking at the 21 convention Are you most excited to see and to meet? I'm gonna probably go with Rolla Tomasi then okay Yeah So I know you talked about him before obviously throughout this podcast and channel But why is that exactly? Other than the fact that he's been impossible to meet up to this point the guys like a ghost Yeah, he's a ghost, you know, I don't even know what he looks like to be honest with you You can look at his Twitter He has a few he has a few pictures that like snowmobiles and shit Yeah, like I found the picture that you had on your on your 21 convention page of him with the poker chips with a hat Your sunglasses, of course, yeah, he's like, you know He's like a mystery man like I'm waiting for him to come out like some spider-man outfit or like some suit Well, he is the internet's you know number one super villain Yeah, right. Yeah, and it's a pen name too. So like we all know that you know Yeah, so that'll be cool So what was your question? It was just this the number one speaker. You're most excited to meet Yeah, probably probably probably Rolla Tomasi and then I'm gonna go with Jack Donovan And I think you should probably consider Christopher Ryan brother. Well that cat's out of the bag I haven't announced Jack Donovan yet. Oh shit. It doesn't matter. It's fun I thought that might happen, but I was like, yeah, fuck it if it does Do you want to just cut the part out and go back in or is it live? No, it's live All right, there you go. Yeah, Rollo. Rollo was was shitting too. I think and Goldman Elish They know him really well, or they've been it was working. I know Goldman's met him too Interviewed him a while back. So yeah, we got him about a week ago I'm actually had to hit him up through Instagram to talk to him because emails just go nowhere I was like, let me let me go on these other channels and say this goes and he I talked to him and worked it out And I should be announcing soon on his own blog Pretty excited him. Yeah, I'm actually man. He running out of he gets he got one of the last spots I'm running out of spots of the event But there's a few more and looking guys like the sex at dawn and a few others So we'll see how it goes. Cool All right, man We're kind of coming up on the closing time. Is there anything you'd like to tell our viewers? Before this closes out kind of like a parting message or what they what they can hope to look at or learn from your channel more specifically Well, well check out the channel. It's entrepreneurs and cars on YouTube It's pretty easy to find if you search it lots of good content in there. That's all relevant It's all evergreen. It all matters today or in five years time ten years time Just work on yourselves. I mean stop stop making excuses stop, you know, blaming other people for your shit take ownership You know understand, you know, your masculinity and your worth in the world And just just become a better version of yourself stop being a basic bitch Because you know a lot of guys I've been notice go through life just basically sleepwalking You know, and they just kind of goes through the motions of doing all the shit that everybody's always told them to do Whether it's you know government religion parents media, whatever it is That narrative serves them, but it doesn't necessarily serve you properly and I think that men need to tune into who they are and What makes them become better and it's different for everybody But everybody's got their own struggles and challenges that they got to kind of figure out But just work on yourself, you know, there's too many guys that sit around fucking the dogs Like walking through through life and it's like before they know what they're 50 years old They're divorced and they live in a tent somewhere, right? And it's like, you know, if you go through life on a more intentional basis working on yourself Shit is just way better. It's so much better Nice. All right, man That's a message. I'd love to continue supporting at the convention man So I appreciate it. I have you on the show and at the event later this year, too. Cool, man All right, I'm gonna close it out everyone. Thanks for tuning in live of the show I will post the links to his channel and things like that in this video in the description after we're done Richard, thanks for coming on man. Appreciate your time. All right, brother. Peace. You could stay on. I'm gonna close it live here. Okay