 When the new owners took over Seppelt's Field, they were interested in reconnecting with the artisan roots of the village. When the Seppelt's lived in the early days, they were very self-reliant so people made things on premises and so a lot of specialised artisan activities were on site in the early days and that connection to history was something that the new owners were interested in pursuing. Art and culture I think probably goes with wine. A little bit like food has always gone with wine so for us it's about creating an atmosphere at Seppelt's Field that's more than just wine so wine, food and art is now what we're offering at Seppelt's Field. One of the important things about the Jam Factory at Seppelt's Field was the idea of this cultural tourism opportunity and one of the things we have at Jam Factory in the city is the opportunity for people to see glass blowers working live or other artisans. We wanted to replicate that out here but have a kind of particular flavour, those artisans who are creating things that might resonate well in a kind of regional setting like the Barossa. We have a range of artisans in studios, we have a knife maker, we have a leather worker, a hat maker, we have a potter and we have a glass artist and for the public to be able to kind of engage directly with these people in their studios is quite an unusual experience and I think part of the rich layers of experience here at Seppelt's Field. All of the artists that work here in the Jam Factory are local artists so they've been working at their craft for many years generally in smaller unknown places and now they've actually got one place to come. The really nice things about Seppelt's Field is the kind of surprise and delight at encountering things you didn't expect so you know a restaurant that is truly world-class, artisans who are producing objects on commission for people all over the world, exhibitions that have come here to our gallery that are as good as you would see in any public gallery in any other part of the world.