 I'm Paul Whitney VP of As Reader so we're using phones as a reader and what he just showed you there is that it connects with a magnetic connection there's no Bluetooth it's instantaneous no pairing you have a case for the phone and absolutely any size iPhone also androids although they're custom-made for each model as needed but everything from the iPod touch all the way up to the 7 plus and everything in between as well as iPad Air 2 and the pro 9.7 so you can scan for any regular RFID tag and as you scan you can actually find the location in X, Y and Z so you can go up and down and turn around to find exactly what you're looking for as a group or an individual product exactly you can do it with this at a 10 meter read range and this will actually tell you the location in XYZ coordinates within a centimeter at a 10 meter range so that's useful yes for people that need to find something absolutely or find a group of things or find a exception sometimes you want to find something that doesn't belong there you can do that as well and you know all RFID readers have a Geiger counter that did did it did it did it find it but I've never seen one that can do it within a centimeter with XYZ coordinates this is the fastest way to find something I believe so yeah I think I can't think of a faster way for sure this mass reduction right now yes it is so what you saw at IoT in Santa Clara was a prototype and now we've got the full production model here you charge it here and that charges all the way through and charges the phone as well at the same time so you put a cable on there that's easy as soon as you do charging there it's a USB 2.0 so the same data pass through nice fast no more bottlenecking because of the connection so yeah we're not building Android phones but we can build them for Android phones absolutely yeah we do we do a lot of specialty custom designs for a lot of different customers do a lot of work for Toyota including wearables and things like that as well so yeah right here easy connection bigger size also you can see how strong it is now to the magnetic connections even stronger than you saw before right there and what do you put in the case right so this is called the as ring plus and that's the connector so that's what allows you to do that connection and what's inside it is what goes to the hardware so this is a lightning connector so that's why it's all hardwired and there's no interference no it's good we it's all it's all certified FCC and Etsy all of our other products are MFI certified this one isn't yet but we will we work closely with Apple on all the devices we make to make sure that they get certified so this one is 1500 with the barcode or 1300 US dollars without the barcode and you know for customers who only need say a hundred barcodes a day or less then they can just use the camera and get a couple barcodes here and there but if you're doing 10 50,000 barcodes a day then you want to use a professional barcode scanner and we offer this one with the laser we also have CCD versions if people don't want the lasers some people have concerns about eyes and that sort of thing so we do both all right yeah that's cool and it just works with any RFID yes any UHF RFID tag we have another reader that works with HF tags so like an NFC and some other tags that are in that bandwidth the 13.56 but these these are all set up for the EU bandwidth and the US bandwidth for UHF and your headquarters headquarters is in Osaka Japan with the Suzuka and then we also have a sales office in Tokyo and I'm in the California office in the USA and mark back here is in London and the UK