 Hello everybody, welcome to Wednesday. Good to see you here. What is our date today? What is our date, the eighth? Yes, June 8th, 2020. Welcome everybody. We're gonna have a good session today. I'm gonna talk about PaperClick and Shopify. However, this PaperClick will work on any website you've got. It's pretty cool stuff too. It can make you money like within hours of you starting it. So stay tuned for all that. Don't forget to subscribe if you haven't done so so far. Hit that subscribe button down there. Turn it from red to gray. Don't forget to ring the bell. Turn on all notifications so you're notified each and every time I go live or if I upload a video. Man, oh man, we're gonna have a fun session today. But you make it fun. And the way you do that is you start using that chat box. Tell me who you are. Tell me where you're at. Tell me what time of day it is, wherever you're at. I don't know, tell me what you ate for breakfast. What the weather is, I don't care. But make sure you use that chat. If you have any questions about starting, running and growing an online business, you wanna use that chat box. And also, even if you're not watching this live, let's say I record this, you're watching it a week later, use the comments section below because I go in there and I answer comments, I talk to people, we meet each other. We get all kinds of cool stuff going. So make sure you do that and invite your friends to these two guys. But I really appreciate you being here. I really do. Like I said, this can be a really cool session today. I think you're gonna enjoy it. Paul, finally you have shown up. Where have you been? My man, Paul. He says, coming in loud and clear brother. I appreciate that. I miss Monday. I apologize for that. We had so much stuff going on. I will be here again Friday. We had a decent day yesterday. People like to know sometimes what I've made in a day. I think Oprah on survival came food yesterday. We did a little under $28,000. Not a big day for us, okay? We've had $100,000 days. But I want you to understand that selling online is not always the same amount every day. And that doesn't include JR Fisher training, which we have all kinds of subscriptions coming in there and people buying courses and all that good stuff. So over there, we made some more money and I'll be honest with you, I don't know. I know it was in five figures. I don't think we hit six figures there. But KMI, KMI, I think you're new to us. I don't know if I know you or not. Paul, do you know KMI? Say, tell us about yourself. Tell us where you're at, what you do, all that good stuff. I'm gonna jump into this pay per click advertising thing that you use on Shopify. But you can use it on any website. You can use it on Magento, you can use it on Wix, you could use it on WordPress, it really doesn't matter. So you can use that. Let's see here, what else we got going? By the way, how's the new book coming? Pretty good, actually. I'm about halfway into it. If books take some time, guys, you can write a book real quick. I'm not gonna tell you, you can't. But I've got to kind of fit that in between all my other endeavors and what's going on. And Paul calls me out, he says, hey, where's the book, where's the book? It's coming, it takes time. But that is gonna be coming out. The first course I did took me over two years to do. One course, and that was, what was that course? Guys, I can't think of it now. Oh, Digital Cash Academy. Yes, Digital Cash Academy, it slipped my mind for a second. But that first course took me two years. And that was all I was really working on at the time. I mean, I had my duties over at Survival K Food. But let's jump into this pay per click thing, guys. Let's talk about it and how it's gonna benefit you. Because the cool thing about it is it can start really fast. It's one of the fastest and most effective ways to generate traffic for any type of e-commerce store. And actually any type of stuff, even if you're selling services, these are pay per click advertisements, okay? They appear like on websites you'll see them, social media. They're highly targeted to individual users as the ads they see are mostly based on their browsing history and interest. So you could really focus in on people, which I think is really pretty cool in using pay per click. This means that people are coming to your store and they may be interested in what you're selling and might become a customer. So you drastically increase your chances of selling them something. General media advertising of the past and still around today, like a TV ad or something like that is kind of like a scatter approach. It's kind of like getting the word out and generating interest with ads running on like mass media, TV, radio, newspapers, magazines, billboards, all that kind of stuff. But with these, you can really target it. The aim is to advertise and when you were doing that mass media stuff to a big audience as possible in hopes that some small segment may be interested in what you have to sell. But the thing is they don't work that well. You really couldn't tell what you were getting out of your ad with pay per click you actually can. So when the internet came around and advertising was really, I mean, reborn to a much different, more efficient practice. We kind of cut out all the wasted money we were spending and we were able to target audiences instead of those who may have no interest whatsoever in our product. So that's why it's so cool about pay per click. Plus pay per click you only pay when somebody clicks on your ad. So you could have an ad out there and tons of people could see it and it could be embedded in their brain but it doesn't cost you anything. You know, you put a billboard out there and they can't click on it and when they see it out there, they still charge you, right? Cause they're gonna charge you for that billboard no matter what. Let's see here, Paul's got a comment. Let me pop him in here in between everything going on here. He says, okay, I'm on the same boat pushing it target to get my book done. I really like your formula for testing ads and getting best bang for your dollar. Oh yeah, you have to do that. I mean, that's just, that's a given man. I mean, really running ads online is more just testing and figuring out what doesn't work and continuing with what does work. And that's a whole other training but yeah, thanks for calling me out on that. Once people arrive on your site and perhaps for the first time, it's then up to you and what you have in your store and how it looks and functions to make sure they complete the buyer journey by choosing some items and checking out and paying for them, okay? So you still gotta have a good site and all that. Now, when you first set up your pay-per-click campaign also known as paid search, it's one of the most popular elements of any digital marketing campaign because of its immediate results. There's practically no waiting around before the traffic starts to come in and sales, right, hopefully start to rise. But you need to know what you're doing even though the most popular PPC networks and platforms such as let's say Google or Facebook or Instagram all have these automated systems that allow you to set up ads. You still need a degree of planning and exercise to get you going, okay? You gotta do that. So the key to good results is Google, let's say pay-per-click ads appear in people searching history, okay? They're gonna see it on their page when they go and type it in. So what you wanna do is, you wanna do extensive keyword research to find keywords that are most relevant to your niche. That's really important, okay? You can use a variety of online tools. You could use, let's say, Moz, you could use BuzzSumo and those tools will help you out a lot. These tools will also let you see the demand, okay? Which is really important. How many people are really interested in that? The competition for specific keywords. And like anything in business, the more popular something is, the more expensive it's likely to cost you, okay? So if you put a really expensive thing out there, let's say camping equipment, okay? That's most likely a very expensive search requiring a budget of thousands of dollars to get a campaign going and sustain it. That doesn't mean you need to spend it though because they're fairly general keywords. That's why they cost so much. To get a lower price, you need to try variations which are called long tail keywords in consider adding a location to them or a combination of all three such as best camping equipment, San Diego, California, okay? If you do that, then of course you're gonna get better results and more targeted. You can also add negative keywords that exclude various terms people are searching for that can help really boost your return on your ad. All right, so you wanna work out your budget and how much you wanna spend per day of your campaign. And you don't have to spend a lot, guys. I mean, you could spend five or $10 a day, that's all. And then you can scale it up as you get some good ads that work. That's what you do. Let me see here, Paul's got some comments in here. Let me pop them in here and I think this is a really good one I wanna cover too. Do you advertise every day or are some days better than others to advertise? Can you pick the hours of the ad to run? Yes, yes, yes. Now, keep in mind, when you start getting more and more particular, let's say the hours it's gonna run, like I wanna run it from 9 a.m. to 9 p.m., but not during the night, it's gonna cost you more money, okay? It doesn't allow the algorithm to work as well. Now, some people are gonna argue with this, but I've experienced it myself. As far as days of the week, yeah, I would advertise every single day because what happens is, sure, you're gonna have some days where you're gonna get more clicks than others. However, the reason you're gonna get more clicks than others is because you have more people out there now searching for that. Let's say on Mondays, everybody searches for survival food. Monday mornings, they always search for survival food. Now, if they're not searching much Tuesday, Wednesday, Thursday, and people see those ads and they're disinterested, in other words, they don't care about it, not gonna cost you anything because they're pay-per-click. So if people are seeing your ads and they're not interested, they just don't click on it. And if they don't click on it, it doesn't cost you any money, but you still get that visibility out there. So I would say advertise every single day, and you don't wanna really do breaks in your campaigns because as soon as you do a break, let's say I advertise for a week straight and then I drop it for a week and then I advertise for a week straight. The algorithm has to relearn all over again. And when you do that constantly, you're gonna get worse results on your ads. So you don't wanna do that. You wanna tell yourself, well, I wanna advertise for three months and I'm gonna spend $10 a day for three months and then I'm gonna look at the results. That's a way of doing it that works. Don't have any breaks in it. Don't have any time breaks. Don't have any day breaks. Don't have any of that stuff in there. Now what you wanna do is you wanna add a landing page or pages to your website and link your ads to them. There's little point in advertising a product or service and then directing traffic to your homepage because they don't wanna have to go to your homepage and start to find the products and look at your dropdowns and all that. They wanna get exactly to the product. So you really need a landing page if you're gonna do ads. You don't wanna drive them to your homepage. I know I did this in the beginning. Back in 2010, I would run an ad and send them to my main page and nobody bought anything. It's because when they got there, there was nothing to do. It just told them about our company and all that, okay? So we don't want that. We want a page that you're gonna take them to that is actually something they can buy, some action. They can download, they can attend a webinar, whatever it is. Really important that you do that, okay? Once you've done that, then you can do upsells, all these other things but you wanna get straight to the point with a specific webpage about the product or service that you're advertising and you want to sell. And I gotta watch my time here because this is really interesting stuff to me. I can talk too long. All of this sounds, I know, overwhelming, okay? And time consuming. And you may think you should get a degree in pay-per-click before proceeding but don't worry, as you can always outsource these tasks to specialist pay-per-click agencies and stuff like that. Just make sure you get a good one, okay? There's a lot of good ones out there. One of the first things you should do when you're figuring out how to increase your clicks through, your pay-per-click conversion so that people do something you want when they arrive at your store from ads and not immediately leaving is to look at your site and see if it's responsive, okay? What does that mean? What that means is, does it work on a range of different devices? Super important, guys, because you don't know where they're coming from. Are they coming from their mobile device? Are they coming from an iPad? Are they coming from a computer? Where are they coming from? Let's see here, Paul's gonna have another comment and pop that up there so everybody can share in his wisdom. If you sell digital products, can you target English-speaking countries and is there a cultural difference between English-speaking countries to worry about? Let me think about what you're saying. If you sell digital products, can you target English-speaking countries? You may be, maybe you mean foreign-speaking countries and the answer is yes, you can target. But whatever you're selling, if it's a digital product, you're gonna have to offer it in Spanish or you're gonna have to offer it in German. You're gonna have to offer it in Greek. So if you're targeting a different country, yeah, you can do that, but you've got to change your campaign for that particular country. If you just want to target English-speaking people in Germany, you could just run it to Germany and the people who don't speak English, they're not gonna really notice your ad anyhow because they can't see what it's saying or they don't understand what it's saying, they can see it. So yeah, you can do that. Let's see here, are there cultural differences between English-speaking countries to worry about? You know, between English-speaking, and when I say English, I always think of the big four, which is Australia, the UK, Canada and the US. There's not a lot of cultural differences there, okay? We've kind of overlapped there. But if you get, let's say, to a Muslim country versus an American country, there's gonna be some differences and you gotta kind of look at your ad copy, you gotta look at what you're saying, you gotta see what's going on because if you don't, you could offend somebody or you could miss a sale because of it. But mobile devices, and that's what I was saying, you gotta look at where these things are showing up, are really, it's growing so fast, guys, people almost doing everything on mobile now. So you gotta make sure that when they see your ad on a mobile device, it works and it works out. And your landing pages work, okay? It's not just your ad, it's your landing pages. Paper clicks and finding the PC only that doesn't display or work on mobile devices will lead to an enormous bounce rate, okay? As a hefty portion of your paper click generated traffic, please the minute they arrive at your site, so you gotta make sure it's gonna work. If you're using something like, let's say Shopify, they have an extensive range of responsive themes, but some may not be or they may not be responsive on certain devices, okay? So you gotta look at that, such as those that run on Android operating systems, for instance, a quick check to see if your store's responding will put you in the picture. So you need to check these things before you run them, okay? Next, you need to make sure that your product pages are clear and clean and compelling. Some companies, okay? Now some companies put a lot of effort into their landing pages, but they neglect their all-important product pages, which is a real shame. And it's here that the browsing and the buying actually happen. So they may go to your main website after you've run this ad to a landing page, and you gotta make sure your products are optimized. Photography's gotta be really high quality. It's gotta be professional. When they see this stuff, if it doesn't look well, like especially our company, Survival K Food, the food's gotta look appetizing. It's gotta look delicious, okay? Even the best products won't fly off the virtual shelves because poor quality images may give the impression that they're poor quality products. You've gotta make them look good. I mean, you think about it, if you go to a fast food joint, you see one of their ads, you look at, let's say, a quarter pounder on a billboard somewhere or online, and man, it's glistening and the meat's just right, the cheese is just coming down the edge perfectly and the lettuce is on there perfectly. When you get there, your Big Mac or your quarter pounder is not gonna look like that picture, but they've made it look delicious. That's how they get you there. So make sure you make your products look really appealing too. Give people a better look at your products. It could be the first time they're buying them, and the photos, after all, are one dimensional and therefore flat, okay? So you may be able to install a display plug-in from, let's say, the Shopify app store or the WordPress one and add another kind such as a smart product viewer, which offers a 360 view of your products or WooCommerce 360. Imagine an app that does the same thing, okay? So that really, really helps a lot. Let's see here, let me see, Paul's got something. He just put it in there. Gotta get the man up there. He's working, typing stuff out. He says here, nothing worse than an ad on a mobile device that doesn't work well. Your landing pages are great looking as well as the copy for the ad. Thank you, Paul. And it is important that you do that. Super important that you do that. And I want you to think about this. Another way to increase your pay-per-click conversions is to add a live chat feature to your store, okay? If they see they can get in touch with you, that's really, really important, okay? You can also use something like TrustPilot when your Shopify store or your WordPress store or your Magento store. And then seeing those reviews on your product can really sway people. A Shopify app store has a lot of live chat choices, including WhatsApp, you got Facebook Messenger, you got Shopify Chat, and it lets your customers get in touch with you with ease. And what do you do about customers who are passionate and just can't decide whether to buy now or later? Give them what a product with time limited discounts or offers. Do this all the time. If they like something and ours really is time limited because we have shortage of supplies right now, but if they like something and it's price and they see that there may not be a good price later on down the road or it's gonna go up in price like we sell canned meats, it's gonna go up in price, that offer will expire in a few hours and more likely to actually buy your product than if there was no expiration date. You can't just put a price out there and go, here's the price because the human mind says, well, that's the price. It's always gonna be that price. It's never gonna change from that price. You've got to make it urgent for them to do so. Why should they act today versus tomorrow? Why should they do that today? It can also be an inventory thing. Like we have inventory shortages right now. We can't get chicken or turkey. We do beef, chicken, turkey, pork and ground beef. Ground beef is taking too much time to put in the can since we have such high demand and I can't get chicken and turkey. So I'm down to beef and pork right now. But those are two of my most popular ones. So that's a good thing. And I'll get back to having chicken and turkey. It's just a delay right now. But if they know that there's big delays and shipments, if they know that you have limited inventory, if they know that price could change, those are all reasons for them to buy now. You've got to give them reasons, guys. You can't just put a price out there. You've got to do something that is going to spur their interest. Get them going. Now, if you guys are nearing 10, 19, I'm gonna stop a little bit early today. The only reason I'm doing that is because I got to record videos. I was supposed to do it yesterday. I got one done. We had a bunch of things happen and I needed to do 10. So I got nine more to do today. So bear with me a little bit. I'm gonna stop a little bit sooner than a 30 minute stay. So if you have any questions, if you wanna know anything, if you wanna just say something, put it in that chat box now. Also, guys, I was watching a show last night and there was this guy on there and he's the number one agent in Atlanta, Georgia. Young black gentleman, very super intelligent. He has already made $8 million so far this year. I'm like, this is June, guys. That's his commission so far, it's $8 million. And he said, one of the biggest things, and he grew up in the, you know, I guess ghetto, whatever you wanna call it, the hood. I did too. I grew up in a really bad area. But he said the one thing he did is he got negative thoughts out of his mind. Just got negative thoughts out of his mind because he realized he had this hood attitude where he was down on people and this stuff doesn't work out and that stuff doesn't work out. You gotta take what you want. And he says he changed it to a love attitude. He says he started caring about people. He started loving people. He started being kind to people. And when he did that, all of a sudden people started responding to him differently. He was getting different results. And the one thing he said, which I thought was really cool, is he says it doesn't mean you've gotta work your butt off constantly. That's not what it's all about. Because if you work your butt off constantly and you just work a day and night and you never take time to do anything and you have a bad attitude, okay? That's gonna come across. You would do better to work half as much time and have a super positive attitude. Be super kind to people. Be nice to people. Help people out. And when they see that, they're gonna be more likely to do business with you. What he found was just changing his attitude. Just being nicer to people. Just being kinder to people. Genuinely caring about their situations. When they wanted to buy a house, he really cared about their wants and needs and desires. And he expressed that. And when they saw that, they wanted to do business with him. Nevermind now that he's got this penthouse mansion, he was showing he had a Ferrari and he had a Maybach and he had his Rolls-Royce. He had all these fancy cars and all this stuff. But he said he got all that because he changed his attitude. So it's not just about hard work. And I talk about hard work a lot. Hard work is very important. You can have the best attitude in the world but if you never work, you're not gonna make any money. But you gotta have both. I had a sale yesterday, a pretty large sale. And it's from a guy who's been buying from me for about three or four years and he's over in China. And man, every time he does business with me, I totally thank him. I'm like, thank you so much for your business. You don't know how much you're appreciated. And he's like, what? What are you talking about? He doesn't get that feedback from other people. And I do totally appreciate him because he spent hundreds of thousands of dollars, maybe into the millions with me now. And he keeps coming back. And I don't know, I take really good care of him. I keep him updated on his orders. He puts in really big orders. So it takes weeks to make his orders. But I always let him know what's going on. I always let him know I appreciate him. And here's what he does. He's a nice guy. He pays me upfront, which I do require, but it's a large sum of money. So there has to be a certain amount of trust there for somebody to just wire you money. Because when he wires me money, his money's gone. How does he know that I'm gonna fulfill all my promises when getting him a product? Well, it's pretty simple. I've done it in the past. But he trusted me in the beginning and I've always gone through and done what I needed to do. I've had people who put a huge order in and for some reason we couldn't make it or we couldn't get the supplies or whatever. And I would send the money back to them. They know I'll do that. There's no risk in dealing with our company. How risky is it to deal with you? How do you treat your customers? What is your mental attitude? Are you positive? Are you kind? Do you really, really care about your customers? Do you really care about other human beings? Because if you don't care about other human beings, you're not gonna do well in business. You're just not. And if you are, let's say, you know, it was a fluke and you still did well, you're not gonna enjoy yourself anyhow. What's the point? Be kind to people. Care about people. Genuinely help people without any agenda and your business will grow. This is some of the best advice I can give you. And if you've got negative people around you, you need to get rid of them or change them. It's really hard to change them. What he said he does is if he's got some friends or relatives that are negative around him, is he said, he will say, hey, look, man, I'm really trying to change my life. I'm really trying to, you know, succeed in life. And what I found is being positive is the best way to do this. So do me a favor. Sometimes you're really negative around me and I'm not trying to offend you. But while you're around me, please, please, please just talk positive thoughts. Only be positive around me if you don't mind. Now he said, some people will be taken back by that. They say, oh my God, you know, how offensive is that? And if that's how they take it, that's how they take it. But some people will stop and go, wow, I didn't realize that I was being negative. I'm sorry about that. I'll be more positive around you. You need to have that positive vibe. Let me see here. Paul's got another comment I didn't put up yet. What other sites are good besides Shopify and can you push some ads on all sites or are you paralyzed for doing the same ad on other platforms? Now, you can do any ads on any platform you want. Understand when you run an ad and they click on an ad, all that click is a URL, okay? It's just a website address. So if you wanted to send some to Magento, some to WordPress, some to Shopify, you could do that. What I like to do is if I'm testing different pages, you know, now in Cartra, I can automatically do it. It's built into Cartra. And guys, if you don't know what Cartra is, look below the description, click on the video to watch Cartra. It's really cool. What I can do in Cartra is let's say 1,000 clicks come in, I could have three different landing pages or I could have two different landing pages. Each one could have one difference in it and that would tell me which landing page is better. It's not really the platform it's built on. It's your landing page, okay? So I can build a landing page in Cartra and put it on Shopify, put it on WordPress, I can put it in Magento, it doesn't matter. But I build it all in Cartra and then I can use any one of these other platforms or I can send them directly to Cartra and they don't have to go to the website. So yeah, you can certainly customize this stuff all you want. The ease of use of Cartra is why I can do this, okay? I can literally make a landing page and click duplicate and then I duplicate it and change one sentence and boom, I've got two landing pages. It's really that easy in Cartra. That's why I like it so much. So I lied and I'm almost at 30 minutes, look at that. 26 minutes. If you haven't subscribed yet, what the heck is going on on your side of the computer? I see you over there. Make sure you subscribe. Hit the subscribe button, turn it from red to gray. Don't forget. It's a long ring, it's worth it. Ring the bell, turn off the notification so you're notified each and every time I go live or if I upload a video, I'll be live again on Friday. We got videos coming out this week, Tuesday, Wednesday, Thursday. I don't know if the ones hit yet this morning may have also got one tomorrow hitting. So every week, every week, unless I miss a day like I miss Monday, you're gonna get six trainings. You're gonna get three that are prerecorded and edited and you're gonna get live ones like this where I kind of wing it and talk to you about stuff. It's all derived to help you make more money online to start running, grow online businesses. Paul says have a blessed week, dang. See you later. Thank you so much, Paul for being here. If you haven't liked this video, weird thing at YouTube, they like it when you click that like button and you do a thumb up, okay? Just a thumbs up, that's all you gotta do. Let's see here. Any new cooking videos? I have some, Paul, they're on the back burner. That's a little play on words right there. They're on the back burner and I'm gonna get them up soon. I've got really a cool one from the Austin, Texas barbecue thing I wanna get up there. Gotta get it done. That's all there is to it, I gotta get it done. A lot to do, a lot going on. The worst thing to kill your motivation is making a lot of money. What? Yeah, we have been making so much money from Survival K Food that I haven't put as much effort to other things. We are doing some cool things though, I've actually taken some time to go places. We went and watched Joe Rogan the other night. He plays at some small club in downtown Austin and I guess he just likes to try out new material. He was awesome. He was there with Ron White and three other, four other comedians. They were awesome. So we're going to that this weekend. We're gonna be at Jimmy Buffett. Jimmy Buffett's gonna be here this Saturday. Then we are going to Bill Burr. Bill Burr's gonna be on the 1st of July. If you live in Austin guys, I gotta tell you, the entertainment choices are unreal. I mean, there's so much you can go and see. So I've been spending some time actually just having fun. I had my mother-in-law here for about a week. She was hanging out here. We did a lot of stuff with her. So we're kinda enjoying life. That's what we're doing. We're enjoying life. But I have to work too. And I don't have to work to pay my bills. My bills are paid. I have to work because you gotta contribute guys. Your entire life you have to contribute. You gotta put something out in the world. It's really important. Whether you think it's gonna be good or not, it doesn't matter. Do your best, that's it. But make sure you contribute. Spend more time creating content than you do consuming content. Think about that. How much time do you spend watching YouTube videos, watching Netflix, watching, you know, whatever you're watching and how much time do you spend creating stuff? You've gotta spend more time creating than you do spend consuming. Today, I will create. Today, I started this morning early this morning but as far as creating, I started at 10 a.m. And I'll probably go to four or five this evening. There's no way in heck I'm gonna watch eight or nine hours of videos online just to watch for entertainment. I'm gonna create more than I consume. That's my word for you today. Guys, you have a great day. I will see you on Friday. Don't forget I have videos coming out today and tomorrow on this channel. Check them out. Subscribe, notification, thumbs up. I'll see you later. Treat each other kindly.