 Dear students, in this module, we are going to talk about mass media organizations. While talking about different forms of organization, mass media organization has a very central role to play in our upbringing, in our socialization and in giving us information in the modern days. Mass media organizations are organizations that produce and disseminate information and entertainment to large audiences through various channels or through various mediums. For example, TV channels, newspapers, radio stations, social media platforms in Pakistan. Whenever we need news, information, we need to look at our situation. We need to find updates, so we immediately stop TV or social media. These media organizations have a strong impact on any society, on any group relationship or group behavior. The most important thing is that your identity, even your life ideology, these mass media organizations have the power to influence them. So key characteristics of these organizations are that they do have large scale operations and centralization of decision making and most importantly, commercialization. So the key purpose of these media organizations is commercialization, commercial activity not only performs, but also promotes it. So you can see that any news channel, post channel or entertainment channel, all the survival of mass media is dependent on its commercials. What is its impact? Mass media has a significant influence on public opinion, cultural norms, political discourse in a society. That is, your cultural values not only maintain mass media organizations, but also reframe them, restructure them and replace them. So your norms, your values and even your identity play a big role in your life ideology. And the most important thing is that you create a special type of political discourse through which you influence any party or other party by voting, or by voting trend or voting pattern. And at the same time, media has the power to socialize your kids, media has the power to have an impact on your economic or financial life as well.