 We are living in a competitive marketplace where employees have options, and if we don't provide opportunities for them to grow, then I promise you they will go and grow somewhere else. The perception of leadership versus the reality of the employee experience is usually a night and day difference. Why? Because when things aren't going well in the workplace, there's no incentive for an employee to tell you how they really feel. So what do they do instead? They just leave. Or worse, they mentally check out and stay. My boss is kind of a dick. You feel like you're gonna stick around here very long? No, I do not feel like I'm gonna stick around here very long. Too big of a business and not enough personal care. So if there was a better opportunity, you'd be gone. The magic of the research was not found when an employee was dissatisfied with the job. The magic of the research was found when I would go undercover into an organization and ask what's it like to work here? And the employee's response was, I love it here. Why? What were those leaders doing to create a workplace where people didn't just survive, but they actually thrive? In my masterclass, I'm gonna teach your leadership teams the strategies and tactics from reducing attrition to elevating engagement to cultivating creativity and collaboration so that you can build an organization as good as the people in it. This is not random data driven by another employee survey. This is not a course on management from a leader's perspective or something that's founded on various management theories. This is a course on what great leadership looked and felt like from an employee's perspective. These are the skills that are needed to create an organization that your people never want to leave. Each video in this series has been designed to support micro-learning with succinct, prescriptive, and actionable takeaways that are taught in a beautiful and inspiring way. So try to remember, permission first, advocacy second, standards are third, and fourth, safety. Those are your ingredients for a good outcome to a tough talk. So the next time you need to have a crucial conversation, try opening it up in a way that hits on all four of these notes. With a lifelong membership to a full year's worth of videos, your leadership teams will have the freedom to collaborate together to break down and implement the principles taught along with the optional support of the I Love It Here workbook. The coolest part about your job and leadership is that it matters. The hardest part about your job and leadership is that it matters every day. I'm Clint Holver, and this is my management masterclass.