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Published on May 15, 2017
Internetrix jumped at the opportunity to work again with Relativity, this time to brand their new online lifestyle show promoting Wollongong and the South Coast showcasing people, places, events and more. Working directly with Relativity we began with a fun exercise to establish how they wanted In The Loop to be perceived by their audience, and the outcome of this workshop showed that we needed to make their brand fun, adventurous, welcoming, vibrant and curious. The team are thrilled with the new brand mark and look forward to working with Relativity to further promote the great work they are doing to benefit the region.