 So let's talk about whether or not we can, should share inspirational quotes on our Facebook business pages and elsewhere, I guess, where you can think about where else you're thinking about this. So here's the drop back. I mean, people go, well, why not share inspirational quotes that are relevant to my work? Why wouldn't I do that? Because it's popular. People are tending to like it and comment on it. And here you can start to see where I, you know, those of you who know my Facebook ads, you can start to see where this is going. The problem is it might be too easy to like, and because it's too easy to like it builds a warm audience that might be not really interested in our content. So if you're interested, sure, in the content from a famous person who has a very consumable and easy to like quote. Now you might say, well, why don't we take it a little bit middle ground. Could I do, could I do a complex quote? You know, share a complex quote from someone and the quote related to my work. That's a little better because it's a little less easy to like that quote. They have to think about it before they understand it and like it. And but still, as a business page, Facebook business page or Instagram account quote, that's light, they get automatically roped into your warm audience. So your warm audience gets bigger, which means it's more costly to reach your warm audience now. The question is whether or not that's a good idea. Now the question is, if that warm audience is really right on for your offerings, because you've tested this over time. Then great, the people you've noticed that the people who like your, your, the quotes that you're sharing are also end up being the, your buyers and clients. Wonderful. But what I've seen is that quotes that are easy to like tend to build an audience of people who are not they're not shallow people. Right. Nobody's shallow, but they're engaging with a particular brand in a shallow way. Like, right, you see what I mean, like, for example, it's interesting, like, when I go to certain pages or whatever, I expect easy content. Like, for example, let's say Buzzfeed or up, up vote. No, anyway, there are certain, there are certain brands that we expect to see easy content that's just really pleasant and doesn't require thinking. If they start doing deeper stuff, I'd be like, yeah, that's not interesting. I'm not interested in, you know, in that I'll scroll by. You see what I mean. So the question is what kind of relationship are you building with your audience, and would they be interested enough, therefore, with actually the right people would sign up for your offerings. Yeah, that that makes great sense. And for context, not that it makes any difference, but I was thinking, I was also aware that it could look like a substitute or dilute from the from the substance of the, you know, as a concern, the substance of one's main, the main meal, which is one's own content offerings. I was thinking with with really like with like a sprinkling of seasoning done with with real discretion, you know, occasionally, you know, just on occasion, you know, one out of eight posts being like, Oh, you know, this this is consistent with this and might be. I'm really glad you brought this point. Yeah, like there's a couple directions we can go with this one is the algorithm. And second is the relationship you have with your audience. Okay, so let's talk about the algorithm real quick. It is true. It's like, if you share image quotes, you know, memes. You know, the people who like the memes, Facebook or Instagram, primarily this is what we're talking about right now. Oh, LinkedIn also will notice what they tend to what kinds of posts they tend to like. And the algorithm will keep serving them that whereas now next time you post a text only post or post a video of you sharing some some thoughts. And if they're not in the mood for because they're used to the memes. They're going to scroll past it. And over time, Facebook and Instagram will stop showing will stop showing your text only post and videos to them, and we'll only show your memes to them. Right. Even if they're even if they're text only quotes, even if they're text only quotes. So what I like about what you said is, will it dilute. How can I still keep the relationship with my audience. I could, you know, kind of like a productive basis. I'd say, why not work in your quotes into your blog posts into your videos, and I'll give you I'll give you an example of it because I recently did that. You know, I recently did this. Yeah, this one. This is a blog post where I start sharing things. Now you can even put the quote, the famous quote up here to as a start of the block was that's fine. Although if you did that, some people might like the quote, not reading the blog post as part of the problem. But so if you notice this, I have, you know, the great composer tries Koski wrote and these are two quotes, but that's actually somewhere in the block they've already gotten into it. I have other quote, look, this another quote, long quote here. And then finally I have a couple more quotes here. Now there's that's probably too many quotes for one blog post but but that's a middle ground where you're integrated. Yeah, yeah, that makes sense. Yeah, and you work the medical perspective to with Dr. Jay. Dr. Jay, who's that Julia serving. Oh, yeah, okay. I was being playful about the medical he's known as Dr. Jay. Dr. Jay got it got it got it. I'm pretty I'm pretty bad at keeping up with the popular sports stuff so anyway. But yes, so that makes sense. So yeah, thank you. Yeah, you're welcome. Yeah, thank you.