 So if you think about it if you travel to another country another town and you want to get a cup of coffee You could go try out the local coffee shop But for a lot of people in the United States and around the world They're gonna go to Starbucks and why do they do that? Is it cuz Starbucks is the best coffee in the world? I actually really like Starbucks coffee, but I know a lot of people who don't think it's very good No, they do it because they know what they're getting and they don't have to worry about walking in a local coffee shop Paying for the coffee getting coffee and saying this coffee sucks They don't have to worry about that. So that's the value of the brand. It's not that there is green in Starbucks logo It's not they have the most beautiful logo ever or that their product is the greatest product ever created It is that they are consistent and when they promise something they deliver Consistently over time and you're not going to make a mistake by going there because you know what you're getting Even if it's not your favorite cup of coffee, you know exactly what you're in for