 and I have some breaking news from Else Nutrition. That's right, we got some breaking news from Else Nutrition. Hope you're all having a good day. Remember, Rich TV Live is strictly for information and education purposes. Please do your due diligence, do your research before you invest in anything that we talk about here on Rich TV Live. Always invest in the best, the best is blessed. We were the first ever to bring you this pick and here's the news. Let's go through it. Else Nutrition, we brought you this pick, I think it was, I guess it's been about two years ago now and we brought you this pick when who was at 30 cents? Today's trading at $2.43 in Canada, symbol baby and symbol in America is B-A-B-Y-F and the symbol in Canada is baby. Let's talk about the news. Else Nutrition pioneers and launches first of its kind whole foods, plant-based kids, complete nutrition protein shakes as an alternative for cow milk options. Plant powdered, complete nutrition shakes come in vanilla and chocolate flavors, providing healthy fats, carbs and plant powered proteins as well as over 20 essential nutrients to support healthy growth, filling in nutritional gaps all with 50% less sugar than leading brands, available exclusively on elshnutrition.com and soon on amazon.com and other retailers. So it looks like this, plant powered, complete nutrition shakes for kids and this is the news which is breaking this morning Else Nutrition Holdings Inc. baby in Canada on the Toronto Stock Venture Exchange, B-A-B-Y-F in America on the OTC-Q-X and O-Y-L in Frankfurt, Germany. The plant-based baby toddler and children nutrition company announced today it is launching two new products of plant-based protein shakes for kids. Else Nutrition is on a trend to change the face of the early childhood nutrition market with sustainable, clean label, whole food-based solutions and to help the countless families struggling with dairy intolerance and those embracing or looking to embrace a plant-based lifestyle. The Else Shakes debut novel protein recipes derived from whole organic almonds, buckwheat and topokia which make up 95% of the product's composition. These clean whole ingredients are minimally processed to preserve their fullest macro nutritional benefits. This is the second product line launch by Else following its original toddler plant based nutrition formula. Else plant-based protein shakes being launched are a clean label, complete nutrition, plant-powdered protein shakes focusing on kids three years old and older. The Else Shakes can be used as a milk alternative, meal replacement or served alongside meals mixed into recipes such as smoothies, pancakes, muffins and much more. Getting kids to eat foods that benefit their growth is hard enough let alone having to deal with food allergies, milk intolerance and trying to lead a clean natural lifestyle said Hamutal Yitzak, CEO and co-founder of Else Nutrition. Our innovative processing methods is a springboard for transforming plant-based eating far beyond our current products. As part of executing on our overall strategy we are thrilled to take this step with the introduction of our new complete nutrition drink for kids, she added. Else plant-powdered, complete nutrition shakes for kids aimed to provide a substitute for cow milk packed full of protein, carbs, healthy fats and over 20th century nutrients kids need to support their growth. The entire Else line is pediatrician approved, all Else products are minimally processed derived from organic whole plant foods and free of dairy, whey, soy, corn syrup, artificial ingredients and preservatives. Nutrient and vitamin dense to help fill nutritional gaps without compromise. Else plant-powdered, complete nutrition shakes for kids are available in either dreamy chocolate or creamy vanilla flavors and made with 50% less sugar than other kids nutrition shakes slash drinks. So I'll just read a little bit about Else Nutrition Holdings Inc. So this has been a huge success. We did bring it to you first. This was one of our first 10 baggers here in RichDB Live. We brought it to you around 30 cents. It did go as high as $5 currently at 243 and this news could be a catalyst today. So that's why we're bringing it to you pre-market. Else Nutrition Holdings Inc. Else Nutrition GH Limited is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary plant-based non-soy formula is a clean ingredient alternative to dairy-based formula. Else Nutrition Formuli INDI won the 2017 Best Health and Diet Solutions Award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Tollers was ranked last fall as the number one top seller in the baby and toddler formula category. On Amazon, the holding company, Else Nutrition Holdings Inc. is a publicly traded company listed on the TSX Venture Exchange under the trading symbol baby and is quoted on the USOTC Markets QX Board under the trading symbol B-A-B-Y-F and on Frankfurt Exchange under the symbol O-Y-L. Else executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board members have past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition societies. And some of them currently serve in different roles in leading medical centers and academic institutions such as Boston's Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider, Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels. So that's the big news, breaking news from Else Nutrition. Let me break this down a little further. We're gonna get into even more detail right now. All right, so we're going to look at the website. Let's go to their website. Okay, so this is their website. So you can see the websites. Let me show you. This is the website. So as you can see, this is the Else Nutrition website. Let's go through it. So this is the Else Nutrition website. And it's elsenutrition.com. You can see the trusted alternative to dairy-based nutrition for your baby. And you can see all the headlines. New plant powdered complete nutrition shakes for kids. So you can see right here, right homepage, they are showing their certified and trusted labels, free shipping in continental US, 30-day money back guarantee with secure checkout. Clean label, plant-based nutrition, you can feel good about with just the main ingredients. So we've had a lot of success with baby, otherwise known as Else Nutrition and members had a ton of success with the stock. Congratulations to members. And the reality is, in my opinion, this is just getting started. And let's take a look at the stock. So we're going to go take a look at the stock. All right. So we're going to go look at Weeble. So here at Weeble, you can see, we're looking at the stock price now. So you can see when we first brought baby, we'll go way back. When we first brought baby, we're going to look at the five-year chart. You could see that these guys were, in 2019, they were at, when we first brought them, right around 30 cents. So we're going to mark that when they first got started, right around 30 cents. We're going to mark that right around here, right around there. So that's when they first started about two years ago, when we brought them to you first. Clearly they've been a huge success and they extended all the way up to $5 mark, which we talked to you about. So that was more than a 10-bagger. It was about a, it was almost a 20-bagger, okay? At $5, about a 15-bagger. So obviously, lots of success. And then since then, it's come back down and it's giving investors another opportunity to position themselves, in my opinion. So giving them another opportunity to position themselves, you can see that they've come down from those higher levels. You can see it's come down. So clearly it went up and then it's come back down. Now the question is, when does it go back up again? Where is the floor and where do we go from here? So this is the Canadian symbol, B-A-B-Y. If we go and we look at the US, B-A-B-Y-F. Go and look at the US symbol. We can see right here, a lot of the same. And hit a low of $1.45 in America. Hit a high of $4 in America and currently sitting at $1.98, despite this really big news. So this could be a huge catalyst for the stock. Now, one of the things I always like to do is I always like to look at the share structure. And else, nutrition's always had a very, very tight share structure. And they've had to dilute a little bit since they've started, but still only 95 million shares listed issued and outstanding, giving them a market cap of 232 million. And like I said, just under a hundred million shares. And if you know Rich TV Live, you know that I love tight float stocks. We love tight float stocks. And to me, a tight float is 50 million shares or less is what I would consider very tight. And a hundred million shares or less is what I would consider tight. So clearly at 95 million shares or under a hundred million, so I would consider this a tight float stock. So when you're asking, is this a tight float stock? In my opinion, yes. Expert trading says great news for lactose and tolerant kids and as a vegan option. Yeah, I think this is big news. I think it's important that people know what the news is and we'd love to bring you the news first. And that's what we're doing here this morning. Bring you the news and remember, Rich TV Live is strictly for information, education purposes, always do your due diligence, do your research before you invest anything that we talk about here in Rich TV Live. In saying that, I think that this is a company that everyone needs to put on their radar. Everyone needs to put on their watch list. They've done it extremely well. They've been as high as $5. Currently around $2.43 in Canada, under $2 in America and the big news, else nutrition pioneers and launches first of its kind, Whole Foods Plant-Based Kids Complete Nutrition Protein Shakes as an alternative to cow milk options. Love to know what you guys think of this news. If you like this news, smash the like button, comment down below, share the video everywhere and subscribe if you're live. You're more rich or wish to be live. Love to bring in the winners and we'd love to bring them to you first. What do you think of this news? I know it's early. The market isn't even open yet, but I wanted to bring this news before the market opened. If you guys have any questions or any comments, please put it in the chat. Love to hear what you guys think. And let's see here. If you guys would like to join the Trading Club, you guys can go to richpigsdaily.com, learn to trade stocks and cryptocurrencies and join our community. And we're looking for people that want to learn how to trade, want to learn how to win and want to learn how to win big. And in order to do that, you got to be on top of the news and you got to be able to know what is going on, what is trending, and you got to learn how to buy low and sell high, buy the dips, sell the rips. And that's what we teach you here at Rich TV Live and Rich Pigs Daily. If you like the video, smash the like button, comment down below, share the video everywhere and subscribe. Big breaking news. This morning, else nutrition, pioneers and launches first of its kind, whole foods, plant-based kids, complete nutrition protein shakes as an alternative for cow milk options. Plant powdered, complete nutrition shakes come in vanilla and chocolate flavors, providing healthy fats, carbs, and plant-powered proteins, as well as over 20 essential nutrients to support healthy growth, filling in nutritional gaps, all with 50% less sugar than leading brands. Available exclusively on elsenutrition.com and soon on amazon.com and other retailers. So you can buy it right on their website. Let's take a look at the website. Let's take a look at the website. So this is the website once again. We're just gonna maximize that and see. So if you go to shop now, you can see the products listed on elsenutrition.com. So all of this is listed right on their website and love to know what you guys think. Hey Robert, good morning. Hope you're having a great day. What do you think about this news from Else Nutrition? Are you a fan of Else Nutrition? Do you think that this company has a chance to be a success? Have you bought this stock before? Have you been waiting for an opportunity? I believe that this is a big news for the stock and this could be a huge catalyst for the stock. Love to know what you guys think. Always remember that here at Rich TV Live, we love to bring you companies that are undervalued, underappreciated, underexposed and we love to bring you winners first. Love to know what you guys think about this big news from Else Nutrition. If you're not winning, you're not watching, we bring in the winners and we bring them to you first. We brought you Else Nutrition first. We're once again bringing you this news first pre-market. I wanted to give everyone a chance to see this news before the market opens today. So keep it on your watch list, keep it on your radar. I would not be surprised to see them do extremely well today on this big news. What do you guys think? Comment down below, share the video everywhere and subscribe. Let me know what you guys think of this news. Do you like this news? Do you think this is big breaking news? Love to know what you guys think. Thank you guys for watching. I will be back shortly with some other news. There's more news coming and there's more news trending. So stay tuned, more news is coming. Stay tuned to Rich TV Live today. Big news, breaking news, more news coming. I have a new IPO for you. So stay tuned, I will be back shortly. This is Rich from Rich TV Live. Breaking the news with Else Nutrition. Once again, the big news. Else Nutrition Holdings Inc. Plant-based baby toddler and children nutrition company. And now, today, it is launching two new products of plant-based protein shakes for kids. There it is, big breaking news from Else Nutrition. All right, guys, have a great trading day. It's Thursday, tomorrow's Friday. Getting close to ending the week. Let's finish the week off strong. So we're bored Rich from Rich TV Live. If you're not winning, you're not watching. We bring the winners and we bring them to you first. What do you think about this news about Else Nutrition? Comment down below. Let me know what you think. Is your bored Rich from Rich TV Live? And I'm out, peace.