 we have a really good product development team internally. Very creative. In the acquisitions that we had of Normatech and Hyperice X, we brought those full teams in-house. So we have, you know, former CEOs and advanced product developers that are now on the Hyperice team developing innovations. I mean, Anthony also is a product developer. Yeah. Yeah. So you have like the melding of both of these. Exactly. Yeah. Wow. So that was big. And then I think the early roots of the company and the DNA really is sports performance, right? And the relationships we had with the teams and athletes is instrumental in product development because if you think about it, if you're a professional sports franchise, you need to keep your multimillion-dollar assets on the field.