 Yeah, and cookies and a lot of its children are extremely photogenic They're beautiful. I know that was the first thing that truly caught my eye was well. I'd seen stuff similar I remember, you know, there was stuff that would come out of different combos and we'll get into that later that I'd seen similar but I'd never seen anything quite capture all of Several traits in one bud, but I also saw the yield and thought there's no way this is gonna catch on There's just no fucking way this is gonna catch on, you know Yeah, I mean, and I think some of it too is you know, they They got it to some hip-hop artists And they got it and they and they got it wrapped about and you know There's if you get it to if you get things to cultural trendsetters, right? Yeah, then other people might want it. Yeah, you know