 Um, but we gotta talk about Chris Brown flexing as he's done many times before, um, with another mistaken moment of success because the internet makes those right because the internet makes those and ladies just wake up and shit working. God loves them. You know what I mean? Well, y'all don't forgive, but God does. Chris Stam Brown is winning out here in these three. Uh, all right, let's let's let's go. This headline right here, but Chris Brown drops the official music video for under the influence. Now under the influence, I don't want to play this for too long. Y'all have to like, you know, copyright, right? So you're just going to Google it back. I'm not going to even play this thing. Let's say that. And under the influence came out when like three years ago, like three years ago. Yeah. All right. Let's let's see. Chris Brown under the influence, who put myself on the spot with the type speed and typos bad enough 2019. So yeah, three years ago, it's 2022. Yeah. Almost three years. Yeah. That's crazy. Yeah. So there right there. It's crazy. And you said it popped on Tiktok. On Tiktok. Tiktok again, bro. Tiktok for another W. But I don't know the exact moment that made it pop off because it did. It did feel like I don't know where it was everywhere. So I don't think I don't know what happened. Yeah. I started catching the viral moment on Tiktok. Chris called word of it. I was like, oh, I need to cap on this video. Yo, this is no, it's beautiful in like 50, 50, 11 ways, man, because I'm gonna stop with this one, right? Because you just said this. The music video. You know how our advice basically these days when artists like, oh, I want to create a music video. Don't create a music video until the song starts taking off. Yeah. Right. See if people like it first. See if they like it first, right? Especially for a new artist, videos are an investment. Time, money, good money, especially if you want to do a good video. So just put in the music, put it in the marketing as a song moves. The video can be released. And now you have attention to that video naturally because it's already interesting. Otherwise you have to market it in a video individually. It's a whole thing, right? So great. That's that advice. Don't drop a music video until the song itself starts to show some level of popping, all right? But I don't think some people realize even if it takes three years for that shit to pop. You know what I mean? Yeah. I think people are thinking like, yo, well, what about overnight or whatever? What if it takes three weeks? Which one of these are going to be working three months? But just like with Ableheart, you know, and it's funny when it when that song started popping that we were working with him. I didn't realize that he had been dropped a year before. Yeah. So the song did maybe 30,000 streams over a year. And then in the next 30 days, 2 million, 3 million streams, right? Because of TikTok, by the way, because of TikTok, by the way, because of TikTok, by the way, Ray, y'all be sleeping on TikTok, even though everybody has us also aware. So like my thing, when we first started getting on TikTok, it was 2019. Ironically, when we started going hard on it, one of the things I saw early on was Harry Belafonte jump on the line went viral. All right. You know that song? No. So you jump on that line? Okay. Yeah. Yeah. Yeah. I didn't know that was Harry Belafonte at that time. But one thing I didn't know, I was like, Harry, oh, bro. That was like, bro, this thing has the power to take this song. Gotta be 50 plus years old or something. I know Harry Belafonte, bro. Like City Portier, you know what I mean? Sicily Tyson. That's the same camp, right? Yeah. Age wise. That's like my grandma's grandma's, you know what I'm saying? So like to pop off a song from somebody, that's, oh, like, anybody's catalog can get it these days. All right? If somebody finds it and they put it in the right video. Right shit. Anybody's catalog can get these TikTok moments. So a question, man, do you think the inverse could happen? Do you think an artist could drop a video for an old song and then that sparked the viral moment for it today? And I'll tell you what makes me ask this. I remember there was once while I was sitting in this clubhouse room with J. Cole's marketing team from Dreamville. And that was having this exact argument. Like the marketer, I wish I could remember this guy's name because I was on his side, but their marketer was like, bro, we got 100% could drop old videos for old songs and just respark attention into it. Because if the fans still like it, the old fans are going to still support it because they love it. And then new people are going to be like, oh, this shit hard. You know what I'm saying? Let me tap into it. And then it was like, you know, J. Cole's more executive people on his team were fighting against it. And now we're not putting out a video for an old song. And the marketer's like, bro, you don't have to be crazy. We could just go take 10 old songs, find some little homie that's amazing at the videos, that's charging $2,000, $3,000 for videos. Then we get $30,000 for 10 videos for some shit. And we respark it and make it pop off. And I was like, the whole time I listened to him, I'm like, bro, he's right. As a J. Cole fan, I'm like, bro, that shit will work, bro. That's some songs I wish he had made some videos for that would definitely have me going back to it. So that's why I asked. It's different. But I'm saying, do you think like, yeah. Yes, 100%. That is, bro, that's beautiful right there. Yeah. And you said that was one of the, something like who's on the marketing team. Yeah, it was like, I wish I could remember. I wish I could remember the guy's name, bro. Yeah. That is a hard idea. Yeah. 100%. Because to me, that is the entire point of RP. Yeah. We have this IP to continue to use this image, you know, name image and like, listen, different forms and facets over the years and bring new attention to it. Right. I could drop a mini series of a TV show and put all my music in it. That brings clout back to it. Yeah. So I'm going to tell the entire story of, not come, the warm-up, right? Visually in a way that it wasn't told before. Yeah. So it might not just be, oh, a music video one off, but it's more in a package fashion where you consume on a high level. Or it is just a one-off music video. But like Buddy said, basically, the risk is so low at that point because the artist is already who they are. Fans are 100% going to watch it. So there's no L that you can really take outside of, like you said, the cost and like capital-wise, time-wise to create the video. Yeah. You can forget that. Exactly. Actually, no, I think I think they did do that. I just remember J. Cole, either earlier this year or last year, did drop like three or four videos for old songs. I'm assuming that marketer eventually got his point across. See, now, yeah, we got a week. I remember it was either, I would love to know what those are. We might not have time to dig deep into that for the sake of keep moving, but we're going to have to come back with that one. Alright, on this YouTube page, hold up. Oh, yeah, here, uh... Damn, where was it? Okay, these are all new stuff. Man, I think it might have been last year. Oh, yeah, Fire Squad, Lost Ones, and then... He just redrawed old videos, never mind. I think the only one that might have been a new video for an older song was Fire Squad. Okay. You see, I got a... I don't know, I feel like all others know in the comments. I feel like there was others, but he did it. I feel like that marketer eventually won it. And they could probably, like I said, just continue to cap and go deeper into that if you push it in the right way. Yeah. You want to just do it light. Because I'm so confused when it comes to J-Cole music videos specifically, because there were one or multiple people that were creating really legit J-Cole videos that weren't real videos all period of time. I'd be watching them and they were like, dang, this should be the video. There was a lot of J-Cole videos that were created like that. But that idea of dropping old stuff, you're an established artist and you drop some old shit. Well, a music video for some old shit when you have a bigger fan base. Yes, that's beautiful. And it's like, even if it's just an artist, I didn't have the funds to artistically... You had a story to it. I couldn't artistically express it in the way I wanted to. So you actually could have already had a video for it, too, by the way. But I wanted to show y'all in the way I really wanted to do it. And this is what the vision was. This is me with money. This is the vision for me with money. This is me with money, right? This is me with money. Nah, that's a great idea. We can dig in with that. There's so much that comes from your early work and value to that because, you know, the artist that we were working with, her first album never came out. She was already a super established artist. Oh, okay. Bro, if Jay-Z turned out to have a first album that nobody heard, whoever, or anybody who has a name for themselves right now, and they're popping, considered like top tier, if they came out with a first album, it was like, hey, this album didn't come out for whatever reason, the story alone would give it the views. Now, hey, maybe that music wasn't that good and you came too far, so that might... But the idea of it, we know for a marketing value, is going to get trained. At least be a good moment, maybe a good collectible. At least be a good collectible. NFT, ironic, because that's what you know what I mean. But, you know, it is... It is what it is, it is what it is. So, with that same vein, though, right, we kind of got off to Chris Brown and that thing blowing up, want to give a quick shout out to Kid's Takeover because they also have a post that is perfect for this topic. Bam, pull this thing up. Songs it took forever to blow up. These hit songs, yup, took forever to blow up. So, just to add to it, right, Trap Queen says it took 18 months. Look at me, YX, two years, murder on my mind. I didn't realize it was two years for that. No, yeah, yeah. Murder on my mind, two years. I didn't realize it was two years for that. Rose of Dreams, 17 months, out of that. Yeah. Yeah, and then, Rose, it's four years. Nah, definitely. That was the one I didn't know. I was like, hmm. Whatever, hey. Hey, it is what... I think, I mean, we know Ella May's Boot Up because that was one of those things where I actually knew the song and I was confused because it came up and I was like, I thought I knew this song. You know what I mean? But, yeah, it happens so often, especially these days. It's like, as long as that song is out there, it always got shot. Always got shot. Always got shot. Like I said, great content never dies, right? Especially if it's never had its moment yet. Yeah. So, hey, man, like, y'all got hope. Y'all got hope. And maybe y'all will be dropping music videos. That's an even better way. If you really feel stressed about not being a creative video, no, hey, when you get big one day, you can drop that video in. Yeah, go back. Go back. Go back. Now, next, Taylor Swift going indie. So I don't even have anything to read her story to really show on this. But we had no Taylor Swift going indie. Like she was rerecording her albums and they were like, yo, we got to rewrite the whole like Bible and music because we can have new people doing this. She fucked the game up. She really fucked the game up. I don't think y'all understand how much she really fucked it up. And I've seen other artists do it too around that same time. But she's obviously the biggest one and then you become the example and they're like, yeah, you, you, you, we got to stop this train. So her rerecording her stuff, did that write out before we get into the indie, any stuff like that? Do you know of her rerecording her stuff completely like write out to other owners? Like, hey, this is completely different music because she was just literally rerecording the same song for y'all who don't know. Right. And when she she rerecord that same song, do I now have no ownership of the new version? Yeah, like at the level. Yeah. Like she owns it. I get like credit for the artistic purposes. Yeah. But like, yeah, like no ownership of it because it's technically a new body of work. That's what I thought. That's what I thought. It's crazy, bro. That's such a, that was such a big brain for this at the time. Cause I don't know who came up with that idea. I know I would have never thought of it, but that shit was wow. That, bruh, that shit was genius. And so she really, really released a couple. And I guess after she got those out, right? And then she started giving her stuff more support. And now her latest project, you go to Spotify. You look at the name where you usually see the labels, the companies that are behind this thing. It just says Taylor Swift. T-dot. Hey. Taylor owns her own thing and not, I don't think you understand how ridiculous this is, but it's not just Taylor, right? So we talked about Bad Bunny. Sam, like put me on the central C. I didn't know Central C was independent. Yeah, me either. That was, that was random. That one, that one's pretty random, but actually the love of artists he is right now, but I maybe just, he's popping. He popped fags before it happened. I don't know. I still gotta look more at the central C story. Man, he was popping. He was, he was doing really well actually before he had his TikTok moment. Right. I knew he was doing well for sure, because I already knew who he was. But I just don't, I mean, I didn't really realize how well, how much better he started doing though from that moment. I thought it was a song that I fucked with. He was one of those artists where I just didn't look at the numbers for a while. And I looked at his numbers. I was like, oh, he going stupid right now. Yeah. So if you take him, Bad Bunny, Taylor Swift and them being Indie, that's going to change the game. Like it's, or it's symbolically, right? You look here and then you look five years from now. The game is going to look very, very different. Yeah. I think Taylor Swift is going to be more impactful though. Of course. Yeah. Because I think it's the, the thing I think we see with the Indie game is everybody's waiting on, or was waiting on like the big, massive, used to be major label artists to come along and prove that it could be possible. And none of them were willing to do it. Bad Bunny's cool because Bad Bunny's been, you know, Indie from ground up. But, you know, well, he didn't just become massive, but he's not, he hasn't been around as long as Taylor Swift. But Taylor Swift is a person that was once a product of the machine, once had, you know, the help of the machine. And she took that leap and, but the arc I was showing you all before this, but her numbers are bigger than they were when she was a part of the machine. Right. She, she's only come, it's a real me versus me situation with, with Taylor Swift. And it's like, What was that article? It was like, it was a, Taylor Swift is the first person to do a million albums in a week since Taylor Swift in 2017. That's a wild headline, bro. That was such a crazy headline. It's like a real, like it's a real me versus me situation. So I'm thinking that there has to be other major artists looking at her and going like, damn, she didn't skip a beat, you know, you know what I'm saying? She's any like, she, she did better. You know what I'm saying? Actually like, nah, she didn't even fall off. And she hit so many of the court things we talk about. It's like, you know, she has a really strong narrative. She's come out of that school to burn situation. She got her negative viral moment right now. You know what I'm saying? There's been crazy on Twitter for the last couple of days. People talking about this video. She dropped saying, she's like fat shaming and everything. So she got a negative moment around her. She has a narrative around her. Yeah, no, that's it. That's just been, it's been a while, a couple of days on Twitter because of that, you know, she got the, she tells us, she definitely got the resources, but she calling, probably calling the DSPs like, yo, we got to tell us, oh yeah, when that shit coming out, Friday, all right, Belle, you in it. You good, right? So she's proving you can keep the same level of relationships or somebody around you at least can keep the same level of relationships. And so I'm hoping it makes other artists go like, oh, okay, cool. Like, we're not other artists, but like other big artists go like, oh, yeah, so that shit is possible. Yeah, let's do it. I wonder if Drake's looking like, nah, I don't think so. Maybe I should. It's contract poppy. Drake gonna stay in the contract, bro. That's not his part of the game. I want to monetize in a different space. You know, I can see that because Drake has so many aspirations beyond music. Yeah. He doesn't, he doesn't have to look at music for his value as much. He doesn't have to exploit it as much. All right. He can share more of that pot. When you look at baby, right? Like music is, that's where we're getting it. Yeah. I'm sure they got some real estate and all that other stuff, but, you know, it's not the same as like Jay-Z who I'm playing all these other brand deal games and partnerships and, you know, playing that level. We are going to exploit and keep going. That's probably why there have been the ones who have lasted and lasted and lasted and been hot. Like A&R, like how many people, like Thug, they were on Thug and Rich homie early on. Yeah. Right. Who else? I mean, they were, I know they were connected with Blueface through, Blueface the rapper. Yeah, really? Yeah. I know that. There's a, there's a through line there. There, they are on it, bro. Yeah. Baby, their system is tight. Always. Because he was sounding to like Cash Money West or something. Something like that. Something like that. Yeah. Exactly. Yeah. Nah man. I mean, and we know the Drake and Lil Wayne, Nicky. Nicky, all that stuff. Tiger. They're like, you're a tiger. Tiger. We're going to get Abra. Got to keep that respect on Tiger name because that man be hitting and Cali. Yeah, man. When he won a hit, bro, he won one, man. If y'all don't feel that way, there's someone in Cali who doesn't feel that way. All I can say is my personal experience when I went to Cali one year Tiger. Like people really fucking with Tiger out here. This music really playing, playing out here. I don't, I don't hear him. You know, where I'm from. But out here, like, and but in California, California, Texas, right? Two states where you can just stay in that state and you can do crazy. Yeah. Right. Cause it's so, so big. But you know, shout out to Tiger. You know, we're back to the point. Cash Money, they make their money real for real. Drake. Of course, he's made money in music, but I think the path that he wants to go, I can see, I can see him staying contract-packed. Papa, you right. Yeah, bro. What about ego? Just saying, man, I could be doing it that way. I could have a bigger piece of the pie. I could just, you know, I'm still Drake. I got the name. People are connected. Yeah. You have high-level execs that are highly skilled pushing for me. I feel like it's different when you know that there are other people who are working that name as big as it is. And it's like, that's a hard machine to put together by yourself. You know what I'm saying? It's like, you already have this building of people that are like, bro, you Drake. You know what I'm saying? They're going to make sure Drake shit work out. So I can understand not wanting to step away from that situation unless it's like, you feel like it's really, really lucrative or I really feel like Taylor did it because there's probably a message behind it. Like, look at how I was, you know, wronged by one of the biggest music executives in the world and Taylor's whole story has always been like, you know, like look at me overcome kind of thing. You know what I'm saying? It's not really Drake's narrative. Drake's narrative, or at least it hasn't been for a long time. Drake's narrative hasn't been looking me overcome probably since the first album. Now it's looking me dominate. Look at me stay on top. And I feel like he probably feels like in order to keep that narrative going, he got to stay in the major label system. That's interesting. Can Drake afford to take a real L? I think so. In his brand? Oh, in the brand? Yeah, in his brand because like you said, Taylor has had I'm overcoming, right? Yeah. We've seen Drake overcome. We had the one moment where him and Meek, right? And he won that. Yeah. So there was never and the battle didn't end up, it felt so one-sided in that moment. It didn't look like, you know, Drake could take any Ls, period. So we haven't seen Drake take a legit L since he's been Drake. And then come back from it. Yeah. I mean, what that was, which album was it? It was the views of Scorpion that didn't do that, I can remember which one it was. It didn't do that great. That was a little chink in the armor. You know what I'm saying? It's a chink in the armor, but I don't, it sucks. It's weird to say this in music, but I don't feel like a bad album is. The L. If your catalog is good enough. If your catalog is already there. Yeah. Yeah. For Drake to talk about, right? Okay, yeah. There, I know that and you still got, it's like that album almost disappears that shit is still playing. We still hear all your great songs and you're still coming out with other new songs that we're still hearing. We forget that there's other songs that you came out with that we don't respect like that or, you know, mess with like that. I don't know. I think he could, he could take a L. I think it'd be interesting to see Drake take a L because like, I don't know. He, I mean, he doesn't really have the like, I guess he still has like the biggest rapper narrative going on, which yeah, he does, but he's not the biggest. Well, we don't know why he thinks Drake is the biggest artist in the world, but he could be with title switches in a million in a week, bro. There's no way he could think that bad baby out here dropping multiple albums, breaking records. There's no way he thinks right. Yeah. Not bad baby. Bad Bunny. Bad Bunny. Yeah. Bad Baby. I was on the Google. I actually search bad baby. I was looking for bad way. I'm like, what the hell's going on? Yeah. But like, Bad Bunny's numbers are stupid. Literally, like, I remember the charts. It almost looked like it was double Drake streams a day. Yeah. And you're talking about Bad Bunny being indie. Now he's indie where he owns the label he signed to. I don't know what his percentage is, but he owns something significant. And then they are with Republic, I believe they're in business with Republic. Yeah, I think so. Like, so that's something that y'all could look. Hey, if there's more artists, that was a nipsey approach where he wanted to do. That's what Russ has done. Right. I'm going to build my shit up and then I'm going to do JV's, distro deals, things like that. It's just at the scale that Bad Bunny is doing. It's like, global. She. I mean, like, bro, it doesn't even seem possible that he could be like in that type of situation. But he's a very unique. I don't think we're going to see another case like him for another three to five, at least at least.