 Small businesses need to prepare for Black Friday, Cyber Monday, and a holiday season. This is your opportunity to get ready to maximize your sales during a very different time in history. If you look at the statistics, so much purchasing has shifted online. This is the season to kick up those sales from the online component. One quick tip to help you increase sales this holiday season, have an abandoned car campaign. There's going to be people who come to your website buy from you, but in that final step, some of those people are going to abandon the process. If you collect their email early in the process, can you send them a prompt email or a drip campaign afterwards saying, hey, we're sorry you had trouble with the checkout process. You could even offer them an incentive. Here's 5% off use this coupon code to complete that purchase. Just because they were interrupted in that buying process, you don't want them to go away without purchasing. Prompt them to come back and finish that purchase. Think about your buying process as a funnel. The first step is you get a visitor to your website all the way through to the endpoint where they've actually checked out and paid for their purchase. If you have 1,000 people coming in on the front end, is there one of those steps that you're losing the majority of those people? Wherever you're losing your people, that's the point where you want to put the maximum amount of energy effort and talent to fix that drop point. Black Friday, Cyber Monday are a great opportunity for you as a small business owner because people have been programmed that this is the time they can make wonderful purchases. So make sure that when they're in the mood to buy, that you can marry that to your products and your services.