 So some of you might feel like overwhelmed basically with all the different offerings you could offer because you have so much you've learned in your life that could be helping your clients and your audience. So of course I don't want you to feel overwhelmed. And so if focusing in on specific topic is calming to you and helps with your productivity, I'm all for it. There are also others who feel constricted when they start to focus in. And so that's why I don't give a blanket advice that we should all niche down, which is typically what the typical business or marketing coach says. Niche down, riches are in the niches. People buy when you have a specific problem that you solve for a specific person, right? That's all true. And like I said, focusing is counterproductive to some people's energy and their ability to thrive in their business. But again, if you are at the stage right now where you do feel like you need to focus so that you feel more productive and you can organize yourself better then by all means do it. And I've had phases in my business where I've focused on certain things and then also expanded and then focused again on different things in different years. So it's perfectly acceptable. And in terms of how to focus and how to choose the question that I would offer to you is, well, there's essentially two ways to choose a particular niche focus at this time. There's your energy and then there's what's more saleable or what's people are gonna sign up for more likely. And in the ideal realm, in the ideal world, universe, those two are the same but sometimes they're not. So the question back to you is do you need to make money faster or do you somehow have some other financial support that you can have plenty of spaciousness to build out the audience first? If you have plenty of spaciousness and when I say plenty I mean ideally 12 months or more before you have to make money that would be, then you can go the energy rounds is why I have at least a year's financial support I'll need my business to support me financially. So then go ahead, follow your energy on what you wanna focus in on and just go gung-ho diligently build an audience for that topic that you're really energized by because once you build an audience you can then sell them something they want. Within that topic and that'll be much more enjoyable for you versus I need money now this month or in the next three months or six months then you should choose the focus niche that people are much more likely to sign up for to buy. And how do you know? Well, that's where the conversations market research conversations with your audience with your past clients, current clients if you don't have any clients and prospective clients, potential clients friends who seem like your ideal client colleagues who have an audience or a network of people who are your potential clients conversations with people like that to understand what are people buying right now what are people hiring for right now what they might want to hire what they're most likely to hire or buy from what I could offer those kinds of conversations help you to say well, what can make money sooner and what can make money sooner that's what you should choose if you wanna make money sooner. And hopefully you'll have if you see if your income is a priority right now hopefully you'll be energized enough to choose that area to make it work for you. So yeah, so that's how you choose and then always know that your ultimate niche your broadest niche really is your energy signature you your personal brand, whatever you wanna call it which is eventually you'll build an audience of people who just appreciate to resonate somehow with your energy they're aligned with how you are in the world and they will be likely to buy just about anything you sell that is aligned with their wants. And so over time know that even though you focus in you can always choose a different focus in three months, six months, a year, two years whatever you can always choose different focus and you can go back to that focus again you can sometimes offer both as I have sometimes have in certain years I've offered multiple things at the same time. So it's all okay. I don't believe that everyone has to niche down all the time if it's helpful for you at this time, do it though. So I hope this helps. And yes, even if you're focused on one thing for this year or for the next three, six months you can still post content whenever you feel like it whenever if you inspire on other topics too. So for example, each year I focus on one topic for my next book or the next edition of my previous books. And so each year I focus on one topic. Now this year the topic happens to be authentic selling. Last year the topic was joint productivity. And so this year I'm just gonna keep posting about authentic selling every other week and on the off weeks I post on something else that I want to post on. So it's really okay to focus and allow yourself to keep experimenting. And that's probably a smart thing to do because experimenting is always helpful to continue gathering data and continue feeling into what might feel more alive energizing for you that you may wanna focus on in the future. Thank you.