 So what we're going to do is we're going to set up multiple ad creatives. Okay. And again, should I go to create? Yep. Go ahead and click on create and let's just go ahead and, and, and let's, let's somewhat mirror the first one. So we're going to go conversions and the first one we named it Jessica ad with blue shirt and maybe just, just do the same thing, but just put the number two, you know, maybe just, just name it right at the top. Just put, you know, number two or something. That way we know this is the second one. Okay. Perfect. And then in parentheses, conversions. Always conversions. Yeah. Yes, we get conversions. Your kids are adorable, by the way. Oh, I love that picture. They're so cute. They're just, yeah, they're a handful and my 13 year old too. And he's a huge help as well. Oh, that's great. Yeah. So these little ones with you, the 13 year old, how what? How often does he get to spend time with you? I'm with them all the time. I'm with them every day. Oh, good. Yeah. 50 50. Oh, good. That has, um, yeah, that's kind of, that's the way it's been since day one, you know, we, we split when he was two. Uh huh. So from two and on, you know, that's kind of been the schedule just 50 50 just worked out. It worked, you know, he's a really good, really, really good kid. Like it really worked out. Like he's sometimes when you have a kid going back and forth so many times, it kind of psychologically, it kind of throws him off, you know, but thank God it really, I don't know if I don't think it did. Like he's a good kid. He's happy and he's a good kid. Um, it must be, you must have a good relationship with his mother too. I mean, we were, we were, we were best friends for, for a very long time until we kind of had some kind of little fallen out recently because she just ended up, you know, doing some stuff that I didn't, I didn't agree with and not even telling me about it. Like she ended up moving, you know, she did it moving 45 minutes away from me. Oh wow. Not even telling me about it. So yeah, we had a little fallen out for the, for that, you know, but you know, we're, we're cooler than that. You got to be cool with these, you got to be cool with your ex man. Cause if not, my son was married. And 12 years and then they divorced and she is horrible. She, uh, they had one child, a girl who he loved, you know, she was the most, he had more love for her than anybody and he lost her. The mother cat, the mother brainwashed her. And yeah. So he's, you know, he feels like he said, I have a friend who lost a son at 19, well, 21 is actually died from brain cancer and my son knows her. Would they, they were kids together in Arizona and I said, oh, I don't know how can, can handle it. What a horrible thing. He goes, mom, I lost a daughter too. She's not dead, but she's gone, you know, but she's dead to me. And I feel sorry. It was his only child and yeah. So he, and he's only got kids now. Yeah. But what are you going to do? It's good that you have a mother of your child who at least has tried to cooperate, you know? Yeah. Yeah. But his never cooperated. Even he could have put her in jail because the judge, I went to court every time with him and they were court orders, but she violated them every single time. We'll lead this one off campaign budget optimization. We're going to, we're going to leave that one, we're going to leave that one off and then we'll just go to next. That's the first step, just choosing the conversion, choosing the housing category and then, and then next. Okay. So over here, we're going to go and I put the thing in here again. Yes. Actually, no, here is just, is just simply the ad set. So just give it some type of title for the ad set. The ad set is your targeting the city, the town, the address, the, the, the location, whatever, like I'll just put something there that will help me know what, what area I'm targeting. That's the ad. I think mile radius. Yeah. That's fine. Whatever helps you. Yeah. That's fine. Perfect. Okay. So one way to split test and that's what this is all about is split testing scene, seeing which one works, right? One way to do it is through multiple ad sets and this is your ad set. This is the second tab. This is level two. This is your ad set level. Okay. So, so what's that? First one was campaigns. Now we're on now we're on the ad set. So one way to split test is where you, where you choose multiple locations to see which location is the one that's bringing you the ROI. Now in your case with a local business, you're only focused on one location. So we don't need multiple ad sets for your, for your ad. So we're going to simply come down and we'll just simply put the daily budget. Let's just go. Let's go. Let's go. Let's go daily budget. Actually, no, we're going to drop it because we're going to, we're going to add more. We're going to. Now what we're going to do is we're going to set up multiple ad creatives. So what that means is Facebook is going to is going to spend money on each individual image and they're going to let us know which one is performing. So here what we want to do is we want to do five. Yeah. We'll do five and then we'll just go ahead and change that date for the next day. It's always the next day at 6 a.m. Okay. Perfect. And then now we won't leave an end date. No, we just we'll just leave everything as is and we'll change out the location so that the United States up the United States go to and change that out that location. Okay. So perfect. So there's that address and then now what we're going to do is we're going to just simply leave everything the same below. So yeah, we'll type that in. We're always looking for the drop down. Okay. Okay. And leave everything leave the age and the gender detail targeting don't need. We don't need in the language. Change out the language up. Language language because I need to do that because I don't want people I can't speak to. So and it's automatic, right? No, up language go to language. Edit the language edit English just hit the drop show and that's it and then scroll down and that's it. So that's step two. That's it. That's all you got to do. That's it simple and then now hit next. We're going to leave automatic placements. So go ahead and just go next. And this is where we set up the first this first ad. So the first image. So now all that is is is is okay. So now go in scroll down. We're going to create ad. So scroll down. I have to do. Yeah, you just I don't have to do anywhere. You could put whatever. I mean, whatever is going to help you know what that's so yeah, just add a blue shirt and then just put yeah, Jessica too. Okay, perfect. So we'll scroll down and then we're going to choose the image. So we're going to add media right there. Add media down a little lower ad media. Okay. So now we're going to grab each image, but we're going to do one at a time. So we're going to just grab one image and they should all be right here. So let's just go left to right. Perfect. So right there, the top one left choose that one and then just hit next. Okay, so now what you can do is you can you can check the boxes to the left horizontal square. I can crop a little. Yeah, you can crop it and go to and click crop. And so now I just allow you to just either go original or you can go full screen vertical. That's all you could do. Okay, click on full screen vertical to the left. Okay. So that's not the one you want original. Yeah, just go. I was wanting to take that bandaid out, but they don't let you crop it. Yeah, it's fine. So it's not, but they don't let you do it. Okay. Yeah. So just and then also check the boxes to the left vertical horizontal square. You think horizontal check all of them. Just check all of them. Square is better. I like square better. Okay. Yeah, that's that one. The vertical the vertical do the vertical. It's going to be for stories. So check all the boxes to the left. Oh, okay. Well, that's that's vertical. So, so uncheck the vertical and see what it looks like again uncheck the vertical. See, so that's what it would look like. So go to the box. Go to what? Check the box vertical. But that's for stories. This is the one that's going to actually. Yeah, this is going to act together this one. Yeah. Okay. So go ahead done. So we're good there. So now what we're going to do is we're going to just simply grab the text. We need we need the text. So scroll down. Yeah, you can go to the page. Yeah, you can go to the page and just grab the text and then we need the link for the landing page. Putting that verb bitch. Okay. So you'll scroll down. And then right here primary text. Okay. Oh, it's got a place for headline. Yeah, that's that's why we're doing this way. Yeah. Oh, good. Okay. So go to space all that out and just maybe drop the I wanted to tell you maybe drop that down a line. Oh, okay. Yeah, just clean it up a little bit. Yeah, because it did look nice on the other one and then maybe I'll drop this down and I'll drop this down. Okay. Okay. So that bottom click learn more to download. Let's let's let's cut that. Don't delete it, but just highlight it and cut. And maybe should I copy it? Copy it. No, cut it. So right click and just paste it in the headline. Oh, we'll see. I was going to copy it. Okay. Hold on. I'm just going to in the headline. Yeah, wait, I'm just going to have to delete some of this. I'll say you want me to. Okay. So click learn more to download the same information guide. I gave Jessica on things to consider before selling your home. So let's just shorten that a little bit. So maybe just take away clicking on more to just put a capital D on the download and just maybe let's let's use that as the first word. So download the same information guide. I gave Jessica. Yeah, just let's do that. Download the same information guide. I gave Jessica. That's it. So delete the rest of it. Oh, the same information guide. I gave this Jessica. Okay. That's it. I got a period and then delete the rest. Yeah, here we got a Jessica and then delete on things to consider before selling. Yeah. So delete all that. Delete on. Yep. So just leave it at that. Yeah. So download download the same information guide. I gave Jessica. That's it. Okay. And then, um, and then the landing, the website URL right here. Okay. So now scroll down. That's a little more button. We're good there. Scroll down, scroll down, scroll down tracking, keep going lower. So there's the, um, the, um, okay. So click on website events. Check that box website events. Okay. Perfect. So there goes your pixel. Okay. Good. Okay. So we're good. So now publish. Okay. So here's what we did. We just set up one full blown ad. Right. All right. Image publish hit the green one. Publish it. Yeah. You see the, see, look, there it is. There's the title. There's the title. You see it? Yeah. Yeah. We're going to click on publish. So, um, that's one full blown ad. Now what we're going to do is we're going to come in. So we published it. Now it's set to go live tomorrow, 6 a.m. We publish the first ad. Now as we come in and do the second and third, we don't publish it just yet. Okay. So now let's X out in the top left. X out. Okay. So, so go ahead and, and, um, and, um, yes, you're going to. So from right here, we're going to, we're going to create. Go ahead and click the green button from here. So create, go to create and we're going to leave and we're going to go, um, conversions. Yeah. Continue, right? Continue. Do I still push? So now check this box over here because we're going off of the same campaign and we're going off the same ad set. All we're doing over here on the third tab to the right is we're creating a new image. No, don't check that. Oh, don't check it. So now just hit the green button create. So everything is going off the campaign. Everything's going off the ad set. Right. So the campaign stays the same. The ad set stays the same. We're changing the image of the ad. Right. Okay. Gotcha. And what you're going to want to start doing is, is naming these naming naming it because let's X out this real quick. X out this or the whole thing. Actually know what? Leave it, leave it, leave it. Let's hit continue. Let's hit continue. We'll rename it later. Change the name. Okay. No. All that stays the same. The only thing we're working with is this second is a third tab. But what I'm saying is that you want to start titling and being very descriptive because now we're going, we're going to be putting in the second image. So you need to be able to look at your dashboard and see what image that is. So, so, and I'll show you, yeah, just leave that offset. Just, just leave that don't offset pick. That's fine. And I'll show you what I really mean once we're done with this. So create ad, leave it there. Scroll down, scroll down, scroll down. We're going to go add media and then just choose that second image. That's nice. Could just not have to do all that other stuff. We'll go with the second one. Go with the second one. Let's go. Let's go left to right. This is the upset picture though. No, you don't want me to go with this one. Yeah, but, but we're going to go left to right. So, I mean, that's fine. You can go with this one. We got to go back into the middle one. Okay. Because we're doing three. Right. So, so now go ahead and paste in that text. Yeah, I think I'm going to have to do it again. Yeah, my good. So, yeah, go ahead and paste in the text. I got to get the text again. One second. Yeah. So when it comes to, when it comes to split testing, you have again, multiple ad sets. That's mainly for businesses that are advertising nationwide where you're using multiple keywords. Um, to see which one performs. That's multiple ad sets over here. We're doing multiple ad creatives, which is now putting in multiple images, doing setting up image ads multiple times multiple ad creatives to see which image gives us the performance, right? Right. The third way to split test, the third way to split test is when you use everything the same one image, you do all the, everything one image, one ad set, everything one, one, but now all you're doing is you're changing up the headlines. Okay. So we can come in here and do this five different times, same texts, same image, but now we just have five different variations of the headline. Okay. That's another form of split testing. Okay. So in this case, we'll just do the image. Let's just do the image. So go ahead and put in your website URL. Oh, I do have to. Okay. Yeah. Everything is the same. You got to, you got to make sure every, yeah. So we'll grab this tech, this, this Lincoln and just drop it in over there site website URL. Oh, that's right. I'm sorry. Hope I learned this someday. Christine, this is basic stuff. I don't know how you don't know it by now. No, cause you're doing it. So every, so check that box, website events, always check that box. You got to see your pixel in there. So check the box website events or, oh, there we go. Okay. It's there. Okay. So there's your pixel. Okay. So everything is good. So now what we're going to do is we're going to actually you, we already know it's going to, it's going to, it's going to go live. So go ahead and publish, go ahead and publish publish. We won't worry about the same thing on the ant that we did on the ad sets. Yes. So now it's out in the top left. So let's do this. Let's do this one more time. So Excel. Okay. So now this one is in review. The top one is in review. Okay. So here's my point. When you're looking at it from this view, right, you need to know which image that is. That's why the title is so important. We got Jessica blue shirt too. And then we have offset pic. Right. So, so whatever's going to help you know which image that is, that's the title. You have to be very descriptive with your title because if not, you're going to have to click into it. You're going to click at it. You're going to have to go into the damn ad and see which one you were wearing. Right. It's just too many clicks. I want to be able to just look at this and know what image that was, what video that was, right? By just looking at this, right? So maybe I should have changed this to Jessica pencil right there. Hit the little pencil next to offset pic. Okay. Change that name just in case we do more like this. Okay. Well, it's not just just in case you do more like this. It's just the fact that you got to know what image that is, you know, so Jessica offset pic. Perfect. Okay. So, so now now it's this one. I think that's the only one we didn't know that's not the one we're, no, no, no. So now XL one selected to the right. One selected X out of that. Now go back to the campaigns tab and check the box. So check the box next to the blue dot click on the middle tab and now this over here should be checked as well. Go ahead and check on that. Check the box over here and then now go to the third tab and we're going to hit create. So now we're going to just simply hit the green button and more. Okay. Use that third image. So go ahead and click create everything. The campaign, the ad set that stays the same go to name the third one. So the third one, the third one down. No, no, no, no, the third one down. Christine. So name this ad. So again, the type of image, you know, what image is that? I think it's a close up. Okay. Perfect. So go to hit continue and then now all we're going to do is do the same thing. We're going to, we're going to copy all the texts. We're going to add the website URL. We're going to check the box for website web events. And that's it. So now ad image. And I think it was this one. And so go ahead and check, check everything to the left. Vertical horizontal square. And then, and then go ahead and just crop each one. If needed. Just click on crop on all of them. Just take a look at it. So, so this one here. Go just go with the original. Oh, yeah. Okay. So apply and then do the other two. Just crop. Take a look at it. Go original. Yep. And then apply. Okay. Cool. Perfect. Apply. Okay. Good. Okay. So now done. And now just grab the text. Oh, I'm going to do the link to your web page. See where's the text right here? Yep. Now I got to fix it a little bit. And then I'm going to use the same thing that we used. Right. And then just, um, yeah, take out that part and then bring that download, bring that word back one space, which on the headline download. Yeah. Yeah, you got it. You got to bring it back. I seem to want to move the cursor to the right a little bit. You got one space and just move the arrow, move the cursor to the right and then, and then to the left. So just, yeah, click right there, click right there and then just move it back. There you go. Okay. So put your link there website URL. And then, um, okay. And then down. So now just check website events. Check the box website events and that's it. So now hit publish and you're good. So that's it. So now you have these three images that are in review. They'll approve later on today and then they're all set to go live tomorrow. Okay. That's it. And so, so now four days later. So go ahead and X out of this to the top left and then now as we look at everything, go ahead and, and, and uncheck the one selected the blue to the right. Hit that X one selected and then go ahead and click on the first tab campaigns and let's check this box over here. What's that? Okay. This makes sense to me now. Check the box. This makes sense to me now. Yeah. Yeah. Check the box to the left and then just, um, go to the third tab ads for one campaign. So now after a few days, we'll start to see each one numbers on each image. Okay. Perfect. That's what's going to allow us to sense to me now. Spots. Yeah. Yeah. This, I like this way better than better than dynamic creative. We went with dynamic creative the first time. But, but, but now that I know now that I know that that we don't get to see the metrics on which image is performing, then I wouldn't do that no more. I would just do it this way. This is multiple ad creatives. Um, this is setting up $5 per day per ad per image. And in a few days. So now we're at 15 bucks a day. So in the first few days, you'll be at 15 bucks a day. Right. Just for the first three days and then on the fourth day, we're going to shut off two of the three. Okay. We're going to look at the numbers. So four, yeah. So the end of the week or Saturday performing. Perfect. Thanks, David. This is going to be great. Should we talk Saturday then? Yeah. Yeah. Let's, um, go to the calendar. Just schedule a day. What's that? Yeah. It's the fifth day, but this doesn't run till tomorrow. So it'll be the fourth day. It's running. Yeah. Perfect. So just go to the calendar and schedule a call from there and then we'll chat then. All right. I'll do it Saturday. Okay. Thanks. So Christine. I'm so, so welcome. Talk to you then. Good one. Thanks. All right.