 Well, many people ask me why I've been in public relations for so long, and I usually say it's because I get to do different things every day. My name's Ross Levanto. I'm a senior vice president, and I'm also the Boston Technology Practice Leader. And what's so amazing about the public relations industry and profession is that it changes all the time. It's an incredible honor to win the 40 under 40 award because it represents the top 40 individuals not to a specific industry and not to a specific aspect of PR. My job is to make sure our clients are meeting their strategic objectives as it relates to their marketing goals and also training our teams to make sure they're capitalizing on the newest marketing techniques and technologies to meet those objectives. Before I joined MSL Group, I was a student at Boston University, and I was kind of a political junkie. I've been a political junkie my whole life. I had an internship in Washington, D.C. with Vice President Gore, working in his communications office. And I needed a job that would keep me interested until he became president in 2000. And I found an agency on the outskirts of Boston, which is now part of MSL Group. And because Vice President Gore wasn't successful in 2000, I'm still there. And the reason why is because I'm able to do different stuff every day and work with really innovative, exciting technologies on a day-to-day basis. What's great about working at MSL Group is many of our clients are growing. And they really see us as a close counsel and extension of their own marketing programs. So we have access all the way up to the top decision makers within a company. And you really feel like you're part of the startup entrepreneurial spirit within those companies and get to affect them in many ways just well beyond just fundamental PR tactics that are on a piece of paper. There's no better environment that gives you different things to do every day, that excites you, that inspires you, and also empowers you. One of the reasons why I am excited to be at this firm is I believe that any day that I come into the office and have a good idea that could benefit my clients or the agency, I will be given the resources and the power to execute it. And that's true for anyone at any level within the company. I think it's very, very important to be part of a network that actually isn't based in North America. And the reason why is because you learn very, very quickly working with a lot of international regions that marketing and PR in different regions is different depending on the region that you're in. And it's important to have that global perspective when you're talking to your clients about their growth plans. Not to pick on any given client, but it's very easy for clients to think that, OK, the next stop is to do Europe as a program, speaking of it as just one country. So having that international kind of global feel and understanding is important to couch our clients throughout their entire growth and innovation life cycles. I'm extremely grateful to the support that I've received throughout the network. People who thank me for winning this honor, for winning the 40 Under 40 Award. Very grateful to the MD in the Boston office, Dave Close, who nominated me, and to the support that I've received from everyone across the network in celebrating this with me. Because I think it's not only an award for me, it's a recognition really of the network and the power of MSL Group to inspire and give the tools and resources to their employees so they can succeed.