Tag Management Systems by Josh Manion (Ensighten) - eMetrics Summit Washington DC 2010





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Published on May 29, 2011

http://online-behavior.com/emetrics In this presentation, Josh Manion, Founder & CEO of Ensighten, talks about the Tag Management revolution. There is a great frustration in the Web Analytics market when it comes to adding, modifying, customizing and removing tracking tags from all Analytics & Optimization vendors; Ensighten proposes a new way to manage tags in a centralized way.

Watch more eMetrics Marketing Optimization videos at http://online-behavior.com/emetrics

*About Josh Manion*

Prior to the founding of Ensighten, Josh Manion served for 7 years as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization. At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills. Additionally, Mr. Manion leads the partnership development efforts at Stratigent, where he has forged close partnerships with the leaders in the web analytics and interactive marketing space including Omniture, WebTrends, Google Analytics, Unica, Coremetrics, ExactTarget, Optimost, Gomez, OpinionLab, Teradata, and TeaLeaf.

*About Online Behavior*

Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that's not all, understanding does not make a website better, action is required. That's why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to:

Market Targeting & Segmentation ( http://online-behavior.com/targeting ): Learn how to segment, provide the right message, and personalize your visitors' experience. Increased website relevance equals increased conversions and customer satisfaction.

Website Testing & Usability ( http://online-behavior.com/testing ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.

Web Analytics & Optimization ( http://online-behavior.com/analytics ): Learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.

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