 With digital becoming a way of life for an ever-increasing set of consumers, digital media and marketing is more mainstream than ever before. As a member of the grand jury of the Indian Digital Media Awards 2020, what I will be looking for is work that is based on great consumer insight and delivers great creative impact and market results. I also believe that this whole process of looking at the best work from across the country is also going to act the jury's learning in this ongoing journey of digital.