 The reason you have one of the most highly listened to shows in the world is because you put out really solid content really solid episodes like you focused on the process the most people just say how do I get a top podcast on iTunes that's the wrong question the question is how can I be of service and put something out into the ether that people will find valuable and if I can do that to a great degree then I'll start to attract my tribe and then they'll tell other people and then slowly you'll build it so the outcome is I want to heavily listen to podcast but the process is can we get good guests can we have in insightful entertaining conversation that adds value can we have practical takeaways can we have a high production value focus on the things you have control over and then just let the results just happen