 Me tun traditionella myös lisää p confrontioon over the recent events that have been present in the media with a recent investment by Blackstone and alongside Natalie Portmanphanto, Opran, and the likes That created a bit of a stir among linearly lovers and people in general In both ways there's been an active discussion, I've been following it on social media a bit And on tullut eri mediassa tai eri klantaväätä tappavillaan. Se on myös epäkytettä joskus. Se on ollut tosiaan hyvin ympäristöinen koko tekemisen. Se on semmoisia, että tässä on tullut tuntuu ja mietit, että tässä on tullut eri ympäristöitä, mutta tämä ympäristöäniä on tullut tuntuu, ja mitä se on tullut, tämä on tullut ympäristöstä, että I guess a reformist human ideal entering into this big game of old values and old sort of traditions and habits and such like of course there's gonna be some resistance so there hasn't been much discussion into the sort of interplay of this dynamic. Nyt on niin hirveä, että kaikki nähdään. Jotenkin sanoin, että oli tietysti finnistisen, kaikki nämä tietysti tietysti sääntelyt, että näet, että me ei tarvitse tietysti tietysti tietysti tietysti tietysti, mutta ne ei kuitenkaan ole. Miten ne olivat? En tiedä. Ne ei kuitenkaan ole. Ne ei kuitenkaan ole. Me jäädimme 5 vuotta täysin lähellä puoliseksi ja t1. Se on tärkeintä, että tietysti sillä on hieman ympäristö, koska se ei ole niin... Se ei ole niin tärkeintä. Tämä on tärkeintä, että ihmisten ei ole tärkeintä. Tärkeintä on hyvin lähellä. Ja se on tärkeintä. Ja se on tärkeintä, että ei kokemuksena, We built up like, like we call it, you know, like a cult, but we built up actually like friends, like it's a movement, and so all of a sudden the movement makes a very weird decision to go to private equity. Now everyone doesn't understand that most private equity is, they have the investment everywhere and all the evil things in the world and unfortunately not all the good things but why could you make that decision? Like why would you do that? And our thought process was, and this is something that I think if people think through it a little bit, they'll understand, or maybe they won't understand, was we are following behind on the global initiatives and the goals to save the planet. Like we have to cut things in half, the greenhouse gas emissions by 2030. We're fucking out. We're not even close. I mean, we're focused on COVID and we're focused on partying or having a, you know, getting out in the sun or whatever it may be, going to the sauna, whatever you want to do. We're not focused on that. And so we look at it and say, we aren't going to make it. The second thing is, is we're not going to make it unless the huge mass amounts of capital stream in the world actually shift and start helping us. So if you look at those two things, there is nothing more important for Oatly to do than to find a way to shift those capital streams. So we're this amazing investment opportunity and all we're doing is we're going to exploit that moment and use that to inspire capital. There's four trillion US dollars in private equity in the world and a very, very, very small fraction of that goes to green investments. No, it goes to coal and it goes to pipelines and it goes to gas. And so if you want to actually move that, so what's better? Let's say you have four trillion, everything that goes from that, that goes over to something green, ultimately has to be a win. You know, it's like, it's quite simple. That is a win. If I were to say to you, if someone was to give 200 million dollars to Greenpeace, black stuff, 200 million dollars to Greenpeace, would that be cool? And you'd be like, what, really? Yeah, I can't trust Greenpeace anymore. I can't trust Greenpeace anymore, now they're evil. Nobody would say, that's great, like it's going from there and it's going to Greenpeace. That's basically what's happened. The only problem is no one's going to give it to Greenpeace because it's a donation. They need to be able to turn a profit on that because private equity has to meet their four or five percent. It's your pension fund and my pension fund. That's what they're working on. So our thing is if you can show them that there's a different way, that there's a different direction, that will inspire others to do the same and will start to move the capital and therefore come closer to actually meeting those cutting carbon emissions by 50 percent. In a very big way, this is a very nice, it's also contemporary. It's a nice example of how to, well, first of all, how to do this, this sort of transition, but then also to explain that we are in a transitional point in the world right now and for things to transition for four trillion dollars to transition from one place to another, it takes time and it goes incrementally and these incremental movements will happen in some sort of space of compromise. Is that kind of what you're saying? Yeah, well I'm just saying like, so how is it going to happen? Right. Like how are you going to get it to move? It does not going to move by itself. If everyone's content, it's not going to move. So if you're going to do like massive transformative societal change, you've got to have friction and you've got to realize that it's not going to be easy. Change is like the hardest thing of all, think about it. Oat least been sitting on the outside just hitting the system. We're punching in a little bit. We're writing on our packages. It says the reckless pursuit of profit should be criminal. Think about that. That's on our package in 2014. The reckless pursuit of should be considered criminal. So we're punching on the outside all the time and you punch and you punch and you punch and it's like, oh, this is great. We've achieved this, but we don't feel like we want to be able to look in the mirror and say, fuck, we're actually doing something. We're not stepping up unless we try to change the system even more. Penetrating the monolith looks like this kind of. Yeah, it's like we're taking a step on the inside. Once you make the commitment, then we're going to take the step on the inside and fight on the inside too. Is there any place better to go than into the belly of the beast? Straight into the number one private equity company in the world, Blackstone. If we can achieve change there, no matter how small that change may be, it will grow and inspire and create other changes. We might never be able to measure it. We will never get credit for it. It doesn't matter. It's just you've got to take these bolder steps in order to actually create that change. And I think some of the backlash to this is ironically the same people who want the same thing. It's like we want the same thing. We want to save the planet. It's just that it's like, oh no, you can't do that by taking that money. I understand this because I personally don't like companies. I don't like the capitalistic system. I hated the New York Yankees all my life because they were the baseball team with the biggest budget. It's like if you are that way and you're working in the system, I think you need the friction. So I understand the people who feel like they don't understand the decision. I totally understand them because I myself put companies into good and bad.