 They're going to do less and less gear towards the artist, which is going to, you know, move them elsewhere. But, and then they just can't decide right now. So they're saying what they're doing one thing and they're saying the other. So Danny likes saying we want a million dollars to live off, you know, Spotify, but then everything they're doing right now is geared towards them investing in companies to do growing their podcasting and audio consumer facing side of things. I don't know if you remember, but they try video for a while. Yeah, exactly. Yeah, so they figured out that that wasn't going to work, but they tried it. Yes, but their actions right now contradicting their mission statements. It feels like I think there's some very important time coming up for the company. And hopefully a lot of it's just experimentation. Of course, some of it is market share and need to be able to access and serve the podcast market because it is adjacent. And some of it does make sense, but hopefully a lot of the other stuff is just learning right that R and D part of investment, not necessarily something you want to apply directly to the company as a whole. It's just all research and development budget. That's, that's what Donald is. Well, Stock Exchange will be pushing them to go down the consumer facing route. Anyway, they're going to just turn the profit in the last quarter of a day finally, and they'll be keen for them to continue on the consumer facing expansion route rather than developing features for artists to monetize. So it's a really interesting time for them to try and figure it out. So you said their first quarter finally happened when they were profitable. But I think they finally turned the profit this slot in Q3. So obviously, you know, I've known about them not having it like, you know, since their inception, which is out the norm for these types of companies that are user driven marketplace, having to do the chicken and egg situation. But the fact that they've actually turned their profit now, to me, that actually is when it becomes dangerous in one way because now. All right, so you have the company and this is Spotify being on the public market as well. Once they start to turn a profit, typically these companies get pushed in the direction where you want to continue to see profit, all right. And you want to continue to see that pop profit grow. And then you see the incentive line up like that because a lot of these companies aren't necessarily doing what's best for the company. If we're on the stock market, we have to speak to those people on Wall Street who want to see that that number go up and up. So our incentive is now to do things that make the books look good versus creates a better company at long term. Amazon has been so great because they kind of ignore that and continue to invest in the future far longer term than other people. Spotify, I can't say that they have such a keen leadership as Jeff Bezos, right? Those are rare for those types of companies, especially once it starts to be the general executive board of directors type of things leading the company. So I don't know, to me, that can be worrisome just from the fact that making a profit sounds positive, but what comes after that can be against improving a great user experience and even bigger understanding the value of investing in the artist stuff that might not bring an immediate profit, but will be worth it for the platform long term. It's always been a problem for Spotify. I've never personally really known what it is. I think anyone really knows like what it actually is. If you were to define it as it's, you know, as what the actual company is. It's always been, you know, doing those different avenues like it's always been really hard to describe compared to a lot of other companies in terms of the biggest on the market. What do you mean? What do you mean? Well, you know, they see the music streaming platform is one avenue, but they have all the they have the podcasting and they have the artist network and Spotify for artists like it's they do a lot of different things. Like if you describe the company in a nutshell, it's always been that they never really know themselves. It seems like who they actually are and what they want to focus on. They always try and they always try on different avenues, experience of different ways to go down. That can be fair. I understand. I guess I actually get caught up so much, right? Just because of what I do in the music side, that I just think about that part so heavily. But I mean, I do know so many people who aren't involved in music, right? That they they only use it for a podcast. I'm not going to think about it. So it's interesting to hear that outer perspective and more objective perspective of Spotify from that standpoint. I think that's been that's been their biggest problem, I think. I think that's been their spots always been holding them back. They've always tried to do all these different things and never really know what to really hone in on. And that's where it could be usurped in the music streaming market. If they're not careful. Yeah. And when you and when you've got these disruptors, like Tiktok coming in, you know, and Bikedance launching their own streaming platform now as well. Yeah, that's going to be interesting. Yeah, we shall see.