 We're moving on to our next subcategory which is going to acknowledge Best PR campaigns in entertainment education sports and lifestyle sector to do the honors may invite on stage mr. Atul Sharma COO Genesis and of course our moderator for our panel discussion kumar the Banerjee head external communication Vodafone India to please join me on stage to do the honors For this next subcategory. Let's find out who the shortlist in nominees are In terms of you know choosing the winners for this particular category. I think we went through different Filters so one was in terms of the the outcome that we saw in terms of the PR efforts that were put in by the the entries We had to look at things from both lenses the objective as well as the subjective because you couldn't just say that you know numbers Do not always speak the the complete show you the complete picture So in that sense it was a lot of you know granular details getting into it was a lot of for a lot of debate Which you remember going to but I think at the end of the day It was quite a interesting path that we took quite a enriching experience I would say because personally also I think each one of us gained a lot in terms of evaluating the this specific category Okay, so any trophy one by the loudest In the house tonight is here tonight takes away this this medal. Let's hear what this crowd has got They're game. Let's divide this crowd into half Let's see what the left side can do Can I hear it from the left-hand side of this wonderful fraternity? Okay, now. Let's see what the right side has got can we hear it from the right-hand side of this all hands down left To the winners are premier futsal drying chairs off for premier futsal Cheers to that. All right back benches. I Let's find out who can make more noise the the front. Let's hear some noise. Did we not distribute them? Is the alcohol spurious? Actually that should work better. Let's find out who the next trophy winner is We India showing the finger to taboos about sex in India's MTV Vivaavakshi is also for Vipashan Our next next documentary also they're promoting 18 motion pictures. Boodhya Singh was born to run What were you born to do?