 Thank you very much for giving me the chance to have a short interview with you in the Ministry of Information Communications Technology and welcome to Qatar and the Incubation Center. Thank you. Could you please first give the viewers a brief idea about your kind of business and particularly angry birds? Okay, so first of all, my name is Henry Holm. I'm ex-Rovio executive. So at Rovio we built a brand over a very short period of time, which then had a global reach. There's a lot of contributors to it, you know, people, magnificent graphics and storytelling, the gameplay itself. All these are something that we can learn from and then take it into use also here in Qatar. You know, this kind of idea about incubating businesses or incubating startups, it's kind of new or still young in the art world. Why do you think this kind of incubation should be enforced? I mean, why the art world should give this kind of urgent attention to such projects to those innovators? Why it's important? Is it just for money making or just for fame? Or it has a greater and more important purpose on the long run? It actually has a greater and deeper meaning. It all starts from the education. We need to go in the incubation all the way to the universities. How the universities all the way look after the capabilities of their students and encourage one of the greatest forces which actually blocks us to do great things is our own mind. And the own mind could be then unlocked during the learning process either in universities or even after. An incubation is a great place actually to test in a safe environment to understand your own limitations today and how to overcome those. So the idea of being creative or being innovative, when should it start? In schools, in university or it can start anytime? It can really start at any time. Usually what happens is that this way to be creative is that you are actually exposed into an environment which is with many different influencing factors. That could be a group of very diverse background of people. Or then using a technology as a choice to connect beyond just one country borders. So social media gives a possibility to influence the others and also take a lot of good feedback very fast and efficiently. My next question is if you've got a chance to review the kind of work being done here, the kind of activity and the kind of projects they have, what do you admire the most? What makes you like the work being done here? And how do you see the future, the outlook about that? Those are the questions we need to be able to answer on the day three when we have actually got to know more about the companies we are now dealing with. But what I'm expecting, I'm expecting to see new innovation from Middle Eastern context to the local market, regional market and then to the global market. So I'm sure that there will be a lot of things which are then from the story, from the characters, from the colour choices and everything combined together in a very creative way. And then that could be packaged into a service or a product. This could be them brought to the world. You know that in our community, it's common that you can find someone who has an idea, a very good idea, but he is a little bit shy to announce it, a little bit shy to apply for some information services in such a sense. What's your advice to these kind of guys who really would have very good ideas, very good things in their minds, but they are hanged back to do it in real life? Well there might be different reasons why people are holding back. Those could be something related to their own comfort zone of doing things then of course you need to find the other people who can compensate your own skill sets. Sometimes very technical people need commercial people around and vice versa. Also when you look at extremely good graphic designers and people who have a commercial sense of what the graphic design is supposed to be selling and telling then those people need to be surrounded by the technical people. So again it's about diversity and combining these different skill sets together. In your point of view, what's the biggest challenge that might face any guy? Is the support from the family from the start or the support from the government or technical or financial? Well I think the financial constraint is always one of the key limiting factors but you can start from very small but still you need to have some resources around. The resources is about time, people and money. Of course focus, what are you doing? It's important as well. Did you face these kind of problems in your... I think of course every possible angle which we just mentioned is something that comes from the experience. Even looking at nowadays startups I'm involved with it's always really important to be focused on what you do, what is your first viable product and then how do you move on to the next step and how do you secure the finances on the way? I assume that you probably got a chance to review the services being provided in incubation centers in different Arab countries, not only Qatar. So how do you evaluate these kind of things? Do they still lack some kind of services or is it enough? Do they still need some improvement? First of all it's really important to have government involvement and the incubators which are then coming from the... call it an industry startup industry. You have to understand the mentality and sometimes startups can be very brave but then at the same time when you are brave you have to take very logical steps and I would say that even within the region, in the Middle Eastern region there's a lot of diversity in terms of cultural diversity and the consumption. We need to look into also the monetization models. Some countries are more easily accessible to the monetization than the others. That's a very good point. My last question is for any guy who has a good idea or has a project or is starting a new company maybe they will seek fast money, they will seek fame, stuff like that. Of course they need to be patient in order to make what they dream of. What's your advice to those kind of people? My advice would be to really think about the product first because if you don't think through the product in a very fast way try to look into the monetization you don't actually go through the get-keep and monetize steps but you actually be able to actually address the needs of the consumers or the fans who you try to reach and achieve into your service portfolio. Thank you very much for this very short interview. Thank you and we'll see you in three days. Thank you very much.