 Live from San Francisco, it's theCUBE. Covering RSA Conference 2020 San Francisco, brought to you by SiliconANGLE Media. Welcome back everybody. Jeff Frick here with theCUBE. We're at RSA 2020, it's day four, it's Thursday. This is a crazy long conference, 40,000 people. Even with the challenges presented by coronavirus and there's a lot of weird stuff going on, the team pulled it together, they went forward and even though there was a couple of drops out here and there, I think all in all, most people will tell you it's been a pretty successful conference. So we're excited to be joined by really one of the top level sponsors here that's still here and still doing good things. It's Vittorio Villarego, sorry, the new Interim CMO of MacVy. I just call you Vittorio all the time. I never looked past your first name. Great to see you. Likewise, it's always a pleasure to be here with an institution of Silicon Valley. Thank you, thank you. So Interim CMO, I always think of like Interim football coaches that get pulled in halfway through the season. So the good news is you kind of got the job and all the responsibilities. The bad news is you still have that Interim thing, but you don't care, you just go to work, right? Whenever you have an Interim job, you have to just do the job and that's the best way to operate. Yeah, so again, I couldn't help but go back and look at that conversation that we had at Xerox Park, which is interesting. That was pretty foundational to everything that happens in Silicon Valley. It's so many discoveries up there and you touched on some really key themes in the way you manage your teams, but I think they're really much more valuable and worth bringing back up again and the context was using scrum as a way to manage people, but more importantly, what you said is it forced you as a leader to set Chris priorities and have great communication and to continually do that on this two week pace to keep everybody moving down the road. I think that is so powerful and so lacking, unfortunately, in a lot of organizations today. Yeah, look, I think that when you hire smart people, if you just make sure that they understand what the priorities are and then remove the obstacle and get out of the way, magical things happen. And I give you an example that is very close to your heart. When I took over a great team at Sky High that got bought by McAfee, they had content marketing down to a science, but they were lacking videos. So I brought that in as a case with people watch videos, people engage with videos, we need to start telling the story through videos. And I started pushing, pushing, pushing, and then I pulled back and these guys took it to a whole new level. And then the other videos are very creative. They're very crisp. And I'm like, yeah, my job is done. It is really wild how video has become such an important way for education. I mean, it used to be, I remember the first time I ever saw an engineer use Google to answer a question on writing code. I had never seen that before. I'm not a coder. Wow, I thought it was just for, you know, finding my local store or whatever. And now to see what really, I think YouTube has pushed people to expect that the answer to any question should be in a video. Absolutely. So yesterday, literally somebody from a company, I don't even know, stopped me and said, I watch your videos on container, thank you very much. I was like, what, you? And the genesis of that was the salespeople asked me, hey, we're selling container security, you know that, but I don't really understand what containers are. Okay, sure. So I shot a video and I'm, you know, the CMO was the vice president. I think you have to put your face on your content. It doesn't matter how senior you are, you're not in a corner office, you're down there with the team. So I got in the studio, based on my background at the end where I knew virtual machines. And I said, how do I explain this to somebody who's not technical? And next thing you know, it makes its way out there, not just to our Salesforce, but to the market at large. It's fantastic. Let me ask you to follow up on that because it seems like the world is very divergent as to those who kind of want their face and more their personality to be part of their business culture and their business messaging, and those that don't. And you know, as part of our process, we always are looking at people's LinkedIn and looking at people's Twitter. I get when people don't have Twitter, but it really surprises me when professionals, you know senior professionals, but in the industry aren't on LinkedIn. And this is like, wow, that is such a different kind of world. LinkedIn right now is, and I'm still in this from Gary on the Chuck, that is a big believer in this. LinkedIn right now is like Facebook 10 years ago. You get amazing organic distribution and it's a crime not to use it. And the other thing is if you don't use it, how are you going to inspire your team to do the right thing? Modern marketing is all about organic distribution with great content. If you're not doing it yourself, my mom, I grew up in a bakery. My mom, I used to look at my mom with big bakery, we had eight people working and I said, Mom, why do you work so hard? Why, you know, your first thing, last out. And she said, look, you cannot ask your people to work harder than you do. That was an amazing lesson. It's not just about working hard and harder than your team. It's about are you walking the walk? Are you doing the content? Are you doing the modern marketing things that work today if you expect your people to also do it? Yeah, it's just funny, because when we talk to them, I'm like, if you don't even have a LinkedIn account, we shouldn't even be talking to you because you just won't get what we do. You won't see the value, you won't understand it and if you're not engaging at least a little bit in the world, and then you look at people say like Michael Dell, I'll pick on her, or Pat Gelsinger, who use social media and put their personalities out there, you know? And I think it's people want to know who these people are. They want to do business with people that they like. Absolutely, what's the worst to me? I can tell where somebody, when an executive, as somebody else manages that account, I can tell from a mile away. That's the other thing, you have to be genuine. You have to be who you are on your social and on your communication because people resonate with that. All right, so what are you doing now? You got the new title, you got some new power, you got a great brand, leading brand in the industry, been around for a while. What are some of your new priorities? What's some of the energy that you're bringing and where you want to go with this thing? My biggest priority right now is to get the brand and our marketing to catch up with what the products and the customers are already, which is cloud, cloud, cloud. When we acquired, so when we spun off from Intel two years ago, we had this amazing heritage in the endpoint security. And then we bought Sky High, and Sky High was transformational from us for us because it became the foundation for us to move to become a cloud-first organization. And it's in the process of becoming a cloud-first organization and creating a business that is growing really fast. We also brought along the endpoint, which now is all delivered from the cloud, the cloud-first, open, unified approach, which is exciting. And you see Edge as just an extension of endpoints, I would assume, at this stage of the game. If you think about today, modern work gets done with the backend in the cloud and accessing those backends from the device, right? And so our strategy is to secure data where modern work gets done, and it's in the device, in the cloud, and on the Edge. Because data moves in and out of the cloud, and that's kind of the Edge of the cloud. And that's where we launched this week at RSA, we launched Unified Cloud Edge, which is our kind of, Gartner calls it Sassi. So we are kind of the security, we believe we have the most complete and unified security part of the Sassi world. Okay, I just laugh at Gartner and the trough of disillusionment, and Jeff, and I always go back to Mars Law. Mars does not get enough credit for Mars Law. We've got a lot of laws, but Mars Law, we tend to overestimate in the short term right the impact of these technologies and completely underestimate really the long tail of these technology improvements, and we see it here. So let's shift gears a little bit. When you have your customers are coming in here and they walk into RSA for the first time, how do you tell people to navigate this crazy show and the 5,000 vendors and the more kind of solutions and spin vocabulary than is probably safe for anyone to consume over three days? Look, security is tough because you look around and say you have six, 700 vendors here, it's hard to stand out from the crowd. So what I tell our customers is one, use this as a way to meet with your strategic vendors in the booth upstairs. And that's where you conduct business and all that. And then walk around to see what, from a ground up, send your more junior team out there to see what's happening because some of these smaller companies that are out here will be the big transformational companies of the future like Sky High was three, four years ago and now we're part of McAfee and leading the charge there. Yeah, just how do you find the diamond in the rough, right? Because there's just so much, but it's still the little guys that are often on the leading edge and the bleeding edge of the innovation so you want to know what's going on. So you're kind of walking into the back corners of the floor as well. I'm a lifelong learner so I go around to see what people do from a marketing perspective because the last thing I want to do, I want to become obsolete. And the way you don't become a solid is to see what the new kids on the block do and still that idea, still that tactic is taking on the next level. Right, so I want to ask you a sensitive question about the conference itself and the coronavirus thing and we all saw what happened in Mobile World Congress. I guess I just got announced today that Facebook pulled F8, their developer conference. We're in the conference of business. You go to a lot of conferences. Did you have some thought process? There were some big sponsors that pulled out of this thing. How did you guys kind of approach the situation? It's a tough one. It's a really tough one. It's a very tough one because the last thing you want to do is to put your employees and your customers at risk. But the way we looked at it was, there was zero cases of coronavirus in San Francisco. And we saw what the rest of the industry was doing and we made the call to come here, give good advice to our employees, wash their hands and usual and this too will pass. Yeah, yeah. Well, Victoria, it's always great to catch up with you. I just love the energy and congratulations. I know you'll do good things and I wouldn't be at all surprised if that interim title fades away like we see with most great coaches. So thanks for stopping by. My pleasure. All right, here's Victoria, I'm Jeff. You're watching theCUBE. We're at RSA 2020 in San Francisco. Thanks for watching. We'll see you next time.