 Charlotte, I know you've been thinking a lot about this. What are your first reactions of Sora? All I could think of when I first started seeing these clips circulating around was the Hollywood Strikes because one of the key things about the writers and the actors was how worried they were about the effects AI would have on their role and they made those agreements with the studios include stuff about AI. This is the beginning, right? What we're seeing now is not that impressive. It's not like movie quality yet. You can sort of tell in most cases it's created using some AI tool. I can see content creators really taking this up in the way people use tools like Canva already, right? People do that stuff already. So this is just the next step of that. I think if I'm a Hollywood exec, I'm keeping my eye on this. Well, it doesn't look real yet. But what is it going to look like in three years? Not even three years. What is it going to look like in 13 months? How good is this going to be?