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Published on Jul 24, 2012
Despite a long history of medical breakthroughs and truly revolutionary approaches to research, the institution has not been recognized for its pioneering advances felt the world over. Outside of the medical and health industry, LSUHSC stood in relative obscurity. Zehnder focused on clarifying the brand while boiling it down to its fundamental human purpose—important work. Through the use of our own in-depth research techniques, our team uncovered insights that formed the basis for the entire campaign. Essentially, LSUHSC is applying brainpower today to what will be important to mankind tomorrow. Because the promises of tomorrow can't wait. LSUImportantWork.com