 Good morning and the best market automation software is Brett Market automation is overrated. Yes. Yeah, we're gonna get it out of the way Yes, I title it that because this is something that I see is a topic all the time coming up in the different forums and the different MSP and IT business forums and I literally seen someone and I answered their question I was sharing this with Brett they they said how do I Unstick someone who's trying to make a decision from two months ago when I met with them and they have their what they call those drip campaigns and the Whatever click funnel garbage that people do I ignore those like people I can tell Very much so when someone has put me on their automated list They usually end up in my spam box at that point because I know if you didn't take the time to personalize a Message to me. I don't care. It's as simple as that whether it's on LinkedIn Whether it's on that and I you know, we're I've granted before about market automation being way oversold and the people selling it to you Are telling you it's the best thing, but they're also the ones selling you the automation From anything I've seen and this is just a series of discussions as I said it. It's just not Hype it's just a little hype is the best way to describe it I rarely see people and there's gonna be a bunch of comments on well But I found the perfect software just signing up for is 29 95 for you. Yeah It'll create these perfect marketing campaigns for you and everything else So everyone thinks automation is where it's at for doing something like this and honestly This is literally as simple as it was so this person had this person in they met with them They had the contract set up and they market automation tool They were using where it automatically send emails and he said I feel like the client stuck I haven't heard back from in two months, but they're reading my messages I'm like, yeah, and there I'm like, well, it's really simple. You had a meeting with them Hopefully you asked what are the problems you're facing? What sucked what didn't work? And then you took that as a list and that's where you follow up make a personal email to them or reach out call him Hey, you know want to talk to you last month? This was not so great, right? You were having problems getting this And specifically what he had said was they were having trouble with the previous IT company work Actually, it was still current because they hadn't switched yet doing their SharePoint transitions felt it was going really slow and there was a lot of confusion and Call them back later and when asked specifically about a problem as opposed to the hey reaching out drip campaign stuff they actually said Oh, yeah, that still isn't going well. Do you think you can help with that? Sure can and he landed the client It turns out all that market automation tool they was paying for did nothing for them But the actual personalized phone call the contact engagement with them paid off And it's as simple as that I have engaged with companies who have taken the time to say hey, Tom I see you're on youtube and I watched your video on this and I think I can help you with this thing That's how we've actually had people engage with me and actually get my attention Although I left I was showing Brett all the garbage linked in messages I get from automation send, you know connection requests on linked in instant Hey, we can help you with your wordpress. We can help you this uh one of them the other day They messaged me it was 259 and I responded at 301 and I some replied to me Basically, it was another we can help you with your marketing and am I looking for someone to help me with certain aspects of marketing? Maybe shirt design or something like that. Sure. Do you know what zero people have reached out to me for With actual I can help you or here's an idea. I can help you I have one one person reached out and they weren't and they I don't think they were a good fit So that's where that ended, but at least they reached out and I kept an engagement with them Right this yeah, I I want to rant on this topic sometimes, but uh, I have a perfect example On linkedin so when you when you think about what what have I have a ton of connections on linkedin? like you took and it and I One day I got six people that sent me the exact same message Exact same message and I just ignored it and then again Those same six people almost in the sync time same time frame sent me the exact same message again I then responded to each and every one of them with a personal message about I don't think I need your products. We've got this this and this and there Only one Reached out with an actual personal message with I'm glad things are going well if you ever need my assistance Let me know guess who I will reach out to if I ever need their assistance is that one out of six People want that personal touch in some way shape or form. We don't want to be a number We don't want to be automated against Yeah, this is just something that drives me crazy. It's so easy to find information about people It's so easy to just look at their business Look at some of their social media posts get a little bit of a feel for who that person is It's not like it's hard at all It's so easy to do and you get that more personal message figure out what their real issues are and actually engage your talk to them and Even some of the these people selling these the ultimate script that will get it for you Of course, what's their they're telling you it works, but what's their bias? Well, they're selling you the ultimate script Right, that's part of the problem where they're selling you a training course on you know how to do this I mean you still have to be personally set the talk to people. That's really where you'll get your leads You'll get your connections. It's as simple as that. There's not any type of Automatic goal lead generation Automation system that is out there that I have ever seen that does the personalization Maybe maybe in the future someone will create some type of artificial real not just the slap on the bs word ai But a really ai system that does open source intelligence and understand someone's problems and then gets there But I have not seen that system yet So I'm going to leave you with the marketing automation is being oversold Do you probably by someone selling you on the idea of the market automation? Take the time to personalize it take the time to learn about the client and do your job as a problem Solver and you'll find they want to hire you as a problem solver as opposed to someone Sending an automated campaign drip campaign that just sends out. Hey, just wondered if you had a chance to read the blah blah blah I sent you in a very generic way Nothing ever beats personal touch and personalizing something nothing beats that you turn somebody into a computer number They're gonna just they're just gonna feel it. I feel it. I feel it all the time There's so much in my spam boxes. Most of those people now They never get to talk to me again because I I check my spam box every other day and usually once they're in there I'm like, oh, that's right. They put me on a drip campaign. Bye See you later. All right. Thanks That's it. So I gotta say about this or I'll go ranting more about nothing. Thanks be a long one. Yeah