 Thank you so much. It's a great honor and pleasure to be here. I want to thank in particular Emma and Jose for getting me here They've been treating me like royalty. I've been getting all the seafood treats and you shown up showed me around So I already have a good sense of the city. I think it's just the weather. That's all my fault So Now that I'm getting taped I will spare some of the dirty stuff Okay, you will not get the dirty background stories that I was all that I had prepared so it's that's the fault of the taping But I'll try to do my best to explain. I don't think we can explain That process But I try to do my best I thought it might be good to just start with why would you even care to get published in the top tier journal? It's a lot of work. Why would you even bother? I don't know how much it's valued in Spain I hear that it's getting more and more important and I was just thinking back about when I started to get into this kind of Publishing process if you will and at the time I don't think I really realized how important it is. It was Almost like a kid getting a gold sticker gold star sticker I don't know if you have that kind of thing like in the US. It's often if you did something really great You get a gold star sticker. I think that's what I was going for at the time And I didn't realize really how important it is. It has opened so many doors in In Germany, I wouldn't get As good as a job in the States. You get the red carpet I got wonderful offers in the United States and I did not realize that the gold star sticker would do that much for me I think I was just being ambitious. This is what you're supposed to be doing Let's try if I can do this but it really has big time implications. You make an impact You get you get more money you get more freedom at least in the United States So it's not just that gold star sticker that I and I did not understand at the time how big It really is for your career for yourself that you get invited to Spain So maybe that as as a bit of a background and to highlight the importance It is very difficult and just to understand that it will do a lot for you if you manage to publish in these journals I think that's sort of a caveat to to preface all this So I'm trying here to highlight already. I think the talk title was insights from the editor Like grinning about this because I think a lot of the insights really come from a variety of perspectives The author perspective is one the review perspective is one and then of course the editor perspective is one so I think you learn a lot from all these different angles and I tell people the best thing to do is review away Review as much as you can you learn all the time you learn from others mistakes You'd rather work and learn from their mistakes as opposed to Learning the hard way making all the mistakes yourself So I think it's great if you can use that perspective so to speak. Are you taping me as well? That's gonna grow me crazy There it's it's available somewhere so I'll try I'll try to focus on what I'm saying while I'm being tapped here So I think you learn a lot if you can review because you see so much I've got I received a lot of ideas from reviewing you see trends that are happening already before they These things get published. So you see already where the field is moving if you review a lot. So And I'm not just saying that because I'm an editor and I want you guys to review I'm it's honestly a big advantage for you if you review because you learn so much I think it also Offers a lot of prestige in the long run because you then will get invited to editorial boards So that work that you put in there also pays off at least in the United States that's very prestigious if you are invited to an editorial board and Initially, you might feel like hey, why would I review? Nobody will see the work that I'm doing You're not maybe you get a little listing of your name at the end of the year in the journal But nobody reads it. So you might feel like why would I even care? What my time in that into that? But I think you it's it's a big payoff because you learn a lot you see where everything is going and you end up being invited We never which I had not anticipated at the time. I had not thought of that. So Being an editor being a reviewer is I think a very important Part of where all these experiences come from and that has really helped me a lot to to be successful in this as Emma calls it game of getting published well and of course author The author part is really the hardest thing So I was thinking how do how do you get into this business? There's the hard way of learning the stuff There's the easier way of learning the stuff So the reviewer part is learning it the easier way because you get to observe You can be the critical bias dinner or this doesn't look right So this and when when you are neutral and you're just looking at someone else's work It's so much easier to see the mistakes and that helps you hopefully to prevent them But I'm also hoping that if I'm assuming things when I when I talk and chat about these things Where do I'm not trying to consider? I don't know whether you are all involved in this process already or what maybe you guys Don't do a whole lot of that in Spain. So I'm not trying. Okay. Let's see Maybe there's not a whole lot of reviewing happening in Spain. So maybe take a step back and Just go through some basics. So peer review anonymously obviously As an author and as a reviewer you would know who is the author Or who is the reviewer? So it's blind review and only the editor really knows who who is who in that game so to speak So So if anything is unclear you want me to take a step back Any particular interests you just need to let me know. Okay, we're all in this together Make sure I'm talking the right way about the questions that you might have So that's the background all these different sort of three angles if you will author of your editor So this is how I was going to talk through the various Aspects of it. So you want to plan your project accordingly theory method from appearance style dealing with feedback and concluding comments and if you have a question Interrupt me at any point. I have two kids. So I have no trouble with being interrupted at all All right, so the first thing I Often counter what I What I I don't think I have a real good label for it, but oftentimes I might have a new Student a doctor was student who has written his math the ceaseless or her master thesis at another institution And then he's coming to our institution and the person might go like, okay I've done my master thesis now. I want to get this published in a good journal. I've worked my butt off To get this master thesis project done and it feels like the biggest thing that has ever happened on earth And I want to get this published and oftentimes the master thesis is really just a step on the way to learn how to do it So master thesis doctoral thesis or dissertations oftentimes not at the right level You really need to plan the whole project to be Publishable in a way And that might I think from I'm trying to think of the German experience that I bring to the table Which is I guess similar to when you're trying to publish out of Spain You aren't a very different system the way the writing functions the whole academic system is different so I'm trying to Remember how that is when you're in a in a system that is not very well embedded The Germans are I guess similar in that regard in the international publication game or you know, whatever Because in the States you try to plan your projects to get published Pieces often don't work out that way because they're still learning the students are just learning things as they go as they write these Projects, so I think the first thing to keep in mind Where do I want to go with this? Which journals are you looking at? Maybe you have let's say you have an interest I would probably think about where would I want this published? What is maybe the most similar piece? That that is that resembles what I'm interested in could I maybe build on that? Could it be similar to that because it's really hard to come with all your creativity and then convince reviewers Hey, this is the right way to do it And this is a really important project and topic and convince this whole field of reviewers this whole network that this is Important I think it's much easier if you build on something that is already there. It will have that Oh, I know what this person is talking about effect. You will get that effect if you're building on something that is already Out there, so I think it's easier if you're I don't want to say mimic It's a really negative way of framing it But if you're building off of something that is already Published in these in these journals. I think it will be easier for you So use use some sort of model if you will like in my case. I remember The mood management tradition those experiments that Zillman did I don't know if you're familiar with that But that was sort of my template and I wanted to extend that and use a different way of talking about mood regulation with media So that was sort of my template and I used some of the the research the methods and Extended it with a different angle a little bit and that was just helpful. I don't know at all Working with this So that I make sure that I'm talking about all the things that I Had in mind so I think it's important to start with where is this going? Where will I publish this who will be reviewing this? Who are the readers? Who are the reviewers of this project once I want to publish this? So you need to think about the relevance Are you filling some sort of gap in the existing literature and the thing that jumps at me when I think about What you could possibly pursue is Cross-cultural comparisons. I think that will make it the that's probably the easiest route Use something that's already out there in those journals have a little twist to it And then see if it works similarly in the Spanish context. That would be an easy way. It's not Super innovative, but it's probably a good way to get the foot in the door So one thing is to be just realistic if you want to Be super creative that might be a lot harder to convince people that this is a good way of doing it I think it's much easier if they Recognize okay, this is the logic. This is familiar That will make it easier for you to get it published to convince reviewers It's very much a persuasive act that you are engaging in your marketing your research So you need to convince these folks. This is good. This is important. It's sound work So that's sort of perspective that the ultimate goal is to persuade people that this is good work. So take a persuasive attitude in a way So Here's some some thoughts that I had how you could sort of complement the existing research other populations so In Spain of the methodology if people have always studied something with survey methodology Maybe you want to do an experiment or a focus group approach or something along these lines Maybe there are inconsistencies in the existing findings. So these could all be angles to to work Towards Explaining the gap that you're filling. I want to catch my breath I think it needs to have an additional angle So it should not be just a replication if you will in in this country There needs to be a different an additional component to it. I think But sometimes if that angle does not work out maybe you'll just drop that from the write-up that you will submit for instance because your project could be a little larger if You will submit the whole baby. No the whole deal is a different story So you're wondering is it for a doctor student exciting enough to take something that's already out there So I don't mean I don't mean to say copy what's out there But very strongly build on something that is already published in those journals as opposed to Well, I don't know the Spanish research enough if it's all building on what's only happening In Spain it will be difficult so But of course, I mean That's the other thing if you are no longer excited about what you're doing. It's not worth it So I'll also say that it's it's if you're sort of sacrificing everything that you're interested in to pursue this goal That sounds like a terrible life plan So I wouldn't go that far if you will question Example or something So, yeah, here's the the whole innovation was this more of the same maybe to give you an example of that sort of I Don't know if there is even balance to that, but I think we were talking a little bit about it if In my research field The the phenomenon that people prefer Messages that align with their attitudes as a well studied phenomenon. I keep publishing in that domain. It's very easy I'm not particularly excited about it but there's little tweaks you can add here and there source credibility and cross-cultural comparison and Online or print how do all these things work together? It's it's relatively easy to publish And I get my students published which is important to me. I want them to get jobs But then other areas that I also work in Gender presentations how it affects people much harder Even though it might be so much more important very few people do it and it breaks my heart that it's so much harder but there needs to be a balance, I guess if you want to get published if you want to get your Trajectory the same at the same level. You probably need to strike a good balance. What will be? Easy to publish or well, you can at least foresee that it's gonna go relatively well and then maybe afford More innovativeness if you will where it's probably more difficult Of course, you cannot just copy things. Don't don't get me wrong but Building on something that's already out there is usually easier So I don't if you want to tell me about experiences or if that reflects what you were faced with or Yeah, I think Yeah, and it should be the that sounds like the right way you want to solve a societal problem But then you run into issues later on if you want to get that thing out there. It's it's then hard I think you need to think already about that Challenge if you will and hopefully still address societal problems. That would be nice You know, you don't want to lose that Aspect so keep keep telling me what whatever comes to your mind. I'm more than happy to have a conversation more than just me talking theory theory theory I Torture my students every day with that so a lot of my project at least start with some intuitive Reservation something that makes me curious about something but if I cannot draw strongly on theory I know it's not gonna go anywhere big so to speak so you want to have Maybe even several theoretical perspectives. I think I think it's particularly exciting if you can test different theories Through competing hypotheses then it gets particularly interesting of course, you will always be on Thin eyes if the reviewers that you encounter like the theory you picked Sometimes they ask you why don't you use that one and it may even be in a changeable depending on what theories you're looking at Sometimes they work almost the same way with the predictions, but you need to think about theories So every every evening reads some theory thing if you will keep reading. It's Make it your hobby if you can So you need to think about theory. That's the other big Without theory you're not going anywhere at least not in the big journals if you will and another important Way of adding to theoretical insights is That you're not just showing effects in your empirical work that you can also explain why something is happening You need to have it depends on the area of the work, but if you're just replicating some sort of effect People might not be particularly intrigued, but if you can explain why exactly it's happening. That's a big bonus Sometimes it's not even it's not possible But you want to think about can I explain why something is happening? I've been giving you an example. We did one study that really started with Hey, that would be so cool if we could demonstrate that So we were thinking what would be the coolest thing that we could demonstrate that magazines due to women And we thought the most interesting thing would be if that affects whether they want to have a child or not Does magazine exposure affect women's fertility desires? Do they want to have more babies? Do they want to have them sooner? They're watching are looking at all these. I just checked out the And there's all these women's magazines it looks very much like them like in those states or in Germany And they're all about this is what you're supposed to be like beautiful and Perfect mother blah blah blah and we thought well it would be so interesting if making them read these magazines for a week What effect when they want to have a child whether they want to pursue a career? So that's what we did. We did a prolonged exposure experiment and had them either look at career portrayals of women, which was very difficult to find The business women are very rare in American magazines or beauty magazines or Parenting magazines and we were able to show the stereotyped Portrayals of women they wanted to have babies Sooner and more of them Compared to the baseline. I'm not really sure in hindsight where that intuition came from But we were able to demonstrate it. The trick was then why is that happening? How can these stupid magazines affect what you want to do with your life? Just why So we we compared different patterns we wanted to see whether social cognitive theory Works or whether it was more or less priming now. I'm blanking on the third I think the third was social identity whether they are more or less Affiliating with the social group of mothers of Models or whatever and it was not we could not really find a good solid process We had the effect and we could not really say this is how it's happening if you can say also how it's happening You're in such in a much stronger position So keep thinking about why something is happening if you could say why that's a really big bonus not just test theory all these theories that I just mentioned would pretty much predict the same if you if you Compare socially with them if you use social cognitive theory all these Theories would predict the same thing, but when you ask them, okay, did you feel affiliated? Did you feel similar in a lab? You could possibly tackle what the process is, but it was not just significant pattern there So that was my example my little detour think about the process why something is happening why you can demonstrate this effect I Feel like I'm gonna talk forever if I go continue at this pace. Oh All right, I Think on the one of the earlier slides I mentioned also how can you complement the existing research one way is method? Like I think a big big component of my career was that I focus on selective exposure. I Study pretty much why people choose certain messages The computer came in very handy I've been spending a lot of time programming stuff when I started out So this methodological approach to track why people pick a particular message was my big my big plus and I'll be forever indebted to Dolph Zillman who told me hey this you can program this thing This is really awesome. You need to do this in your career. Okay. Yeah, I go still So that's another thing. I don't know. It's probably somewhere on my slides work with people who know what's going on I think that's the biggest the smartest thing that you could ever do if someone is willing to work with you and knows a lot Suck it up and learn pick the brain of a person forget your pride And you better learn as much as you can from someone who's know who knows how this Business is working. I think that's the that's going back to my first slide That's the easy way everything else is going to be so much harder if you try it yourself. Oh my god So much more difficult. So I think Dolph Zillman as my mentor was a big big Was just the slide into this so and he he may be Study this if you will but methods is a big that's where I wanted to go originally is Very important and can be The trajectory that you bring to the table. Maybe people have always studied something With surveys now, you want to do experimentation or in a particular field? Nobody has ever studied choice that I don't I almost don't have to think about Whether I bring something new because choice is so rarely studied. So that's a big advantage if you have some new Methodological angle. That's just awesome. So think about the methodology and then At least for me that was a big learning experience compared to my my German Academic socialization We took some stuff for granted if you will give you an example for for those journals the top tier journals you need to prove Every little detail every little claim needs to have a manipulation check and you would not even anticipate some of these but you need to think about any Possible criticism that people might bring to the table You are thinking that this message represents X think again How can you prove it go back and double check do your manipulation check? So I've been giving an example with a study that I mentioned earlier. We use these images Magazine pages of from parenting magazines from beauty magazines and from business career magazines And we just assumed that people would put those into those categories and the reviewers Better go back. Is this really right that you're what you're assuming and you would say of course You see this is a this is a woman with a child of course this needs to be that's a parenting portrayal and Don't it those reviews were right when you ask women How beautiful are they how motherly are they the parenting portrayals these women are just as photoshopped as the models so What we assumed was not all correct you have to ask people in very particular way is this a portrayal of mother of a Beauty model and then you get the categorizations that that we were after But when you just have people rate how beautiful is this person the mothers are just as photoshopped as This I don't know 16 year old Super thin whatever So yeah, sometimes you assume things that are not obvious And you need to have proof for every little thing under the sun that people could possibly think oh and that's That's a lot of work like half of the work that I put in a study is often pretesting messages developing messages making sure People interpret the questions the way we think they will so that's It's a lot of work. I sometimes wonder why my students still love me I'm not sure because I make them hard work very hard And I'm sometimes thinking why would they work with me if they have to do so much to begin with and They sometimes say oh, I never want to do this again, Sylvia, which But then they get published and they'll do it again So yeah pretest messages manipulations reliability of your measures I Think it's also important to think about the research design causal claims Experimentation is big Surveys are still big so I think it is a lot more difficult to publish content analysis focus groups Qualitative work in the in those journals. It's a lot more difficult Hmm. It's impossible. Yeah, I trust you I have not tried it and I think it's gonna be very I don't see any in these Journal of communication. I don't it's probably been years Content analysis, maybe there was one on news or something, but that's also been a long time Are you doing qualitative work or content analysis? No longer It is yeah, I don't think I've seen any any anything along these lines lately in any of these journals So and there have their I don't know what to say. I mean, there's a certain I is if you will that stuff is really difficult to publish in those journals and part of it is because you can't Prove some of these things so easily in a focus group. How do you can't have a manipulation check on all these? They just like to see all these little ornaments what they're worth. I don't know but So I think causal claims are a big issue Whether if you can establish causality, that's a big plus So do an experimentation or longitudinal study that will help you big-time Quality of the sample. I've just we've just submitted something to the political to the journal called political communication. They Gave us a gesture Jack because it was a student sample college students It's gonna be rough in the states you do a lot of college student samples and I totally agree huge problems But if they cut that it's gonna be a problem But yeah, so sometimes the quality of the sample will be Important is an important consideration obviously and one thing that is now coming up more and more at least for media psychology And we've just had a publication come out that is just looking at that Let's take me some time to Unfold it I guess because we are very much used to thinking. Hey, let's study a lot of people Oftentimes you'll do an experiment Show them maybe one movie one commercial and see how they respond But how much does this commercial or movie represent all the movies all the commercials that are out there? So we're really looking at just one message sometimes to establish some sort of process So I think at media psychology at least no longer I've just rejected it and she probably helped me forever But she had just one ad and wanted to get this published showed of an amazing process and all that But it was just one ad Can't do if it's working for one ad. We don't know the next ad might not do it might be a total fluke So I Yeah, yeah Yeah, well, I made her do I had her collect more data So she used three at the end, but then the ads were almost exactly the same So the ads were like just the same ad just with a different person So I'm like, no, sorry. This is not still not representing what's out there in terms of ads So she's probably gonna hit me forever But when I said please collect more stimuli or use more stimuli I did not anticipate that it would be just almost the same ad. Oh, so it was difficult But I'm trying to warn you Use diversity in the stimuli that you like you're using all these different rail It's very hard. So dealing with the diversity of stimuli is hard, but it will I think get more and more important So have several news articles. All right. I know what specifically you're studying or movies and with movies I don't even know how to Handle it because you cannot use like 20 different ones So maybe three or I don't know or focus on a particular genre at least because you cannot possibly Have people watch 20 different movies and I don't know. So it's it's I don't know where this is going But just as a heads up diversity and stimuli, I think will become more and more important It will be another big bonus if you can claim. Hey, we have considered that there's diversity in the stimuli out there um So at least at Ohio State the stats instruction is is tough and the students are Crying over it, but I think in the long run statistics super important for those journals. They love their advanced stats and again the processes I think I think oftentimes this last thing here how something happens you need advanced statistics So whenever you're not reading a theory How to go take a stats class if you will I if if your goal is to get into these journals I think the stats are a big and We make our students study or take a lot of these classes and it's it's painful depending on your math Abilities or willingness to But if you can then eventually demonstrate the process, it's like this big light bulb So then it's gonna pay off all the blood sweat and tears invested in Statistics will eventually pay off then do you have Questions comments for me. I never I never get this much attention. I guess it's weird See nobody ever listened so closely to me Okay, let me know if you want me to But I'm taking a lot of I have no idea what time it is I'm just chatting away and hope that you will keep me on the right track, okay? Sometimes underestimated or probably a lot of times underestimated I see a lot of submissions as an editor they're like You're like, oh, please if this is a job interview would you show up without a tie? No, right as a guy at least or whatever like you want to look perfect if you want to get the job Your paper needs to look perfect I End up sending out a lot of papers that are they go through administrative processing. We make sure they're blind So anonymous and all that But then it's not perfect APA style some of the it's not double-spaced and if you've reviewed and read and written A lot of papers these things just fly in your face if it's not perfectly APA You're like wait what this person doesn't know what's going on So you you start off with the stereotype think about it this way. It's like You wouldn't show up for a job interview with bad hair Like on a bad hair day like so you need to look perfect So and that's one of the easier things if you will so just make it perfect APA style That's like the easiest of the whole game But I see so many papers that I'm like wait, why are you doing this to yourself? It worked so hard on this and now you show up in your pajama if you will so Thinking back about the writing style that I saw in Germany or still see when I read those book chapters and what have you I think In my impression at least the European writing style is a lot more. Okay. Let's think about this Let's consider this and that and this perspective and what have you Don't do that. You have your argument. You go there Don't don't just sort of chitchat here and there. I know it's important It would be great the paper the journals don't have the space and you want to present an argument again Perfectly persuasive style. This is what's going on. You know all the answers. You're at least pretending that you have it all figured out Nobody has Seriously, so but you want to look perfect. You want to make it look impeccable No problem whatsoever. I don't think the perfect city will ever exist But you need to make it look like it's perfect nothing ever went wrong if anything ever went wrong don't mention it They might ask you and then you're down, but try to make it look as perfect as possible which Takes me to when you when you Prepare your project. You also need to aim for perfection I'm gonna say shit will happen anyway But so try to make it perfect as you start out because little problems will come up anyways Things that you did not anticipate so put all the work that you can into your manipulation checks or the stimuli development into your survey Design and what have you I mean I torture my students with proofreading of the survey of the instructions of the Questionnaire I want all these things to be perfect That already affects the The data quality that you get if your questionnaire has little typos you might think oh nobody will notice Your respondents will notice you want to have perfect like they will see Whether you spend a lot of time and care with your study. So even that I think needs to be As close to perfection as you can get it and that sort of continues than later on with your write-up Proofread it four times at least different people So the goal is perfection because problems will come up anyways and You need to you're in the persuasion business if you will you want to make it look perfect This is the best piece that you're ever see as of you're like oh, whoa, this is really great They will still come up with problems. We'll have all kinds of opinions. So don't give them any opportunity to Find issues if you will Um Please help. Yeah, thank you. I'm like this is so one way. This is strange. Yeah You're talking about self-reports Solution to everything Knowledge Yeah How to invest your time to Well, let's let's try to make a get to a more positive feeling then Let me let's see. I think with all these very advanced methods Nobody can do these met all of them So I think the first decision that you need to make is what is the method that you believe in? like if you believe in self-reports Go for that if you think the topic that you're studying People are able to access what they're doing through self-reports through questionnaires then pursue it They're still a large section communication research They will totally go with self-reports. I don't believe in self-reports as personally I believe in observation. I Would not whenever I can I will avoid self-reports, but there's still a large section that goes with that But then there's all these fancy Physiopsycho-psychophysiological measures neuro imaging and all kinds of things I don't think anybody can do all these things So you want to focus on the method that you believe in if you want to study anything along these lines Find someone to work with because life is too short to learn all these methods if you can Focus on some really important statistics. They will get you To a lot of different destinations, but let's say collecting physio data very hard very Time-consuming neuro imaging. Wow all the money you need. It's it's big. So that's a huge decision I get the kind of question a lot like should I study physio? If you want to invest several years go for it if you believe this is what is the future go for it But you need to be prepared for a long Learning curve and it will take a long time I think for someone who's I don't know where you are doctor or what but for a student a doctoral student I would probably suggest Start with easier methods that will pay off more More quickly But now you ask well they want this kind of fancy stuff, but I think you still get a long way with advanced stats that don't necessarily involve physio or other really Involved methods, but theory or innovative questions addressing important societal questions still There's so much to be done still. I think the big creative ideas will still get you very far So I don't think you need to Go into I don't know your imaging or whatever you have in mind We don't have to all do saliva testing. So we don't have to worry about all this More Yeah I'm sure Self-reports or newer imaging or what kind of science? No, I don't think it's gonna I think there's still a lot of diversity There is content analysis. There's a lot of surveys. There's a lot of experiments I think what the examples that you mentioned they stand out Because they are so unusual But when you would I think if you were to count how many experiments or multiple studies within one Publication, but these might be experiments several experiments on the same topic, but no new imaging or whatever I think those kind of examples stand out more because they're unusual, but I don't think they're anywhere close to taking over I know like some of the Dutch researchers using this But overall, I don't see that taking over So not to worry too much. I do think that the self-reports are sort of losing ground We want to have more observational data. We less and less just rely on people. Hey, why do you think you're doing this? I don't think we know I don't know why I'm watching particular in that particular moment, so But I I'm not that worried about those kinds of methods taking over and the people who use them often work with Experts in that in that field like I'm working with people from dietetics on food intake how that might be affected by Media use and I need people who know how to ask about food intake because that's the science in itself So you need to work in a disciplinarily I guess if you want to use those and those folks do that It's not that they're like all of a sudden pulling the neuroimaging out of the head and I Hope that helps other So no detours if you will who's gonna weed it Blink who's gonna be yours you can influence who's gonna review your work Make sure you cite them as an editor like oh gosh, who could I ask to look at this? So you will look at the people who are cited You will do a little search on if you if you don't know right away Who's an expert in that field you will look at who has been cited and then Browse Google a bit, but you have some sort of influence if you will you can hopefully shape a little bit Who's gonna review what you're doing and oftentimes I would you design the studies with those folks in mind Like what is their thing and what might they ask what might be their criticism? Yep, I know it sounds like oh my god All these people out there do I need to know them and worry about them even before I've done? Yeah, in a way that would be helpful and again, I think that's where if Listen if you can work with someone who's an expert in that field and has gone through all these troubles that will help you so That stuff that you cannot know if you start out if you've just Received your doctoral degree it takes a year so if you can't work with people who? Have that kind of experience and know the folks in the field. That's so much easier I don't know how soon you need to be independent here in Spain. I mean for American Professors they are forced to become very independent quickly that can be hard. Um, oh, yeah, that's I think I'm saying this quite a bit now There's a lot of subtleties Again, if you use different terms you will bring different people to the table different reviewers will show up if I Say uses and gratifications So people will come to the table if I say Selective media use. I'm much more likely to be invited to reviews So even though it could be almost the same study so the terms are often already implying certain things and again, that's Depending on where you are in your career that might be difficult to know But if you have someone who is an expert in the field that might help or will help greatly Is There a non-native speaker disadvantage. Yes, and I know from firsthand experience. There's one It's it's much harder. I mean, there's no question about it. Just face it. It's it's difficult. It's more difficult Well, just spend a year invest a whole year of your life or more and go Yeah, I Think again, if you can that's maybe something to think about also And I was asking are there any funds to go abroad or can you maybe team up with yeah? I know some of you have been to Missouri or I don't know where all these different locations, but if you can Find someone who's who's interested in the same topic That's such a big bonus. I've never paid anybody. I've always begged and invited for lunch Because you will know so much you will learn a lot more and again a professional translator might not know the terms So even then if you pay a lot of money, they will not use the right terms. So it's frustrating Yeah, I think that's really the conclusion you have to make friends you have to make friends There's no other way because trans a translator won't know they won't use the right terms They don't know the methods. They don't know theories. There's just no way that they could truly help you And I know it's totally unfair It is so for Americans. It's a lot easier or from the UK Yeah, how can I twist this to a positive note? I? Think it does Hopefully force you to make connections. That's the only way really to go about it You need to be realistic about it. It's I don't think it's possible and I mentioned Dolph Zillman earlier He spent so much time with me and taught me you need someone who's willing to sit down It's a nightmare To to that and I don't think you can it's it's almost impossible to succeed because if you use a translator It is I don't know. I I've never so I did the drastic thing I left My husband behind went for postdoc in the States didn't know anybody. I don't know what what I was thinking, but So I wanted to learn it. I guess and at the time I again, I did not understand all the full applications I wanted my gold star. I think and but you don't know all the things ahead of time, but It was the best investment ever because I had someone who was willing to sit down with me and teach me all the All the details so if you have someone who's willing to spend some time with you go for it because that's the best investment and the best Someone who's really willing to mentor you. It's it's a big big Help and just the best thing you can ever do Was that positive enough? I hope I know it's hard. There's just no question about it Author you mean co-author together. Um, it depends usually. Yes I mean, I think again, that's one of the best ways of going about it. If you find someone who's interested in the same topic Design the study together. Maybe or I just had the other day an email from the University of Valencia They want to replicate a study that I did so I send them my stimuli. I send them my questionnaire They do apparently the same thing pretty much and That in that case they are going all by themselves But if if a doctoral student would want to do something that I'm interested in and maybe work with my doctoral student maybe the two can team up and Help each other if you will it's good for my doctoral student might get an additional publication and helps yeah And then they would be co-authors So yeah, I think oftentimes it's it was like that But I've also just begged people to prove where my work and they were not even interested in the topic and it So it could go either way So, I don't know is this I'm already at the point where you submit it and now you get feedback Do you have any questions or on the prep stuff? So Let's just say you've invested all the time I collected the data and you spend a lot of money on lunches, and I don't know what so So you get your reviews back hopefully you've got an R&R If that happens, that's awesome and now if you Get criticized for your work No worries. I mean At least the way when I when I read the reviews, I Don't know enough about the Spanish culture and subtleties, but in America everybody's always perfectly polite Know what ever says anything negative until you get the reviews and they slap you in the face And they put you down a fatal flaw and all of a sudden you're like, oh my god. I've done nothing right in this project Take it with Stand tall if you can take rest or whatever lie down for an hour. That's all right But you've got an R&R Swallow your pride do everything they tell you and I know sometimes for me. It's a big thing to swallow I mean, I'm proud of my project, but you do whatever they ask you to do if there's any way accommodate what they want And sometimes they don't even know what they're talking about. They don't understand these statistics They don't understand the theory. They have no idea what's going on or wonder if you are asked the opposite of the other It's bizarre sometimes It's okay, you want to get published Don't worry about it You don't have to have lunch with them So you don't even know who that is so take it Stand tall if you can don't argue do whatever they tell you if there's any way I mean, sometimes you'd go like Yeah, but this was addressed by doing blah blah blah Sometimes it's not possible because they might even ask you opposite things But try to make it sound as if you did exactly what they wanted you to do So I teach my students always a certain style of writing a revision memo And I'm very very like adamant about it. I know there's a lot of different styles of writing a revision memo My style is you just say Change as requested done as blah blah blah very neutral. I never say I owe we Everything happens magically was addressed was resolved clarity was improved whatever it's all passive voice Because I never want to hear from them again. I don't want to engage them in a conversation I just want to tell them don't leave me alone. It's a subtext. Okay, so don't say anything like thank you Thank you for the compliment. No make it as boring and Hopefully they will not even take the time to read it. Okay, gosh, this is all getting taped So that's the idea, you know, you don't want to engage them in a conversation You just want them to give that they know the person did everything as requested and they let you go. Hopefully So be very neutral in your revision memo. So, okay Do you have questions? Yeah Yeah You mean when when it's longer than what the journal allows Spend spend three days and make it shorter. I Mean I go through every sentence. Oh, this word could be cut of this reference could be cut I said for ours and to do what they want me to do You just do it. I mean there's I'm it's and I know sometimes it seems like completely impossible I've I've just gotten something accepted and I worked with that on that with to Scholars from the University of Amsterdam, you know free University of Amsterdam and they were like, this is not possible This is I know we make it possible you cut this this beast down to what they want you Sometimes yeah, I mean you'd be I Don't know but I think the concise writing style and I often feel like this is perfect But when they force me, I'll find something that I'll drop, you know, you just have to I Know sometimes it's like this is all important. This all needs to be said But you take the knife and cut the rip out if me You know Other Questions or comments gosh, I hope this is never gonna get don't put it on YouTube. Well, I want you forever Okay, do you want me to proceed to thank you So let's I have no idea what time it is am I I have ten minutes All right, so let me see how much more do that. Yeah, I was I'm getting close. So let's say you got rejected No worries Look at the reviews. See what is really. Thank you. What substance is in there? Do you agree with the criticism should be? Changed so you have several options if you will a Lot of my colleagues just say don't worry about it resubmit it elsewhere. I don't do that I never do that because the likelihood is pretty high that the same reviewers will get this Yeah, and then like What you didn't do what I wanted you didn't even so you better Change things at least a little bit So I always try to accommodate even though I don't get to resubmit I try to Make sure it's not the exact same thing and I try to whatever is meaningful and useful I try to accommodate in what I sent elsewhere then but don't don't don't get stressed out. I get rejected Everybody gets rejected. It's part of the business. Don't feel don't get frustrated. It's normal You get rejected left and right live with it. It's just what it is. So I've got so many times rejected It's okay. You'll get there eventually But sometimes you need to be able to let go even if this was your master thesis if there is Fatal flaw or if it's just something that those journals are not interested in you are wasting your time if you keep hammering if you keep resubmitting So sometimes you just need to let go and maybe think about okay What's the project that I can design in place because they will like it There's a gap in the literature and just design that project. Maybe you've learned the hard way from this first attempt Just go for the learning experience forget about the thing that is not apparently publishable and Try something new. So that's what I mean with let go Often it's just a waste of time and you want to get this master thesis or whatever published or your dissertation Sometimes it's not worth it. It's usually not the best thing you've ever done. Oh Certainly not in my gates. I think the dissertation was just one step along the way. So Yeah, I think this was sort of what I had on that Because you can never fully know how things will pan out. I think it's best if you have several irons in the fire Try to develop several projects often. There's a waiting Time-spin in a project during that you try to think crank up the next thing So ideally have several irons in the fire because it's unpredictable How long it will take to get published how many times you will have to resubmit or whatever And as I said earlier aim for perfection Problems will come up. Anyways, try to make it as perfect as you can. I know that's sort of like But try shoot high aim high. I think it's necessary Still need a patient don't get frustrated It's not worth it. Try to enjoy the ride try to look at the learning experience eventually it will pay off At least I think if you if you follow these sort of eventually Research gods will show mercy and get you out there And you need to wrap your mind around the fact. It's a social system. I think it's the best we have I'd much rather go with the peer review system than any of the Like old boys club deciding what's going to get published. So This is the best system that we have Even though often it will feel unfair. It's unpredictable. That's why you need several projects and Often it will be an individual Taste that's affecting the decision and will cost like several months in the process It's not always. It's often not fair for sure. So just try to shrug it off and Look at the bright side. I think it's the best system that we have I'd rush mother Much rather go with that system as opposed to certain people who have been doing the same thing deciding what's going to get published I think That's what I had. Thank you so much Before I turn this off. Yeah, I Sleep on it. I think over sometimes. I just get a third reviewer if it's so Difficult for me to decide if it's not often you won't have enough expertise So I'd rather get a third reviewer like in this case that I mentioned earlier with the stimuli I got an additional reviewer and this person said hey, this is just this kind of product area Why don't you study perfume and other things? I'm like, oh, thank God. I'm not the only person thinking this way So sometimes you have to make a call But if you feel like you can't with a good like if you feel too uncertain You get another an additional reviewer it takes more time, but it's better than You need to have a good rationale to decide I sometimes get that yeah Yeah, I know what you're saying if you're worried about that I would probably do that I Sometimes almost feel as if people are trying to Impress me favorably, but that won't happen I don't think that this but if you're worried that it would just get stuck for a long time That might be a good but at least for our case if I see it's not a good fit I'll just discreject it and it wouldn't take long so it shouldn't take long, but Often it will depending on the journal. Yeah, but very few people do that actually I don't get that a whole lot Yes, thank you Do whatever whenever they ask you to review review I am like Sure, even though it does because the next time you'll maybe be the submitting author and as I said, it's a social system I don't think I mean you want to be totally neutral, but editors are people I will remember whether somebody told me no I'm busy So it's just a human system if you will I and the other thing that I mentioned earlier You learn so much you learn you Review whenever you can unless it's really outside of your expertise or it's a journal that you never You don't even read or you would never submit your work, but whenever all these journals asked me I still review Like religiously people are like what why what but sure you do that that's it's not only your I mean It's sort of paying back, but you learn so much and you please people and you want to do that I mean they are probably more willing to give me good feedback if I'm always like Yes When I said market your research take this persuasive attitude Well, I think that's it's it's that attitude that you need to make it look perfect Don't try to argue. This is important You need to make it look perfect and look at it as a persuasive endeavor, but the title is part of it You don't want to be too catchy I Think what I meant with that is mostly Try to convince people think about that you're that you need to convince people to like that project Because when you start to do research it's often oh I want to result I want to solve this problem You I want to walk through all the details All of it it's everything it's all of it Oftentimes you want as when you start out you want to discuss all the problems all the things that you considered when you did your project when you prepared it Maybe you want to put all the references that you read That's way too much. So whatever did not work out. Don't ever mention Everything was perfect from the beginning. You'd make no mistakes even though that never happens You know you drop all the stuff that they don't have anything that does not look perfect You would not put nobody wants to read that you want to like the super polish perfect Boom and oftentimes you have maybe done three studies to get there or pre-test or pilots or whatever I know it's so painful, but it needs to look perfect and then you get through Thank you so much for your for your time and your questions