 Hey, everybody is Sean Taylor and I'm back with more ways to build and blow up as an artist Today we're gonna go over seven steps to build a fan base like Chance the Rapper And I should say a fanatical fan base because Chance the Rapper has probably the realest Fan base there is and I mean fan base not just I like their music so it gets the most plays I'm talking about really mobilizing people. He's has the realest fan base You'll see what I'm talking about in hip-hop right now in terms of a young artist Especially for me independent. So let's start As it as it grew my dad is like, you know, he was a campaign manager He put people in an office, but show people to the people right and my dad at a certain point kind of campaign managed me and and showed me how to like, you know Brent flyers and and move on foot and work organically with the people don't like Use a political activist kind of use up it. I'm for the people Right. So this is what to think about How can you campaign like Chance because he learned from his dad and his dad was a campaign manager So what do campaign managers campaign like this is what we're gonna go over in this video but I'm an artist of sorts and From Chicago and for the people So in this clip chance said he's for the people in the last clip He said he's for the people and he put his fist up and that's number one when it comes to Campaign management know who you are It sounds kind of weird sounds kind of corny But know who you are because you have to have a clear understanding of who you are to know how you want to communicate with the people Everyone who doesn't know who don't know Chance the rapper you don't sell your music. No, it's free. Yeah You know, you know, you can't How do you make money? Yeah, I'm on tour right now. I'm a touring artist as Music grows there. There's always new ways of releasing and you know, there's visual albums and you know full concerts and big Broadway musicals Rule number two Know your audience. So what does that really mean right first? You have to know who you are Then you have to know your audience because you have to know how to communicate in a rack with that audience Chance doesn't sell records his audience the young audience people don't want to hear that shit these days They don't want to hear anybody crying about how oh, I don't make enough money or people should start paying for stuff They don't want to hear that that's dead So not only does he resonate even stronger with his audience by not Actually selling his music But he also even goes on to speak of these creative ways that he could make money anyway And that kind of stuff just makes you like him even more right because the way if he thought of was give more content Broadway shows and touring Actually giving more to the audience to his fans as opposed to just trying to figure out some kind of Sneaky business ways and I want to go back and sleep how he um the audience reacts Once again when he says he doesn't sell music Everyone who doesn't know who don't know Chance the rapper you don't sell your music. No, it's free. Yeah Um, you know, you know, you can't See that Speaking to his audience and knowing how to get them and move them But let's move on from there. We can go into that later Have a story to tell this is a huge part of any campaign management This is how you move people you could think civil rights how people had this entire Movement this back story of slavery and things like that to move people on well Look how Chance with 10 day Had a complete story around it. I'm gonna let him tell it inside explain the concept but 10 day 10 day was uh Recorded while I was on uh 10 day suspension from high school. What you do? Why you get suspended? We I haven't yeah, I have marijuana. I don't know what the rules are for FM radio I had we not really a lot of weed but like on on school property, I guess Oh, like a half a zip a zip No, like like a like a maybe maybe a quarter. Maybe a quarter. Okay. I was selling a smoking I was smoking but they were trying to say I had intent to sell what I did I had it in one bag. It was for me. It doesn't matter I wasn't really trying to say nothing to him. I didn't know what was incriminating what was not so I was chilling So when you hear Chance tell this story This makes people relate to him particularly in that age range. This was his very first drop You have a story as a whole concept, but it's not even all this. It's not so abstract. It's 10 days Okay, 10 days of suspension a lot of people can relate to suspensions. I will suspend it twice Then you have this concept of the weed people could relate to the weed There's so many ways and things people could relate to a story and people will always pool What they can relate to most out of that story because it resonates with them And it gives them a visual of who the person is and people are always trying to figure out Who is this artist? They're trying to figure out ways to get closer When you even look at acid rap acid rap had a story in itself Just the whole idea of acid rap it creates a story of who you think Chance is What you expect from the music and now even if you didn't have any kind of name from the music now you're thinking Okay, what made him think of that? He must have been on acid right and even coloring book the last project That had a story in itself. It was a lot less straightforward in the first two projects But when you have such a strong fan base And following at that point people are going to be listening for some kind of concept and creating themselves And what you could probably get out of that album is just the fact that he's In a better place in life. And that's kind of the constant theme throughout that whole project. He's in a better place Thank god. He you know, it's having having the child and whips girl all that kind of stuff But it's constantly constantly Implementing stories to give your crowd or to people something to resonate and move with Because when people can relate to you They feel closer to you when they feel closer to you they will do more for you and as an artist That's how you have power and we'll get to that later on so Look at this Chance is just making a tweet Chicago Bulls. So not only is he staying strong with his local folks But that's just a small little interaction. That's how a lot of people use twitter and then You look at this tweet. He tweeted these cute little baby. Look at the babies. It's halloween People got their babies dresses chance to wrap her once again It's how strong it's showing how strong his fan base is people have babies dressed like this Dude, and this is young in his career. Think about it. And then look baby, baby, baby Look at these cute ass babies. That is a strong strong Engagement with his audience. He stays engaged with this audience when you constantly engage with your audience You become more real to your audience people love You even more in a lot of people They don't necessarily well a lot of artists. I mean they want this whole mysterious thing And that's the thing you're going for, you know, the whole prince thing That's a different type of story. That's a different strategy But this is for those people who want really strong engaged audiences that will do damn near anything for you And that's what chance has and he's been developing uh Not that many years ago. I was you know Still trying to pass out my mix tape. I'm still trying to pass out my mix tapes Do you guys know how hard it is to make tell everybody know your music like even when people feel like You know, you can't get much bigger or your music's played everywhere like when you're an artist You're in sole, you know purposes to like share your music with everybody This Is a key up for two reasons really I just can't escape every single time I have a video I'm not going to make it a core strategy Because it's obvious and everybody should do it to the max get attention It shows that he understands this even as big as he is he's still passing out resources But that's only a small tip of the iceberg to also touch about the fact that He's galvanizing his resources. He even recognizes himself as a resource and still to this day Passes out mix tapes when he gets a chance, but I'm going to show an even stronger Version of galvanizing resources at the end So check this out if you guys don't know about chance the rapper buddy in the middle donny trumpett and the social experiment That's all these guys around him. He constantly Works with these guys in various ways, but they even had a social experiment project Collaboration is a key It's a strong key when it comes to campaigning that whole campaign management style because you want to strengthen the relationships It's all about relationships and you notice everything that is I've talked about that he's done It's all about creating strong bonds at scale with a lot of people It's hard to create bonds with a lot of people and make them strong But if you can then you can move mountains. That's that martin luther king type stuff And also you got to have a team. I just put that in parentheses down there So some of these people these friends are also his His team in various projects in various ways as well And we'll have a whole another video Um about just team in general if it's necessary enough people want to hear about that though Also collaboration, I don't know if you guys even understand how huge of a deal for an independent artist Especially hip hop to be on ellen. It's fucking ridiculous. It doesn't happen at all prince chance Called him prince chance might have broke a barrier So now more people might be in that window now that he's broken through but ellen is the hugest Is it doesn't make sense? But look at this collaboration Look at some more collaboration. Everybody knows probably already that's two chain little way. I'm sorry Skrillex is over here in the background with him on steven colbert Another mind-blowing the fact that he was on there and then if you check this out, I think this was on jimmy fowling Collaboration with anthony hamilton Ty dallas sign rory to the far right Obviously, he's the guy that's kind of darkened out right there You don't see collaborations like these and all this was one of the super super interesting collaborations I've seen the fact that he was smart enough to do something like this because they weren't on the regular track At least well probably on some kind of vocal chorus, but To actually bring them out unheard of but it shows how he constantly Builds abnormal relationships and makes them very strong Mobile eyes now we're getting to the sweet stuff I just have to put this one on front street because when you have a culmination of all those things that we've talked about so far Right mobilize is number seven You really have power when I said you can do more and move mountains to do something like this, right? Chance the rapper had a parade to vote Disselection obviously down front one, but he had all these people come out Around him. He had a free concert then had people walk with him to vote. You see Richard Branson Tweeting this I don't know if you guys understand how huge that is This dude's a billionaire for him even know chances and there's so much I can say about that But it really shows how chance is really creating a movement and you can create a powerful movement too If you follow these seven strategies, it takes time It takes some you know some smarts, but then there are also other strategies Like I said that once again, I'll go over more if people want to hear different strategies I just need to get that feedback in those views. Share this with your friends If you think they'll be interested if they're just trying to campaign or they want to be rappers and campaign that way to create A following Also, I'll just drop it off if you really want to have that following once again I can't reiterate enough you can follow these steps and You can end up possibly looking like this Hope to hear from you guys subscribe. I'm dropping something next week