 Jamie and Abby. Today we filmed with Clea and Joanna with the home edit for our January episode. Yes, they were amazing. We talked about their Netflix show, which season two drops early 2022. There are three books, their visit to the White House. They had a lot to say. We are so thankful that y'all are here today. Yeah, we're so happy to be here. We're so happy to be here. Thanks for having us. We're honored, really. Really, I love the headphone microphone setup. We're a helicopter pilot. This is close to helicopter pilots as we'll ever be. Yeah, we're up in the sky. Yeah, we have a pen house. Yes, I'm a little too close to the edge, actually. It's okay, they're good to you. There is like glass and concrete and steel. Yeah, yeah, yeah, I know, I know. But yeah, we are in the pen house at the place at Fifth and Broadway and they were nice enough to let us film here and it's fun and very, very hard. It is very hard, very hard. 30, 30 more, but it's fun. This is our January episode. So before we get into all things, the home edit, I wanna know what you do for January resolutions. Do you guys do a big annual? We're gonna be better at this. We're gonna do this, or do you kinda just? So we're Jewish, which is great. We have two bites at the apple. So we have the Russian Shana, which is September. That's the Jewish New Year. So we can make our resolutions then. Then we get to screw up for four months and start all over. It's really helpful. It's a reset from the first one. Yeah, it was awesome. And I'm personally the diverse and I make a new resolution every month. Because I'm so good at breaking them, you know? I have downloaded every fitness app under the sun. And she buys like 10-year subscriptions. You do too, oh my gosh. Okay, I did this last one, I did buy like a 10-year subscription. Joanna and I literally downloaded Melissa Wood Health or whatever and bought like the 40-year subscription plan, I don't know. It's like a generational subscription that we brought it like pass it down to our kids. I like get on this kick where I'm like, okay, now I'm gonna invest in an air fryer. I'm gonna start cooking. I'm gonna get into Pilates. I'm gonna join a studio. You're all in. I get all in in my mind and like buy all the things, get all the subscriptions and then fail miserably. I am so good at sitting on a couch and looking at the fitness class. I will watch the fitness class and be like, no, that's not for me. No, no, that's not for me. And you're gonna try to start cooking because y'all don't cook. Oh, I don't even try. Yeah, I tempt it every year. I'm like, and I fashion it. I really do. I don't even put it on the list. I love a resolution. I'm a very optimistic person. Joanna likes to make fun of me about that because I'm optimistic with like my time management. I'm optimistic with how many people I can fit in my house for a dinner party. I'm like, you know, I liked, I'm like- Very optimistic about a lot of things. Yes. I'm gonna say it'll go well. Yeah, that's my resolutions. I think it's gonna, I'm gonna crush it every time. And I just, I don't. No, I have one resolution every year that I don't. It's kind of heavy, but it's that I need to be more present with my kids because I'm not. And I'm really, that's all, I'm always working on that and I still have not killed it. Same. I think that's every mom. We're like, wanna be the Instagram mom. I don't even need to be an Instagram mom. I just need to be like an okay mom. That's my problem. I am an Instagram mom. And it's the reason why I can't be present with my kids. How old are your kids? Your kids are the same exact ages. They are. How old are they now? Ten and seven. Okay, thank you. Yes. When did y'all get started? How did y'all meet? Bring us back to day one. So day one, the day we met is the same day we went into business together. So we met in August of 2015 through a mutual friend. Her name's Leah. She's amazing. She's still our friend. She is still our friend. Yes, shocking. Shocking, cause we're a lot. I had just moved from LA. I knew zero people. I met Leah through Instagram because that's what adult women do now. If you don't have friends, you have to figure out how. DMing that we took our friendship to IRL status. I know. We went to breakfast and I told her I really wanted to start an organizing company in Nashville. And she was like, oh my gosh, wait a minute. I have a friend named Joanna. She moved from California also from San Francisco. And Joanna had an organizing business and wants to re-appen in Nashville. You guys should do it together. And I was like, well, wow, that is what luck is this. This is amazing. This is incredible. Let's do it. And Leah pitched the idea to Joanna and Joanna was like, oh, that's a no for me. So, no, no, no, no. I was like, definitely no. Yeah, definitely no. Hard pass. Hard pass. Cause you'd already done it and you're like, I don't need a partner. Exactly. I did it. And I've had a lot of businesses by myself. It's not to say that I'm so great. It's just that I'm used to working by myself and I know what I can do and I know how much work I'll put in and you can't, how would you know that about somebody else? So, why have that risk? I don't know. You could try. Joanna was very not open to it. She was having an entrepreneur get-together party, like a networking party that Leah invited me to and Joanna said, I couldn't come. I was just like, I'm having my business. I'm relaunching my business here. It doesn't make sense. We're not going to be in business together. Anyway, that was the first of many mistakes Joanna made in her life. But so, anyway, I talked her into having lunch with me. I was happy to have lunch. Not happy. Okay, I was fine to have lunch. You were fine. You were like, are you buying and where are we going? Fine to have lunch. Not happy about it. But we sat down at lunch and we sat for four hours. We just immediately dug in and it was weird because we never really even circled the wagon in terms of like, so tell me about how you grew up or tell me, you know, none of it. We were like, what are your strengths and weaknesses? Like, what are your skills? What assets do you bring to the table? What, like, I mean, we just got deep so fast. We started like writing down like our goals or aspirations. I mean, and the second I met Leah, I was literally when we walked into the door, I was like, 100% this will work. I am like, we both are very instinctual and intuitive about things. And so it was never even a question. The second I met her, I was like, oh, this is 100%. It's really never let us astray. We always tell people we're like, don't do as we do because that's crazy. Like we went into business without Googling each other. That terrible advice, but it did work. It never failed us in six and a half years. Every single big decision, even small ones, but let's just say big ones, no matter what, we have instinct, like 100%. We have a gut instinct, same page. We've never even disagreed about it. It's really wild. It is wild. So did this like sisterly banter happen right away too? Because I'm actually like in love with it. And people think we fight and we're like, oh no, that's just the way we talk. Yeah, yeah, you're like, no, no, no, no. Yeah, I think someone asked and I was like, I think that's just how they are. Yeah, it is. And it's like, you can't offend each other, right? No, we're both just like straight who we are. We have so many similarities and then we have so many differences. And so it's like this, it's like two sides at the same time and it's just wild. And the more we got to know each other, like our parents are both our moms and our dads are the same people too. There's a weird parent trap thing that's happened. We just are still trying to figure out how we are actually blood related. Yeah, it's crazy. And our moms now are like best friends and they have like scheduled call times that they all have. Yeah, well I was talking to my mom last week and she's like, there was a chance I may have to go. And I was, she's like, I'm waiting for a call. And I was like, okay. And I was like telling her some stuff. And then she's like, the call was with Roberta. Right, they take their calls very seriously. They will hang up on us. My mom came to visit Nashville and she was like, she tried to gaslight me into thinking somehow she and Sarri are closer than Joanna and me. Oh my gosh. Well. I was like, don't forget where you came from. Okay. We set this friendship up. And my mom was like, you know, I know you and Joanna are like close, but I'm like, we're like, we're with each other every day. More than our husband, totally. They are so funny. But our dads are also co-op and copies of each other. It's weird. They show up, we had a play date with them too. So we brought them together. And the reason it's called a play date, we're not trying to like diminish. It's because they both play instruments and we were going to set them up to play instruments together with the first time that they met. And trust me when I tell you, they did. So they brought their guitars. They both were wearing like dad jeans, dad sneaks, like flannel shirts with like the holster cell phone belt and like they look the same. Their mannerisms are the same. And they're both kind of like, you know, like leaning in like against the kitchen counter trying to like figure out like who's going to make the move first. So like who's going to play a song or something. And then all of a sudden we look over and they're like hunched on the couch with their instruments. They have like a cell phone out recording the song. Oh yeah. Oh my gosh, that is so cool. I was like, dad, the kids are hungry. We have to leave because we have to like go to have dinner at home right now. And my dad's like, uh, I don't know. Dad almost had to send him in an Uber because he didn't want to leave my dad. Yeah, no. It's very cute. It's really cute. That's amazing. Yeah. And they're both in California still. Mine are in LA. Mine are in North Carolina. Okay. Yeah. I know. Crosscut. It's a long distance affair. It is. That's why the phone calls are really important. You have to get through time zone. Yes. Oh, it's true. I get it. So from the beginning, you guys are like, we met. We spent four hours. We're launching this business. In your wildest dreams, were you ever like, we're gonna have a product line with a container store. We're gonna have five and a half million Instagram followers. We're gonna like, No. You guys are doing so much. Thank you. It is beyond crazy. We had one wild dream, which was we wanna be the like premier organizers period. We were like, we know we are the best. We can be the best. We're going to rise above all the other organizers who exist. Organizing is something that's been around forever for a long time. So we were like, we're gonna put a new spin on it. We're going to elevate it. We're gonna make it, you know, aesthetically beautiful and tied to design and style. And we're going to, like we had all these kinds of goals, but the real goal, the big goal was to be the best. The reason for starting the company was we wanted to be amazing organizers. Yeah. And you are. And you did. But all the other stuff, it's like, who could have ever joined? No. I mean, there's, it was so, all of it was just like, what? And it happened pretty fast. I mean, I feel like you said six and a half years was when you like first started. That's quick. It is quick. And I think, you know, I mean, we have a few reasons I think why it grew at such an accelerated rate. But one of my backgrounds before becoming, you know, owner of the home edit is social media. And I was just like, no one is utilizing the social media space. No one's using Instagram for organizing. And interior designers do like, why can't we, why? So we kind of put that stake in the ground really early. I did ask Clea. I remember at the meeting, I was like, are you experienced with social media? I think it's called. Yeah, right. I think it's called. Joanna was like, there's like a thing that's on the phone. You know what I'm saying? They're like, I got it. She's like, yeah. She's like, Clea said, do you want to like share it? Do you want to do it together? And I was like, oh, oh, no, I don't know how to do it. She's allowed to have the password, but not allowed to post. No, I don't. Even though I feel like I get logged out, I'm like so nervous about messing something up. Yeah. Yeah. So are you still the main one that, or do y'all have? We do have a social media team now. We have three people on our team. Courtney, Libby and Kenna, you know, they're amazing, but it's hard to give up completely. Yeah, it's a little addictive. Especially, it's not even addictive, I wish. I could cut that addiction, I don't know what you're talking about. But you know, it's hard. It's like Instagram stories too, are such a big part of how people know us. Like it's not just like a static image. I think that's how people started to relate to us as individuals. And I thought it was just a personal thing. It's hard to have somebody else post that. Totally. The day I figure it out, I'll let everyone know how to do it. That's good. I'm a true fan girl. Like I think I was following you guys like five or six years ago. Like when you first started, seriously. Oh, that's amazing. I'm not surprised. I know. I'm the type A and she's the like, We're completely opposite. Bring them in. I binge watched your show recently and the first two episodes had to take a break because I was overwhelmed. I was like, how do they do this? I'm like, okay, get all everything out of the closet. Like I just love it. But I swear, when Nashville Guru got hard a couple of times, I was like, I can't do this. I'm gonna go apply for a job at home at it. Like all I wanna do is just organize a closet. You know what? I would like to apply for a job at home at it because I am tired of all of the other stuff now. I'm like, the other stuff is hard. The other stuff is hard. Organizing is so fun and so satisfying and so rewarding. And then it's done. Instantaneously rewarding, that's the thing. Nothing else in life is instantaneously rewarding. Well, there might be an application soon. Where are you? I'll always like this, like even as kids. The answer is yes. But I have always been like this consistently. Joanna went through a dark period. I did. I did. High school and college, I was an absolute disaster. I just, my brain and body have never been comfortable with a mess. I just can't. I literally once saw a doctor for it because trying to like tap into, he was a bit of a psychologist, but he was a homeopathic doctor in LA and he was doing some acupuncture because I've always been, you know, an anxious stress ball, crazy person, doesn't sleep, all of it. And he was like trying to ask me some questions to like get to the root of it. And he was like, so let me ask you this. Say you throw up in the middle of the night, you're sick, you throw up. Are you able to just get back in bed and take care of yourself or do you need to clean up before then? And I was like, who would get in bed? Who would get in bed? I would totally get in bed. You're like, I would bleach the toilet back. Oh my God, I was shook by the question. I was like, it was so foreign to me. You're like, how does one do that? I was like, I don't even, is that even an option? So, yeah, it just, but I've always just been, I'm just, you know, I'm wired that way. Well, and I think people are realizing you guys have made this a thing, right? A trend, like the home edit has really, I think being organized, it makes you more successful. That's why people pay to have people come in and do, like you have your closet done, your paint, you've done everything. And it's like, it does create a clarity, at least for me, that's like, okay, now I can like focus on what I need to. Exactly. Yeah. It's so hard to focus on what you need to do if you feel disarray in your house. Yes. Yes, it's a being encumbered by things makes your mind encumbered too. You know, it's like having that clarity. Again, it's physical, it's mental, it's all the same thing. I mean, we always say organizing is a form of self-care. You know what I mean? You are taking care of yourself by freeing yourself of the weight of all the clutter and the things all over the place. It's also really, really powerful to know that every single thing you have in your home is something you want, need or use. That's where the kids come in and that's why it's hard to have kids. We need to talk about it. I thought you meant the kids were something we wanted to do. Oh, no, I just mean, you don't edit out your kids. No, I just mean they come in with all kinds of little buried treasures and then you don't know exactly what's in your house. Oh, but if you do, you have to go through it. This was my question because we have so many female listeners and people with kids, moms and the kids. Like before kids, I was like, oh my God, everything's perfect. And now it's like maddening. Yeah. You used to go through it all the time. And you train them young, though. You train them young. I try. See, that's what I screwed up. It's a foreign language, you guys. So it's like the earlier you learn, the more it's part of, it's just you grow with it. Let me tell you this. Kids know how to organize from a very early age. You think teachers are cleaning up the preschool classroom? No. There's literally a song about cleanup. Every single kid knows how to do this and they are fooling you when they come in the house and they're like, I don't know. Yes, they do. Yes, they do. And honestly, kids are smart and they're scrappy and they're fast and they have energy. They can absolutely do this. They can clean up their classroom in two seconds. They can definitely clean up their room. The onus is on the adult to set up the systems that work. And then it's on the kid to put it away. Yes, 100%. My daughter the other day said, mom, she's nearly 13 years old, right? And she was like, how come my friends, their families, their island is always clean and Howard says it. And I'm like, well, can you look on the island and see what's on there? Yeah. I'm like, I am constantly picking up your stuff. And then so lately I've just been taking it and throwing it on the stairs. And you know what they do? They walk over their stuff and get upstairs. Drives me insane. Well, here's the thing. This is what we say to our kids. If you can't take the time to put it away, it must not be that important to you. And then it's gonna go to someone else. We're ruthless. I just start raging and I'm like, I'm throwing anything away that I see. Oh, a coat I just bought. Like I just am like, I get to my wits. Oh, I like that you do that. I mean, I don't actually do it, but I like then she picks it up. Why did you say you did? Well, no, then she picks it up. But I will like, I'll get to that point where I'm like, all right, anything I see, like I'm just gonna throw it away. It doesn't mean that much to you. It doesn't mean that much to them. You can't hang it up. And it'll mean something to someone else. That's the thing. That's what I always remind them is that somebody else would be very excited and lucky to have this. Yes. Absolutely. You know something you just said, Cleo, it's part of self-care. Completely agree with that because we have moved, I think six times in 20 years, all over the United States. And then just in Asheville, being here six years, we've moved three times. So our second move. I've moved five times in six years in Asheville. You look crazy. It's just, and you... Oh, she's crazy. I'm crazy. I'm looking for another one. Yeah. It's an occupational hazard. I love, I love moving. I do too. I do too. So our second move, we had a whole bunch of stuff. So I had an organizer come in and at first I felt guilty because I'm like, I should be doing this myself. You should be doing it. We hear that all the time. And then after her team came in and I just, I mean, I would walk around going, I wouldn't know how to do this. You know, I wouldn't know how to clean out my closet and y'all, we had so much fun doing it because one of my best friends also came in and we, I mean, they were throwing stuff out left and right. And I'm like, no, my mom gave me that stuff, you know? But it is, it's a form of self-care. So the next time we move, the first thing I did is I called Amy up and I'm like, can you please come over and help me unpack? And it is. It's a game changer. It really is. I'm moving is hard. It's like a superpower that I have inside of me. When I move into a new house, I am out of boxes in 36 to 48 hours. Everything is unpacked. Everything is done. You know, there's still tweaks I need to make, but I mean, I'm moved in. You're already like pared down enough. Yes, correct. I'm also already organized. I'm an organized person. It's very easy to pack and unpack because the bin goes in the box and then you take the bin out of the box, you put it on the shelf. So it's plug and play. It is when people are fun. It is fun. It is fun. When people are moving, like, should I hire someone to get me organized after? And I was like, honestly, get someone to organize you first. First, yeah. And that's what it is. So this last move we did, is she had just finished the house and then this past move, it was super easy. It is like you said. It is easy. And I mean, the best thing anyone can do if anyone is moving, I mean, you should really just do it even if you're staying. Yeah. But I know I always pretend I'm moving. I know it's so fun. You have to have a real ruthless editing eye. You go room by room and you don't have to do it all at once. Start with one room, pick a room. Every single cabinet, every single drawer, you need to physically touch every single item and make an active decision whether or not you're going to keep it. If you still like it, did someone give it to you and you're just like holding onto an ugly platter because it's there and like every single decision. And once you touch it and really look at it and have to make a choice, it's amazing how much you can let go. And again, I love the feeling of knowing every single thing in my house I want. And it is there for a reason. And again, when we say want, there's also different things that, do you need it? Do you use it? Toilet plunger, it's not exciting, but you need to have one. It's like that kind of thing. But every single thing in my house I have looked at, I've made a choice about, there's nothing hidden in a crevice and a corner. It is so powerful. It is. It really is. And honestly, we both go through our houses all the time. I mean, you would think that we'd have nothing to get rid of, but things come in. Oh yeah. We also get gifted a lot. Yeah, that's true. But even without gifting, like the kids seem to acquire so much. The kids stuff. The kids stuff. I'm always like, you don't even have money. Where did you get this? I know. Why do you, who got this for you? Like there's just stuff that enters into the house. But again, I think as parents, we also, we know what our kids like and what they're gonna use and what they're gonna play with. You know, I don't give them that much ability to push back and tell me they love something that I'm like, I know for a fact you don't. Like this is not. So I mean, honestly, I go through and edit quite a bit, especially my son, he's seven. I'm like, I'm sorry, sorry. I don't believe you. I don't believe you. My daughter's pretty, actually, she's pretty into it. She said to me the other day, it was Hanukkah, so she got a couple new things. And she said, I walked upstairs to tuck her in. She said, I'm done with the Barbie Dream House because we've had it for a few years. She's like, I wanna make space for some of these new things. But so she gets it. She understands that like you get the item or you get the space and she doesn't have space to play with the new things. And so something has to go. And so she figured out what it was that was going. And I didn't even say, what do you wanna lose? She just realized she wanted the space. Wow. That's awesome. So you can start getting very young. Yeah. How many cities are you in now doing the organizing? Nine right now. Okay. Yeah, I don't know. And you do tons of celebrities, which I mean, like I wanna hear all the gossip, but really when I know how many NDAs you've had to sign. Enough that I can't tell you all the gossip. Yeah, I know. I know. We have NDA, I sign more NDAs than I sign emails. Yeah, I bet. But it's really, it's what a gift to be trusted in someone's home. What was that kind of your LA connection originally? Yeah, that's kind of honestly, I say social media was what helped accelerate us and then our celebrity following real, I mean, it, we started in August of 2015 and in October I said to Joanna, I was like, let's go to LA for a week and let's offer some people that I know, like we'll do a promo job for them. We'll comp it and in exchange for an Instagram post. And that really skyrocketed. Skyrocketed, yeah. And Chloe's as nice as she seems, right? Oh, like Chloe's is the best. Okay, I love that episode. Being in the world. Yeah, in the world. She's wonderful. Honestly, they all are. They never met nicer, harder working, kinder, more accessible people to me. Agreed. It's wild. I mean, their success is because they work their butts off and are nice to every single person they meet. That's wonderful. That's good to hear. Yes, yeah. It is because whenever they seem nice on camera, but to hear that they're so behind the scenes actually we're so lucky to be able to work with them and be trusted with them. And they are so kind. Yeah, so kind and so hardworking. Yeah, they're the best. You can tell, I mean, just from keeping up with the crowd. Because I'm not in their home. But they're like so sweet, you can't fake that. No, but they're just so good to everyone. Yeah, they're just really wonderful people. Great. If y'all are able to tell us one of the wild and craziest, I mean, no names, obviously. And it doesn't even have to be a celebrity. But one of the craziest stories as far as them being disorganized or something you found. I was going to tell you all sorts of other crazy stories. Yeah, tell us all. Something you found, something you found. Well, we've just, there have been so many moments in our career that we've looked at ourselves and been like, is this insane? Is this real? Am I living in a simulation? I mean, we have been, one thing that sticks out to me, it was early on, early days. Someone was coming home, was a celebrity. They were coming home from a dinner party. But somehow, the assistant or something, they were being very vague about who this person was coming home with. But it was clear that it was even a bigger celebrity. It was something wild. We were like, we were there for a couple of days. And they were like, oh, make yourself at home, drinks in the fridge, all this. They were coming home with someone big. And we had to go. We had to get out. It went from just like a part of the family to like, it was a code red alert. So we, in the dark of night, it was like a get out now. I know, it was wild. In the dark of night, running out the back door, like jumping over hedges and like, we had to get out. We had to literally like ninja roll out of the garage door and like into the, into grass. I was right about that. It was, it was wild because it was just so, so I mean, we knew it was like someone, probably someone super private that like didn't want a couple of random people there, but it was no fault of this person. I mean, I think it was just like, they were like, wanted to make sure the house was like totally locked down. We couldn't help it. We still don't know who it was, but it was wild. And yeah, that was, that was an early. That's a funny one. I forgot about that. Early memory. What have you found or like had like a room you had to organize that you're like, what? You know, we don't really get phased, I would say by like the things particularly. You know, I mean, it's everything from, we've done, you know, Academy Awards and all sorts of everything. We've organized anything under the sun. What would you say is like one of the weirdest, or is there a room that's been I'll say a room. Really odd. Besides the pregnancy test. Well, let me tell you. It's not the only pregnancy test. They pop up. They pop up pretty frequently. A used pregnancy test pops up pretty frequently. Pet ashes also pop up pretty frequently. Oh, grandma's ashes too. That was a rough one. It's hard when you're holding something and they're like, that's my mom. And you're like. Well, and remember the pig heart? That was weird. The pig heart? We think it was, we don't really know. But it was from like Thailand or something. It was, we don't know who's a pig. It was an animal, an animal's heart. In like a keepsake. We're like, mm. So you're like. Surely a keychain wasn't available or, you know. If you like move mom to like the keep pile. Yeah, you're like, keep. The amount of, we really run into a lot of ashes. Teeth, sometimes people keep fingernail clippings. Oh my gosh. It's pretty gross. I never kept my teeth. She gave them to me for my 40th birthday. Oh my God. Happy birthday. I am not kidding. For your 40th birthday? For my 40th birthday. It was a big joke obviously. Oh my gosh. Did I? I think I had a necklace but it was in this little bitty cookie jar. And I opened it up and I'm like, what is this? Oh my teeth. Oh my gosh. No, my kids started saving and I was like, let me just stop you right there. Then they tried to save them. And I was like, what's the end game with these? Like, what's the end game? Yeah. I'm not going to keep them. Are you going to give them to someone? Are you taking them with you to college? Like, where is the end game? What is the end game? I agree. That is, yeah. But I feel like as far as a room. I mean, I don't know. I guess there's not been one specific room. Insane. Probably more just really cool rooms. Oh, that's the problem with our job. It's like a real, we're in such amazing homes. Right. So we always want to move when we get home to ours. Oh, that's the problem. I have to say that's why you move a lot. Yeah. I'm constantly on realtor. Yeah, I know. I'm constantly. It is. I started looking at houses literally months after I moved into this last room. I'm like, I just, I want to go. Yeah, I love it so much. There's nothing more fun. You know, you think your house is nice. Then you walk into someone's house and it's like really nice. And you're like, well, I can't live here anymore. That's what happens to me. Season one was a huge hit, obviously. Get organized with the home edit on Netflix. Are you finished filming season two? We did. We finished filming the end of the summer. I think like August, September. Yeah. OK, yeah. So are you allowed to say when that drops or no? I'm not allowed to say when it drops, but it will be 2022. Yes. OK. Not too long. OK. Y'all are known for your rainbows and like organizing with rainbows. Was that something that the both of y'all like to do before? Is that part of that? I mean, this could be I'm so naive. I don't know. Does all organizers do the rainbow? Oh, they do now. I mean, yeah. Rainbows, it's it really was my affinity for rainbows that I now Joanna is on my rainbow bandwagon. We also I can walk you through the hierarchy of emojis that we use for things because Joanna is like she has ownership over hearts and like rainbows are kind of for me. OK. But I was always obsessed with rainbows. I was rainbow bright for Halloween like six years in a row. I loved rainbow bright. I know. Rainbow bright. Always just made me so happy. Yes. And I think that from an organizing perspective, I mean, I started I've always had my books color categorized and by the rainbow. My husband, I remember very early memory when we first got married, he walked into the living room and I was just surrounded by piles and piles of books and you know, I was arranging them in color. And he's like, are you being crazy again? I was like, oh, it's going to get so much worse. But so I've always loved it. But the truth is the organizing by a rainbow and rainbow order is really a set of labeling. It's it's a visual instruction for where to find something and where to put it away. And it really I think marries the form and function that our brand speaks to, which is it's an organized system that looks really beautiful. And when you can make an organized system look beautiful, you're more likely to maintain it. You're really proud of it. It's something that makes you happy every time you see it. It feels like a reward. It's not just a smart system. It's it's really beautiful. So the rainbow is kind of taken on a lot of the home edit ethos and mantra around it. And Joanna's Joanna's on board. Things aren't quite as rainbow-fied in her world. Not as much as Cleo's, but I do use it for a system. I don't always use it in every way, which Cleo the way Cleo does, but it is such a smart system. It is always does look so beautiful. Yeah. I have quite a bit of it. It's actually not that I think about it. I have some of that way too. But I mean, if you line up your clothes by the rainbow, I mean, it's pretty easy to get dressed in the morning. It is like you think about what color you want to wear. Right. Yeah. So do you do like going to the closet? Okay. You have like, for instance, in my closet, I have my Titans row, you know, and then I have my long sleeves, my short sleeves. Do you mix short sleeves and long sleeves according to the rainbow? Or do you do long sleeves? Well, okay. So first of all, we organize for the client. So it depends on how, what makes sense in your brain. I'll tell you what makes sense in my brain. This is how my closet is. All of my tops, let's say, go from the shortest sleeve, so like a tank top, all the way to a heavy sweater. And it's organized by color in that section. So my white goes into, you know, red, orange, yellow, and it's, you know, the lightest weight to the heaviest weight in that section. Some people, they really want like, all of their long sleeve together, all of their short sleeve together. For me, that's the way it works. It just instinctively, I'm like, okay, I know what color I want to wear. I know what I'm leaning towards getting dressed. I know what season I'm in. I know what the weight that I want to pull. So I don't really need to go over to the long sleeve or go over to the short sleeve. I really want to look at the full breadth of what I have in that color and then pick accordingly. But, you know, everyone's really different. Yeah, everyone is different. I have it in two different sections, but partly it's how my closet's laid out too. I don't have as long of a row as Clea has. So, but I have it in rainbow, but they're in two different, they start and stop and then start and stop on the next section. Right, yeah. It depends on your space, right? It's like, yeah, totally. I think that's smart though. I'm going to redo mine that way. It also looks really pretty. Yeah, because it's a real rainbow block. It really is so pretty. I mean, if I had a whole consistent space, I would do it the same way as she does. Although mine's like black, white. Yeah, that's okay. And then like a little. What's that to say? I'm like, yeah, see, I'm like, I don't know. You know what mine used to be like that a lot too, but when we started filming and being on TV in general, you need jewel tones. We didn't even own, the first time we went on TV was for Rachel Ray. Neither of us had a single color other than black. They said, don't wear black. They said, don't wear black. So I wore, I did actually wear a black top. It's so funny that you said that. My phone, they pulled up, you know, on the new iOS on the iPhone thing, like they'll just pull photos from your library and put it on. It was the photo of us with on Rachel Ray. Oh my God, today. Weird. That is weird. I know what I'm wearing. I'm wearing a black leather top What was I wearing? I was looking at me. I'm pretty sure you're wearing black. You know, I have a funny story about Rachel Ray, actually, that just cracked me up when I saw the photo. So Regis Philman was the co-host with Rachel Ray that day. So it was all that we're doing. Six years ago. Five and a half years ago. Very much at the beginning. And we were doing like a fridge demo and all the stuff. First of all, we were supposed to like give Regis a job. They were like, just like be playful. Just give them a job. We'd never been on TV before also. So we have like, you can't imagine the amount of nerfing. I'm like, give Regis a job? And then it's like the first time we ever go on TV, Regis is with us too. Oh, geez. And they're like, I'm like, do I call him Reg? Like what? I don't know. And anyway, it was like a whole, I like blacked out during it. But at the very end, they were like, go and like, take a photo and like, we're all together. And so he pulled us aside. And he was like, like that grandpa who was like very concerned about like us and like us being able to make a living. He was like, so you can make a job with this organizing thing. He was like, gonna give us 20 bucks. Like I was so worried about it. He was so concerned. He was like, let me see what cash I have. Yeah, no truly. It was like that. Yeah, he was definitely was like nervous that us like we are not going to make it. So I was like, yes. I was like, you can. Yeah. What was that like though going from you're just like in people's clubs, organizing to now like TV shows, interview. I mean, it is, that's a ramp up. It is a style on, you know, hair, makeup. Like how that's crazy. The first few TV spots were absolutely nerve wracking. I mean, nothing was, I mean, nothing was worse. I couldn't think of anything worse. I'm like, do I want to be on a plane which we both hate flying? Or do I want to be on a three minute segment? I'm like, can we show? Helicopter. The hardest thing, I think one of the hardest things I've ever done in my life truly is a seven minute segment. The very first one on the Today Show because first of all, it's so timed. You have to like hit every single mark and it was 14 tips that we had to get through on like five different stations, but like you have to hit like in the kitchen section, it's like you have three tips here and then you move to gift wrapping and then you have to do a demo of folding a shirt. And it's live. And it's, you know, the Today Show, like there's nothing bigger than the Today Show. And I was just, I couldn't sleep. I woke up at three o'clock in the morning and you have to know two o'clock in the morning or something. You have to be like out the door at 4.30. So I'm getting ill just thinking about it again. Yeah. It's the most incredible opportunity and it's so stressful. Yeah. It's so, so, so stressful. Nothing has ever been more stressful. It's probably nice you have each other though, right? I think if you get stuck or you're, you know, the other person can kind of pick it up. Well that's the thing, you don't have time to get stuck. Yeah, that's true. It's live and it's fast. Go, go, go. And like literally, it's, you guys, I'm starting to sweat and get hives talking about it. But now, no, no, no. And now it's, it never really gets easier. No, but we're so comfortable with everyone there and like Savannah. Yeah, they're so wonderful. But also you just start trying to navigate. I mean, the two of us are trying not to talk over each other, which is what we naturally do. But then we definitely don't want to step on anyone's toes by over speaking. Well, you know, it's not our show. Like we want to like, let them leave. Yes, but we're also trying to get in the tips that they want us to do. So it's just like, the producers will be like, you lead, but it's like, but it's Savannah Guthrie. I just thought that you'd do it, just tell us what to do. It's just, it's so, so straight. It just feels like super high stakes. Yeah. Followers must have, it must have skyrocketed on Instagram after that, right? I don't even, I don't even remember either. To be honest. But you know what does is a lot of like actual jobs like inquiries come from the Today Show because people are watching and then want to, I don't know if it leads to Instagram followers necessarily. I really don't know. More jobs. I've lost track. It's recognition. But it's amazing. It's an incredible opportunity. It's just such a wild experience. It's just never, it's not feel like a wild up to serious. I like, when I'm watching it, I feel bad for the people with like segments. I'm like, I don't know how they're doing this. Is she gonna be okay? Cooking once? I'm like, how are you stirring? Can't talk at the same time. I know. Or like the holiday where they're like, have to get through these five and then you can tell they're running out of time and it's like, it's stressful. It is. It is. I know I feel like so, I internalize it so much when I watch someone else. I know. It is so stressful. How do your kids, how do your kids handle seeing you on TV? Are they like understand what's happening or? I think they do. Yeah. I mean, we just try to keep them ground. I mean, you know, we're organizers. We're not celebrities. My daughter loves to point out to me. You're a celebrity now. Oh, not according to my kids. Oh, wow. Oh no, we'll be at the grocery store. And part of it is, you know, Stella was raised half of her life in LA, half here. Nashville is LA light, let's be honest. She goes to school with plenty of celebrities, kids and everything. So like we'll be at the supermarket and she'll like point to the cover of People Magazine and be like, look at so-and-so's mom. Oh yeah. Now she's a famous person. You know, I'm like, okay. She's keeping you humble, keeping you humble. People Magazine is not beating down our door for the cover anytime soon. No. But you guys, you have three books now, right? We have two full-length books and a workbook. A workbook. I count that. Okay, great. All right, we'll count it. We'll count it. Publish or count it. Yes, we can count it. And you have your own product line, like the wooden stuff, which is amazing. What's like next? What are you guys doing? Not that you need anything else. We have plenty of things that are next. Natalie, we can't talk about it anymore. We can talk a little bit about it. Obviously, we will be working on another book. Hopefully, everyone loves season two that's gonna be coming out. It's such, it's really good. Yes. Season two is really, really good. I'm excited. We have a bunch of new things that we're gonna be launching that you guys will hear about in short order. There's some very, very, very exciting launches happening. We are gonna be expanding, of course, our organizing services into more places. We just have, 2022 is gonna be wild. I'll tell you that. There's a lot that's gonna come out. We're pretty excited about the year ahead. Okay, can we end on your visit to the White House? Oh, sure. Even though you may not, I don't know if you can say why or what. Oh yeah, we can. Okay, good, yeah. Yeah, no, it was great. We have a really great relationship with the White House, which is like not a normal thing to say. Yeah, what does that mean? As I said that, I was like, what? But if we do, we've done a bunch of things with them. They invited us to come and see the holiday preview at the White House. It was kind of crazy because the president, the first lady, they were seeing it at the same time. Not with us. On different floors. So it was just, it was wild to be able to see something and have it be. And it was snowing when we walked in. Yeah. It was pretty magical. Yeah. And it was just a handful of us, which is crazy to be at the White House in such a small group setting. Yeah. Like it was really beautiful and the whole East Wing was, every room was decorated for Christmas in a different way. And every room has this beautiful fireplace and the fires were roaring and it was snowing outside. Yeah, it was magical. The Christmas trees everywhere. I mean it was truly magical. Gingerbread house. I mean, all of it. You just couldn't even, you couldn't even absorb it because it was just so unreal. The whole thing. It was just so stunning, so beautiful. And really the goal was they wanted to invite a few people there because of COVID, people can't actually see, they can't come into the White House now and like see all the decorations. And I think in previous years, you could book tickets or make appointment times to come and see what the first lady does. So they really wanted to invite some people who could share how beautiful it was with everyone. The message of this year's decorations, Dr. Biden really wanted to create things that were super accessible, that were easy to replicate in other people's homes. Like one of my favorite Christmas trees was really decorated with red ribbons and just framed pictures. And you know, some of the, they did a rainbow tree, which of course I love. They did. But they hung paintbrushes and Pantone color swatches. Oh, that's cool. And like ballet slippers and kids shoes. And like, not on the rainbow one. But like, they created really beautiful trees that were really just made up of mementos and keepsakes and things that, you know, it's not about like fancy decor, like the craziest thing you can do, but to make really personal, easy to replicate things. So it was just, it was really beautiful. It was really special time to be there. And then they also invited us to the White House Tree Lighting, which was very, very fun. Yeah, so. Wow. Yeah, it was a wild trip. Guys, that's like a pinch me moment. Oh, it was a whole thing. It was amazing. It was amazing. I went to the bathroom before the tree lighting started and ran into like, you know, some large men with guns. Oh my God. You know, like, I was like, ah! You know, like, can I come in? Well, and while we were actually at the White House for the holiday preview, Lauren, who's on our team. Oh, yes, yes. Lauren was like, all of a sudden started patting her pockets and she was like, I don't want my phone. I lost my phone. Oh my gosh. And we were like, oh no, oh, oh, oh. And all of a sudden, they were like, people walking, people. And they were like, okay, okay, okay, okay. All right, we'll clear the floor. So Secret Service had to come, go search, retrace our steps. There were five armed guards in like military uniforms. I mean, they were searching for Lauren's phone. It became, I was like, for a good 10 minutes at the White House, there was a national security nightmare over finding Lauren's phone. We're like, where's your Apple Watch? Oh my God. Okay, so here's the thing. So we log in, we log into the Find My Phone app and Lauren is like, someone else's phone. And Lauren is pulling up her phone and as she's pressing to chime to find my phone, the girl who's with us is like, just do anything but chime the phone. Don't chime the phone. Don't, as long as you don't chime the phone. And as Lauren's finger presses in, it's like, ding. Oh no. Can you hear it like ricocheting? You're at the whole East Wing. No, like this could be like a bomb noise. This could be a recording device. This could be a million different things. Just don't press the chime. That's crazy. And then we heard it. Yeah, we were like, oh, but it's there. And then we couldn't get it to shut off. It was a whole nightmare. But yeah, but five like armed guards who were like saluting outside the Oval had to go search for Lauren's phone. So there's certainly a file. There's the dossier, 100% on one miss Lauren's card. We think you'll be invited back. I think we will. I think we will. But it was. Allie's gonna have to go with you. It was quite a thing. I was like, we just, you know, we always say, we always laugh that we don't make it look easy. And that is, we definitely made a scene. Correct. Well, we know how busy you guys are. We appreciate more than, you know, honestly coming on. Oh, thank you for having us. No, it was so much fun. Yes. So fun. You guys are so easy to talk to. Definitely, when we started this, that immediately top of our wish list. Yeah. That's so nice, you guys. We hope they can do this. Yes. Well, I'll tell you one thing as we're wrapping up. Joanne and I, the only football game I've ever been to in my life is the Titans game. Oh, that's true. Ever in my life. No way. And our client invited us, her husband is a coach, a Titans coach. So she invited us to sit in the box and like watch our very first game. And we didn't know, like, we like went to the merch shop and like we thought we didn't look like football people. Yeah. Who like knew about football. We definitely bought a shirt, by the way. So we bought like hats and a jersey and like we showed up with like a flag. I don't know. We like went all out and she kept telling me, she was like, because, you know, my husband's a Titans coach. And I was like, I mean, I know that. That's why we're here. He's a Titans coach. It took about two hours until I realized she was saying a Titan coach. So I had no, she kept telling me the Titan. I was like, I know, it's a Titan. I get it. Titans. I mean, what can we say? We know nothing. I know nothing. Go sports, but I knew nothing. But we really tried. We did try. We're glad that was your only game. Yeah. We're gonna go to one. It was actually really fun. It was super fun. First go and really fun. Yes. I will, I will go again. You'll have to come back. Yes. For sure. Absolutely. Let me know any time. You can sit in my box. Oh, okay. Let's do it. I have my shirt still. I might too, actually. It's in the blue. Yeah, exactly. The blue shirt. Thank you guys so much. Thank you so much. We appreciate it. You're so fun. Thank you.