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Global Breakfast Cereals

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Published on Oct 4, 2019

To learn more, visit https://www.packagedfacts.com/Global-...

The global breakfast cereal market is forecast to expand 3.0% per year to $40 billion in 2023, supported by an ongoing shift toward value-added products that target health-conscious consumers in mature markets and increasing breakfast cereal penetration in developing markets. In particular, rising incomes in large-population countries such as China and India – where western cultural influences are growing – will bolster demand. However, market gains will be checked by trends in the dominant US market, where consumers increasingly opt for healthier breakfast options if they do not skip the meal altogether.

This study covers the global market for breakfast cereals by type, region, and major national market. Proprietary historical data and forecasts to 2023 are presented in US dollars for breakfast cereal sales. Key trends in the usage of breakfast cereal ingredients (e.g., grains, sweeteners, fruit/nut, protein, additives, etc.) and packaging are also discussed, as are the main types of distribution channels. In addition, the study analyzes consumer, marketing, and product development and innovation trends affecting the global cereal market.

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