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Published on Oct 14, 2013
Lacoste is proud to be the new partner of the French National Olympic Committee (CNOSF) and, as such, the outfitter for all of the French Olympic team.
Founded in 1933 by tennis player and inventor René Lacoste, Olympic medallist in 1924, the Crocodile brand has always accompanied teams and athletes all around the world.
When he revolutionized sports, René Lacoste also revolutionized fashion: his quest for comfort and freedom of movement made him more competitive without losing an ounce of elegance. With this strong legacy, Lacoste places itself as a legitimate partner of the French Olympic team, with whom it shares values of tenacity, "joie de vivre" and sportsmanship.
The expectations of the French Olympic delegation in matters of clothing and the importance of the athletes' representative role perfectly suit the brand's own expectations and know-how.
Inspired by the brand's codes and sports values, the official apparel for SOCHI 2014 embodies French chic and elegance. Each athlete owns a ceremonial outfit, an official outfit and two village outfits.
Lacoste brings style at the very core of the French Olympic team: "Without style, playing and winning are not enough." René Lacoste