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Ansett Australia following deregulation - November 1990





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Uploaded on Feb 4, 2007

Once upon a time, many, many years ago, domestic commercial air travel in Australia was strictly controlled by government regulations. As a result, there were just two major domestic airlines - the government-owned Australian and the privately-owned Ansett (well, there were other players, but none of them were allowed to provide direct links between the five largest cities).

So, with the arrival of deregulation in 1990, Ansett (who had enjoyed quite a privileged position for many years) put on a brave face and boldly claimed with this somewhat uplifting ad that now "the shackles are off", Ansett were free to provide a better, cheaper service.

The beginning of the end for Ansett?

- two Boeing 737s that might have been used for this ad)


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