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Published on Feb 4, 2007
Once upon a time, many, many years ago, domestic commercial air travel in Australia was strictly controlled by government regulations. As a result, there were just two major domestic airlines - the government-owned Australian and the privately-owned Ansett (well, there were other players, but none of them were allowed to provide direct links between the five largest cities).
So, with the arrival of deregulation in 1990, Ansett (who had enjoyed quite a privileged position for many years) put on a brave face and boldly claimed with this somewhat uplifting ad that now "the shackles are off", Ansett were free to provide a better, cheaper service.