 So one of the things that I discuss pretty frequently if you come to these is the idea that we've got our two separate editors, right? You've got what you write in your posts and your pages. This is your content. This is where your ideas live, your videos, your images, your media. Anything that comes from you for the most part lives in these dashboards here. With the new site editor though, this is where your theme is structured. So how things appear, your colors, where they appear on the screen rather than what you've written. So one thing that we ran into last time that I really wanted to address because we're going to be looking at pages and making effective pages is what to do when your theme, your block theme, like my theme. If you click into it, you'll notice that there is content in this site editor, right? So this is just the sample content here. And I really like what they've done here. It's part of the reason why I picked this because I do think that this is a very effective home page. But for those of you who are super new to the space in the 10 last week, I think it's really important for you to know that whenever you are working in appearance and editor, this is your site editor. You have pretty high probability of losing anything that you write here. So if I decide to change this, help us protect our animals to, let's say I'm starting a business, Sarah's bird visiting service. And I end up changing themes. Anything that you write here will disappear if you switch themes. So this is something that I'm seeing often with some of the new block themes is that they've designed it in a way that encourages you to write in your site editor. So one thing that I think is really important for everybody to know is what to do when you're like, wow, I really love this theme. This is a block theme. It's really cool. But it wants me to write directly in this editor here. So we're going to start by creating a home page today. Has anyone else seen this? Like, when you go to your themes, have you seen this in the past? Yes, no. Does your theme have you writing more of your content here? Or does it have you writing more of your content in the poster pages? Is this just like a me thing or is this a you thing too? Just curious. Have you seen this before? Yay or nay? Okay, so Laura's not seen this. That's okay. She's using 2023. Okay, cool. So some people are saying, hey, no, I've never seen this or yeah, I have. But I think it's something to really be aware of. And one thing that's interesting about the 2023 theme is that there's a couple of lines in it. I'll actually show you there's a little bit of this in that theme as well. So let me switch to that really quick. So this is a block theme. And if I go to my editor here, you'll notice that if I scroll down one thing scroll, it's got some content here. Like, get, you know, do you have any book recommendations in here, or this mind blown a blog about philosophy. Like this is something that would disappear when I switch themes, right? So, you know, if I write a heading here and it's just a heading, you'll notice that is the heading block here. You can tell that because of the H1 and, guys, no. Sorry about that. My neighbors are outside. You'll notice that when I switch my theme back, what I just wrote is going to completely disappear. So we're going to talk about that just really quick because I think it's really important. So if I head back to my parents, let me switch to a different block theme, activate. I head to that site editor. That is completely gone. So that's what I really want to impress upon you is when you are writing in this editor, it's really important to just use this for structure as much as possible. So, what do we do about this rather than writing in the site editor, Sarah's bird visiting service, you'll notice that that didn't transfer to my other theme, how do I write this in a way that my content sticks. So an effective home page is one that will transfer from theme to theme. And some of these themes prevent that. So what we're going to do, and you're welcome to do this along with me if you would like. But we're going to use our pages editor here. I'm going to start by creating a place to move the content that we just saw. So I'm going to head to pages and I'm going to add two new pages. And the first one is going to be my home page. This is where I am going to write my glorious home page content. My thoughts, ideas, images, media, anything from my head or computer generally goes here. So I'm writing a little bit of this so that you can see how this is going to transfer. So this page doesn't look like anything special. This is it so far. That's okay. That's expected. So now I am going to write a second page just because I want to have a page for my blogs to live as well. It's just kind of one of the things I don't like to leave things blank. So I'm just going to write blog publish. This is going to give a space for any blog entries to live you do not have to do this if you do not want to blog but that's okay. So our first step is completely done we've added the blank home page we've added the blog page. We're now going to head down here to our settings. And we're going to head to our reading settings and this will allow us to change our home page to display what we want it to. So I want to switch this from hey my latest blog post because this is this is geared towards four page websites right. And I want to make it a static page so a page that doesn't change with new blog posts for the most part. So I created I'm going to set the home page here and I'm going to set my post page to be my blog here. And this is about to set us up for success so we've done that make sure that you scroll down to the bottom and save those changes that is step two and creating a strong home page that can transfer from thing to thing. Now, part of the reason that I picked the theme that I picked is because I really liked the way that it was designed right like I want what is on those home pages to actually appear on this home page. So the first thing I want you to notice is that when I click on this home page now I've set it as my home page. Anything that I wrote here is not appearing right it's showing what is in the site editor. So that's not good because if I click on each now remember this is our page editor not our site editor. Where did my ideas go why is this not on my homepage. We want you to take it it's this content is what transfers. So, what we're going to do now is we're going to head back to our editor going to go to appearance and editor. I'm going to click into this home page template right because this is what is now showing on this page. So, I'm going to open up my list view here because this is going to allow me to grab the main content from this beautiful homepage because I really like this right like I think that this this is a very eye catching photo I love this cover block. I really like the way this is laid out with the left and the right like I want this to become something that I do I don't want to have to completely build this from scratch right that's why I picked this theme. So I'm going to use this list view here. And when if you're brand new to this you'll notice that we've got a header, a group and a footer and these two things your header and your footer these are template parts right so these are the very top and bottom of your theme. We've addressed these in previous sessions so you definitely want to find those if you're like whoa what are those like that was covered at a later point you can also see the beautiful links that Catherine is dropping in there as well. But what I want isn't the top and isn't the bottom it's the main content of this page. So what I'm going to do here is I'm going to select this group. I'm going to press these three dots to the right. And I am going to copy this, and then I'm going to do something a little scary. I'm going to remove it entirely. So this isn't very pretty yet that's okay we're going to come back to this in just a second we're going to move to step three which is going to be to take what I just copied and move it from this site editor here which does not transfer. I'm going to move it to our pages editor here so I'm going to take this and I've got my homepage here here's my front page I'm going to go back and edit it. And now I am just going to control be underneath it. And now you can see all of those blocks that I chose this theme for now appear on this page. So you've got my content up here. Hello, this is my glorious writing. This is the content that transfers between themes I'm just going to keep hitting that point I'm going to click update. Now if I view this page, we've got one last step you're going to look at it and be like wow that is. There's not a lot there what's going on here right like I just edited this page if I click on edit this page this content is here. How do I get it to show up on my home page the way that it was before for the reason that I picked this thing. So what I'm going to do now is I'm going to head back to my site editor. So I'm going to head to appearance and editor this brings us to my beautiful block theme. I'm going to click into this front page here. I'm going to open up my list you one more time. So right now this is this is WordPress is saying hey I want you to show me whatever is in my header template part which is way up here. I'm going to show you whatever is in my footer what I want WordPress to do in this block theme is pull the content from my pages editor and throw it on this page and I definitely want that in between the header and the footer. So this theme is a little weird its header has like an interesting transparency there's something weird going on here. But what I'm going to do is I'm going to use these three dots. I'm going to say hey I want to insert something after this. And this means that I'm not editing this header template part I'm not editing this footer template part template parts if you make a change to them here or in the template part section they ripple across the entire website. So now what I want to do, I'm going to use my insertor here. And I'm going to switch over from patterns to blocks. And I'm going to look for the post content block. So this is a theme block that will pull whatever post I have designated into this editor. So, theme blocks if you're brand new are basically ways that you retrieve the information that you wrote before so whatever your navigation is your whatever your site logo was set as. If your post has a featured image if you wanted to pull an excerpt from your posts and pages dashboard this is how you draw that into your website. So now you can see some of us some of my content has been pulled in here. I can now save this. And now if I view my website. Here we go and visiting my home page. You'll notice hey, there was my content here something interesting is going on at the top that I'm probably going to have to play with. But everything that I selected from this theme is now on this page. So if I switch themes now this content is going to switch with me. So I'll show you that really quick just to really like nail this point home just because there's it's so important I think in such a best practice that I think is a kind of a newer one. So let me let me switch themes to the 2023 theme here just so you can see this. And if I go back to that page. And I view my home page here. It's displayed differently but all of that content is still there. So I think tip number one is just to make sure that you are writing your content in the right in the right place especially for your home page just because you do want anything that you write anything that comes from your head you don't want that to get lost in the theme switch. So are there any questions about that so far like I just I that is so important we definitely got stuck on it last time. But it is a way that you can utilize this in a way that serves you and moves things. See Catherine has been dropping wonderful links I give additional information on this. Anything you'd like to add Catherine are you good. I think that was pretty clear hopefully it was clear to everyone. I don't see any questions. Sweet. Okay. So, I just really wanted to start with that just because it was very confusing to me in front of everybody last time. So, step number one put your content in the right place. So now let's let's get interactive here. I'm trying to think about effective pages so this the goal of this is to have four pages your homepage or about page your contact page maybe a services page. First up what is your website topic. And what is the goal of your website. So, trying to think about I try to use real examples for these I'm like I have a friend who I do her website and she owns a cleaning service so the goal of her what like this so her website topic is her cleaning service. And the goal is to bring in new cleaning customers that's what she told me she wanted when I set up her website. A lot of business websites are going to are going to be about that right so they're either to bring in new customers or they are to give information to repeat customers. But what is your website about answer in the chat box and what's the goal of your website. We'll start there. What's your website. Yes, any clients. That's a goal. What's the topic though. I know there's another training team member who is building a training website for like how to build websites with mobile. So, I think their goal is to share information. Other, other topics other goals. So, bringing in more volunteers bringing in book presentations yes. I think if I were making one for the training team, our goal would be to probably like aggregate bring in new training team contributors. Any others, you're quiet today. That's okay. So I want you to really keep your website goal in mind and I want you to think about how you build what we call in English class eat those pay those and logos and these are appeals to your credibility appeals to emotion and appeals to logic right so when you think about your credibility. What like what are those it's a really good idea to generate some examples of that. So like for example, my, my friend who has the cleaning business she has, you know, been in the business for 10 years like that that builds that eat those what else is she done she brings in like she mentions like the background projects that she does. For each of her users testimonials reviews yes testimonials reviews are amazing credibility for that. Let's see. Interesting, or being of interest to readers yep. Okay. I love that. Just trying to think. Let's move on to emotion Laura starting to do that. So, we also want to talk about building emotion so emotional appeals in your writing. So, it's interesting so Laura we're going to talk about that in just a minute about like where do these go on on each of your pages. So, how do you connect to people emotionally for your topic. So blogging just general blogs could do that. I'm trying to think where you'd see that like on a on the cleaning page. Gosh I feel like in retrospect I should have had a graphic organizer for that. So people could like actually write out like what was what what is it for them. But like if I'm thinking about making a cleaning website for somebody right want something that might be appealing to someone's emotions is hey like picture your house dirty disgusting like maybe there's dog hair everywhere which is a problem that I have in mind. And then, like that that evokes a feeling of kind of disgust right like it's a little bit of an anecdotal story. But then I'm like now imagine it like sparkling clean head to toe like no dog hair anywhere like everything is put away there's a place for everything and everything in his place, which one makes you feel better. Images showing a house before and after a cleaning yes images can be very very powerful for pay those love it. So these are all of the different things on the last one is logos is logic, which is a logical appeal to things. What you want to do is you want to build effect pages you want to use your credibility your emotions your logic here to really tell the story of your user and I'm going to fix this up in just a quick second I meant to put animations on this. I have myself y'all. I paragraph. Alright, let's try that again. Oh my goodness see it didn't do it that time for me. Maybe that time, maybe that time. So when you're building your pages for the first time. I'm going to refresh this page so you can see that I built my homepage. I have a sample page that I'm going to trash because I don't need it. So as you're you're starting to think about your pages I want you to think about the story of your user so we've got a home page we have an about page. Home about men, what did I say services, and a contact page. For each of these. You really want to think about the mix of your logic your credibility your your emotional appeals, but more than that you want the story we want to kind of write a story of your user. So if we just have a four page website the first question that I have for you to really deeply consider is what do you want people to do on your home page and how do you want them to feel. So I want you to think about your user journey so what do you want to read or to think and feel on this front page, trying to think. I was really hoping we'd have more like concrete examples that we could share. So we could talk about that. That's an example though. I feel like I should have approached it differently. That's okay. Laura's given some really good examples of things like that but does anyone have an idea like what is what is your homepage supposed to do specifically for your audience. This is hers a blog for a memoir editor. Okay, blog for a memoir editor so this one for and it's not a four page business website is an actual blog. So on a blog page let's talk about like blogs versus business pages. What should your blog page do. I'm sorry, we back up. We don't have as many people typing so I apologize. Okay so it's a business website as well. So your homepage needs to do a couple of things right and needs to Laura said build a first impression. Yes, it should also do a quick overview of all the pages in your website. And it should also probably build your credibility as a developmental editor right. So if you want to think about like what topics. Could you bring in for that, what builds that credibility. And john says yeah so if you're if you're starting a website that's not necessarily fully business also partially blog you also want to have it be a little bit entertaining so that's when those those pages do a motion comment. Pain points of memoir editors yes oh my gosh I love those pain points so and that's a really good example of something that is it is an appeal to someone's emotions right so on your homepage. We go over here and click at it. I'm going to demonstrate this just a little bit to get rid of this information at the very top. But you'll notice that there are actually some pain points in this example here right so for this sample website. And talks about poaching cases versus rescued animals versus volunteers right. So these are some pain points. And I really like that this. I really liked this one because it did a lot of things as well. And these poaching cases these rescued animals like it's very very clear like you don't have to go in depth like I don't have to have a commercial with like lots of sad, sad animals I don't have to have a picture of somebody like of a poached animal here to evoke the feeling of wanting to rescue of wanting to volunteer so it looks like the purpose of this one is to bring in probably even more volunteers. Yeah okay so you guys are coming up with a lot of really great things. So pain points testimonials credentials. Yes, so this is a very personal thing. So let's actually analyze this one this homepage and let's let's talk about the mix here of everything so I'm going to just preview this rather than. So the first thing that I notice here is this really big picture of this parrot. Make your photos look brilliant weaving feathers. One thing that I really like that is very effective to write off the bat is this call to action hey using this theme make your photos look brilliant you've got this call to action button right here. So one thing that you can do to create an effective homepage is to use this cover block here and and put in a call to action I wonder actually. So I'm going to use this word press or pattern directory here. I wonder if they actually have examples of calls to actions here as well. Ah, they do. Okay, so we'll come back to this in just a second. But it starts with that. So whatever the goal of my website is the very first thing that I probably want to do. If I'm using this theme in particular is put whatever I want people to do on my homepage. Put that here. So you'll see this a lot you'll see donate buttons you'll see contact me buttons you'll see things like that that's usually front and center of what people want to do. So when people do this the first question that they usually have is why why should I do that. And that's when they start scrolling and here's where we start to mix our credibility are appeals to emotion and appeals to logic. So here they started with coaching cases rescued animals those that's definitely a an emotional appeal. Now we have our numbers right so I really like this one because it says the simple four column block here. And when you see numbers the first thing I think of this logic, but this is also logic that builds the credibility right so for this example it says hey we've got 768 photographs. We've done seven or 47 projects. We've won 124 awards, and we've used 13 lenses here. So this is using logic to build that credibility. So you can see the blend happening here. And then it looks like this last one here. This is supposed to be featured posts I think this actually is I'm going to take a look at this. I think that these are just placeholders here. It looks like they want to use a query loop. But what does this do for you when you look at these featured posts is this building credibility does this giving you an emotional reaction or does it doesn't speak to the logic here. So curious. When you look at this what do you think some more logic, some more emotion, this build credibility. What are your impressions. Now says that it builds credibility yes so one thing that is really important to know is that writing posts relatively frequently, or at least consistently that does build your credibility it shows that you are active it shows that you were engaged. There are an authority on the subject as well which builds that credibility yes there's that authority. So I think the key takeaway from your homepage is that you really do want to have a really nice balance between the logic between the credibility building and between the what am I trying to say, what's the last one and the emotion, the emotional thing behind it. So, yeah, that that's kind of the key takeaway that I want for this first page. And I think that if you were to build use for yourself, you would probably want to consider what you want to reach into thinking feel on your homepage or services page or about page and your contact page for each of these things. You really want to guide that journey. So, oh, no, go back, go back. There we go. So, for these. What is the balance between your credibility, your logic and your emotion. Where do you think that credibility should be highest which page. And why just curious, where should your credibility be highest, which of these pages. Victoria says homepage maybe john says homepage and about Jean says front page oh interesting these answers are surprising me tell me more. I think that the front page, you really only get one chance to make a first impression. So when you're working on your homepage that is probably the one that you want to spend the most time with. But I've also definitely seen some home pages that have just been absolutely stuffed with credentials like I'm so great I've won this award and that award and I've done this and then here's here all of my user testimonials is that helpful or is that off putting I'm just curious. What are your impressions. My thought, if you're typing that's fine but my thought was that maybe it should be on the about page right because like I think I feel like on the homepage and this this is just an opinion. And I'm curious to hear what yours are two so keep typing if you're typing, but for me I feel like the home page is almost a little bit of a teaser. Right. So it's hey like here are the most important things that you need to know, find out more. And you're designing your homepage rather than being like I have been volunteering forever and I have won all of these awards and I like to like hint at that, because when I'm on my homepage I don't want someone to just bounce off right away. I want them to discover more. So your homepage can be strong enough that immediately someone would, you know, jump to your contact page, but more likely I want to direct them to my about page. So that was my thought, but y'all are making some really good points. So, Jean saying hey if you don't seem to be credible from the front page people will go no further. So it's really really important to probably spend the most time on that front page. And says that she loves testimonials but she's willing to look for them on their own page as well. So, so, and for your journey, people for whom you are writing a website where testimonials are important so should they have their own little section. Or could we just tease it so if I were to work on this on my homepage you all are saying hey I want some testimonials here. I might put some rather than featured post I might change this to testimonials here and be like hey here are my top three testimonials and then maybe add a button down here that says hey see what else people are saying and actually be brought to that as well. Interesting. Let's see. And Laura says but what can you do for the client needs to be about the customer, not the company. I love that Laura, that's such a great point. So as you're designing your home page, not only does it need to be a wow page but it needs to be like your focus really needs to be on the customer and on the reader what do they need, what do they expect, what will draw them in. Because I think that the primary purpose of your homepage is for them to actually go somewhere else go to your services page go to your contact page, and you can direct their experience that way. So Mel is brought up a great point the details on your credentials clearly belong on the about page so it's almost like maybe on your homepage you have a couple of these. You're talking broad strokes right so it's, it's the teaser, but the details like if this were a real website the details about the poaching cases and the rescued animals and the volunteers that information. That's in the that read more so one thing that I really like here is to use the button block here to draw people in specifically to read more, and that would probably be in our about page, which I haven't obviously created here yet, but I really like that idea what a great So generals go here details go on the about so that people can dig deeper if they want. And we had, let's see. I like it. So admin is saying that the homepage is more about the client and what they want me, the about page is more about me, the company the person the writer behind this website that's a really good way to frame that. Okay. So we have a question which is a really good question let's talk about that what is the difference between a front page and a homepage. Catherine is answering that question home is not technically home page home is a WordPress specific template term home page is the front page of a website. So let's go back to our site editor so to get there. We had to our dashboard had to appearance and then editor. And if you have a website I encourage you to open this up and head to your templates because you might find some really interesting things here. So for example, this page has both a front page and a home page and one of these supersedes the other. So you can see this here on your front page is the number one website. Like is the number one template that takes precedence over all other templates. If this front page exists this is the first thing that people are going to see on your website. This is interesting. So I would have expected if I were to build the same this would have a front page and then a home page but this one we have our front page is the front page and the home page is is apparently my blog page. So when I went and I set this in my reading setting so we did this earlier under settings and reading. So that my post page to be blog apparently the home page via WordPress is what displays those blog posts. Got some really great conversation going on here okay. And so yeah so WordPress developed this way over. I guess it was what is 20th birthday the other day was that on Sunday. Yeah, so this has evolved over 20 years and naming things is really hard to keep it consistent over 20 years so that's some of what you're seeing here so when I mean once upon a time when I first started making websites. When I would hard code each TML and my template was like the homepage used to be index and apparently that has evolved over time so that your front page is your static front page and your homepage is the one that displays blogs. Normally that can I chime in with one more. Yes, absolutely because the site editor now makes it possible to put whatever you want inside any of these templates. It's even more confusing because you can put a query loop on any of these templates to display blog posts whereas before the site editor with classic themes. You were locked into displaying what your theme was designed to display so yeah it is the hot topic. And like and I just want to say you know you're so spot on this this is what we call a legacy thing as Sarah saying it's a, it's a historical artifact that makes no sense when you look at the definitions of these templates. Okay, it's like, why, why is it called home. If it's not the home page, it makes no sense so you know if anybody finds this confusing, you're not alone and there's reasons why it's confusing. But at least these little blurbs were added here in the template or you want to just click on one again just just so we can see these little descriptions of each template were added more recently so that if you forget what one of these things does. You know you can read this even though even sometimes just reading it is still confusing. At least the definitions are here. If you want to remind yourself what they each do. Okay, and end rent. Well and I think that's such an interesting point that you're making to so for example if we look at my front page right now I'm going to click into it. I'm going to open up my list of you because like, you can see here. This is saying hey this is bringing in the post content the way that this theme was designed it's got some overlap on it for whatever reason. So, I can have my post content here but I also could do something like say hey I want to put just a couple of blog posts on this page as well. So we had the section that was kind of placeholders it wasn't actually blog posts, but I can select as Catherine was saying a query loop here and say hey I just want to put. I don't know. I want to put a couple of blog posts at the very bottom of this so anytime I write a new blog post it automatically appears below this post content. So I'm going to save this and we're going to go view it to see what it actually looks like on the front end, just because this is so interesting so you can see that this is what's coming in from my page editor right so I just left the site editor. The page editor itself has all of this stuff. These aren't actually featured posts and I know this because I'm using my list few here. All of these different columns. These are just images and paragraphs. So these don't update but what I could do is, I wrote a new blog post I can feature these and use this and then just create a link to that hello world blog post or whatever other blog post I have so that these are the featured ones they're not going to update with everyone. You'll notice there's nothing at the bottom here. But I go back to my website. I go to the very bottom out and I just saw that let me go to my homepage. I should have a query loop here why is it not showing what. Oh, fascinating I think I might have found something that is. Oh, you know what it is I didn't set the right thing. So one thing that I that I've learned through trial and error on one of these is that you can just set a query loop in your templates like this. There's an option here that I need to select here I don't know why that is that color, but over here in my settings. I have to make sure I have query loops selected. I have to disable this inherit query from template and then it will show up. I, someone could tell me why if they happen to know. But we're going to go and now we're going to view this page. We're going to scroll to the bottom there it is there is my query loop with the text that is apparently only showing up on highlighting I would have to play with my global styles there. But now if I write a new blog post. Hello birdies of the world. Publish publish. I can now head to my homepage. You will see that hey all my content on this front page has stayed the same, but now Hello birdies of the world has updated there as well so that's what Catherine was saying about how like you can put anything anywhere now and that just didn't used to be the case. There are almost as many ways to do things with WordPress as there are stars in the sky. So figuring out what works for you is probably just the most important thing that I can tell you the way that I design websites may not be the way that you design websites and that's okay. Okay, yes. So, back to our topic with our front page here. I like the idea of teasing I like not teasing but like kind of previews for everything else on the website right. So that's kind of the previews here with these featured posts so I can make each of these link to a blog post so these two I haven't done yet but this one I have so I can make sure that this post is always at the top here that's one way that you could do that. I feel like your services pages is kind of, I don't know when you look at a website for the first time. Where do you normally go first so obviously you land on the homepage first. I feel like usually before I hit services I go to the about page but maybe that's not true for you. When you visit a website are you more likely to learn more about the company, or look at what they offer first. Just curious. I usually go to the contact page just see where they're located, especially if it's a, you know, an in person service and in person business. So many people hide their location and it's very frustrating. It's also does no good for their own SEO but that's, that's another topic but I might be the only weirdo that goes to the contact page and a lot of these places. I guess that's true. I think about it really do you know what Victoria you're right it does depend like I'm thinking about when I went to, I don't know that the bird rescues where I got all of my parents. I probably looked at which birds were available before I looked at like who they were just to kind of see like, are there things do they have what I offer and then are they actually like a reputable company. Huh, depends on what I need. If I need to get something repaired I go to services first can they fix what's broken in my house interesting. So I feel like the services page probably needs on your homepage and you're about page that's where you're building a lot of your credibility. So your homepage should do that enough so that someone like and can say okay I trust you enough could you maybe fix my stuff. Services is more of that logic right services equals how do you logically fix my problem. Whereas blog stuff. I don't know there are a lot of. Yes it depends on the blog. Yeah I need a graphic organizer for this one I think just because it's so individualized there is no one way to really think about that. I think that the key here is when you're on each page if someone went from home to services. What would we want them to do next so I highly recommend using block patterns to do this I'm going to edit this page, not the site, because this is where we put our content. So you might start off your services page with a testimonial right and because this isn't like the primary purpose, you might look for something that is a little bit smaller than some of these enormous ones right. So like something like this this anybody little testimonial here looks like those are from Twitter but you could probably change that, but you might start. I just copied that and I'm just pasting it in there. This builds just a little bit of credibility here. And there might be, you know, a different, a different testimonial per service perhaps. What else could you use what builds logic here you've got lots of different options. I see like if I were to look for services is there. Oh there's 166 patterns found for services so this patterns directory is really lovely. So a lot of things people want to know like what your services are at a glance right so you'll see a lot of things that are made with these different columns here that you can, you can go through. Just like that now you can just start editing. So I highly recommend doing that and thinking about hey how am I building my logic how am I doing things. How am I weaving these together. But yeah so that's that's basically the whole point, build your each page build it with logic credibility and emotion, make sure it's balanced make sure that you know what's important for each of your individual use cases. Yeah so we have some user questions here we were going to do some breakout room so I just don't think there's time for that today. So, animations on this one either did I let's add an animation. There we go just really quickly. So one person was asking like how do your links and navigation like how do they enhance your website. So button blocks and cover blocks are really really helpful to do things with so when you are building each page I think that very well placed buttons are really important so this hey get started here. This read more button like these are very very carefully placed. There are calls to do that. So I'm going to go down this homepage. So inviting people not only to like you can find things up here and you can reorder them, but not only do you want buttons up here you also want to place those buttons throughout your content right. So make your photos look brilliant get started. This might take me to my services page. This down here this read more hey this is. This would go to my about page you want to add those throughout here. And then, and Victoria let's talk about your carousel in just a quick moment. Someone also asked hey do you tend to build from scratch with patterns I usually recommend patterns just because it takes a lot of time. So that block pattern directory that's part of why we wanted to bring that up today is it's a lot easier to pick something copy it pasted and then make it yours. I'm going to skip to the end for this. Should I use a header or a slider because Victoria said, hey I really like is there a carousel is there a slider someone asked should I use a header or a slider. Generally speaking for accessibility purposes. It's really better to use a header image that is generally unchanging just because it's a lot easier to navigate it doesn't change it gives people with cognitive disabilities, something very solid to look at. If you do decide to have things like if this image slid to another one and or slid to another one after that, as long as it didn't constantly update on its own, it would probably be considered okay. It's not amazing for accessibility but as long as the buttons are clear, and people can actually take their time to look at this. That is something to know about that. So, yeah. Another person asked hey how long should each page be. So, if you have a science website and the purpose of your website is to discuss like very in depth things your articles can be really long. If your primary target audience are, I don't know, parents of very young children you know that their attention is probably got like 30 seconds to look at a website before their attention is elsewhere. So they have to consider your audience and all things. Yeah, so there was that and then somebody also asked how do you design for mobile versus desktop which is quite an advanced topic, but Catherine planned with me today. So there is a tool that has been created several months ago that allows you to create dynamic content that allows you to see which blocks are visible and where. So there may be more versions or different ones but this is one that can help you design on mobile as well. So I think it is really important to remember that the way that your website looks. A better example. The way that your website looks on a tablet is very different than how it may look on a cell phone apparently. Yeah, so you can kind of see how the stacks on top of each other or just shrinks. So playing with your screen size for things. You can definitely do that you also have your view button. Where did that go. I lost it. There it is. Where you can see the different sizing so that plugin can help you see hey what's going on where. And add spaces or remove them so if you ask that question, that is the resource for you there. Cool. Any final questions or thoughts or takeaways that you have Catherine or otherwise from today. This was a lot today but I think it's really. It's a good discussion thank you all so much for stepping up and really bringing your your thoughtful insight. We are all better for it. Okay, my key takeaways are for logic credibility emotional appeals homepages for readers about is for company or writers. Final takeaway is really consider your audience in all things. Thank you for your time. Thank you for your takeaways. And I think with that, we will wrap up today. Thank you so much for your time. All right, have a lovely one. Thank you all so much for joining us today. Bye. Okay, bill you just answered the question I had in my head of whether or not I should post this and I will. See you all later. Cheers.