 Product first thinking allows you to land a product instead of launching a product. Let me explain this with an analogy I have from a colleague. When you are launching a rocket, lift off of the ground that doesn't define success. You're trying to land it connected to the international space station, landing it on the moon, landing on the Mars. And the point I want to make is that only with product first thinking, you'll be able to set out logical steps, a logical plan for the go-to market. Only with product first thinking, you can optimize the product operations that will definitely follow a launch.